- 22 hours ago
Episode 2 continues with tough business tasks.
Category
🎥
Short filmTranscript
00:00on the apprentice i'm sending you to hong kong you have to go and find nine items a tough first
00:07task
00:08right come on go go go go go saw the candidates crumble we're yet to find an item are we
00:14going
00:14up or down and a dismal performance from nikki's team where is the driver we don't know we've lost
00:21our driver handed kieran's boys a hollow victory i don't call this a win it's a bloody disgrace
00:28leaving nikki you only got one item and georgie you leave me nowhere to go in the firing line
00:35you're fired you don't know how serious this is until you're sat in front of lord sugar fighting
00:40for your life 4 30 a.m good morning good morning lord sugar would like to meet you at the
00:56paddington
00:56bear experience in central london the cars will be outside in 20 minutes all right thank you
01:04wakey wakey everyone go on jock jo wakey wakey rise in the sky we're off to putting some bear
01:10experience in 20 minutes oh god what do you think it's gonna be i think it's something to do with
01:16kids all right let's go i don't know what task this is but i'm ready for it let's win this
01:23to speak
01:23the girls i'm sharing first i'm a bit concerned though because two of the girls have just left we can't
01:30leave her now i do not want to be back in that board room because i will throw someone under
01:35the
01:35bus i'm telling you now
01:46the ladies right now i know they they're gonna try and get vengeance mate i don't lose
01:51on the banks of the thames the paddington bear experience
02:04a place for family adventures and marmalade filled mischief
02:15good morning welcome to story time lawrence thank you baroness brady
02:24karishma
02:32are you sitting comfortably we should begin
02:40once upon a time there was a very clever businessman who had a big pot of gold to share to
02:47decide who
02:48got the gold the clever businessman asked 20 candidates to complete a series of
02:55difficult tasks sure enough a winner emerged someone who shone through and worthy of the gold
03:04as for the rest of them well the clever businessman banished them from his boardroom and they would
03:10never heard from again anyway that's enough of that the kids storybook market is worth 800 million
03:19in the uk alone so for your next task i want you to create a story for four to six
03:27year olds you'll
03:28need to produce a book and an audio version to go with it tomorrow you'll be pitching to retailers
03:34and the team that secures the most orders will be one step closer to living happily ever after
03:47so lord sugar would like you to pick one of the boys to join your team
03:56have you made your decision yeah and who is it you're selecting levi levi please join the ladies team
04:09okay off you go thank you
04:14two days children's story thank you for picking me i uh no it's not always put your hands up so
04:19noted turning tall tales into sky-high sails
04:24a kid's storybook big storybook sounds like a really fun task page one we can just literally go
04:30wild let the inner child come out yeah pick a project manager i personally would like to nominate
04:37myself to be pm um i've got a four-year-old child anyone else want to nominate themselves
04:41i think because you've got a kid it makes the most obvious choice as well yeah i would like to
04:46just add something yep sure so i'll put my name forward i feel like i let you boys down a
04:50little
04:50bit last week i think i've got some great ideas which i'd like to share with the team if chosen
04:55okay let's take it to a vote now then um for marcus put your hands up perfect that's sorted amazing
05:04on the other team i'd like to put myself forward and this is completely my bag setting out her story
05:12i've got five children all being in that age range property expert andrea
05:18um i'm a school governor background in preschool i mean i have personal experience of a written book
05:24which were a giraffe and it's been a major hit yeah yeah okay absolutely yeah right so who votes for
05:31andrea i think it's you then thank you andrea pm oh i'm so honored we are going to win today
05:40i'm so
05:41excited honestly if we don't get this you know i'll happily be fired if we don't win this we've got
05:46this in the bag me being project manager is just about leading the team and getting to where we need
05:52to be yeah along the corridor i've got a story i do i think next for the boys uh so
06:00mine is gino
06:01giraffe um he's on a spaceship and his whole end goal is basically to have a poo flush out a
06:06plot
06:07do we want to go through the planets until you get to uranus and that's where he takes the pill
06:11oh no no no that's okay um i would i would suggest the seeing is someone going to space it
06:16should
06:17be a human which got astro can i just have one more idea my concept would be going off something
06:22that's already there go look to the three bears every room is a different like this toilet's too big
06:27this toilet's too small this toilet is just right good good i'm happy with that love that
06:33the team are talking about astronauts they're talking about toilet humor but is it an inspirational
06:38story is it a spin on a fairy tale at the moment i've got a lot of martians but not
06:43a lot of meaning
06:43perfect guys so to finalize this boy called astro five years old goes into space and essentially
06:49he's trying to find a perfect toilet brainstorming their bestseller i had just a quick brief idea the
06:57preschool children 46 they're going to be starting school project manager andrea could be a book about
07:04starting school about and being nervous trying to alleviate any worries and anxiety that's just an
07:10idea so my idea um it is about a zebra that doesn't have any stripes so he's on a journey
07:16in the jungle
07:17and along the way he meets different animals and they end up giving him a stripe so it's like colored
07:23stripes i do like the idea are we not using the school thing about what is your decision what do
07:27i think we need we need a main character which could be a zebra yeah then you were like worried
07:32about what are we gonna have for the lunch can i just say right now i'm seeing it as if
07:35there's two
07:36ideas where does the zebra do zebra like things in a safari or do they do things that children would
