00:15Willkommen zu Freelander-Design Hub-Director Phil Siemens!
00:41Willkommen zu Freelander-Design Hub-Director Phil Siemens!
01:01Willkommen zu Freelander-Design Hub-Director Philie.
01:04Willkommen zu Freelander-Design Hub-Director Philie.
01:10range of Freelander vehicles bringing British design values and heritage
01:17together with Chinese technology and innovation and I'm delighted that many
01:24of our designers are here tonight you're somewhere there so good to see you so
01:32this this is Freelander concept 97 as you can see Freelander's exterior really stands out in a
01:44converging design landscape with its bold individuality this reimagined Freelander
01:51disrupts convention where larger vehicles often lean towards seriousness and smaller
02:00cars are associated with a level of playfulness Freelander challenges traditional expectations
02:07and flips the narrative with joyful graphics striking surfaces and a characterful presence
02:16designed for the urban outdoors concept 97 retains off-road spirit while embracing city life
02:26celebrating freedom individuality and joy
02:32concept 97 has a distinctive deltoid shoulder treatment these muscular contours echo the original
02:421997 Freelander giving a powerful and athletic stance surfaces are intentionally three-dimensional
02:52rather than simply being flush deep tactile word marks are debossed into bodywork as bold symbols of pride
03:04the original triangular side window evolves into a brand signature appearing across lamps sidestep surfaces and patterns
03:16front lamps intersect for unexpected drama rear lamps feature surrounding voids for character
03:25and the animated brand graphic on both front and rear lamps highlights Freelander's joyful character
03:37protective elements like add-on wheel arches and lower body claddings add purpose and personality
03:44giving the vehicle a bold off-road look
03:48side steps are fully integrated into the main lower cladding
03:55but this strong characterful exterior is just the beginning of the story
04:00concept 97's interior is where Freelander really comes alive
04:05and to talk you through the interior I'm delighted to introduce to you
04:10Bart de Graaf chief designer Freelander interiors
04:14Bart
04:24thank you
04:27thank you Phil
04:29good evening Shanghai
04:30it is my pleasure
04:31to introduce to you the interior of concept 97
04:36the design of Freelander's interior is joyfully unexpected
04:41it is an immersive environment that balances strength and softness
04:49this creates a space that feels protective characterful and inviting
04:55its forms are brought to life through expressive colour
04:59unexpected material pairings and characterful colour ship textiles
05:05a space full of character
05:09concept 97 features bold sculpted shapes rounded edges and strong architectural lines
05:18this conveys a sense of robustness and reassurance
05:23and links the interior and the exterior in a shared design language
05:29soft forms and deep cushioning are beautifully wrapped over solid precise elements
05:35creating a sense of protection and comfort
05:40simple contemporary furniture is complemented by characterful geometric details
05:47and retention straps on the storage areas
05:52in the back
05:54an enveloping wraparound padding extends into the third row
06:00transforming the space into a joyful lounge-like environment
06:05designed for long journeys and moments of pause
06:11digital sophistication is balanced with tactile material expression
06:16an expansive low dashboard elevates the experience of being in the cabin
06:23enhancing visibility space and comfort
06:28this is paired with an impressive and immersive end-to-end digital display
06:35and crystal rotary controls and steering wheel light finishes
06:39featuring an unexpected depth of finish and detailing
06:46symbolism is elevated throughout the interior with the new brand symbol
06:51being celebrated in embroidery
06:54debossed details and crafted elements
06:59such as the metalwork across the seats
07:01the seatbelts and the pedals
07:04this creates a cohesive visual identity
07:08that feels both joyful and contemporary
07:12and to talk you through the materiality across the vehicle
07:16I'm delighted to introduce you to Brioni Crittenden
07:19Chief Designer Freelander Materiality
07:22Brioni
07:40Good evening everybody
07:43Concept
07:51Concept 97 brings to life a celebration of freedom
07:57joy and expressive materiality
08:01infused with unexpected moments
08:05that build character and emotional connection
08:08across every touchpoint
08:11The colour and material palettes
08:14give Freelander a fresh modern take
08:18on its storied past
08:19mixing vibrant colours
08:22conscious materials
08:23joyful crafted details
08:26and elevated brand symbolism
08:29expressive colour shift
08:31is used across paints
08:33and textiles
08:35linking to Freelander's provenance
08:38in a contemporary way
08:40brought to life
08:42through vibrant
08:43and confident colours
08:45like expressive blue
08:48and joyful green
08:50both colours
08:53exude boundless character
08:55and bring the exterior form
08:58of Concept 97
09:00to life
09:01while hinting
09:03at our future colour palettes
09:05Concept 97's interior palette
09:09explores colour
09:11through layered contrast
09:13and harmony
09:14unexpected material
09:17and colour pairings
09:19feel both new
09:20and familiar
09:21giving a sense
09:23of Freelander's
09:24progressive future
09:26conscious material pairings
09:29are created
09:30using bio-based
09:32adaptive coated materials
09:35recyclable
09:37technical textiles
09:39and aluminium finishes
09:41Joyful crafted elements
09:45throughout the vehicle
09:47reflect the brand's
09:48unique character
09:49with symbolism
09:51celebrated
09:53in refined details
09:55and embellishments
09:56We have set the symbol free
09:59through the movement
10:01of the crafted line work
10:03on the seat embroidery
10:06A bold, joyful approach
10:09to colour and materials
10:11opens up new possibilities
10:14creating experiences
10:16that feel intuitive
10:18and human
10:20Colour, craft, materials
10:24and technology
10:25blend in a seamless dialogue
10:28shaping how people connect
10:31with the Freelander world
10:33I would now like to invite
10:36Phil and Bart
10:38back onto the stage
10:56Thanks Brioni
10:58and thanks to the entire Freelander team
11:02and the supporting team members
11:04in both Cherry and JLR
11:05for all your excellent work
11:08in getting us to this stage
11:09It's been a great example
11:12of collaboration
11:13across multiple teams
11:15You should all be very proud
11:17of what we've achieved together
11:18so far
11:19Thank you
11:25I'd now like to invite
11:26the senior leaders
11:27of CJLR and Freelander
11:29here tonight
11:30to join me on stage
11:31for a team photo
11:32to celebrate this moment
11:34Please
11:50I think you're standing next
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12:14Untertitelung des ZDF, 2020
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