00:00www.xbox.com
00:12www.xbox.com
00:12Everyone, welcome to
00:13the new Xbox experience.
00:22When people around the world
00:24turn on their Xbox 360s this fall,
00:26they will be greeted by an entirely new
00:28interface, an entirely new dashboard
00:30creating a brand new Xbox
00:32through the magic of software.
00:35Right away you'll notice
00:36the new My Xbox channel, where you
00:38have instant access to everything you have on your
00:40console, such as your photos,
00:42videos, music, and
00:44games. The new look
00:46and feel is more fun, more social,
00:48and simpler to use.
00:50Now there are familiar things, like
00:52your gamer card, that shows off your achievements
00:54and your gamer score.
00:56But there's also something new
00:57on your gamer card.
00:59We're making Xbox Live more personal
01:01with avatars.
01:03With avatars, you can express
01:05your personality, style,
01:07and share it with your community of friends.
01:10With tons of hairstyles,
01:11clothes, and accessories to choose from,
01:14you can make your avatar reflect
01:15who you are, or who you want to be.
01:19with pants, shirts, hats,
01:21everything you need,
01:22it's all here.
01:28Very good.
01:29If we had more time, I'd take you to the hair section
01:32where we could do some work.
01:33But before we go any further,
01:35let's hear a little bit more about our vision
01:37and history of our avatars.
01:44Expression is one of the things that's going on
01:46with this avatar system.
01:47It's one of the things I get so excited about.
01:49We make it number one very easy for our titles
01:51to include avatars in our games.
01:53It's basically plug and play.
01:54You're not trying to build
01:57avatars or clothes that look like a toy.
01:59You're trying to extract that
02:01elements of reality
02:02and then project that in a stylized way.
02:05You'll see them in the dashboard
02:06when you turn on the system.
02:07You'll see them in your friends list.
02:09You're going to see it in games all over the place.
02:11You'll see the avatars on websites.
02:12It's really the number of clothes ultimately
02:14really limited.
02:15You'd expect to see new clothes released
02:18in the same way you'd go into a shop
02:20and you'd see the summer fashion,
02:21the winter fashion.
02:22You're going to see the same thing here.
02:24Just think about it.
02:25Thousands and thousands of pieces of content
02:27made available to users.
02:29We constantly go out and view,
02:30change, win in games.
02:32It's just a never-ending thing.
02:34The power isn't just when you see one avatar.
02:36The power is when you see these things together.
02:38Where else besides Xbox Live
02:39could you introduce the concept of an avatar?
02:42and it immediately became a community
02:44of 10 million avatars.
02:53The really significant thing about avatars
02:55is that they do more than sit in the living room.
02:58We're integrating avatars across the new Xbox experience
03:01so you can create, share, and have fun
03:03with all of your friends.
03:06But avatars are just the beginning.
03:08Let me show you some more.
03:10This new Xbox experience is tailored for the living room.
03:13It's simple, it's fun, and it's designed to make it easy
03:16to discover new content.
03:20Here we are at the new community channel.
03:23Now instead of a list of friends, you can actually see them.
03:26The first thing you'll notice is how many friends you have online.
03:29and when they come online, their avatars will instantly pop up right here.
03:35Of course you can chat with or send messages to your friends,
03:38but I'm really excited today to introduce something completely new.
03:41Live party.
03:44You can now create a live party like this group right here
03:47and have up to eight friends chat, interact, and share every moment together.
03:51Our vision is to make every experience a shared experience.
03:55Whether you just want to play games or do just about anything a group of eight friends might do,
03:59you're always connected as a party and always chatting as a party.
04:04Now right now it looks like Phil is sharing some photos with Don and Shane.
04:08Let's join the party.
04:14You can always do your photos on Xbox 360,
04:17but now as part of the new Xbox experience,
04:20you can share your photos by streaming them with everyone in your party.
04:26Now let's go back to the community channel.
04:29I'm going to take over as the party leader.
04:31And I'm going to...
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