07:41do
07:41in a school they're just bringing the school into the school yeah they've got an idea about a zebra
07:47that has no stripes and he gets his stripes and then they're talking about the zebra being in a
07:51school i think they've got a basis of an idea but i don't think it's very well thought out at
07:56this
07:56stage we've got them yeah i think it's a great story guys i love it marshalling his main characters
08:05going into the story team we have town we have myself we have harry we have lawrence and we have
08:11connor
08:11and everyone else is on design team business owner marcus in terms of sub-team leader i will
08:19like to make kieran you you'll be sub-team leader because you did put yourself forward yeah happy
08:24with that you know um what do you mind your rationale behind that i mean do you does he have
08:29a design
08:29agency or are you are you putting yourself forward because i do have a design agency i do a lot
08:35of
08:35branding with my own company and so i do understand dan however due to timing please if you can just
08:40respect the decision for kieran to be sub-team leader yeah that's okay so sorry about that thank you
08:44right amazing i do have a few concerns i think with kieran being sub-team leader it might just be
08:51his way or no way and he doesn't have a marketing or branding background so i can't really see what
08:56skills kieran's bringing to the team as being sub-team leader right let's do it boys let's do it
09:00boys come on who was a preference of going on the design team okay so the rest of us would
09:07like to
09:08on the story team yeah i would like to put myself on a sub team leader just because i have
09:12a lot of
09:12experience in illustration and design yeah okay sub team leader welcome thank you right guys please
09:17remember we're a team and we're going to win it as a team okay 10 a.m while half of
09:27each team head off
09:28to create their character we haven't got an idea of what marcus wants in terms of the creative yeah
09:34i think we have to probably just make a bit of an educated decision on what we think
09:37the rest will pin down a perfect plot this isn't about creating a sales pipeline it's about creating
09:44a sales poop line one two three poo central london base for both design teams publishing house bonnier books
09:59morning good nice to meet you hi honing in on a hero what ideas we have for names girls
10:07if it's a zebra like a red name roxanne earns her stripes i was thinking something along the lines
10:13of zabori oh that's nice yeah i mean it's a strong name i'm happy with zabori yeah okay yeah all
10:19right
10:19we've got zabori the zebra without a clear steer from mission control so astro the astronaut if you
10:26can now draw a body for us you know almost like a yeah okay got it yeah sub team leader
10:33kieran takes
10:34command okay let's get some color on so please can we have sorry sorry sorry everyone stop a minute
10:42please can we get some color on the body we're going to go for a red cuff a red neck
10:49and a red boots in terms of main color guys let's get him his suit orange that color is i
10:58associated
10:58with like being in prison you know but four and six-year-olds aren't going to know what people wear
11:02in prison dan has told everybody he's an expert at designing but when he's coming up with suggestions
11:09the sub team leader is actually shutting him down i think he wants to get on with completing the task
11:14rather than listen to members of his team who might be able to help him let's go outrageous on the
11:19color for the flags what about green i'm not sure if green might be too contrast right so can we
11:24make
11:24the the flag green tile yard king's cross so so astro has been traveling for a very long time he
11:34really
11:35needs a poo while astro gets off to a rocketing start they were big letters down here yeah yeah yeah
11:41yeah yeah yeah yeah yeah for school governor andrea right team you know what we're doing you've got the
11:48brief 20 pages a lesson in nailing the narrative so let's get on with the first page should we start
11:55straight away are we doing what i need to get into the story don't i think we could start off
11:59with the
12:00child leaving home yeah and then the last sentence maybe of each page would you like where just keep
12:05going or it will be just fine could maybe the zebra have another friend or a sibling that's in a
12:10slightly older year let's come back to what we're doing again why don't we bring can i just stop it
12:18there please are we're not going to get this done we're not talking over each other i'm the project
12:22manager everybody's contents will come into this but we can't keep interrupting because we've got to get
12:27it down on paper okay yeah there's too many people trying to be in the limelight that is the problem
12:34and he's trying to pull people back because we can't finish a page never mind a book
12:40let's get story down please but we can't we can't over talk okay
12:471 30 pm maybe the glasses with the big eyes so you can amplify his eyes and make him look
12:52extra cute
12:53yeah great fab so let's get our straps on yeah while the girls zero in on their zebra oh that's
13:00very cute introducing zabori guys what do you think love him yeah yeah fantastic for marcus's story squad
13:07i think we should have the same line for all of them when you knock to the door like hi
13:11ru
13:11yeah can i do the poo in your loo all hopes pinned on poo finally he found the perfect loo
13:19to do the most
13:20amazing poo the kid's gonna start laughing at this yeah my main fear right now is the lack of
13:24conclusion yeah so what's the conclusion of this story so i think i think the end goal is that he's
13:29done the poo and then he's fine and he's happy okay that's fine that's good enough yeah i do have
13:36a
13:36fear that we have oversimplified things we have dumbed everything down a bit more than i did want to
13:41but that's the role of a project manager you have to make certain decisions and it's a decision that i
13:46have to stick by okay perfect let's just make a quick marcus do you have a four-year-old like
13:50is
13:50this on brand or what he is yeah yeah would he find it funny or would he get it yeah
13:53so he would
13:54actually find it funny
