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00:00You're fired. You're fired. You've completely messed it up. You're fired.
00:12Previously on The Apprentice...
00:14Five seconds, guys.
00:15Teams went live to the nation.
00:18This is not easy.
00:19Oh, my God. None sold.
00:21Pasha's sales squad took the win.
00:23Totaling £893.60.
00:27And on the losing team, Levi...
00:30You were really painful to watch.
00:32And Connor...
00:33You're fired.
00:34...were taken off air.
00:35While Kieran...
00:36Do you know you've been in the losing team five times?
00:39I would like to be the project manager on Task 10.
00:41You got it.
00:41...made his own deal of the day.
00:43So, if I lose, I walk.
00:45Wow.
00:46Fawzi.
00:535 a.m.
00:55Hello, this is Krishma.
00:56Good morning.
00:58Lord Sugar would like you to make your way to Rocker Gallery in West London.
01:02The cars will be outside in 30 minutes.
01:04Okay.
01:08Everybody!
01:09We need to be out...
01:11Boys!
01:12We need to be at Rocker Gallery London in 30 minutes.
01:16Freedom!
01:17Give us five more minutes, we'll be away.
01:19I know your mum, it's not my job to come back in five minutes.
01:26Yes!
01:27Obviously, I've got to be PM.
01:28Yeah?
01:28You put yourself out there, you win.
01:30You're straight through to the final fight.
01:32You need to walk, mate.
01:33Ugh.
01:34It's the rules.
01:36I cannot believe it is the last task.
01:39I know, this is going to tell me it's the final fight, I feel.
01:49It feels like all eyes are going to be on Kieran today, after his brave and bold move in the
01:54boardroom.
01:55There's a lot of pressure being on his team.
01:57I mean, it's always a losing team when he's around.
02:01Near the banks of the Thames, Rocker London Gallery.
02:07A high-end hub for design and innovation.
02:15Good morning.
02:16You're standing in the Rocker Gallery, built to showcase the latest trends in high-end design.
02:24And that is exactly what your next task is all about.
02:28Now, the UK spends an astonishing £9 billion a year on products for their pets.
02:36I want you to take a bite out of that market.
02:39So, you're going to come up with a new pet lifestyle brand, design an innovative pet product and create a
02:48social media video.
02:49And then tomorrow, you'll pitch your product to a room full of retailers.
02:54The team that secures the most orders will win, and on the losing team, at least one of you will
03:00be going for walkers.
03:03Lord Sugar's asked me to tell you that this is an important task.
03:06Because after this, it's the final five, and there are seven of you.
03:11So, two from the losing team will be fired.
03:14So, give it your all.
03:15Everything clear?
03:16Yeah.
03:17Good luck, and off you go.
03:22Teams have two days to perfect a product for pets, before trying to tempt buyers tomorrow.
03:30First job.
03:31We're all there in the boardroom.
03:32It's win or walk, so I'll be leading this one for you guys.
03:37Work out who's top dog.
03:40Final task before interviews.
03:42Who wants to be PM?
03:45Well, I'm going to put myself forward, guys, just off the bat.
03:48Obviously, I love pets, and I also worked at Pets at Home.
03:50That was my first job when I was 17.
03:53So, yeah.
03:55Guys, I would also like to put myself forward as PM, as a dog owner.
03:59I know what dogs love.
04:00I've had German Shepherds growing up, and now I also have a Shih Tzu.
04:03So, I've had big dogs, small dogs.
04:05I can speak dog.
04:07I can speak dog as well.
04:09But people call me the dog whisperer.
04:11I've got a cockapoo.
04:12I had a lab, rescued a Shih Tzu.
04:14I've also had a cat.
04:15Cats and dogs, horses, all of it.
04:18Guys, I want to create something for dogs.
04:20That's the direction I want to take this with.
04:21I've thought it through, and I would love to be your project manager for this one, guys.
04:26Oh, wow.
04:27Both of you guys have, you know, pets, like, you know, have dogs and, you know, all that stuff.
04:32But my vote's with Karishma for this one.
04:34Yeah, my vote's going to be with Karishma as well.
04:37Being project manager on week 10 is a huge risk.
04:39However, I have such a clear vision for this task.
04:42Like, it could not have been any more catered for me.
04:45And I have no doubt that me and my team can win this.
04:48I'm so excited.
04:49Thank you guys for voting me in, and Kieran's going home.
04:54On the other team, there is also a big demand for Cats products at the moment.
04:58It's growing as well.
04:59It's a growing market.
05:00Project manager, Kieran.
05:02So, let's go with Cats.
05:04Scratch is round for inspiration.
05:07I've never had a cat. Have you ever had cats?
05:10So, I'm going to be really honest with you guys, I have a bit of a fear of pet.
05:14Right.
05:17What will your thoughts be on Catbed?
05:19I've never had a pet in my life, so it's a bit...
05:22My knowledge of it is not great.
05:24I think we need to look at...
05:25So, cat trees...
05:27Yep.
05:27...be used for exercise for the cats.
05:30So, in terms of that, what are we thinking?
05:34Erm...
05:35OK.
05:35Anything come into mind?
05:40I'm not a huge fan of animals, and going down the cat route was quite risky, if I'm honest.
05:45I think nobody knows enough about cats, and so whether that comes to bite us later on or not, we'll
05:50find out.
05:51We could even make it look like a tree. It could just be brown, brown trunk, green grass.
05:56Well, the tree idea, I like it, because people have house plants, right?
06:02So, why not have a tree?
06:07Across the hall...
06:08Me and Pasha, I know for a fact we speak to our dogs. We go, hey, baby, good morning, are
06:13you hungry?
06:14Planning to pounce on a winning idea...
06:16Now, imagine if you had the power to leave your dog voice nerds.
06:19Project manager, Karishma.
06:23In my head, OK, there's a dog bed, right?
06:26And dog owners communicate and leave, like, little voice messages for their dogs.
06:31My dog would absolutely love that, and I can already tell you that I would buy that bed.
06:34This is why we have our experts. Yeah.
06:36I've got a very clear idea of what I want this to look like.
06:39I think we should go down the luxury market.
06:41Mm-hm.
06:42Loads of people that invest in dogs, they have the money to spend on dogs.
06:46You know, I would sell my kidney for my dog to have the nicest bed.
06:48Those, like, fluffy materials.
06:50Something, yeah.
06:51So that's a huge thing to think about.
06:53Yeah.
06:53It needs to look expensive from the logo to the bed itself.
06:56Yeah.
06:57Team Alpha seems to have fallen on their feet.
07:00Karishma and Pasha have got all the experience you could want with regards to pets having had
07:05dogs their whole life.
07:07There's really no excuse now because they've got to deliver.
07:09The logo needs to be minimalistic and chic.
07:12Like, I thought of Maison Le Chien, which means house of dog.
07:15I do like French.
07:16Yeah.
07:16It's all vibes.
07:17I think that it's high-end, but it's also premium.
07:20Perfect.
07:22You'd sort of have a pod here with a little window for quiet time.
07:27Set on creating a winning cat tree.
07:30We can then have the branches where you have the dangly fun bits.
07:34Kieran's team.
