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00:01The next 12 weeks will be the toughest of your life.
00:05Lord Sugar is on the hunt for the next big thing.
00:08This is an opportunity of a lifetime.
00:12Battling for his backing, some of Britain's brightest prospects.
00:16Come on, boys. Look at that. Your life depends on it.
00:20And then hit him.
00:21It's a deal worth fighting for.
00:23I can sense a bit of friction, absolutely.
00:25Daniel, was that on you?
00:26No.
00:2720 candidates.
00:30I've never been kicked in the balls by a goat, to be honest with you.
00:3312 tough tasks.
00:35This is a complete and utter joke. Just jump straight in.
00:40One life-changing opportunity.
00:42You're fired. You're fired. You've completely messed it up. You're fired.
00:47Previously on The Apprentice.
00:56I'm sending you to Hong Kong. You have to go and find nine items.
01:02A tough first task.
01:03Ryan, come on.
01:04Go, go, go, go, go.
01:05Saw the candidates crumble.
01:07We're yet to find an item.
01:09Are we going up or down?
01:10Oh!
01:11And a dismal performance from Nicky's team.
01:14Where is the driver?
01:15We don't know.
01:16We've lost our driver.
01:17We've lost our driver.
01:18Handed Kieran's boys a hollow victory.
01:20I don't call this a win.
01:22It's a bloody disgrace.
01:24Leaving Nicky.
01:25You've only got one item.
01:27And Georgie.
01:28You leave me nowhere to go.
01:30In the firing line.
01:31You're fired.
01:32You don't know how serious this is until you're sat in front of Lord Sugar fighting for your life.
01:454.30am.
01:46Good morning.
01:48Good morning.
01:49Lord Sugar would like to meet you at the Paddington Bear Experience in central London.
01:54The cars will be outside in 20 minutes.
01:56Right.
01:58Wakey wakey everyone.
02:01Go on, talk, talk.
02:03Wakey wakey.
02:04We're off to Paddington Bear Experience in 20 minutes.
02:08Oh God.
02:09What do you think it's going to be?
02:10I think it's something to do with kids.
02:12Alright, let's go.
02:15I don't know what task this is but I'm ready for it.
02:18Let's win this.
02:19Let's beat the girls.
02:20I'm sharing first.
02:22I'm a bit concerned though.
02:24Because two of the girls have just left.
02:26We can't leave now.
02:27I do not want to be back in that boardroom.
02:29Because I will throw someone under the bus.
02:31I'm telling you now.
02:38The ladies right now, I know they're going to try and get vengeance.
02:45Mate, I don't lose.
02:47Come on!
02:53On the banks of the Thames, the Paddington Bear Experience.
03:00A place for family adventures and marmalade filled mischief.
03:08Good morning.
03:12Welcome to story time.
03:14Lawrence?
03:17Thank you, Baroness Brady.
03:20Karishma.
03:28Are you sitting comfortably?
03:30We should begin.
03:31Once upon a time, there was a very clever businessman who had a big pot of gold to share.
03:43To decide who got the gold, the clever businessman asked 20 candidates to complete a series of difficult tasks.
03:52Sure enough, a winner emerged.
03:55Someone who shone through and worthy of the gold.
03:59As for the rest of them, well, the clever businessman banished them from his boardroom.
04:05And they would never heard from again.
04:09Anyway, that's enough of that.
04:11The kids' storybook market is worth 800 million in the UK alone.
04:17So for your next task, I want you to create a story for four to six-year-olds.
04:24You'll need to produce a book and an audio version to go with it.
04:28Tomorrow, you'll be pitching to retailers.
04:30And the team that secures the most orders will be one step closer to living happily ever after.
04:39Now, ladies, you lost two of your team members in the first task.
04:44So Lord Sugar would like you to pick one of the boys to join your team.
04:53Have you made your decision?
04:55And who is it you're selecting?
04:56Levi.
04:57Levi, please join the ladies' team.
05:03All clear?
05:05All clear.
05:06Off you go.
05:09Two days to create a children's story.
05:12Thank you for picking me.
05:13I know it's not always put your hands up, so noted.
05:17Turning tall tales into sky-high sales.
05:22Kids' storybooks.
05:23Kids' storybooks.
05:24Sounds like a really fun task.
05:25Page one.
05:26We can just literally go wild.
05:27Let the inner child come out.
05:28Yeah.
05:30Pick a project manager.
05:32I personally would like to nominate myself to be PM.
05:35I've got a four-year-old child.
05:37Anyone else want to nominate themselves?
05:39I think because you've got a kid, it makes the most obvious choice as well.
05:42I would like to just add something.
05:44Yep, sure.
05:45Put my name forward.
05:46I feel like I let you boys down a little bit last week.
05:48I think I've got some great ideas which I'd like to share with the team if chosen.
05:52OK, let's take it to a vote now then.
05:54For Marcus, put your hands up.
05:56Perfect.
05:57That's sort of.
05:58Amazing.
06:00On the other team.
06:03I'd like to put myself forward.
06:05This is completely my bag.
06:07Setting out her story.
06:09I've got five children all being in that age range.
06:12Property expert Andrea.
06:14I'm a school governor, background in preschool.
06:18I mean, I have personal experience of a written book which were a giraffe and it's been a major hit.
06:23Oh, wow. Amazing.
06:24Yeah.
06:25OK, fab.
06:26Absolutely, yeah.
06:27Right, so who votes for Andrea?
06:30I think it's you then.
06:33Andrea for PM.
06:34Oh, I'm so honoured.
06:36We are going to win today.
06:37I'm so excited.
06:38Honestly, if we don't get this, you know, I'll happily be fired.
06:41If we don't win this, we've got this in the bag.
06:44Me being project manager is just about leading the team and getting to where we need to be.
06:48Yeah.
06:52Along the corridor.
06:53I've got a story idea, I think.
06:55Next for the boys.
06:56So mine is Geno Giraffe.
06:58He's on a spaceship and his whole end goal is basically to have a poo.
07:02Flash out a plot.
07:04Do we want to go through the planets until you get to Uranus and that's where he takes the poo?
07:08Oh, no.
07:09No, no, that's...
07:10OK, um...
07:11I would suggest this seeing as if someone going to space, it should be a human.
07:14We should go astro.
07:15Can I just have one more idea?
07:16Go for it here.
07:17My concept would be going off something that's already there.
07:20Gold looks and the three bears.
07:21Every room is a different...
07:22Like, this toilet's too big.
07:23This toilet's too small.
07:24Yeah.
07:25This toilet is just right.
07:26Good, good, good.
07:27I'm happy with that.
07:28Love that.
07:30The team are talking about astronauts, they're talking about toilet humour.
07:33But is it an inspirational story?
07:35Is it a spin on a fairy tale?
07:37At the moment, I've got a lot of Martians, but not a lot of meaning.
07:40Perfect, guys.
07:41So, to finalise, there's a boy called Astro, five years old, goes into space and essentially,
07:45he's trying to find the perfect toilet.
07:49Brainstorming their bestseller...
07:51I had just a quick, brief idea.
07:53The preschool children, four to six, they're going to be starting school.