13:57clock ticking shall we get the script down and then we can drop the pictures in afterwards
14:02for andrea's authors
14:06unconscious of time zavari was struggling with his shoelaces he forgot how to tie them yeah a case of
14:12writer's block i think we're done with that no we can't because we need to add the slogan but it
14:18would be just fine i know we're doing repetition but do we necessarily need the repetition every single
14:23page we're not going to get that stuff that's what you wanted can we just stop please we're never
14:29going to get this story down you don't even know what you're trying to do either you literally have
14:33timmins how many pages have you got we've nearly got what's that 12 12 nearly got picked 12 pages
14:39how many do you need we just we can look we can look yeah but it will be just like
14:44we've probably
14:45put in too much words on one page that's how i said can we just finish the book because we
14:49need
14:50to end the book i know we've got to get pictures on but we're going to have a story we're
14:54no ending on
14:57towards the end it was so sort of brutal straight to the point there was shouting there was no sort
15:02of
15:03professionalism in the way she was delivering and yeah i didn't like that we just had to get it
15:07down on paper really or we wouldn't have had a sorry a lot of things changed from like what we
15:12originally discussed from it from this morning to now mid-afternoon in charge of designing the
15:21perfect picture book all right moment of truth guys for kieran's half of the boys okay so they put
15:26illustrations on to help us that's good which ain't bad a first look at their sketched out story
15:32so you know what it's not too busy as well which is quite i'm very impressed yeah for the other
15:38team
15:38zabori it's time for school said zabori's mom creative differences
15:47zabori was struggling with his shoelaces he forgot how to tie them but it would be just fun oh god
15:53oh boy
15:55wait hang on why is there no reference to gaining his stripes guys i'm not i'm not being funny
16:00where is the funniness in there but this is quite lackluster it's so disappointing i'm confused like
16:05the whole storyline doesn't follow the zero creativity that picture right that we've done there has more
16:11creativity than this entire story didn't and you'll say she's literally written a book before the book
16:16that she wrote must have been the coloring book because this is a travesty
16:21i don't know what the pm team have been doing for the past couple hours it seems they've been
16:25putting in their thumbs and decided in the last five minutes let's write a storybook because it's
16:29pitiful what we got back i can't believe have actually handed this over to us what we're gonna
16:33have to do is crack on with what we've got yeah and let's hope for the best
16:39bringing to life astro's hunt for a loo so dan can i leave you in charge of aliens yeah
16:46sub-team leader kieran is back at the controls okay so i've got an alien here so that's my alien
16:53design
16:53do you want to should we add a bit more detail into it not just a two-second sketch you
16:57know think
16:58about it dan think of colors think of size think of shapes okay so in the meantime dave i'm not
17:03i'm not quite sure just yet whether i think we haven't got time please may i have astro and the
17:08three aliens coming down the page okay dan describe your three aliens like i said let's keep it simple
17:14just do one alien we'll change the color that's the image there do you want to describe it to the
17:18to the
17:19gentleman do you want me to describe it or can you you can look with your eyes yeah i can
17:24do it
17:26some of my points aren't being heard because i think he's in a frantic rush to get everything
17:29completed but yeah i think kieran just needs to listen to us a little bit more and start being
17:33very abrupt and abrasive in some of his words and the way that he's speaking to us okay next page
17:38please hang on should we not put numbers on the pages guys at the end because that's a very simple
17:43thing to do i know but you keep saying at the end kieran but i don't i can't see an
17:47ending i need
17:4824 pages complete once i've got images and text we can then add because again it's very minimal
17:58north london recording studio 2020. zabori it's time for school
18:07while andrea's team lay down the story of zabori would you like my green apple
18:14next chapter for marcus's boys please rue can i do a poo in your loo narrating astro's epic quest
18:23do you want to do for doo-doo land something like that these guys like it are we in i'm
18:29happy
18:29with that let's do it okay fine that's a bit too much though i'm picturing myself with my four-year
18:34-old
18:34son listening to his audiobook i'm happy with that uh so yeah let's do it boys yeah let's go okay
18:39okay dun dun that's fine
18:515pm for karishma and the girls we have to remember to do the continuation of the stripes as they add
18:57finishing touches so page 11 yellow stripe added page 12 just it will be just fine
19:05this is like actually making the most out of like very little okay cool next page can you put zabori
19:12talking to the lion on that page and just let's make them both a little bit smaller okay yeah okay
19:17cool next page please on this page can we move this text down into the empty gap yeah nice nice
19:23that's perfect yeah that looks great yeah yeah that's nice fantastic it will be just fine
19:31their whole concept initially was a zebra who gains colorful stripes that whole message has been
19:37lost it's not in the narrative it's just a visual in the storybook i think we did the best we
19:43could
19:43yeah and to be honest it does look good i've seen children's books they they we did well
19:50for the boys okay guys come on we're almost there let's get this done please yeah print deadline looming
19:56this guys is going to be 21 this is going to be page 21 a plot twist
20:01i would also just like to make to make a point i was actually counting the pages and we've missed
20:08like two or three of the pages out of the book you didn't want to mention the early one because
20:15this is exactly why earlier on i said we should be numbering the pages so we're keeping on track
20:22okay that one i think is the one that we missed out right we can't do anything about it now
