00:08In 2010, when we started, the question was how to do something completely new, yet absolutely Ferrari.
00:22La Ferrari represents the pinnacle of the Ferrari technology.
00:30That means the pinnacle of the automotive industry.
00:35For fans of motorsport, we're yet again bringing an exclusive car, Forza Motorsport 5, with our partnership with Ferrari.
00:43Their mix of aesthetic style with performance is exactly what we try to hit in Forza Motorsport 5.
00:53Spending time with the team at Ferrari, talking about what the feel is in the cars that they build, and
00:58getting their feedback about the cars that we're putting in the game is critical.
01:02We're reaching a level of fidelity that we've never seen before.
01:06A level of fidelity that adds almost hyper-perfection to the cars that we're putting on track.
01:11La Ferrari is an hypercar.
01:14There will be in the world less than 500 units.
01:17So that no compromise is made on the single system, but every element is pushed to the best of its
01:25potential.
01:26The wish of everybody working on Ferrari is to make something timeless.
01:32On Xbox One, we're able to put over 1,500 different materials in a car with over 12 times the
01:39level of detail we've ever seen to bring to life a car like a LaFerrari.
01:43We are used to work on digital modeling every day.
01:47I have to say that the quality is unbelievable.
01:50It's a possibility for everyone to drive a car like this with such a strong feeling of reality and emotion.
02:01We want people to sit inside the cars and feel like they're actually inside the real car on fantastic tracks
02:07around the world.
02:09There is a fantastic quote of Enzo Ferrari that inspires us every day.
02:15The future is in the hands of those who know how to foresee it.
02:36Only on Xbox One.
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