07:56Project manager, Andrea.
08:00Could be a book about starting school, about them being nervous, trying to alleviate any
08:04worries and anxiety.
08:05That's just an idea.
08:07So, my idea is about a zebra that doesn't have any stripes.
08:12So, he's on a journey in the jungle and along the way he meets different animals and they
08:17end up giving him a stripe, so it's like coloured stripes.
08:20I do like that idea.
08:21Are we not using the school thing about...
08:23What is your decision?
08:24I think we need a main character, which could be a zebra.
08:27Yeah.
08:28Then we're worried about what we're going to have for the lunch.
08:30Can I just say, right now, I'm seeing it as if there's two ideas where, does the
08:34zebra do zebra-like things in a safari or do they do things that children would do in
08:38a school?
08:39They're just bringing the school into the safari.
08:40Children would go in a school.
08:41Yeah.
08:43They've got an idea about a zebra that has no stripes and he gets his stripes
08:46and then they're talking about the zebra being in a school.
08:49I think they've got a basis of an idea, but I don't think it's very well thought
08:52out at this stage.
08:53We've got those.
08:54Yeah, I think it's a great story, guys.
08:55I love it.
08:56Marshaling his main characters.
09:01Going into the story team, we have Tan, we have myself, we have Harry, we have Lawrence
09:06and we have Connor.
09:08And everyone else is on design team.
09:11Business owner, Marcus.
09:13In terms of sub-team leader, I would like to make Kieran, you be sub-team leader because
09:19you did put yourself forward earlier.
09:20Yeah, happy with that.
09:21Do you mind your rationale behind that?
09:24I mean, does he have a design agency?
09:26Are you putting yourself forward?
09:28Well, because I do have a design agency, I do a lot of branding with my own company.
09:32I do understand, Dan, however, due to timing, please, if we can just respect the decision
09:37for Kieran to be sub-team leader.
09:38Yeah, sure.
09:39If that's okay.
09:40So sorry about that.
09:42Right.
09:43Amazing.
09:44I do have a few concerns.
09:45I think with Kieran being sub-team leader, it might just be his way or no way.
09:49And he doesn't have a marketing or branding background.
09:51So I can't really see what skills Kieran's bringing to the team as being sub-team leader.
09:55Right.
09:56Let's do it, boys.
09:57Let's do it, boys.
09:58Come on.
09:59Who was the preference of going on the design team?
10:02Okay, so the rest of us would like to go on the story team.
10:05Yeah.
10:06I would like to put myself on the sub-team leader just because I have a lot of experience
10:09in illustration and design.
10:10Yeah.
10:11Okay, sub-team leader.
10:12Welcome.
10:13Right, guys.
10:14Please remember, we're a team and we're going to win it as a team, okay?
10:17We've got two.
10:18Sorry.
10:1910am.
10:22While half of each team head off to create their character.
10:26We haven't got an idea of what Marcus wants in terms of the creative.
10:30Yeah, I think we have to probably just make a bit of an educated decision on what we think.
10:34The rest will pin down a perfect plot.
10:38This isn't about creating a sales pipeline.
10:40It's about creating a sales poop line.
10:42No!
10:43No!
10:44No!
10:45No!
10:46No!
10:47No!
10:48No!
10:49No!
10:50No!
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10:54No!
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11:00No!
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11:02No!
11:03No!
11:04No!
11:05No!
11:06No!
11:07No!
11:08No!
11:09No!
11:10No!
11:11No!
11:12No!
11:13No!
11:14No!
11:15No!
11:16No!
11:17No!
11:18No!
11:19No!
11:20No!
11:21No!
11:22No!
11:23No!
11:24No!
11:25No!
11:26No!
11:27No!
11:28No!
11:29No!
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11:31No!
11:32No!
11:33No!
11:34No!
11:35No!
11:36No!
11:37No!
11:38No!
11:39Sorry.
11:40Everyone stop a minute.
11:41Please can we get some colour on the body.
11:42We're going to go for a red cuff, a red... neck.. and a red boot..
11:49Terms of main colour dyes let's get his suit orange.
11:53That colour is I associated with like being in prison you know.
11:57but four- and six-year-olds aren't going to know what people were in prison.
12:01Dan has told everybody he's an expert at designing,
12:04but when he's coming up with suggestions,
12:06the sub-team leader is actually shutting him down.
12:08I think he wants to get on with completing the task
12:10rather than listening to members of his team who might be able to help him.
12:14Let's go outrageous on the colour for the flag.
12:16So, what about green?
12:17I'm not sure if green might be too contrasting.
12:19Right, so can we make the flag green?
12:22So, Astro has been travelling for a very long time.
12:31He really needs a poo-poo.
12:32While Astro gets off to a rocketing start...
12:35Poo-and-big lessons down here.
12:37Yeah, yeah, yeah, perfect. Exclamation mark.
12:39Yeah, yeah. Exclamation mark.
12:40For school governor Andrea...
12:42Right, team, you know what we're doing? You've got the brief. We've took 20 pages.
12:46..a lesson in nailing the narrative.
12:49So, let's get on with the first page. Should we start straight away?
12:52Are we doing what? We need to get into the story, don't we?
12:55I think we could start off with the child leaving home.
12:57And then the last sentence, maybe, of each page.
13:00Would you like wear, just keep going, or it will be just fine.
13:04Could maybe the zebra have another friend or a sibling
13:06that's in a slightly older year?
13:07I think that's going to be so much.
13:10Let's come back to what we're doing again.
13:12Can I just stop it there, please?
13:15Oh, we're not going to get this done.
13:16We're not talking over each other.
13:18I'm the project manager.
13:20Everybody's contents will come into this,
13:21but we can't keep interrupting
13:23because we've got to get it down on paper, OK?
13:25Yep.
13:27There's too many people trying to be in the limelight.
13:30That is the problem.
13:31And he's trying to pull people back
13:33because we can't finish a page, never mind a book.
13:37Let's get the story down, please.
13:38But we can't over-talk, OK?
13:41Maybe the glasses with the big eyes so that you can amplify his eyes
13:48and make him look extra cute.
13:49Yeah, great.
13:50Fab.
13:50So let's get our straps on.
13:53Yep.
13:53While the girls zero in on their zebra...
13:56Oh, that's very cute.
13:57Introducing Zabori, guys.
13:58What do you think?
13:59Love him?
13:59Yeah.
13:59Love him.
14:00Yeah.
14:00Fantastic.
14:00For Marcus's story squad...
14:04I think we should have the same line for all of them
14:06when he knocks on the door, like,
14:07Hi, Rue.
14:08Yeah.
14:08Can I do a poo in your loo?
14:10All hopes pinned on poo.
14:14Finally, he found the perfect loo
14:15to do the most amazing poo.
14:17The kid's going to start laughing at this.
14:19Yeah, my main fear right now is the lack of conclusion.
14:21Yeah.
14:21So what's the conclusion of this story?
14:23Take it out of moral.
14:23I think the end goal is that he's done the poo
14:26and then he's fine and he's happy.
14:27Okay, that's fine.
14:29That's good enough.
14:29Yeah.
14:31I do have a fear that we have oversimplified things.