20:25okay
20:26guys i've got to send this off to the printers now okay this team have wasted so much time they've
20:34ended up with an incomplete book and there's two pages missing any illustrations at all having a book
20:40with no pictures for a four to six year old i think is unforgivable yes we've missed
20:46illustration on two pages but we've got a book yeah i think those two pages what we can say is
20:51that kids can draw right they can put their imagination in 7 p.m stories told we've done it
21:00we made a masterpiece an absolute master i am very proud of every single one of them yeah and let's
21:05just hope the design team will pull through books design the story of the warriors done let's see what
21:11others think of it later let's go let's make a move for both teams bedtime
21:248 a.m so i'm really excited to see the product that you've come up with i'm not hoping it's
21:29going
21:29to be fantastic can't work while andrea's team meet their main character okay so i want to introduce
21:35you guys to zabori oh man i'm so excited astro has landed wow okay he's got a flag wow yeah
21:57uh i think
21:58this is fantastic this is exactly how i envisioned well i'm pleased you like it because we didn't have
22:01much to go on but we just took an educated decision on what we thought what do you mean you
22:04didn't have
22:05much to go obviously we had astro yeah that's all we had sorry about that but yeah i think this
22:11is
22:11in line with our um you know vision of what we wanted to do i'm i'm very happy
22:18next for the girls bang bang bang zabori fell over his laces his face went bright red the big reveal
22:26of zabori's story it was all just fine first impressions i think it fits the bill can i just add
22:36sorry sorry to put a dampener on it i just feel like it might be difficult to explain how the
22:42zebra got
22:42the stripes because that should have been in the storyboard my priority was to have a completed book
22:49there were no point in having and you know what we literally had 10 minutes to do the rest kasha
22:54this is what it was yesterday morning you're interrupting constantly because i was doing the
23:00people keep talking over each other and if i'm going to be honest with you if you worked for me
23:06you won't be working for me anymore
23:11across the hall he really needs to poo
23:18the boys toilet themed tale i'm just imagining like me and my four-year-old son sitting there
23:25reading this amazing why is there no illustrations on this page what happened just got missed and
23:32that's what i picked up because i was counting the pages and you told us right at the end and
23:37you said
23:37that you figured it out earlier and didn't say no no i was i was i was counting the pages
23:41but you were so
23:42sure of yourself kieran that you knew exactly what you were doing there was whole illustrations and
23:46graphics that were missed because so dan was that on you so no yeah so who was responsible for it
23:51for i guess it was you kieran were ultimately responsible i think yeah that's not good at all
23:58those two pages have really irked me there should have been some sort of point in which they said
24:02actually let's review what we're doing i could blame individuals but at the end of the day it's a
24:06group effort so i just yeah it's ridiculous i can sense a bit of friction in the sub team
24:11because of that i want to actually make some changes dan uh you're going to swap with tan
24:17to join us to do the presentation and the pitching just because i want to supervise you myself
24:24so the people going to consumer research are karishma carrington and levi i know that we started on a
24:33negative positive mindsets let's go because we need to do excellent today okay yeah let's do this
24:429am today half of each team will prepare their pitches so i would really like to introduce of course
24:49i'm going to absolutely kick energy and emotion into this and really bring it to life amazing
24:53while the rest gather feedback on their fairy tales
24:58it was a bit frosty in there there was tension between the pm team let's just hope that they
25:03can deliver in this pitch central london are we excited yeah love it love it hoping for an out
25:12of this world response everyone's got a book everyone's got one the boys he is not scared of
25:20any planet in the universe except for one doo doo land okay i saw a few smiles here and there
25:37but what did people think of the adventure that astro went on sure it isn't that funny oh okay okay
25:44did you not find it very funny no do you want to hear it one more time no okay that's
25:52okay
25:54this is meant to be a fun uh adventure book and no kids laughed so we're going to struggle selling
26:00this as a fun adventurous book if the consumers of the book aren't enjoying it we should have been
26:05funnier really shouldn't we for a funny book and there's no pictures on there yes
26:11down the hall shall we do the big reveal tada wow isn't he so cute yeah he looks cool
26:22zabori's team come face to face with five-year-olds
26:26bang bang bang zabori fell over his laces his face went bright red
26:33but it will be just fine hands up if we love the book yeah super fun book did you understand
26:44the bit
26:44about the stripes so we had zabori with no stripes and then zabori with stripes at the end no okay
26:57four pm
27:00ahead of the pitches they didn't understand like why has the zebra acquired more stripes they had just
27:07no idea for both teams we had no real laughs in the room and there was not really a lot
27:13of engagement
27:14on the faces a chance to check in you know the two blank pages i don't want to know about
27:20that one
27:20yeah we need to i don't even want to think about the negatives the whole point of consumer feedback
27:24is to get the negatives so we can work on the negatives and use it as positive so lads come
27:28on we don't have enough time i am going to make a conscious decision to say let's just forget about
27:32the negatives we are trying to sell this book i think you should put it to a vote i don't
27:35even
27:35want to take this one to a vote
27:395 pm arriving some of britain's biggest booksellers
27:45all with the potential to buy stories in bulk ready to launch this is a heart movie or something
