00:00After playing around with the design for a bit, they settled on the name Crocs, and initially
00:04they started selling these things online, focusing heavily on the boating market.
00:08Now, their first product was a huge hit, selling over 200,000 pairs within the first year.
00:15So they decided to expand into other markets as well.
00:18And this brings us into the second reason behind their success, which is their partnerships.
00:24You see, when Crocs started out, they never really planned on being a mainstream brand,
00:29instead, they focused heavily on building relationships with several large sporting goods distributors.
00:35This included the likes of Bass Pro Shops, Cabela's, and West Marine.
00:40And through these partnerships, they were able to get into some of the biggest stores across the country.
00:45Around this time, Crocs also partnered up with a company called Foot Locker,
00:48which gave them access to the basketball market.
00:51But by far, their biggest partnership was with none other than Martha Stewart.
00:55At the time, Martha Stewart was one of the most popular TV hosts in the world.
01:00And by partnering up with her, Crocs instantly gained credibility among a much broader audience.