14:34We have dumbed everything down a bit more than I did want to,
14:38but that's the role of a project manager.
14:39You have to make certain decisions
14:41and it's a decision that I have to stick by.
14:43Okay, perfect.
14:44Let's just make it quick.
14:44Marcus, you have a four-year-old.
14:46Like, is this on brand or what he is?
14:48Yeah.
14:48And would he find it funny?
14:49Yeah, so he would actually find it funny.
14:54Clock ticking.
14:55Shall we get the script down
14:56and then we can jot the pictures in afterwards?
14:59For Andrea's authors...
15:00Why should we just...
15:02Stop, stop, stop, stop, stop.
15:03It's unconscious of time.
15:04Zavari was struggling with his shoelaces.
15:06He forgot how to tie them.
15:07Yeah.
15:08A case of writer's block.
15:10I think we're done with that.
15:12No, we can't because we need to add the slogan,
15:14but it would be just fine.
15:16I know we're doing repetition,
15:17but do we necessarily need the repetition every single page?
15:20We're not going to get this book finished.
15:22That's what you wanted to add.
15:23Can we just stop, please?
15:25We're never going to get this story down.
15:26But you don't even know what you're trying to do, either.
15:29You literally have Timmons.
15:30I know.
15:30How many pages have you got?
15:32We've nearly got 12.
15:33What's that?
15:3312.
15:34Nearly got 12 pages.
15:35How many do you need?
15:3623.
15:36We just...
15:37We can...
15:38We can...
15:39Yeah, we'll just...
15:40It will be just...
15:41We're probably putting too much words on one page,
15:43like I said.
15:44Can we just finish the book?
15:46Because we need to end the book.
15:47I know we've got to get pictures on,
15:48but we're going to have a book,
15:50a story we're now ending on.
15:52Towards the end,
15:54it was so sort of brutal,
15:56straight to the point.
15:57There was shouting.
15:58There was no sort of professionalism
15:59in the way she was delivering.
16:01And, yeah, I didn't like that.
16:03We just had to get it down on paper, really,
16:05or we wouldn't have had a story.
16:06I feel like a lot of things changed
16:07from, like, what we originally discussed.
16:09From this morning to now.
16:11Mid-afternoon.
16:15In charge of designing the perfect picture book...
16:19All right, moment of truth, guys.
16:21..for Kieran's half of the boys...
16:22OK, so they put illustrations on to help us.
16:24That's good.
16:25Which ain't bad.
16:26..a first look at their sketched-out story.
16:28So, you know what, it's not too busy as well,
16:30which is quite good.
16:31I'm very impressed.
16:32Yeah.
16:34..for the other team...
16:35Zabori, it's time for school,
16:38said Zabori's mum.
16:39Zabori was struggling with his she-laces.
16:46He forgot how to tie them, but it would be just fun.
16:49Oh, God.
16:50Oh, boy.
16:52Wait, hang on.
16:52Why is there no reference to gaining his stripes?
16:55Guys, I'm not being funny.
16:56Where is the funniness in there?
16:58But this is quite lacklustre.
17:00It's disappointing.
17:01I'm confused.
17:02Like, the whole storyline doesn't follow.
17:04There's zero creativity.
17:05That picture that we've done there
17:07has more creativity than this entire story.
17:10Didn't Angel say she's literally written a book before?
17:12The book that she wrote must have been the colouring book,
17:14because this is a travesty.
17:17I don't know what the PM team have been doing
17:19for the past couple hours.
17:20It seems they've been twiddling their thumbs
17:22and deciding in the last five minutes,
17:24let's write a storybook, because it's pitiful.
17:26What we got back, I can't believe,
17:27have actually handed this over to us.
17:29What we're going to have to do is crack on
17:30with what we've got, and let's hope for the best.
17:35Bringing to life Astro's hunt for a loo...
17:38So, Dan, can I leave you in charge of aliens?
17:42Yeah.
17:42Sub-team leader Kieran is back at the controls.
17:46OK, so, look, I've got an alien here,
17:48so that's my alien design.
17:50Do you want to...
17:50Shall we add a bit more detail into it?
17:52Not just a two-second sketch?
17:54You know, think about it, Dan.
17:55Think of colours, think of size, think of shapes.
17:57OK, so, in the meantime, Dave...
18:00I'm not quite sure just yet whether or not.
18:02Well, we haven't got time, Dan.
18:02Please, may I have Astro and the three aliens
18:05coming down the page?
18:06OK, Dan, describe your three aliens.
18:09Like I said, let's keep it simple.
18:10Just do one alien, we'll change the colour.
18:12No, that's the image there.
18:13Do you want to describe it to the gentleman?
18:17Do you want me to describe it,
18:18or you can look with your eyes?
18:19I can do it, yeah, I can do it.
18:23Some of my points aren't being heard,
18:24because I think he's in a frantic rush
18:25to get everything completed.
18:26But, yeah, I think Kieran just needs to listen
18:28to us a little bit more
18:29and stop being very abrupt and abrasive
18:30in some of his words
18:31and the way that he's speaking to us.
18:34OK, next page, please.
18:35Hang on, should we not put numbers
18:36on the pages, guys?
18:37At the end?
18:39Because that's a very simple thing to do.
18:41I know, but you keep saying at the end, Kieran,
18:43but I can't see an ending.
18:44I need 24 pages complete.
18:46Once I've got images and text,
18:48we can then add,
18:49because, again, it's very minimal.
18:50Zabori, it's time for school.
19:03While Andrea's team lay down
19:05the story of Zabori.
19:07Would you like my green apple?
19:10Next chapter for Marcus's Boys.
19:13Please, Roo, can I do a poo in your loo?
19:15Narrating Astro's epic quest.
19:19Do you want to do for Doodoo Land?
19:23Something like that.
19:24These guys like it?
19:25Are we in?
19:26I'm happy with that.
19:26Let's do it, run it.
19:27That's a bit too much, though.
19:29I'm picturing myself with my four-year-old son
19:31listening to his audiobook.
19:32I'm happy with that.
19:33So, yeah, let's do it, boys.
19:34Let's go.
19:35Crack and stuff.
19:36OK.
19:40That's fine.
19:45We have to remember to do the continuation of the stripes
19:53as they add.
19:55So, page 11, yellow stripe added.
19:58What's on page 12?
19:59It will be just fine.
20:02This is, like, actually making the most out of, like, very little.
20:05OK, cool.
20:06Next page.
20:07Can you put Zabori talking to the lion on that page
20:10and just let's make them both a little bit smaller?
20:13OK.
20:13Yeah, OK, cool.
20:14Next page, please.
20:15On this page, can we move this text down into the empty gap?
20:18Yeah, nice, nice.
20:19That's perfect.
20:20Yeah, that looks great.
20:21Yeah, that's nice.
20:22Fantastic.
20:24It will be just...
20:25Fine.
20:28Their whole concept initially was a zebra who gains colourful stripes.
20:32That whole message has been lost.
20:34It's not in the narrative.
20:36It's just a visual in the storybook.
20:38I think we did the best we could.
20:40Yeah, and to be honest, it does look good.
20:41I've seen children's books.