07:35You can dangle bits of fruit off them.
07:37You could dangle a squirrel off it.
07:40In regards to the team split.
07:42For me, I think because I feel like you have a better idea of how you want the trees to
07:46look,
07:47I think, personally, it would be good for you to go into the design.
07:50I agree.
07:51I'm not going to lie to you and I hope you don't think the wrong way.
07:53Working with you, attention to detail sometimes can be missed and I feel like I'd add that.
07:59Okay.
08:00Dan, how would you feel about doing the branding?
08:02I mean, I'm really easy going.
08:04In terms of the branding, make it look friendly, nice, inviting, something like that.
08:12Rothner told Kieran that he really lacks attention to detail
08:15and I can see what she's talking about.
08:18He hasn't given any direction to Dan at all.
08:21I mean, inviting, friendly and nice.
08:23I mean, what kind of brief is that?
08:25So the design team is myself and Laurence and my branding team is Pasha and Priyash.
08:30We're going to put Pasha sub-team leader.
08:33Let's win this.
08:33Let's win it.
08:34Perfect.
08:34Come on, let's do it.
08:35Let's go.
08:3710am.
08:38Teams divide.
08:40Half will sink their claws into branding.
08:42The brief this morning was so clear.
08:45It's luxury.
08:46We know what Krishma wants.
08:48And, you know, we're going to add that element of a French twist to the name.
08:52Yeah.
08:52While the rest designed products aimed at furry friends.
08:56I genuinely want you to get this win after your little bullsy claim.
08:59I want the win really badly.
09:01I need it.
09:02Yeah.
09:03Otherwise, it's home time for me.
09:06The Royal College of Art, base for both product design teams.
09:11I'm Kieran.
09:12Nice to meet you.
09:12Good to meet you, Tim.
09:14Unleashing her creativity.
09:16So, if we, like, do, like, a rough sketch.
09:18If we imagine it looking almost like a realistic sofa.
09:22Project manager, Krishma.
09:23Over here somewhere, there needs to be a speaker so the audio can come out.
09:26And then we have a cushion, right?
09:29On team cat.
09:30So, our plan is essentially to make it look like a tree.
09:33Branching out.
09:34So, one stem, two branches coming off with seating areas.
09:38Yeah.
09:39And then a main pod at the top, which is then branched over.
09:41Estate agent, Kieran.
09:44We can have a mouse running around the artificial grass on discs.
09:47And then we can have additional little things on that dangle.
09:50Wait, what do cats like?
09:51Do you have any idea?
09:52Because I'm not actually sure.
09:53Do they have, like, anything and everything, or...?
09:57I don't... My knowledge on that is very little.
09:59So, then I don't want... We've got the mouse.
10:00Retailers to say, where did the fruit come from?
10:02They like cheese.
10:04That's mouse, right?
10:06Yeah, mouse.
10:07Love cheese.
10:07But the cat will be at the top, chilling.
10:10Why would you... Oh, yeah.
10:11Yeah.
10:12What does a cat like?
10:14Er, what toys can...
10:16Cats don't really like to play with many toys, to be honest.
10:20Erm...
10:20Apple.
10:21Erm...
10:22Fruit fits in with tree.
10:23They just love being...
10:24I think stick with the fruit, either.
10:26Erm...
10:27So, basically, just apple and a banana.
10:33West London.
10:35At creative agency RPM.
10:38Chic canines or Chic Lachien.
10:42Karishma's branding crew.
10:43I feel like, with what Karishma said this morning, Chic Lachien is very bougie.
10:49That is a luxury brand.
10:51Search for a name with pedigree.
10:54Chic Lachien.
10:56Chic is very much like Paris chic.
10:59It's very, like, elegant.
11:01The only thing is, as a normal person, would they get what that means?
11:06If you're walking down the dog section...
11:08Yeah, of course.
11:09If you don't know French, then you're not...
11:10You're not gonna know it.
11:11And, like, that, to me, sounds like a fancy French restaurant or something.
11:15I don't speak French at all.
11:17But Chic is a very well-known word.
11:19It's elegant, right?
11:23Erm...
11:23Let's just...
11:24Because I know that, obviously, time is not gonna be on our side.
11:26So, Chic Lachien.
11:28Yeah.
11:28Just to confirm, the brand name is gonna be Chic Lachien.
11:33The team wanted to add a bit of French flair to make their dog bed feel high-end.
11:37But neither passion or prier speak French, and they're spelt chic incorrectly.
11:42There's nothing chic about that.
11:44I think if we can have the chic bigger than the Lachien.
11:48Yeah.
11:48Like that.
11:49Perfect.
11:53Across the hall...
11:54I do really like Oh My Catty.
11:56I think that's quite an edgy name for, like, a new pet brand coming to market.
12:00Flying solo on feline branding, Dan.
12:05Just gotta go with my gut feeling and go with what I think is gonna be great.
12:10So, what I would like it to look like, I'd like it to be quite, like, bold.
12:14That one on the far right, there.
12:16And then a huge exclamation mark at the end, like a brand.
12:20Uh-huh.
12:20Could we do something that looks something like this?
12:22It goes from large to small and large again.
12:25Mm-hmm.
12:26Something like this shape?
12:27Yeah.
12:27I'm trying to not just think about one product.
12:29I'm trying to think of, like, a whole brand name and conception.
12:32I'd like to see it with maybe two bold lines underneath the actual lettering.
12:37Ah, yeah.
12:38And then I'd like to start playing around with some colours, if that's okay.
12:41Maybe like a racing green.
12:42And if I could just duplicate that whole thing, because I want to switch it around.
12:45I just want to see some ideas come to life.
12:49I think this is quite a turning point for Dan.
12:51Dan, who's very corporate, who plays it safe, who never takes any risks.
12:56He's come up with something quite catchy in terms of the name.
12:59The logo design isn't terrible.
13:01I mean, he's taking ownership.
13:03I like that.
13:04Can you zoom in on this third one at the bottom left?
13:08This one?
13:08Yeah, I think that one is my final masterpiece.
13:152pm.
13:17So, we've got a design.
13:19We've got a logo.
13:20Catching up.
13:21The final name is Sheik Le Chien.
13:25Team dog.
13:27Okay, awesome.
13:28Can I just double check the spelling of Sheik Le Chien?
13:32So, it is, sorry, C-H-I-Q-U-E.
13:39That's not the spelling of Sheik.
13:41When something looks Sheik and stylish, we say C-H-I-C.
13:45C-H-I-C.
13:47I thought Sheik was C-H-I-Q-U-E.
13:51Sheik.
13:52That might just be, the way I'm spelling it might just be like slang.
13:55So, now I'm actually not sure, but...
13:58I'm just going to be positive and that that is a French way of spelling the word Sheik.
14:03Thank you guys so much.
14:04Well done.
14:05Bye.
14:05Bye.
14:07I'm not going to lie.
14:08I know it's a stupid question, but I would not spell Sheik this way.
14:12I personally, I don't speak French.
14:14I wouldn't have used a word that I can't speak or, you know, I know myself.
14:17Do you know, how would you usually spell it?
14:20So, it would be C-H-I-C.