27:54marcus's boys welcome everyone we are here to present to you astro and the three aliens ladies and
28:03gentlemen please keep arms and legs inside of the spacecraft as we get ready to blast off out of this
28:11world ladies and gentlemen i'm going to ask you to count down with me five four three two one we
28:22have
28:22take off good he's so energetic yeah astro needs a poo he is not scared of any planet except for
28:35one
28:41them two are a bit frowning please roo can i do a poo in your loo but oh no this
28:50loo is too big
28:55across town trotting in with her tribe mum of five andrea
29:06welcome um educational books uh quite a big thing um children children from birth it's really good to
29:17read to children read books it's very educational um and i think it's okay it's a story about
29:25a boy who's a zebra and his first day at school and he's got worries and we're sort of saying
29:32that is
29:33fine
29:36it was the boy's first day at school he was feeling worried bang bang bang
29:42the boy fell over his laces his face went bright red but it will be just fine the boy looked
29:52out of
29:53the window as the bell rang ring ring guess who he saw his mom it was all just fine
30:06pitch is over hello nice to meet you teams have one hour to secure sales what do you think about
30:12astro other than the word poo where's the funny in that book because we can't find it aiming to seal
30:19a deal took a look at foils they do not look happy connor i need you to go in and
30:23sweeten them up
30:24with one of britain's biggest bookshops astro and the three aliens when we came up with the concept
30:28it was really meant to be engaging connor i couldn't find something in it where i was like
30:35this is the main purpose and this is what makes this book individual with the audiobook with the
30:41caricature it's really about bringing the words on the page to life i mean before we go into that
30:45i was going to say maybe could we perhaps consider maybe a smaller amount of units just to see how
30:51things go my question is what would make them think this is the funniest thing on the shelves that
30:56they can buy i think that's where astro really comes into it i mean i mean just to obviously go
31:02back to my point even if we can trial just a few units i think we would go with 10
31:07with 10 units
31:10i'm quite frustrated marcus trusted me with this negotiation but trusted himself more to close it
31:15but asking them initially for a low number i i i'm lost for words i was building the rapport which
31:22takes
31:22time we don't have time to build that rapport we need to get straight to the point i do think
31:26there
31:27is something in letting the person who's pitching pitch on the other team we really like it yeah and
31:34think the character of zabori is just great while pasha pins down a deal the most we would take initially
31:40something like this would be about 500. thank you so much thank you so much trying to steer a major
31:46sale we put a lot of passion into this because we all can resonate one way or another especially if
31:50we've got children lorry driver levi talking about the units of the item so our initial order would be
31:58to order 50 copies um could we um could could we push the 200 units on the first one and
32:04then go from
32:05there that would can we go ahead with that one no no um what what we with you you'll be
32:14supporting us
32:14a lot if we could just push to 100 we would really appreciate that so the sport to our book
32:20if possible
32:21please we'll go to 75 okay so we'll shake on that then thank you for your time thank you very
32:27much
32:31i would love to know your thoughts and feedback victoria and melissa can you explain this while
32:36connor tries to fill in the blanks yes so children would be able to draw and bring to life astro
32:42on
32:43his adventures it honestly just looks like you've forgotten to build a page in talks with high street
32:48giant waterstones it's a little confused when we read it we didn't know if it was supposed to be funny
32:55tan man do you think it's something we may be able to try in like maybe one or two thousand
33:00one or two
33:00thousand one or two stores how many like we could do like 50 to 60 000 50 to 60 000
33:05okay could we
33:06could we potentially try a smaller volume and if it's try 10 copies could we perhaps try a thousand
33:10copies no we're not going to take a thousand copies how many would you feel comfortable taking i just said
33:14we could take 10. just i need to know where did that figure just come out from i had to
33:20because we
33:20we need to finish and move on to your new one we need to speak to other retailers by the
33:25time
33:25by the time you said 60 000 you scared her off
33:30on the other team you are actually the first online retailers that we are so um interested
33:36in getting zabori's story into while karishma faces client feedback i really like the the stripes
33:42i mean it was such a good idea but it kind of didn't go anywhere talking up a deal with
33:48children's
33:48retailer natural baby shower what did you honestly think about i saw you vanessa
33:55well we love zabori we thought it's very creative very imaginative and we can see
33:59that it will work for the back to school story for us that's a big market oh it leans into
34:05that well
34:05what's your usual selling units like what do you normally do um for something like this we'd probably
34:10be looking about 1200 units um initially
34:1630 minutes to go what did you think of the book honest opinions while rothner hears some hard truths
34:23and i'm quite concerned by the bang bang bang it almost feels like he's been shot
34:29for the boys you saw the pitch yeah loved it the pitch fantastic aiming to complete well the pitch
34:37was maybe better than the book itself okay but we all come as one so that's fine essex estate agent
34:42kieran well i think the thing is the book feels a bit unfinished okay in terms of i mean there's
34:49a
34:49blank page in it yes so that's for the children to open their mind and illustrate their own map of
34:54that galaxy i don't think that's immediately obvious yeah your subject matter's great brilliant
34:59what four to six year old doesn't love poo and space in terms of the coloring i really feel like
35:05it pops it is good yeah yeah so how many would you like i think we would put a maximum
35:10order in for 50.