20:43They...
20:43We did well.
20:44For the boys.
20:48OK, guys, come on.
20:49We're almost there.
20:50Let's get this done, please.
20:51Yeah.
20:51Print deadline looming.
20:53For this, guys, it's going to be 21.
20:55This is going to be page 21.
20:57A plot twist.
20:58I would also just like to make a point.
21:03I was actually counting the pages and we've missed, like, two or three of the pages out of the book.
21:08You didn't want to mention that earlier?
21:10No, because...
21:11Can we just zoom out?
21:13Sorry, this is exactly why earlier on I said we should be numbering the pages so we're keeping on track.
21:18OK, that one, I think, is the one that we missed out.
21:20Well, yeah.
21:21We can't do anything about it now.
21:22OK, guys, I've got to send this off to the printers now.
21:26OK.
21:29This team have wasted so much time.
21:31They've ended up with an incomplete book and there's two pages missing any illustrations at all.
21:35Having a book with no pictures for a four to six-year-old, I think, is unforgivable.
21:42Yes, we've missed illustration on two pages, but we've got a book.
21:46I think those two pages, what we can say is that kids can draw.
21:49They can put their imagination in.
21:527 p.m.
21:54Stories told.
21:55We've done it.
21:57We made a masterpiece.
21:58An absolute masterpiece.
21:59I am very proud of every single one of you.
22:01And let's just hope the design team will pull through.
22:04Books designed.
22:05The story of the warrior's done.
22:07Let's see what others think of it later.
22:09Let's go.
22:09Let's make a move.
22:10For both teams, bedtime.
22:218 a.m.
22:22So I'm really excited to see the product that you've come up with.
22:25I'm not hoping it's going to be fantastic.
22:26Can't wait.
22:27While Andrea's team meet their main character.
22:30OK, so I want to introduce you guys to Zabori.
22:36I actually love that, too.
22:38Oh, I love it.
22:39And that is really key.
22:42For Marcus' boys.
22:43The suspense is killing me.
22:44Oh, man, I'm so excited.
22:46Astro has landed.
22:49Wow.
22:49Wow.
22:49OK, he's got a flag.
22:52What do you think, boys?
22:53Wow.
22:53Yeah, I think this is fantastic.
22:55This is exactly how I envisioned it.
22:56Well, I'm pleased you like it because we didn't have much to go on, but we just took an educated
22:59decision on what we thought.
23:00What do you mean you didn't have much to go on?
23:02Obviously, we had Astro.
23:03Yeah.
23:04That's all we had.
23:05Sorry about that, but yeah, I think this is in line with our, you know, vision of what we wanted to do.
23:10I'm very happy.
23:12Next for the girls.
23:15Bang, bang, bang.
23:18Zabori fell over his laces.
23:20His face went bright red.
23:22The big reveal of Zabori's story.
23:25First impressions, I think it fits the bill.
23:32Can I just add, sorry, sorry to put a dampener on it.
23:35I just feel like it might be difficult to explain how the zebra got the stripes because that should have been in the storyboard.
23:42My priority was to have a completed book.
23:45There were no point in having.
23:47And do you know what?
23:47We literally had ten minutes to do the rest.
23:50Kasia, this is what it was yesterday morning.
23:53You're interrupting constantly.
23:54Because I was doing the, I, you're doing it again.
23:57People keep talking over each other.
24:00And if I'm going to be honest with you, if you worked for me, you wouldn't be working for me anymore.
24:08Across the hall.
24:10He really needs to poo.
24:15The boy's toilet-themed tale.
24:18I'm just imagining like me and my four-year-old son sitting there reading this.
24:22Amazing.
24:24Why is there no illustrations on this page?
24:27What happened?
24:28It just got missed.
24:29And that's what I picked up because I was counting the pages.
24:32And you told us right at the end and you said that you figured it out earlier and didn't say no.
24:35No, I was, I was, I was counting the pages.
24:38But you were so sure of yourself, Kieran, that you knew exactly what you were doing.
24:42There was whole illustrations and graphics that were missed.
24:44So, Dan, was that on you?
24:45So, no.
24:46So, who was responsible for me?
24:47For, I guess it was you, Kieran, were ultimately responsible.
24:51I think, yeah, that's not good at all.
24:55Those two pages have really irked me.
24:56There should have been some sort of point in which they said, actually, let's review what we're doing.
25:00I could blame individuals, but at the end of the day, it's a group effort.
25:03So, I just think, yeah, it's ridiculous.
25:06I can sense a bit of friction in the sub team.
25:08Absolutely.
25:09Because of that, I want to actually make some changes.
25:11Dan, you're going to swap with Tan to join us to do the presentation and the pitching.
25:16Just because I want to supervise you myself.
25:18So, the people going to consumer research are Karishma, Carrington, Roxanne, and Levi.
25:29I know that we started on a negative.
25:31Positive mindsets, let's go, because we need to do excellent today, okay?
25:35Yeah.
25:36Let's do this.
25:389am.
25:40Today, half of each team will prepare their pitches.
25:43So, I would really like to introduce...
25:45Of course, yeah.
25:45I'm going to absolutely kick energy and emotion into this and really bring it together.
25:49Amazing comment.
25:50While the rest gather feedback on their fairy tales.
25:54It was a bit frosty in there and there was tension between the PM team.
25:58Let's just hope that they can deliver in this pitch.
26:02Central London.
26:04Are we excited?
26:05Yeah!
26:07Love it, love it.
26:08Hoping for an out-of-this-world response.
26:10Everyone's got a book.
26:12Everyone's got one.
26:14The boys.
26:15He is not scared of any planet.
26:18In the universe.
26:20Except for one.
26:23Do-do-land!
26:25Do-do-do!
26:25Okay.
26:31I saw a few smiles here and there.
26:34But what did people think of the adventure that Astro went on?
26:37It isn't that funny.
26:39Oh, okay.
26:39Okay.
26:39Did you not find it very funny?
26:43No.
26:44Do you want to hear it one more time?
26:46No.
26:47No.
26:47Okay.
26:48That's okay.
26:50This is meant to be a fun adventure book and no kids laughed.
26:55So, we're going to struggle selling this as a fun adventure book if the consumers of the book aren't enjoying it.
27:00We should have been funnier, really, shouldn't we, for a funny book?
27:03And there's no pictures on there.
27:05Yes.
27:06Down the hall.
27:10Shall we unveil it?
27:10Shall we do the big reveal?
27:12Ta-da!
27:13Wow!
27:15Isn't he so cute?
27:16Yeah, he looks cool.
27:18Zabori's team come face to face with five-year-olds.
27:23Bang!
27:24Bang!
27:24Bang!
27:25Zabori fell over his laces.
27:28His face went bright red.
27:30But it will be just fine.
27:34Hands up if we love the book.
27:36Was it interesting?
27:37Yeah.
27:37Super fun book.
27:38Super fun?
27:39Yeah.
27:39Did you understand the bit about the stripes?
27:42So, we had Zabori with no stripes and then Zabori with stripes at the end.
27:48No.
27:49Okay.
27:534 p.m.
27:55Wow!
27:57Ahead of the pitches.