14:21C-H-I-C.
14:23Oh, like Sheik.
14:24Yeah, like Sheik.
14:25Okay, fine.
14:26I don't actually know.
14:27That makes sense.
14:29If they spelt the first word of our logo incorrectly, Pasha and Priya have made a huge mistake.
14:34A huge mistake that is not something that we can just, you know, sweep over.
14:38It's the name of the brand.
14:39I think we'd best be positive, move on, and yeah, we'll see how it looks tomorrow.
14:46Design deadline looming.
14:48The last thing we need to give Tim the measurement of is the height of this dome.
14:53For Kieran's cat tree.
14:54So that's minimum, 90.
14:57Needs to be double that.
14:59Finishing touches.
15:00I think 1.5 to get what we want.
15:04You don't want to go too tall because people's apartments or houses might not,
15:08the room might not be that tall.
15:10Trust me.
15:10I wouldn't.
15:111.6 meters high from the floor to the top of the tree.
15:16Wait, wait, wait, can you discuss this with me before you do that?
15:19Is that too tall?
15:20No, no, no, that's not big enough.
15:21I think you're getting very large.
15:23That's as tall as me and most houseplants are as tall as me.
15:27This is what, that's the, that's the vision.
15:29Just, okay.
15:30Trust me.
15:32Okay, I'm not.
15:33Trust me.
15:35Every time Kieran measures his tree, he adds more height to it or more width.
15:40I mean, at this stage, you're going to need a palace to put this thing in.
15:44I mean, it's huge.
15:47Well, if I'm going to stick to it because we need to get on the stairs.
15:49Right, go for it.
15:49Let's increase this to 1,800.
15:52Okay.
15:54On the other team.
15:55Our body of the sofa will be this fleece material in the beige.
15:59Yeah.
16:00Laying out her vision for their luxury dog bed.
16:03The cushion itself will be this Sherpa sofa.
16:07Leader of the pack, Karishma.
16:09The whole point of this is for owners to be able to communicate with their dogs and leave a nice
16:13message.
16:13Beautiful.
16:14So, if we write a rough script for this, keep it short and sweet, and this would be activated by,
16:19yeah, sound like an ambulance going past fireworks, something like that.
16:22The dog would feel safe.
16:23Okay, fine.
16:24I think it's a clear vision that we should work with.
16:26I don't think that trying to reinvent it from my side for the sake of looking busy is a good
16:30idea.
16:30We're going to say, hey baby, I miss you, and then we'll do kisses.
16:35Yeah, yeah, yeah, exactly.
16:36Hey baby, I miss you.
16:38I'm running late, but I'll be home soon.
16:40Love you so much.
16:41See you soon.
16:42Bye.
16:44Karishma is doing what Karishma does best, coming up with ideas and leading from the front.
16:48But this product's USP is pretty bold. It's a talking dog bed, and nobody is challenging her.
16:54I hope the buyers are as convinced by it as the team are.
16:57Is that great or what?
16:58It's a one-take one-take.
16:59It's just the authenticity of it.
17:04I think I do prefer for Pawsome Friends. It's quite a nice tagline.
17:10Letting them hear and feel you when you can't feel them.
17:12Yeah.
17:13It's a bit long.
17:14Is it?
17:15Designs signed off.
17:16As a dog owner, I would pay for that.
17:19Tomorrow, try to get buyers to bite.
17:268am.
17:27I hope you like it. It's quite an edgy logo that I did.
17:30I mean, it's definitely eye-catching.
17:32Yeah.
17:32I like it.
17:33I like it.
17:34Hoping their branding can fetch them a win.
17:36I actually really like the logo. It's classy. I love the paw print.
17:40Team dog.
17:41If you can promise me that that is the correct spelling of the word,
17:43it can be spelled either way.
17:44Yeah. I trust that and I'm ready to move on with that.
17:47And then we've got the tagline.
17:49Yeah.
17:50Which is, um, what's the first word?
17:55It is letting them, letting them hear and feel you when you can't feel them.
18:01Mm-hmm. So, I obviously do think the tagline is a bit lengthy.
18:05Yeah.
18:06You know, most well-known brands go for a small one, a little one.
18:10I'm not going to lie.
18:11It's very long.
18:13The whole point of a tagline is to be memorable.
18:16And in this case, the people who made it couldn't even remember it.
18:18I asked Priyash and Pasha what's the tagline and they both couldn't remember.
18:22So, for me, it's a very big mistake on their part.
18:25If, during the pitch today, I forget it, someone step in and say it,
18:28because I just don't think I'll remember it.
18:32Across the hall...
18:33Right, the big unveil.
18:35OK, I'm excited.
18:37The moment of truth...
18:39Wow!
18:41Wow!
18:41OK.
18:42For Kieran's cat tree.
18:45Wow.
18:47I think this is awesome.
18:49Yeah.
18:50I do find that the dome, the more I look at it, it's pretty huge.
18:55The dome's big.
18:56I didn't realise it'd have such a huge surface area.
19:00It's quite big.
19:01I'm not sure how many houses this would fit in unless you have a huge house.
19:04Yeah.
19:05But how do customers take it home?
19:06Would they pick it up in the shop?
19:08Can you fit it in a car quite easily?
19:12Just order it online.
19:15The overall size of the product, I mean, it's huge.
19:18And I think, especially if you are selling to consumers
19:21where they've got typically smaller flats, especially in London,
19:24I mean, where the hell are you going to put the thing?
19:26So, how's the cat going to get in here?
19:32We should have...
19:35For the other team...
19:36Right.
19:38Oh!
19:40Oh, I like theirs.
19:42Karishma's talking dog bed.
19:44Hey baby, I miss you.
19:45I'm running late, but I'll be home soon.
19:47Love you so much.
19:48See you soon.
19:49Bye.
19:50I love.
19:52It's a one-take wonder from Karishma as well.
19:54So, this is going to be audio activated.
19:56Any loud bang, an ambulance,
19:58a knock on the door.
19:59Hey baby, I miss you.
20:01I'm running late, but I'll be home soon.
20:02Love you so much.
20:04See you soon.
20:04Bye.
20:06Also, last minute change that I suggested.
20:09We initially started with a round bed.
20:10Yeah.
20:11Then I was like, no, let's do it.
20:11Hey baby, I miss you.
20:12I'm running late, but I'll be home soon.
20:14Love you so much.
20:15See you soon.
20:16Bye.
20:18All right.
20:18So, obviously, it does go off with quite sensitive sounds.
20:22Hey baby, I miss you.
20:23I'm running late, but I'll be home soon.
20:25Love you so much.
20:26See you soon.
20:27Bye.
20:27That's really annoying if it keeps going off.
20:29So, guys, you know, today's a big busy day.
20:32We've got the pitch.
20:32Hey baby, I miss you.
20:34I'm running late, but I'll be home soon.
20:36Love you so much.
20:37See you soon.
20:37Bye.
20:38All right.
20:39And it's off.
20:4110am.
20:42So, we're obviously going to do a social media video today.
20:45I'll go to consumer research, get all the information.
20:49Before shooting their viral videos.
20:51Hello.
20:54The half of each team, a masterclass in content creation.