35:13100. 50. could we shake on 70. i think 60 and we'll show you 65. meet in the middle 60.
35:2063 done okay 63.
35:22thank you you actually done really really well there i love the energy i mean i just like to say
35:29guys i do sales for a living and there i hope you've just seen that is what i do it's
35:34almost
35:34like marcus forgot that in this whole entire process i don't design books right guys we need
35:39another deal let's go let's go five minutes to go the message wasn't entirely clear you can see him
35:46sort of gaining his stripes but the next not in the narrative right okay for both teams toilet
35:53humour is a huge thing who as a word is funny but that can't be your entire thing a final
35:59push for
36:00deals we were wondering if we could get to 330. fine yes thank you sir thank you
36:196pm we we honestly tried our best that's all we could say and i'm sure everyone here has done the
36:23same yeah tonight sales will be counted obviously it's been tough it's not been easy but we've done
36:30it and our star man over here and some big numbers as well let's go tomorrow in the boardroom the
36:39final
36:49chapter game day how you feeling yeah not great after yesterday's performance i'm going to be honest
36:54with you there were a few people in our team pretending they were the project manager making decisions and
37:00who do you think that was you
37:07if we do lose the task i will tactically bring in the right people in order to save myself
37:13i didn't sleep very well last night i'm just crossing my fingers and praying that the other
37:18boys have smashed out of the park me being pm it is putting pressure on me going into the boardroom
37:25but i'm definitely not going down without a fight
37:30you can go through to the boardroom
37:50right unfortunately uh levi's sick today so he can't be in the boardroom
37:56so this task was all about making a kid's story book an audio book so we'll start with the boys
38:05now um marcus you put yourself forward as the uh project manager is that right yeah i've got a son
38:14uh he's four years old now i thought as though also you were really disappointed uh rightfully so
38:19in the last task and i thought as though i'll put myself forward to actually showcase what
38:22proper project manager should be yeah so tell me what's the story so we left our brainstorm having
38:29a character in space who's on a spaceship who needs to do a poo and a twist on a modern
38:34fairy tale
38:35which we agreed was goldilocks and the three bears um goldiplops
38:41you didn't think of that one did you now did you design this we the design team designed the
38:48character this is astro so after the uh initial meeting in the morning we had no no brief in
38:55terms of what the team wanted it to look like all we had was astro the astronaut i think it
38:59was a
38:59brilliant job thank you yeah we like that we really like the figure yeah right stick it on there
39:08astro needs a poo good checks his map for where is close and all he sees is doo-doo land
39:21right close encounters of the turd kind yeah now what did the uh children have to say none of them
39:29when listening to it actually laughed out loud i think what they found that was initially was a
39:33storyline they didn't find it you know that funny and then we got a couple of blank pages what went
39:40wrong there the problem was bad management what you should have done was go back through it lord
39:44trigger we knew we knew we couldn't polish a turd but at the same time we knew this was the
39:48the actual
39:49book that we had in front of us we had to make the best out of a bad situation and
39:53pitch it to the
39:53best of our ability as the retailers said it was quite a strong pitch but they say the product let
39:58it
39:59down wasn't funny or original right okay then all right well i've got the picture of what went on
40:07there let's let's talk to the ladies now now andrea you put yourself forward as the project manager i
40:13think you've got five kids right that's right and also something to do with um a school somewhere
40:19school governor school governor and did i hear you say you'd written the book the school had written a
40:24book yeah the children yeah i thought she wrote the book you said you wrote the book and then is
40:29in the
40:30school we we wrote the book a book okay so you come up with this zebra so we came up
40:38with
40:38zabori being a funny looking zebra a zebra in witness protection i think
40:46we just wanted the kids to relate to him and we wanted to make him funny looking
40:49and exciting yeah okay and um the story team um i hear there was a little bit of argy-bargy
40:59going on
40:59what was all that about it were just chaotic it were difficult to manage and we just weren't getting
41:05anywhere but it was just shouting over each other constantly sounds like it caused that this caused
41:11more strops than stripes quite frankly i think the biggest issue was you lost sight of your story
41:17yeah how we get some stripes i mean it just wasn't in the book at all we're dead yeah the
41:21imagery
41:22carried the book essentially absolutely should i have a listen to this this thing here let's have a listen
41:32it was zabori's first day at school he was feeling worried but it will be just fine bang bang bang
41:43zabori fell over his laces his face went bright red but it will be just fine that's it magically it
41:54looks
41:54like he's had a fight with marker pens who did the pitch to the uh the customers so i started
42:01with
42:01the introduction we'd not you fluffed your lines yeah didn't you fluff your lines a bit possibly yeah i mean
42:07the retailers i think they found that the design and character is good but the story really let it
42:14down yeah right well i think it's time to see how we all got on tim can you tell me
42:20how your team did
42:22with the retailers well after their positive pitch to the retailers the total orders they walked away
42:28from with five retailers committing to sales was 419 units
42:36right karen exactly the same thing well it's a shame you didn't get the story right because
42:41actually i think you would have got huge orders but you did well eight of the retailers all of them
42:47ordered from you and a lot more orders than the boys 2855 well done thank you very good um off