27:59They didn't understand, like, why has the Zebra acquired more stripes?
28:03They had just no idea.
28:04For both teams, we had no real laughs in the room and there was not really a lot of engagement
28:10on the faces.
28:11A chance to check in.
28:14You know the two blank pages?
28:15I don't want to know about that one.
28:16No, no, no, I do.
28:17I want to know the problem.
28:18Yeah, we need to.
28:18I don't even want to think about the negatives.
28:20The whole point of Super Feedback is to get the negatives so we can work on the negatives
28:23and use it as positive.
28:24So, lads, come on.
28:25We don't have enough time.
28:26I am going to make a conscious decision to say, let's just forget about the negatives.
28:29We are trying to sell this book.
28:30I think you should put it to a vote, man.
28:31I don't even want to take this one to a vote.
28:335pm.
28:38Arriving some of Britain's biggest booksellers.
28:42All with the potential to buy stories in bulk.
28:46Ready to launch.
28:48This is a heart movie or something.
28:49Marcus's boys.
28:51Welcome, everyone.
28:54We are here to present to you Astro and the three aliens.
28:59Ladies and gentlemen, please keep arms and legs inside of the spacecraft as we get ready
29:05to blast off out of this world.
29:08Ladies and gentlemen, I'm going to ask you to count down with me.
29:115, 4, 3, 2, 1.
29:18We have takeoff.
29:21Good.
29:21So many, so many, Jake.
29:24Yeah.
29:25Astro needs a poo.
29:27He is not scared of any planet except for one.
29:32Do-do-land.
29:34Dun-dun.
29:37Oh, look.
29:38Them two are a bit frowning.
29:40Please, Roo, can I do a poo in your loo?
29:43But, oh, no.
29:46This loo is too big.
29:52Across town.
29:54Trotting in with her tribe.
29:57Mum of five, Andrea.
29:59Welcome.
30:05Educational books are quite a big thing.
30:11Children from birth, it's really good to read to children, read books.
30:16It's very educational.
30:19And I think it's a story about a boy who's a zebra on his first day at school,
30:26and he's got worries.
30:27And we're sort of saying, that is fine.
30:33It was Zabori's first day at school.
30:36He was feeling worried.
30:37Bang, bang, bang.
30:40Zabori fell over his laces.
30:42His face went bright red.
30:44But it will be just fine.
30:48Zabori looked out of the window as the bell rang.
30:51Ring, ring.
30:52Guess who he saw?
30:55His mum.
30:57It was all just fine.
31:02Pitch is over.
31:04Hello.
31:04Nice to meet you.
31:05Teams have one hour to secure sales.
31:08What do you think about our show?
31:09Other than the word poo.
31:11Where's the funny in that book?
31:12Because we can't find it.
31:14Aiming to seal a deal.
31:16Took a look at foils.
31:17They do not look happy.
31:18Connor, I need you to go in and sweeten them up.
31:20With one of Britain's biggest bookshops.
31:23Astro and the Three Aliens, when we came up with the concept, it was really meant to be engaging.
31:27Connor.
31:27I couldn't find something in it where I was like, this is the main purpose and this is what makes this book individual.
31:36With the audio book, with the caricature, it's really about bringing the words on the page to life.
31:41I mean, before we go into that, I was going to say, maybe, could we perhaps consider maybe a smaller amount of units just to see how things go?
31:49My question is, what would make them think this is the funniest thing on the shelves that they can buy?
31:53I think that's where Astro really comes into it.
31:55I mean, I mean, just to obviously go back to my point, even if we can trial just a few units, we'll see how things go.
32:03I think we would go for 10.
32:04With 10 units.
32:07I'm quite frustrated.
32:08Marcus trusted me with this negotiation, but trusted himself more to close it, but asking them initially for a low number, I, I, I'm lost for words.
32:17I was building the rapport, which takes time.
32:19We don't have time to build that rapport.
32:21We need to get straight to the point.
32:22I do think there is something in letting the person who's pitching pitch.
32:27On the other team.
32:29We really like it.
32:29Yeah.
32:30We think the character of Zabori is just great.
32:33While Pasha pins down a deal.
32:35The most we would take initially of something like this would be about 500.
32:37Thank you so much.
32:38Thank you so much.
32:40Trying to steer a major sale.
32:43We put a load of passion into this, because we all can resonate one way or another, especially if we've got children.
32:47We're talking about the units of the item.
32:53So our initial order would be to order 50 copies.
32:56Could we push 200 units on the first one and then go from there?
33:02Can we go ahead with that one?
33:05None.
33:05No?
33:08With you, you'll be supporting us a lot.
33:11If we could just push to 100, we would really appreciate the support to our book, if possible, please.
33:19We'll go to 75.
33:21Okay, so we'll shake on that then.
33:22Thank you for your time.
33:23Thank you very much.
33:23Thank you very much.
33:23I would love to know your thoughts and feedback, Victoria and Melissa.
33:31Can you explain this?
33:32While Connor tries to fill in the blanks.
33:35Yes, so children would be able to draw and bring to life Astro on his adventures.
33:40It honestly just looks like you've forgotten to build a page.
33:43In talks with high street giant Waterstones.
33:46It's a little confused.
33:48When you read it, we didn't know if it was supposed to be funny.
33:51Tanmay.
33:52Do you think it's something we may be able to try in one or two stores?
33:58How many?
33:58Like we could do like 50 to 60,000.
34:0050 to 60,000.
34:01Okay, could we potentially try a smaller volume?
34:05Try 10 copies.
34:06Could we perhaps try 1,000 copies?
34:07No, we're not going to take 1,000 copies.
34:09How many would you feel comfortable taking?
34:10I just said we could take 10.
34:13Just, I need to know, where did that figure just come out from?
34:16I had to because we need to finish and move on to a new retailer.
34:19I know, but what?
34:19We need to speak to other retailers.
34:21By the time you said 60,000, you scared her off.
34:27On the other team.
34:28You are actually the first online retailers that we are so interested in getting Zabori's story into.
34:34While Karishma faces client feedback.
34:37I really like the stripes.
34:39I mean, it was such a good idea.
34:40But it kind of didn't go anywhere.
34:42Talking up a deal with children's retailer Natural Baby Shower.
34:47What did you honestly think about our story?
34:50Vanessa.
34:51Well, we love Zabori.
34:53We thought it was very creative, very imaginative.
34:55And we can see that it will work for the back-to-school story for us.
34:59That's a big market for us.
34:59Oh, wicked.
35:00So it leans into that well.
35:02What's your usual selling units?
35:03Like, what do you normally do?
35:05For something like this, we'd probably be looking at about 1,200 units initially.
35:1330 minutes to go.
35:14What did you think of the book?
35:16Honest opinions.
35:17While Rothner hears some hard truths.
35:19And I'm quite concerned by the bang, bang, bang.
35:22It almost feels like he's been shot.
35:25For the boys.
35:27You saw the pitch?
35:28Yeah.
35:28Loved it?
35:29Loved the pitch.
35:30Fantastic.
35:31Aiming to complete.
35:33I thought the pitch was maybe better than the book itself.
35:35Okay, but we all come as one, so that's fine.