20:58I've created quite a lot of social media content over the years with my pets.
21:02What pets have you got?
21:03I've got cats.
21:06From social media supremo, Zara McDermott.
21:10Some of my top tips are hook the viewer in the first three seconds.
21:15Could you ask a question? Does your cat do this? Does your dog do this?
21:19Another tip I've got is about humour.
21:21Humour sells.
21:22That could be a really good way to increase engagement.
21:27West London.
21:28Who of you likes the brand name?
21:32Six out of six.
21:33Okay, that's really promising.
21:34For Team Moggy.
21:36So, let's go and take a closer look at the product.
21:38Market research.
21:42Oh, my God.
21:46It's very tree.
21:48I live in a studio flat.
21:52This is way too big for studio flat.
21:56Yeah.
21:56For my cat to jump from here to this platform and then to come around in here.
22:02I think that would be quite tough for her.
22:05Yeah, I hear your thoughts.
22:07A million dollar question is, just a raise of hands, would you buy this for your cat?
22:15Oh, flippin' hell.
22:19They just didn't really like the product at all.
22:21It wasn't really fit for purpose.
22:23It was a very similar thought to what I had this morning with it being too tall.
22:26How is the cat going to be able to jump up there and get out?
22:29On the other side, they love the brand name.
22:30They love the logo.
22:31And so, I'm feeling like I did a great job.
22:36Okay, so I'm going to write that.
22:38They can successfully jump out.
22:44Across town.
22:45Now, tagline is letting them hear and feel you when you can't feel them.
22:52Barking up the wrong tree.
22:53From the tagline, do you understand what the product would be?
22:57Not a cliche.
22:58No, I don't.
22:59Okay.
23:03So, obviously, our name is called chic la chine.
23:06So, chic is another word for, like, classy, glamour.
23:09Yeah, it's just like a...
23:10You know, like you say something...
23:11Is it French spelling?
23:12Erm, yes.
23:14I think we're all familiar with the term chic, but I've never seen it spelt like that.
23:17I don't understand that at all.
23:19Chic is part of my everyday vocabulary.
23:21Yeah.
23:22I'm French.
23:23I think it's spelt C-H-I-C and you should have it the other way around.
23:27So, le chien chic.
23:28Wrong way around.
23:30Okay.
23:31So, welcome to our dog bed.
23:32You can record your voice and it will play that recording to sort of give the dog that sense of
23:37calm.
23:37If you are not in the house and they hear you, they will look for you.
23:42I agree.
23:42I think I would freak out the dogs more than anything.
23:45Okay.
23:45So, would you recommend this product to a friend?
23:48No.
23:48Would you guys buy this product?
23:50No.
23:51No.
23:51Do you like the idea of the audio function?
23:53Is it something you would use?
23:55No.
23:55No.
23:56None of you.
23:58That was honestly, unfortunately, a car crash.
24:01Being shown up by spelling the name wrong by someone that's from France, really embarrassing.
24:05And the product, very few positives on that side as well.
24:08I think spinning that's going to be really, really tough.
24:11We are in a really bad place with that feedback.
24:14Just to be disappointed.
24:15Yeah, very much so.
24:16Oh, literally, yeah.
24:17Carnage, car crash.
24:18I don't know what to call it.
24:20Chic-less chien.
24:22Oh, fuck.
24:25Back at the house.
24:26All right.
24:27Three, two, one.
24:28Action.
24:28I'll be with you soon.
24:29Bye.
24:30Girl, who's that?
24:31He sounds cute.
24:32While Karishma and Pasha shoot their viral video.
24:36Brown eyes, blonde hair.
24:39He's at home waiting for me.
24:40So I just thought I'd leave him a cute little message.
24:44Chasing their tails.
24:45What are the chances of getting him on a podium?
24:48No, no, no, no, no.
24:50Rosner and Kieran.
24:51Could we get a shot of his head poking out of this?
24:54Yeah, he's knocking on it.
24:55That tree has really freaked him out.
24:59With their star on strike.
25:01Right now, we have to pivot.
25:02We don't have much to go off of.
25:04A change of direction.
25:06I was thinking what might be cool for you to walk in on the camera and be like,
25:09guys, look at this.
25:10My cat never goes out into the nature.
25:12Watch me bring the nature indoors.
25:14We need loads of ideas just so that when we're editing,
25:16because obviously this is wasted time.
25:17We can't just stand around.
25:19Yeah.
25:19Yeah, just a lot of energy.
25:21Does anyone else's cat do this?
25:23Just sits at the window, but never actually wants to go outside.
25:27I am getting super nervous, super stressed.
25:30Things aren't going exactly how I planned.
25:33But we've pivoted and I'm ready to make it happen.
25:39We're the one who wanted to trade.
25:40Brilliant.
25:41Okay.
25:41Yes, Kiran, smile while you're doing that.
25:43Perfect.
25:483pm.
25:50Ahead of the pitches.
25:52Hi, everyone.
25:52Hi, how are you?
25:53Hi, I'm good.
25:54For both teams.
25:56Do you want to hear the bad news or the good news first?
25:58Let's go bad.
25:59Yeah.
26:00A chance to check in.
26:01None of them would buy the product.
26:03None of them.
26:04They said it was too tall, not very accessible for the cats.
26:07Good news is, is that they love the brand name and the tagline.
26:10They said it was really catchy.
26:11I mean, I love the branding because I created it.
26:15For team dog.
26:16I'm going to be honest with you.
26:17It was really bad, the consumer feedback.
26:20Reality bites.
26:22Zero out of six understood what it did.
26:24Can you be a bit more specific in terms of like what did?
26:27So zero out of six knew what the product was based off.
26:31Okay, that's fine.
26:31Unfortunately, we had a French guy there
26:33and the word chic is spelt wrong.
26:35It isn't spelt wrong.
26:36No, it is.
26:37It is and it's in the wrong order as well.
26:39It should be Lachien chic.
26:41They just said, oh no, I've never seen it like that before.
26:43So we just had to just listen to what they said.
26:45In terms of the bed, none of them liked the audio.
26:47They basically said it would freak out the dog.
26:49And that was pretty much the feedback across the board.
26:52I don't want to hear none of that anymore.
26:53It's negative.
26:54It's put me in a bad mood and take a deep breath in,
26:56take a deep breath out and drop it.
26:58Because I have a dog, she has a dog and we thought it was nice.
27:04Pitching time.
27:05My neck is on the line here.
27:06So let's get in there.
27:07Let's smash it and let's get some sales.
27:09Get that win.
27:10Come on, okay.
27:12Waiting, top dogs from the nation's biggest pet brands.
27:16Hands up if you love dogs.
27:18Oh, amazing.
27:20Hoping to win over buyers with her luxury dog bed.
27:23And do we have any furniture lovers in the room?
27:26Just the one.
27:26Everybody else sleeps on the carpet.
27:30I've had dogs my entire life.
27:32I know what they love and I know what they love to feel.
27:34And I said, how do we make this connection between the human and the dog close up?
27:40This is not just any sofa bed.
27:42This is a literal talking sofa bed.
27:44You can create a personalized message for your dog.
