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From Tragedy to Triumph_ Ferrari’s Leadership Change and 1980s Success
Transcript
00:00However, in 1974, something terrible happened.
00:04Enzo Ferrari died.
00:06He had led the company since its inception, and now they needed a new leader.
00:11Luckily, they found the perfect person for the job.
00:14His name was Luca Di.
00:16Luca was a former Fiat executive who had a passion for Ferrari.
00:19Under his leadership, Ferrari continued to release new models.
00:23Some of the cars they released during this time included the Ferrari 308 GTB, the 512BB, and the...
00:30These cars were unlike anything Ferrari had ever made before.
00:33They were more luxurious, and they had more horsepower than any Ferrari before them.
00:37The 1980s were a great time for Ferrari.
00:40They were selling more cars than ever before, and they were making more money than they ever had.
00:45However, towards the end of the decade, things started to turn around.
00:49The economy began to decline, and people stopped buying luxury items.
00:53This had a huge impact on Ferrari, and they needed to do something to survive.
00:57In 1990, they decided to do something that no one thought possible.
01:01In the late 1990s...
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