35:37Essex estate agent, Kieran.
35:40Well, I think the thing is, the book feels a bit unfinished.
35:43Okay, in terms of?
35:45I mean, there's a blank page in it.
35:46Yes, so that's for the children to open their mind and illustrate their own map of that galaxy.
35:52I don't think that's immediately obvious.
35:53Ah.
35:54The subject matter's great.
35:55Brilliant.
35:56What four to six-year-old doesn't love poo and space.
35:59In terms of the colouring, I really feel like it pops.
36:02It is good, yeah.
36:03Yeah.
36:04So how many would you like?
36:05I think we would put a maximum order in for 50.
36:09100?
36:1050.
36:11Could we shake on 70?
36:12I think 60 and we'll shake on.
36:1465, meet in the middle.
36:1560.
36:1663.
36:17Done.
36:18Okay, 63.
36:21You've actually done really, really well there.
36:23I love the energy.
36:24I mean, I just like to say, guys, I do sales for a living and there, I hope you've just seen,
36:29that is what I do.
36:30It's almost like Marcus forgot that in this whole entire process.
36:33I don't design books.
36:34Right, guys, we need another deal.
36:36Let's go.
36:36Let's go.
36:37Five minutes to go.
36:40The message wasn't entirely clear.
36:42You can see him sort of gaining his stripes, but it's not in the narrative.
36:46Right, okay.
36:48For both teams, toilet humour is a huge thing.
36:50Poo as a word is funny, but that can't be your entire thing.
36:54A final push for deals.
36:58Hello, can you shake on it?
36:59Shake on it.
36:59Amazing.
37:00Fantastic.
37:00Thank you so much.
37:01Thank you so much.
37:01Can we get to six?
37:02Thank you so much.
37:03Thank you so much.
37:04Thank you so much.
37:06We were wondering if we could get to 330.
37:09Fine.
37:10Yes, thank you, sir.
37:156 p.m.
37:16We honestly tried our best.
37:18That's all we could say, and I'm sure everyone here has done the same.
37:21Tonight, sales will be counted.
37:24Obviously, it's been tough.
37:25It's not been easy, but we've done it.
37:27And our star man over here.
37:29And some big numbers as well.
37:30Let's go.
37:31Head up, head up.
37:31Tomorrow, in the boardroom, the final chapter.
37:46Game day, how are you feeling?
37:47Yeah, not great after yesterday's performance, I'm going to be honest with you.
37:51There were a few people in our team pretending they were the project manager, making decisions.
37:56And who do you think that was?
37:57You.
38:01If we do lose the task, I will tactically bring in the right people in order to save myself.
38:10I didn't sleep very well last night.
38:12I'm just crossing my fingers and praying that the other boys have smashed it out of the park.
38:17Me being PM, it is putting pressure on me going into the boardroom.
38:21But I'm definitely not going down without a fight.
38:26You can go through to the boardroom, Mark.
38:28Right.
38:46Unfortunately, Levi's sick today, so he can't be in the boardroom.
38:52So this task was all about making a kid's storybook, an audio book.
39:00So we'll start with the boys.
39:02Now, Marcus, you put yourself forward as the project manager, is that right?
39:09Yeah, I've got a son.
39:11He's four years old now.
39:12I thought as though, also, you were really disappointed, rightfully so, in the last task.
39:16And I thought as though, I'll put myself forward to actually showcase what a proper project manager should be.
39:21Yeah.
39:22So tell me, what's the story?
39:24So we left our brainstorm having a character in space who's on a spaceship who needs to do a poo.
39:29And a twist on a modern fairy tale, which we agreed was Goldilocks and the three bears.
39:34Goldy plops.
39:37Goldy poops.
39:38You didn't think of that one, did you?
39:39Goldy poops.
39:41Now, did you design this?
39:43We did design to design the character, yeah.
39:45This is Astro.
39:47So after the initial meeting in the morning, we had no brief in terms of what the team wanted it to look like.
39:53All we had was Astro the astronaut.
39:55I think it was a brilliant job.
39:57Yeah, we really like the figure.
39:58Yeah.
39:59All right.
39:59All right, stick it on there.
40:05Astro needs a poo.
40:06He checks his map for where he's close.
40:11And all he sees is doo-doo land.
40:14Dun-dun.
40:15Pfft.
40:17Right.
40:18Close encounters of the turd kind, yeah.
40:22Now, what did the children have to say?
40:25None of them, when listening to it, actually laughed out loud.
40:27I think what they found that was initially was a storyline.
40:30They didn't find it, you know, that funny.
40:32And then we got a couple of blank pages.
40:36What went wrong there?
40:37The problem was bad management.
40:39What you should have done was go back through it.
40:40Lord Sugar, we knew we couldn't polish a turd.
40:43But at the same time, we knew this was the actual book that we had in front of us.
40:47We had to make the best out of a bad situation and pitch it to the best of our ability.
40:50The retailers said it was quite a strong pitch.
40:53But they say the product let it down.
40:56Wasn't funny or original.
40:59Right.
41:00OK, then.
41:01All right.
41:02Well, I've got the picture of what went on there.
41:04Let's talk to the ladies now.
41:07Now, Andrea, you put yourself forward as the project manager.
41:09I think you've got five kids, right?
41:11That's right.
41:12And also something to do with a school somewhere?
41:15A school governor.
41:16School governor.
41:18And did I hear you say you'd written the book?
41:19The school had written a book, yeah.
41:21For children.
41:22Yeah.
41:22I thought she wrote the book.
41:23He said you wrote the book.
41:24He said you wrote the book.
41:25And then it's in the school.
41:26Oh.
41:27We wrote a book.
41:28OK.
41:29So, you come up with this zebra.
41:33So, we came up with Zabori being a funny-looking zebra.
41:38A zebra in witness protection, I think.
41:42We just wanted the kids to relate to him and we wanted to make him funny-looking and exciting.
41:47Yeah.
41:48OK.
41:48And the story team, I hear there was a little bit of argy-bargy going on.
41:56What was all that about?
41:57It was just chaotic.
41:58It was difficult to manage and we just weren't getting anywhere.
42:02But it was just shouting over each other constantly.
42:05Sounds like this caused more strops than stripes, quite frankly.
42:10I think the biggest issue was you lost sight of your story.
42:14Yeah.
42:14How he gets his stripes.
42:15We did.
42:15I mean, it just wasn't in the book at all.
42:16We're dead.
42:17Yeah.
42:18The imagery carried the book, essentially.
42:20Yeah.
42:20Absolutely.
42:21Shall I have a listen to this thing here?
42:24Yeah.
42:24Thanks.
42:25Let's have a listen.
42:26It was Zabori's first day at school.
42:31He was feeling worried.
42:33But it will be just fine.
42:37Bang, bang, bang.
42:40Zabori fell over his laces.
42:41His face went bright red.
42:43But it will be just fine.
42:48That's it.
42:49Magically, it looks like he's had a fight with marker pens.
42:53Yeah.
42:53Who did the pitch to the customers?
42:57So, I started with the introduction.
42:59We'd not...
42:59You fluffed your lines.
43:01Yeah.