27:47So that when you're away from the home,
27:49any sound that may be disturbing,
27:51they trigger the sound of your soothing, calming and familiar voice.
27:55Hey, baby.
27:55I miss you.
27:56I'm running late, but I'll be home soon.
27:58Love you so much.
27:59See you soon.
28:00Bye.
28:01Dogs will love it.
28:02The dog owners will love it.
28:03I'm going to pass it over to Pasha here, my colleague,
28:06who's going to tell you a bit more about our brand story.
28:09Now, I'm hoping that you guys look at this and this gives you luxury.
28:14The chic dog.
28:15That is the goal.
28:16The chic dog on the chic bed, which is ultimately perfect if you like luxury,
28:22if you like the higher things in life.
28:23Now, you guys might be thinking chic is spelt a little bit different to usual.
28:28Personally, I feel like the normal spelling that you'd see of chic is a little bit more slang.
28:33It's a different way of spelling it.
28:34And I feel like it just brings out that extra pop of French elegance.
28:38I don't think anyone here speaks French.
28:41But ultimately, this is for dogs and La Chienne means dog.
28:47Thank you, Pasha.
28:48So, without further ado, I'm going to play our social media campaign video that we did today.
28:54I'll be with you soon.
28:56Bye.
28:57Girl, who's that?
28:58He sounds cute.
28:59Girl, let me tell you.
29:00Brown eyes, blonde hair.
29:03So, I left him a little voice note.
29:05He's at home waiting for me on the sofa.
29:06Rorgeous.
29:07Bye.
29:08I'm running late, but I will be with you soon.
29:11Bye.
29:12I would love to open the floor to any questions.
29:16Um, I think the audio feature is really appealing.
29:20I slightly worry that it's going to be confusing for the dog.
29:23Perhaps overstimulate it rather than calm the dog down.
29:26Um, science has proven that dogs like to sit on surfaces that smell like their owners.
29:32Science will hopefully soon prove that dogs like to listen to the voice of their owners
29:35when they're gone.
29:37Across town.
29:38Does anyone else's cat do this?
29:41Just sits at the window.
29:42It doesn't actually go outside.
29:44Also hoping to impress.
29:46Look what I've just bought.
29:47Oh, my cat has come on.
29:52As you can see, we have created a one-of-a-kind cat tree.
29:59We wanted to make this big just so it's more comfortable for your pet.
30:04And our finished product definitely will catch eyes when you have visitors into your house.
30:10And it will also blend away next to your houseplants if you don't want it to be on show too
30:16much.
30:16Now I know it's quite literally a cat tree and there's a reason for that.
30:20We thought, why not bring a little bit of the nature indoors?
30:24If they want to have a little play around by themselves, they can.
30:26Or they can go and have a little rest in there.
30:30We'd love to open it up to some questions to hear what you guys think.
30:33So I was wondering about this size.
30:36If you guys thought about, like, how customers could carry at home.
30:41The item isn't the lightest, I'll be completely honest.
30:44So whether or not you can offer a delivery service
30:48or they can arrange for someone to pick it up separately, that's on them.
30:52However, it is something that stands out, makes people stop, look and buy.
31:02Introductions over. Teams have one hour to tempt buyers into big orders.
31:07Hello. Hi, James. Nice to meet you.
31:10On team dog.
31:12Because you guys are a global brand, were you thinking around the like 3,000, 4,000 mark?
31:16While Lawrence and Priesh fail to get a bite.
31:19It doesn't really match what our customer wants, so we won't be placing an order with you.
31:25Hello, ladies.
31:25Pasha draws on her past connections.
31:29I've actually worked at Pets A Home. That was my first job four years ago when I was 17.
31:34I understand the area. If your dog has anxiety, this is a natural way of potentially calming your dog down.
31:41Have you got evidence that the owner's voice without the owner being present does do that?
31:46We don't actually have... This is such new technology. There's mixed opinions.
31:50We are waiting for there to be research on how dogs respond to this kind of audio.
31:54I think I'm just questioning the problem you've identified and whether this is actually the right solution.
32:00And on that basis, we probably wouldn't be placing any orders.
32:04OK. I appreciate that, but even just a few hundred units, 100, 200...
32:09We just think there's too big a gap between the evidence you've got and what this product can deliver.
32:16It's a car crash, to be honest with you.
32:18The problem that we're coming up against is the practicality of the audio.
32:22We're saying that it de-stresses animals, but realistically, we have no facts to prove that.
32:26Disappointing?
32:27Yeah, very. We did our best.
32:28Let's move on to the next.
32:29Let's go to the next.
32:30We've got to be much quicker with these ones.
32:33Across town...
32:34It'd be great to hear a little bit about what you thought of it and potentially if you could see
32:37it in your stores.
32:39Also in talks with industry top cats, Dan.
32:43We would be interested because we love innovative products and there is innovation there.
32:48It's quite unique to get a cat tree which is interactive.
32:52We do sell a huge amount of cat trees every year and very much a test purchase for us will
32:56be about 2,000 units.
32:58Is there, like if we were to do an exclusivity deal with you guys, is there a potential?
33:02At most, we might go to maybe 2,300 if it was exclusive.
33:06Yeah. Okay. Well, for exclusivity, we need a few thousand more really.
33:10That's fair enough.
33:10I'd be delighted to accept your offer.
33:12I will shake on 2,000 orders.
33:13Okay, thank you very much.
33:14Thank you very much.
33:15Thank you very much.
33:15I think Dan's approach to Pets at Home, one of the largest retailers here, was very gentle,
33:20very friendly. I mean, he secured an order of 2,000 but far too quickly.
33:24And if he'd have just kept pushing, I'd be certain he'd got a much bigger number than he ended up
33:29with.
33:29I think 2,000 is good.
33:31Yeah, they seem to genuinely love the product.
33:34Really well done mate.
33:36On team dog.
33:38Is there anything we can do just to get sort of a trial order of maybe around the sort of
33:42thousand mark?
33:43While PR man Lawrence sells himself.
33:46No, our clients are really discerning. I'm sorry.
33:48You're a good salesman.
33:50Come and wait for us.
33:52In talks with supermarket giant Tesco.
33:55We've done a great job making a product that makes dogs feel safer.
33:58Pasha and Karishma.
34:00Dogs spend their whole lives serving us and we took this so personally.
34:04How do we give back to the dog?
34:07Look, obviously you guys are super passionate about the product.
34:10And that kind of link on the audio is something we've never seen before.
34:13Because this is such new and futuristic technology, we're hoping to push around 5,000 units today.
34:20Closer to 1,000 is what we were thinking.
34:22This is going to be something that people want in their home and something that they love.
34:25So could I push you more towards 3,500?
34:27We could maybe push to 1,300 units, but that would be the max.
34:31Okay, could I be super cheeky, push for 1,500?
34:35We'd be so happy. It's a nice, gorgeous, round, juicy number.
34:38And we'd both leave very happy for this conversation.
34:41That sounds like a deal.
34:42Perfect, 1,500.
34:44Amazing.
34:44I love that and I know dogs around the country will love it too.
34:47While Karishma collars a deal, on the other team...