42:58you go
42:58back to the house and i'll see you uh on the next task thank you well i think it's fair
43:19to say at the
43:19end of this you won't all be living happily ever after i suggest you go off now and uh chat
43:28amongst
43:29yourselves i'll call you back in later and we'll get to the bottom of where all this thing went wrong
43:35yeah off you go thank you guys we won congratulations yeah yeah a bit disappointing on the story side of
43:50things but a lot of it that was down to like the design team end of the day so i
43:54feel like credit
43:55should be given to where it's due i disagree credit is given to a team all along i said it's
44:01teamwork
44:01it's not individuals there's no point in arguing when you're not even listening to me so
44:14right boys i'm very disappointed i feel as though the problem here lies with the design
44:18that's me being brutally honest but in the brief we didn't get you didn't tell us for example colors
44:22you didn't tell us but this is the role of the design team yeah okay when do i design yeah
44:27i sell
44:27and i proved myself in the soul how many did you sell to sales aren't my strong point designing books
44:32ain't my strong but i don't do i design books no ultimately the failure of this task is down to
44:39kira providing us an unfinished product the retailers were not happy about that and as sub team leader
44:44it's down to you when it came to the design you guys did not execute it how you should have
44:48done
44:48everything we did no problems with it so but the story didn't flow there was no laughter when they were
44:53reading it no one was laughing when you read the story didn't you all laugh not really i feel that
44:59marcus is completely putting the blame onto the design team which is not the case obviously there
45:04are aspects that we are at fault however the main problem lies with the story at the end of the
45:08day
45:08i don't think the story was a problem i do think it's to do with the design retailers said it
45:13was the
45:13story as well so why aren't you listening to them like you didn't want to listen to the negative
45:17favor marcus will not listen to the experts they did not like the story yes the book was unfinished
45:23but it's still sold i can sell the unsellable yeah so i've heard a lot i now have a very
45:29important
45:29decision to make let the war begin yes could you uh call the candidates in place
45:55so you could show me what a proper pm looks like when i'm looking at you it's a little sugar
46:04i mean
46:04i mean i've um i thought i'll run my team effectively i did give someone a second chance being kieran
46:10um to
46:11be able to redeem himself for the first task can i just add there sorry i didn't actually put myself
46:16forward as a sub-team leader i'm in sales i'm not a designer you didn't turn down the role did
46:20you
46:20yeah exactly no i didn't know to tell me you don't write books as an estate agent you write enough
46:27bullshit about the properties yeah that you sell that's for sure we also had another candidate
46:33dan that wanted it but i feel as though dan is not confident enough to lead a team just yet
46:37that's me being very honest i mean marcus you didn't really make any decisions at all in this
46:42process i did i moved you from i moved you from the design team to my team because you and
46:46karen
46:46were bickering but that's one decision i made do you care to bring up another so i can shut you
46:51down
46:51again marcus you weren't involved in any negotiations were you i actually was so there was a point in
46:57which uh connor was putting himself forward to speak to foils but i thought it was taking too long
47:02to get there so i then jumped in and i said look what's the minimum amount of sales that you
47:06can give
47:06to us if if i may interject there they had a lot of obstacles with the story and the book
47:11the design
47:11i was just about to introduce our consumer research before marcus interjected and asked if we could
47:17make an extremely small trial offer are you all missing the point here right that the book itself
47:26was rubbish missing illustrations whose fault was that yes sugar that one 100 down to the design team
47:35yes i take on my shoulders the book isn't complete however i i can't take a hundred percent of that
47:40because it's the story and the illustration that creates a book yeah i i would just say i mean kieran
47:45if you were just able to listen a little bit more and take your time and stop creating a chaotic
47:50environment i do believe we could have probably got the book completed i have to take responsibility for
47:55the missing illustration hmm priyash you you you weren't involved in any negotiations oh he was
48:02lord sugar he we were talking to water signs they didn't have any interest in the book tan then
48:07got them to 10 and then before anyone was saying that is a lie what happened was they said we
48:13would
48:13offer 10. and then i suggested let's do 50 000 or 60 000 and then they said what yes so
48:19that's where
48:19it started lost sugar we then they then said and then we'll try i'm still speaking wait um
48:24um i first says 50 to 60 000 obviously they what books yeah 50 to 60 000 books yes which
48:32is probably
48:32not a good idea um but then i got then i said we scared them off their 10 order it
48:38was constellation
48:39order it was like a pity order it's most probably just because she drove them nuts from what i can
48:45understand in many of their stores they've got a table with uh one leg shorter than the other three
48:52and they're using the books to keep them propped up that's about it that's about all they wanted
48:57them for now um marcus which two people you're bringing back into this board um lord sugar i would
49:05like to bring back kieran and dan kieran and dan yes please right well the rest of you go back
49:17to the
49:24house what a mess what a total mess i'm going to be interested to hear what you've got to say
49:31as to
49:31why you brought these two people back so if you'd like to step outside now um and we'll call you
49:38back
49:38in later yeah thank you i mean the joke is that the only person coming back from the story team
49:49is the project manager and the story was absolutely crap to use their own words