43:01Didn't you fluff your lines a bit?
43:03Possibly, yeah.
43:04I mean, the retailers, I think they found that the design and character is good, but the story really let it down.
43:11Yeah.
43:12Right.
43:13Well, I think it's time to see how we all got on.
43:16Tim, can you tell me how your team did with the retailers?
43:20Well, after their positive pitch to the retailers, the total orders they walked away from with five retailers committing to sales was 419 units.
43:32Right.
43:33Karen, exactly the same thing.
43:35Well, it's a shame you didn't get the story right, because actually I think you would have got huge orders.
43:40But you did well.
43:41Eight of the retailers, all of them, ordered from you.
43:44And a lot more orders than the boys.
43:472,855.
43:50Well done.
43:52Very good.
43:53Off you go, back to the house, and I'll see you on the next task.
44:01Well done, girls.
44:05Wow.
44:08Bring it in.
44:09Bring it in.
44:10Well done, girls.
44:14Well, I think it's fair to say at the end of this, you won't all be living happily ever after.
44:21I suggest you go off now and chat amongst yourselves.
44:26I'll call you back in later, and we'll get to the bottom of where all this thing went wrong.
44:31Off you go.
44:33Thank you, sir.
44:34Guys, we won. Congratulations, guys.
44:44A bit disappointing on the story side of things, but a lot of it was down to the design team
44:50end of the day, so I feel like credit should be given to where it's due.
44:54I disagree. Credit is given to a team. All along I said it's teamwork, it's not individuals.
45:00There's no point in arguing when you're not even listening to me, so...
45:04Right, boys, I'm very disappointed. I feel as though the problem here lies with the design.
45:15That's me being brutally honest. But in the brief we didn't get, you didn't tell us, for example,
45:18colours, you didn't tell us... But this is the role of the design team.
45:21Yeah, okay. But when do I design? I sell, and I prove myself and I sell.
45:26How many did you sell to? Sales aren't my strong point.
45:28Designing books aren't my strong point. Do I design books? No.
45:33Ultimately, the failure of this task is down to Kieran. Providing us an unfinished product,
45:38the retailers were not happy about that. And as sub-team leader, it's down to you.
45:41When it came to the design, you guys did not execute it how you should have done.
45:45Everything we did, no problems with it. So why...
45:47No, but the story didn't flow. There was no laughter when they were reading it.
45:51No one was laughing. When you read the story, didn't you all laugh?
45:53Not really.
45:55I feel that Marcus is completely putting the blame onto the design team, which is not the case.
46:00Obviously, there are aspects that we are at fault. However, the main problem lies with the story.
46:04At the end of the day, I don't think the story was a problem. I do think it's to do with the design.
46:08The retailers said it was the story as well.
46:11I... So why aren't you listening to them? Like, you didn't want to listen to the negative feedback.
46:15Marcus will not listen to the experts. They did not like the story.
46:19Yes, the book was unfinished, but it's still sold. I can sell the unsellable.
46:23Yeah, so I've heard a lot. I now have a very important decision to make.
46:26Let the war begin.
46:37Yes, could you call the candidates in place?
46:48Marcus, you said you became the PM so you could show me what a proper PM looks like when I'm looking at you.
46:59It's a little sugar. I mean, I mean, I've, um, I thought I'd run my team effectively.
47:04I did give someone a second chance, being Kieran, um, to be able to redeem himself for the first task.
47:09Can I just add there, sorry, I didn't actually put myself forward as a sub-team leader.
47:14I'm in sales. I'm not a designer.
47:15You didn't turn down the role, did you? Yeah, exactly.
47:17No, I didn't turn down the role.
47:19To tell me you don't write books. As an estate agent, you write enough
47:24bullshit about the properties that you sell. That's for sure.
47:28We always had another candidate, Dan, that wanted it.
47:31But I feel as though Dan is not confident enough to lead a team just yet.
47:34That's me being very honest.
47:35I mean, Marcus, you didn't really make any decisions at all in this process.
47:39I did. I moved you from, I moved you from the design team to my team,
47:42because you and Kieran were bickering. But that's one decision I made.
47:45Do you want to care to bring up another so I can shut you down again?
47:47Marcus, you weren't involved in any negotiations, were you?
47:51I actually was. So there was a point in which, uh,
47:54Connor was putting himself forward to speak to foils,
47:57but I thought it was taking too long to get there.
47:59So I then jumped in and I said, look,
48:00what's the minimum amount of sales that you can give to us?
48:03If, if I may interject there, they had a lot of obstacles with the story and the book,
48:07the design. I was just about to introduce our consumer research before Marcus interjected
48:13and asked if we could make an extremely small trial offer.
48:17Are you all missing the point here, right?
48:20That the book itself was rubbish, missing illustrations.
48:27Whose fault was that?
48:28Yes, it was sugar. That one 100% down to the design team.
48:31Yes, I take on my shoulders. The book isn't complete.
48:35However, I, I can't take a hundred percent of that because it's the story and the illustration
48:39that creates a book.
48:40Yeah, I, I would just say, I mean, Kieran, if you were just
48:43able to listen a little bit more and take your time and stop creating a chaotic environment,
48:47I do believe we could have probably got the book completed.
48:50I have to take responsibility for the missing illustration.
48:53Hmm. Priyash, you, you, you, you weren't involved in any negotiations.
48:57Oh, he was Lord Sugar. He, we were talking to Waterstones.
49:01They didn't have any interest in the book.
49:03Tan then got them to 10. And then before anyone could say.
49:06No, that's a lie. That is a lie.
49:08What happened was they said we would offer 10.
49:10And then I suggested, let's do 50,000 or 60,000.
49:13And then they said.
49:14What? How many?
49:15So that's where it started, Lord Sugar.
49:17We then, they then said.
49:18And then, I'm still speaking.
49:19Wait.
49:20Um, IFS suggested 50 to 60,000.
49:24Obviously they said.
49:25What books?
49:26Yeah.
49:2650 to 60,000 books?
49:27Yes, which was probably not a good idea.
49:29Oh my goodness.
49:30But then, then I said, what about 10?
49:32So we scared them off.
49:33That 10 order was constellation order.
49:36It was like.
49:37A pity order.
49:38It's most probably just because she drove them nuts.
49:41From what I can understand in many of their stores,
49:44they've got a table with one leg shorter than the other three.
49:48They're using the books to keep them propped up.
49:51That's about it.
49:52That's about all they wanted them for.
49:54Now, um, Marcus, which two people are you bringing back into this boardroom?
50:00Um, Lord Sugar, I would like to bring back Kieran and Dan.
50:06Kieran and Dan.
50:07Yes, please.
50:08Right.
50:10Well, the rest of you go back to the house.
50:15Thank you, Tim.
50:16Take your time.
50:21What a mess.
50:23What a total mess.
50:25I'm going to be interested to hear what you've got to say as to why you brought these
50:28two people back.
50:30So if you'd like to step outside now, um, and we'll call you back in later.
50:35Yeah.
50:36Lord Sugar.
50:41I mean, the joke is that the only person coming back from the story team is the project manager.
50:47And the story was absolutely crap, to use their own words.