34:51I saw lots of lovely smiles from you lovely ladies.
34:54I'm hoping it was all positive.
34:55Still to secure a single sale...
34:58What did you think of the product?
34:59...Ross now.
35:00The weight of it is bothering us a lot.
35:04The weight and the size.
35:06You know, I think we would need a forklift for a customer to lift it.
35:11Yeah.
35:11So you're right, it's a little bit heavy.
35:13I'm going to be honest with you.
35:14For me, it's about replicating nature.
35:16Trees are tall.
35:18Let's try and allow the cat to see how big nature truly is.
35:21And then eventually, they might be able to come out with you on walks, you know?
35:24But the other thing was that the cat would fall to get in.
35:28Or just wouldn't be able to get in.
35:30They would stretch across to get into the bed.
35:33Why don't you try it out in each of your store
35:35and see if that is something that you feel like you could invest in.
35:37But our problem is the size.
35:39But we wish you the very best.
35:41Thank you very much.
35:43Hey, guys.
35:44Don't worry. Don't worry.
35:46Move on.
35:47Forget about it.
35:48We go to the next.
35:5020 minutes to go.
35:52When I first saw it, I thought it should have been in a vivarium
35:55because I was expecting a snake or a lizard to be up here.
35:57For both teams, the audio aspect.
36:00For some dogs, it might actually encourage them to search out their owner.
36:03A final push for sales.
36:06It's very, very unique and very innovative.
36:08We could take a small risk on maybe three.
36:10No, thank you.
36:11Thank you very much.
36:12We'd absolutely love, love, love for you to believe in our product as much as we do
36:16because this would change dog lives.
36:17I mean, I think for today, we're not looking to place an order.
36:20How many would you guys book up to work for?
36:23As it is, we'd learn.
36:24We love the concept, but the product's not there yet.
36:28You're pro to sign it. It's good.
36:29The kind feedback is lovely.
36:30Do you know what's lovely here?
36:32A big order.
36:33Just one in a store could create a whole bundle of excitement online.
36:38We'll go with 50.
36:39Thank you very much.
36:40We were thinking something around sort of the 1500 mark.
36:43We'll go to 1100.
36:441100.
36:45Final offer.
36:46Thank you very much.
36:47I think that's an absolute pleasure.
36:48Thank you guys so much.
36:50Thank you so much.
36:51Thank you, sir.
36:52Bye, guys.
36:556pm.
36:56We've done the best that we can.
36:57I mean, we've squeezed as much as we can out of them.
37:00Sales over.
37:01It is a bit disappointing, but I'm hoping that we did enough.
37:04Kieran wasn't the right project manager really for this task.
37:07And, you know, if we do lose, he's obviously sealed his fate,
37:10but ultimately one other person in his team is going to be walking home tomorrow as well.
37:14We've done our best.
37:15There was literally nothing more that we could have done.
37:17Yeah, exactly.
37:18If we lose tomorrow and I get brought back, I am fighting.
37:21Fighting for my life.
37:22Bring it on, because I'm sticking around.
37:26Tonight, orders totted up.
37:28Tomorrow in the boardroom, claws out.
37:38One thing's for sure is that it's anyone's game today.
37:40I don't think anyone can call it either way, like.
37:42And do you know what?
37:43We've made it to task 10.
37:44We should all be very proud of ourselves.
37:46Not long now, guys, we find out that final fight.
37:50The deal was we're in a walk.
37:52What a comment that was in the heat of the moment.
37:54Do you regret it or no?
37:56If we haven't done enough, I'll be regretting it.
38:03I'm really nervous.
38:04I gave it my all in this task.
38:06I just don't know what way it's going to go.
38:10I've definitely not come here to leave at the last hurdle.
38:12I've come here to make an impact.
38:13And I'm going to make sure that this final boardroom, I make it count.
38:17This is the most stressed and anxious I've been before a boardroom.
38:21And PM is week 10.
38:22It's literally go hard or go home.
38:29You can go through to the boardroom now.
38:44So, this task was to design an accessory for a pet.
38:52Yeah.
38:53So, let's start with Team Alpha.
38:59Karishma, you became the project manager.
39:02Yes, Lord Sugar.
39:03And decided to make a dog bed.
39:05Yeah, absolutely.
39:06So, we wanted to create something that fits into the realm of dog care and also furniture.
39:11Something people would accept in their living rooms as not just something for their dog, but something that fits with
39:17the luxury theme.
39:18That looks like a British Airways first class seat, actually.
39:22There we go.
39:23At least it's first class, yeah.
39:24The main feature being the USP is the technology feature inside.
39:28It's an audio feature which allows the owner's voice to be transmitted to the dog when the dog's at home
39:34alone.
39:34So, if there's a bang on the door, fireworks, an ambulance outside, the audio feature would be triggered.
39:40What about if I was to go, hey baby, I miss you, I'm running late, but I'll be home soon.
39:46Love you so much, see you soon, bye.
39:49Yeah.
39:49That's it, is it?
39:50That's the voice, yeah, but this would-
39:52So, you've got the doggies laying in there and like a bang of lightning or something like that might
39:58set it off, yeah?
39:59If it's loud enough, yeah.
40:02Your dog shitsues itself.
40:06So, who designed this thing?
40:09So, Lawrence and I designed the product itself.
40:11Pasha and Priyash went off to do the branding.
40:14Right, and what's the branding?
40:16So, the name of our brand is called Chic Le Chien, and that basically means the chic dog.
40:24It's a funny spelling, isn't it?
40:27So, I do believe that that is an alternating way of spelling chic,
40:32and it looks more French, and the C-H-I-C was a bit more of a slang spelling.
40:41I'm not sure that's true.
40:43But I just try to back it up.
40:44It reminds me of Del Boy doing a bit of French, you know?
40:48That mongey-tu.
40:49Yeah.
40:50What's that?
40:51Can someone read out that tagline for me?
40:53I can't see it.
40:54So, it's letting them hear and feel you when you can't feel them.
40:59So, it was incorporating the storyline, and it's not as short.
41:03It's long, isn't it?
41:04Yeah.
41:04It's longer than a dog lead.
41:06Yeah.
41:06The idea of an advert or a logo is, you know, you get it straight away.
41:11Yeah.
41:12Do I get that?
41:13It's got anything to do with dogs?
41:16No.
41:18Anyway, you then do a social media clip, right?
41:23And who did that?
41:25That was Pasha and myself.
41:26Right.
41:27Shall we see it?
41:29I'll be with you soon.
41:31Bye.
41:32Girl, who's that?
41:33He sounds cute.
41:34So, brown eyes, blonde hair.
41:37So, I left him a little voice note.
41:39He's at home waiting to be on the sofa.
41:41We're watching this.
41:41Hello!
41:42I'm running late, but I'll be with you soon.
41:45Bye.
41:47Right.
41:49So, explain to me the rationale behind it.
41:52So, what we wanted was to create a girl's brunch.
41:55They're talking about a boy.
41:56He's got blonde hair.
41:57He's got brown eyes.
41:58The audience feels-
41:59That was the dog?
41:59That was the dog the whole time.
42:01Okay.
42:02So, then you go and do some consumer research.