49:55we're born um sorry um could you ask lord sugar if i could go back in please that's all right
50:02thank you
50:09yes hello lord sugar marcus would like to come back and speak to you okay stand him in
50:19what can i do for you um i just had a quick contemplation i would like to change my decision
50:26um i actually do want to send dan back home and bring in priyash but you already said you're going
50:33to bring daniel in you must have had a reason for that so um initially i did want to bring
50:38dan and kieran
50:39back in all right i'll tell you what get out there yeah and all four of you be coming back
50:43in here
50:43thank you thank you thank you well that's very unusual very very unusual i mean the guy puts himself
50:55forward as wants to show himself to me that he could be a good leader of people and yet he
51:00can't
51:00even make a decision it's ridiculous and um yeah i mean this priyash fellow his intentions are well
51:08but unfortunately it made no impact to this particular task he also made no sales and from
51:13the sounds of it was interrupting other people trying to do the selling now interesting this dan
51:19fellow it's always this is wrong that's wrong i think if you're going to do anything for dan
51:24if you're going to keep him in this process you must encourage him to speak up yeah kieran who was
51:28on
51:28the design team he made the second most sales out of everybody what he can't get away from alan
51:33is that he was the sub-team leader and two pages have no illustrations yeah you can't get away from
51:40it
51:44okay could you send the uh four candidates in please
51:59yeah marcus tell me why'd you change your mind um so upon contemplating i thought as though not
52:07only should i bring in uh those individuals that didn't complete what they were supposed to do what
52:11they were delegated i thought i should also bring in those that didn't really pull their weight or do
52:16anything at all what do you mean i give example i don't feel as though you contributed majorly
52:20to this do you think you should be fired certainly not i think why not okay not only do i
52:26i'm a good
52:26negotiator i'm a good seller you're not a good seller he didn't say anything but go on but like for
52:31example um when we were creating ashley the astronaut i think even dan was there he could he could see
52:35how
52:36creative i was given with ideas and flowing and we were kept on getting shut down shut down was he
52:40creative then i do believe he was i think it's down to the leadership and the management style
52:44that both myself and i feel like why don't you speak up are you just sitting back waiting for
52:49people to fall on their swords no that's not correct um in this task i adapted very quickly it was
52:55a
52:55big wake-up call to myself and i've really put myself out there in this in this particular where did
52:59you adapt then quickly i must say dan did speak and share his opinions what about you
53:05kieran i mean you failed miserably last week yes i and you're the sub team leader i done the best
53:12i could with my team i don't think your actions you act back on a high ego so you treat
53:17people
53:17last week you're a bit arrogant have you been a bit arrogant then towards people i think so and i
53:22think dan would agree i think he has yeah a few times in what way i mean just not listening
53:27to people
53:28dismissing ideas who do you think should be fired i think kieran and marcus i agree kieran and marcus
53:34but two of them because i feel marcus there was no leadership you didn't set us a brief we didn't
53:39have no instruction of what you wanted in terms of character but no but you knew that it was a
53:43five-year-old astronaut right but where where do i so you just wanted design teams go with that you
53:47didn't want to tell us what you wanted it's a five-year-old astronaut work work with marcus the story
53:54is the biggest issue there was no point to it uh yes no sugar i know the story is not
53:59good
53:59at all but the fact that it was finished i feel as though meant that we have done we did
54:04a lot
54:05better can i just start sorry i've admitted i take full responsibility of the book you're sat there
54:10still arguing your story's great no i've clearly said that the story was not a good story again again
54:16again so where's the story again i am the one from the story team that's here so okay okay listen
54:21i
54:22think i've had enough for this i'm gonna make a decision now so um here's my view kieran you're
54:29a typical estate agent you might be a good salesman but you know your failure last time books you know
54:39nothing about at all dan i think you're quite a clever person but i do worry that you're waiting
54:48for people to fall on their sword and priyash you can talk the hoeing legs off a donkey would you
54:54go if you made me but i don't want to hear any more i don't want to hear any more
54:58from you i'll
54:59agree with it marcus you claim they could show me what a proper pm looks like well i've got to
55:08tell
55:08you you ain't showed me nothing but kieran i think it is regretful that there's an attitude about you
55:20whether you could be one of my business partners
55:25but having said that i'm going to conclude today that
55:33marcus you're fired thank you
55:48now you three have got to up your game okay go on off you go maybe you're sure tim thank
55:55you miss brady
55:56thank you i didn't expect to be fired um put myself forward as pm i thought it would be appreciated
56:06in the sense of you know i'm taking a risk but it is where it is onwards and upwards for
56:11me
56:13the boys are so cocky what's all this big man energy or this personality and then in a boardroom they
56:19write about poo is that it is that it come set it comes out so marcus basically asked for me
56:36and
56:36kieran to come back and kind of change the decision at the last minute and my face just dropped i
56:42think
56:43marcus just spoke too much in there and the problem the fact he changed his mind really annoyed him
56:47did he make the right decision did lord sugar fire the right person i think ultimately no dan
56:52dan told him to do a double me and marcus
57:00now 17 candidates remain the search for lord sugar's next business partner continues
Comments