50:54Sorry, um, could you ask Lord Sugar if I could go back in, please?
50:58That's all right.
50:59Yes?
51:05Hello, Lord Sugar.
51:06Marcus would like to come back and speak to you.
51:09Okay.
51:09Stand him in.
51:15What can I do for you?
51:18Um, I just had a quick contemplation.
51:21I would like to change my decision.
51:23Um, I actually do want to send Dan back home and bring in Priyash.
51:28But you already said you're going to bring Daniel in.
51:30You must have had a reason for that.
51:32So, um, initially I did want to bring Dan and Kieran back in.
51:35All right.
51:36I'll tell you what.
51:36Get out there and all four of you be coming back in here.
51:40No problem.
51:40Thank you, Mr Sugar.
51:41Thank you, Tim.
51:47Well, that's very unusual.
51:49Very, very unusual.
51:50I mean, the guy puts himself forward as wants to show himself to me that he could be a good leader
51:55of people and yet he can't even make a decision.
51:59It's ridiculous.
52:00And, um, yeah, I mean, this Priyash fellow...
52:03His intentions are well, but unfortunately it made no impact to this particular task.
52:08He also made no sales.
52:09And from the sounds of it was interrupting other people trying to do the selling.
52:14Now, interesting, this Dan fellow is always, this is wrong, that's wrong.
52:18I think if you're going to do anything for Dan, if you're going to keep him in this process,
52:21you must encourage him to speak up.
52:23Yeah.
52:24Kieran, who was on the design team...
52:26He made the second most sales out of everybody.
52:28What he can't get away from, Alan, is that he was the sub-team leader
52:33and two pages have no illustrations.
52:35Yeah, yeah.
52:35You can't get away from it.
52:36Mm.
52:41Okay, could you send the, uh, four candidates in, please?
52:44Yeah, Marcus, tell me, why'd you change your mind?
53:00Um, so, upon contemplating, I felt as though not only should I bring in, uh, those individuals
53:06that didn't complete what they were supposed to do or what they were delegated,
53:09I thought I should also bring in those that didn't really pull their weight or do anything at all.
53:13What do you mean? I give examples.
53:14I don't feel as though you contributed majorly to this.
53:17Okay, firstly...
53:17Do you think you should be fired?
53:18I'd certainly not.
53:19I think I contributed...
53:20Why not?
53:21Okay, not only do I, I'm a good negotiator, I'm a good seller...
53:24You weren't a good seller, he didn't sell anything, but go on.
53:26But, like, for example, um, when we were creating Ashland, I think even Dan was there,
53:31he could, he could see how creative I was given with ideas and flowing,
53:34and we were kept on getting shut down, shut down.
53:36Was he creative, Dan?
53:37I do believe he was, I think it's down to the leadership and the management style that both myself and Priyash remember.
53:42Like, why don't you speak up?
53:43Are you just sitting back, waiting for people to fall on their swords?
53:47No, that's not correct.
53:48Um, in this task, I adapted very quickly.
53:51It was a big wake-up call to myself, and I've really put myself out there in this, in this particular challenge.
53:55Where did you adapt, then, quickly?
53:57I must say, Dan did speak and share his opinions.
54:00What about you, Kieran? I mean, you failed miserably last week.
54:05Yes, I...
54:06And you're the sub-team leader.
54:07I've done the best I could with my team.
54:09I don't think your action's shorter.
54:11You act back on a high ego, so you treat people beneath you.
54:14Last week.
54:14Have you been a bit arrogant, then, towards people?
54:18I think so, and I think Dan would agree.
54:20I think he has, yeah, a few times.
54:21In what way?
54:22I mean, just not listening to people, dismissing ideas.
54:26Who do you think should be fired?
54:27I think Kieran and Marcus.
54:29I agree, Kieran and Marcus.
54:30But two of them?
54:31Because I feel, Marcus, there was no leadership.
54:34You didn't set us a brief.
54:35We didn't have no instruction of what you wanted, in terms of character, book.
54:38No, but you knew that it was a five-year-old astronaut, right?
54:41But where do I...
54:42So you just wanted the design team to go with that?
54:44You didn't want to tell us what you wanted?
54:45It's a five-year-old astronaut.
54:47Work with it.
54:49Marcus, the story is the biggest issue.
54:52There was no point to it.
54:54Yes, Lord Sugar, I know the story is not good at all, but the fact that it was finished,
54:58I feel as though it meant that we have done, we did a lot better.
55:02Can I just add, sorry, I've admitted I take full responsibility of the book.
55:06You're sat there still arguing, your story's great.
55:09No, I've clearly said that the story was not a good story.
55:11So why is that from the story team here?
55:13Again, hold on, Priyash.
55:13So where's the story team?
55:15Again, I am the one from the story team that's here.
55:17OK, OK, listen, I think I've had enough for this.
55:19I'm going to make a decision now.
55:21So here's my view.
55:25Kieran, you're a typical estate agent.
55:28You might be a good salesman, but you know, you had failure last time.
55:34Books you know nothing about at all.
55:38Dan, I think you're quite a clever person.
55:42But I do worry that you're waiting for people to fall on their sword.
55:46And Priyash, you can talk the hoeing legs off a donkey.
55:50Would you make me be a PM for the next task?
55:52No, I don't want to hear any more.
55:53I don't want to hear any more from you.
55:55I'll breathe it.
55:57Marcus, you claim they could show me what a proper PM looks like.
56:03Well, I've got to tell you, you ain't shown me nothing.
56:06But Kieran, I think it is regretful that there's an attitude about you and whether you could be one of my business partners.
56:22But having said that, I'm going to conclude today that, Marcus, you're fired.
56:31Thank you, Richard.
56:32Now, you three have got to up your game.
56:49OK, go on, off you go.
56:50Thank you, Tim.
56:52Thanks, Brady.
56:58I didn't expect to be fired.
56:59I put myself away as PM.
57:00I thought it would be appreciated in the sense of, you know, I'm taking a risk.
57:04But here's where it is, onwards and upwards for me.
57:10The boys are so cocky.
57:11What's all this big man energy, all this personality?
57:14And then in a boardroom, they write about poo.
57:16Is that it?
57:28Is that it?
57:29Come sit, come sit.
57:30So Marcus basically asked me and Kieran to come back and kind of change the decision at the last minute.
57:36And my face just dropped.
57:39I think Marcus just spoke too much in there.
57:41And the fact that he changed his mind really annoyed him.
57:44Did he make the right decision?
57:45Did Lord Sugar fire the right person?
57:47I think ultimately...
57:48No, Dan told him to do a double, me and Marcus.
57:50Now, 17 candidates remain.
57:59The search for Lord Sugar's next business partner continues.
58:06Next time...
58:07Now, this task is all about turning poultry into profit.
58:11Oh, Dan, Dan, Dan, Dan, Dan.
58:13Chicken...
58:13Chicken and mushroom pie, anyone?
58:16Versus egg.
58:17If we don't make any money, we will lose.
58:19Guys, I'm getting stressed, man.
58:20And in the boardroom...
58:21Bloody hell, did you turn to piss off?
58:24Feathers fly.
58:25You're fine.
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