42:06Who did that?
42:07That was myself and Priyash Lord Trigger.
42:09And you had some bit of a negative feedback there, didn't you?
42:13Yeah, they didn't read out the product at all.
42:14They said that the audio clip would freak out the dog.
42:18Hmm.
42:19But out of the six, how many would buy one?
42:21Zero.
42:24That's very encouraging, isn't it?
42:27Right.
42:28Let's go over to this other team, Eclipse.
42:30Now, then.
42:31Kieran, I remember you saying to me at the end of the last board meeting,
42:36win or walk, basically.
42:38Walkies, yeah?
42:38Yeah.
42:40I mean, this is week 10, so you've used up your nine lives.
42:46Okay, tell me what happened.
42:48So, what I planned was to bring nature indoors,
42:50because you get a lot of indoor house cats these days.
42:52And Dan's idea initially was the tree.
42:54I think what we tried to do is give cats a real nature feel to it,
42:58because obviously they don't tend to go outside a lot.
43:00I thought the cats do go outside.
43:01They get lost and they don't come back.
43:04I think that shows Rossner's knowledge of cats.
43:07I mean, I tried.
43:07Cats don't go outside.
43:09Rossner, you've got a fear of animals, haven't you?
43:12Yeah, I have a bit of a phobia, but I was still excited for the task.
43:15You're petrified.
43:18I think I managed to conquer it a little bit.
43:20She's done very well with the cat.
43:23Anyway, just tell me, who designed this tree?
43:26Myself and Rossner went to design the tree.
43:29It's a bit big.
43:30It looks like you needed planning consent from the council for it, you know?
43:34So the plan was, obviously a lot of people have house plants.
43:38So our thought was, you know, you've got a cat tree and a house plant.
43:41Why don't we combine the two?
43:43It is large, but then it's two items in one.
43:46I did.
43:47The thing that I loved working with Kieran, but when it came down to sizing,
43:51I did say to him multiple times, is it going to be too big?
43:54And he just kept saying, trust me, which I did trust.
43:57I've seen bigger ones.
43:58You kept adding more and more height to it.
44:00It started off quite small and it ended up six foot.
44:03Yeah.
44:04You won't miss it.
44:05Go big or go home, right?
44:06Yeah.
44:08Stating the obvious, you have to be a very, very, very athletic cat to get up the top there.
44:13Well, I disagree.
44:15Well, did you get one to do it?
44:17No.
44:18Let's work out how it split up.
44:21Dan, you were put on branding, right?
44:23Yeah.
44:24Okay.
44:24And the logo was Omar Khati.
44:27Yeah.
44:28And what's the thing on the evening?
44:29Awesome friends.
44:30Well, at least it's short, isn't it?
44:33Yeah.
44:34And the market research wasn't very good, was it?
44:37I think, yeah, because we were chatting to a lot of people who were living in London,
44:40they just said that they couldn't see this in their house just because it's too big.
44:44There were some positives from the consumer research.
44:47In terms of the logo, the brand name, and the tagline, I mean-
44:51I suppose they loved that.
44:52They did also.
44:53Oh, they loved it, of course.
44:54Yeah, that was because that's your product.
44:57That made you feel very, very happy.
44:59Let's have a look at your social media.
45:03Does anyone else's cat do this?
45:05Just sits at the window, but doesn't actually go outside?
45:09Look what I've just bought.
45:11Oh my Gatti, come on.
45:12You don't know me cause you get wrong
45:16What doesn't kill you makes you stronger than I am.
45:21It jumped a bit, didn't it?
45:23So the story behind it is the cat's looking outside.
45:27It can't go outside.
45:29So we've brought nature inside and that's where you can see all the greening outside the window.
45:32Even with the cat, I think you were quite disappointed that he wasn't behaving in the same way
45:36and time was running out and I just had to be like, Kieran, we just need to pivot.
45:38And I actually said, Kieran, do what we can.
45:40Right, okay.
45:42How was the project manager?
45:43Was he like a loose cannon or what?
45:46I think he was, he had really great ideas, but I feel like he ran, he runs quite fast.
45:51Was he behaving like Chairman Meow?
45:53The tough part of working with Kieran was that he has a lot of great ideas,
45:57but he's going at a thousand miles per hour.
45:59Yeah.
46:00Well, okay, let's see how we did, shall we?
46:04This is the most important thing.
46:07So we'll start off with Karen.
46:10Can you tell me how this team did with their retailers?
46:15Well, four of the six retailers placed orders.
46:19Oh, that's good.
46:20Yep.
46:20And the total number of orders was 2,058.
46:26Right.
46:28Tim, exactly the same thing.
46:32Well, they pitched to all of them and unfortunately,
46:34they only managed to secure two orders from the six.
46:41Totalling an amount of 2,600.
46:45What?
46:47Yeah.
46:49Well.
46:50Mm.
46:51Okay.
46:53Dear, oh dear, oh dear.
46:54It's a shame.
46:55You don't realise that you left a load of orders on the table.
46:59Pets at home would have ordered 3,500, right?
47:04And the message there is you didn't push them enough.
47:09You gave in too early.
47:11Let's go walkies.
47:14We had a deal.
47:15We've got a deal.
47:18Thank you for the opportunity.
47:19Thank you for the opportunity.
47:21Well done, Karen.
47:22Cheers.
47:22All the best, guys.
47:33Well, you lot, um, you could all go back to the house
47:37because obviously it goes without saying that you're in the final five.
47:41Thank you, love, sugar.
47:42How you made it, I do not know.
47:45I haven't got, I haven't got a bloody clue.
47:48You're a lucky charm, you really are.
47:50I hope you like my business plan, though.
47:52Well, we'll soon see about that.
47:54Yeah.
47:54Okay, go back to the, uh, go back to the house.
47:57Thank you so much.
47:58Good luck, guys.
47:59Good luck.
48:00Good luck.
48:00Well done.
48:03Oh, my God.
48:04Oh, my God.
48:17Look, um, like two very intelligent candidates left here.
48:23You will realise that there's only room for one of you.
48:27When you come back in this boardroom, we're going to have a more of a deeper dive
48:31in what your business ideas are.
48:35And then I shall decide which one of you is leaving the process.
48:39Yes, not sure.
48:40Off you go.
48:46Well, you did it!
48:48Oh, my God.
48:49I am absolutely gassed right now.
48:53Can't wait for, like, our business plans to be ripped to shreds.
48:59We've got a seat at the table at 5-0-5.
49:01Like, when I tell you, from Hong Kong to here, these girls have grown.
49:06They're so mad.
49:07They could be a winner in this car.
49:08I know.
49:11It was winner walk.
49:12I'm not a beg.
49:13I'm not going to beg for my place.
49:14A deal's a deal.
49:15And Lord Sugar hasn't seen the last of me.
49:23Well, Dan started off quiet, but he's turned out to be quite an intelligent person, hasn't he?
49:30I look for Dan.
49:31This really was a game of two halves.
49:33Half of it, the logo, the name, the brand, got some really good feedback.
49:39But on the other hand, pets at home, if pushed, they would have ordered 3,500.
49:45So he left 1,500 orders on the table, and that is not good.
49:49Mmm.
49:50And Rothner?
49:51Listen, I really like Rothner.
49:53I think she's a good candidate.
49:54She really is a calming influence amongst some of the chaos that happens.
49:58But unfortunately, Dan and Kieran did actually manage to take orders.
50:02I mean, she got no orders.
50:04She spoke to two retailers and got zero.
50:06Mmm.
50:09Yes, could you send the two of them in, please?
50:23Right, so I'll start with you, Dan.
50:27Um, unbeknown to you, you left orders on the table.
50:30Now, you started off with pets at home.
50:33Why did you leave it at 2k?
50:35Yeah, I can only apologise that I didn't push them hard enough,
50:38but I felt like that I did ask them, um, for, for, for more units.
50:42But, um... What about Finn and Fur?
50:44What happened there? You only bought three.
50:46Oh, yeah, so I kept that quite short, just to be honest,
50:50because they were small business.
50:51I knew they weren't going to place huge quantities.
50:53So, you know...
50:54Well, they placed 1,100 with the other team.
50:56Yeah, they did.
50:58They've got a big online presence.
51:01Now, um, Rothner, I've got your CV here, okay?
51:06It says here, best business skills.
51:09Confident in negotiating, it says.
51:12You didn't negotiate anything there.
51:15I did try my hardest, and I was honestly very disappointed in myself.
51:20However, I don't think, for me, the issue actually was the negotiation.
51:23It was just the fact that they disliked the product.
51:25It's just too big, and the dimensions were a little bit off.
51:28You went with Kieran to keep an eye on him, as you put it, you know?
51:33You didn't keep an eye on him, did you, really?
51:35He let him build that thing.
51:36If it would have been four foot tall, you'd have been able to sell loads of them.
51:41Why did you just not put your foot down?
51:43He just kept saying, trust me, and he kept looking at me as if I'm being a hindrance.
51:46Good, good. You should have been a hindrance.
51:49Yeah, and I regret that. I really do.
51:50It's like being on a sinking ship.
51:53You're up to here with Walter, and you think,
51:55no, I'm not going to listen to you, Captain, any more.
51:58So, um, why shouldn't I fire you, Dan?
52:02I think over the past ten tasks, um, I know it's taken me a little while
52:06to get into the process, but I feel like I've learnt a lot.
52:09You know, I've taken a really huge risk coming into here.
52:11Um, I've left my business that I've been growing for the past eight years.
52:14Why do you do that, then?
52:15Why'd you taken the risk, then?
52:17Because I've not really had a mentor or guidance in the business world.
52:20Everything I've done, I've done it myself.
52:21Yeah.
52:22And the market that I'm in, I know it really well.
52:24I know it's got huge potential.
52:25There's multi-million pound contracts with government and huge organizations
52:28that I want to be able to unlock.
52:30And I feel like with your, with your expertise and kind of support.
52:34Multi-million, you reckon, yeah?
52:36Yeah.
52:37Hmm.
52:37And, uh, Rosna, now your art business idea is Bespoke Cake Studio,
52:42which is like, what is it, wedding cakes, isn't it?
52:45Yeah, it's wedding cakes, but also another side of it is having, like,
52:48a Subway style for cakes.
52:49So you come in, choose your sponge, choose your buttercream and your toppings,
52:54basically tailoring each cake slice to the individual.
52:56And I do see it expanding as a franchise, if I'm completely honest.
52:59If the experts are able to rip into my business, and I'm happy, I love criticism.
53:03You haven't got a business, have you?
53:04A business plan.
53:05I go above and beyond in all that I do, and I'll make sure that I make this business a
53:09success with your guidance.
53:10I'll give you 10 out of 10 for putting yourself forward.
53:14Well, look, only one of you can go through to the final five.
53:21I have to consider what's the best option for me at the moment, yeah.
53:29Quite a bit of a dilemma here.
53:32Rothner, one can't ignore the fact that you didn't sell anything.
53:36Lord Sugar, I was key.
53:38I don't want to hear any more at the moment.
53:41Dan, looking at the sales, had you had pushed pets out, your team would have won.
53:46So it's a tough one.
53:50However, Rothner, you sold nothing, and at least Dan did sell 2,000 pieces.
53:56So you've been really impressive in this process, but I have to tell you that regretfully,
54:04your journey is over now.
54:07You're fired.
54:08Thank you very much for the opportunity.
54:09Good luck, Rothner. Thank you.
54:11Good luck, sir.
54:20So, Dan, you're through to the final five.
54:24You know what that means.
54:25You're going to have to be grilled by my advisors.
54:30So I wish you luck as far as that's concerned.
54:32Okay. Well, thank you, Lord Sugar. Thank you.
54:42I'm gutted. However, I've done this whole thing with integrity,
54:45and I'm really proud of the way I conducted myself.
54:47You know, this isn't the end for me.
54:48If anything, I'm going to utilize everything that I've learned from this
54:51and just go on to be successful.
54:55I actually don't have a clue who's going to come back.
54:57I think both of them are going to be fighting very, very hard.
54:59It literally is the final five interviews an ex, so who can he see himself working with?
55:05Yeah.
55:06Like, they're both strong candidates, so he's not in the background.
55:08Oh, my God!
55:09Oh, yeah!
55:10Really?
55:11Lord Miller has arrived!
55:13Hello, mate!
55:15Oh, my God, mate!
55:17Welcome!
55:18Dan!
55:18Come sit. You've got to tell us, mate.
55:21Okay, well, look, obviously, it was really upsetting for me to see Rothner go
55:24because she put up a really, really great fight, you know?
55:26Oh, mate.
55:27It's okay for sure.
55:29Like, you guys know I was so quiet in the beginning,
55:32and I remember, like, in the hotel before we left Hong Kong,
55:36everyone was eating in the hotel having dinner,
55:39and there wasn't enough space on the table, so I was sitting by myself,
55:42and Rothner was like, come sit with me.
55:45And then I don't think I would have got this far without her.
55:48She's a really top person.
55:49She, yeah, really loved.
55:51But what they did say to me when I left is that we're going to get a really big grilling
55:55on our business plans, so they said, be prepared.
55:57Wow. Yeah.
56:02Now, five candidates remain.
56:06Lord Sugar's search for his next business partner continues.
56:12Next time.
56:13Feels like I'm going to throw up.
56:15Tough questions.
56:16You don't keep us out of accounts.
56:18Correct.
56:18Well, I would call that a hobby, then.
56:20Tough talk.
56:21Do not give me cocky answers.
56:23It's not cocky.
56:24Like, that couldn't have gone any worse.
56:26And in the boardroom...
56:27Are you having a laugh or what?
56:29Tough luck.
56:30You're fired.
56:33Get all the boardroom gossip over on BBC Two with Angela Scanlon
56:37in The Apprentice Unfinished Business now.
56:39And Lord Sugar loves a cold, hard stare,
56:41but Stacey will give you a much more gentle nudge to sort your life out now on iPlayer.
56:47푼 from John where we are.
56:48Have you, Holly?
56:48Pray, $1 1, aMER 1, a Shawませ.
56:57Before we go, are you ready?
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