00:03Merci, Upton. Je suis ici au Lab LVMH du centre de Vivotech, et nous allons voir l'exhibition de Louis
00:10Vuitton.
00:11Louis Vuitton est une grande maison de LVMH.
00:14Et ici, à Vivotech, ils ont une expérience en réalité virtuale, appelée Ania Immersive,
00:18où nous pouvons profiter à la visite de Louis Vuitton's famille.
00:22Nous allons rencontrer avec le créateur derrière l'exhibition.
00:26Je suis ici avec Anne Peuze, qui est le client de Digital Innovation client experience manager de Louis Vuitton.
00:33Welcome, Anne. Talk us through l'exhibition.
00:36Sorry.
00:37Talk us through l'exhibition.
00:40Hi, Stécie.
00:42Ici, c'est la expérience de Louis Vuitton.
00:46Nous avons décidé de nous apporter notre héritage à nos clients.
00:51Usually, nous invitons nos clients dans nos places iconiques, comme la maison de Louis Vuitton.
01:01Mais maintenant, avec la COVID, et aussi avec la nouvelle technologie,
01:07nous avons décidé de nous apporter notre héritage à nos clients all over the world,
01:10and to offer them a story, the story of the brand,
01:17and a deep dive into the story of the maison of Louis Vuitton.
01:24Fantastic.
01:25So, as our viewers can see, it's this beautifully designed room,
01:28and I've just tested it out myself,
01:30and it's pretty exceptional to be able to feel and get a real sense of what Louis Vuitton's home was.
01:36How is Louis Vuitton constantly pushing boundaries to get close to their customers?
01:42Louis Vuitton is always pushing boundaries.
01:44You're right.
01:46We look for excellence.
01:51We are pushing boundaries for the product.
01:54We are pushing boundaries for the client experience.
01:56We are pushing boundaries for the technology.
01:57We always are looking for the newest technology to serve our client experience,
02:06and we want to feel that they feel exceptional and very privileged.
02:16Fantastic.
02:17So, this is a visual experience.
02:19So, we use the mask to really deep dive into the experience.
02:23I've read that you're also wanting to test up putting a sense of scent and also feel.
02:29How would that work?
02:32Actually, you're right.
02:33We want to test it.
02:35Luxury is about emotion, you know, about sensation, emotion,
02:39and we think that the VR is the right technology to do that, to feel emotion.
02:50But we are looking for the best technology to do it.
02:56And for the moment, it's not okay.
02:58But, yes, we want clients who can smell the wood when they are in the workshop.
03:07Or we want them to feel the wind when they are on the boat because of the experience they are
03:15on the boat.
03:16And that's it.
03:18Fantastic.
03:19So, we're just going to put on the mask on, and then we'll give it back over to you up
03:23to in.
03:23So, our viewers can see what they can check out on the Louis Vuitton stand.
03:27And so, I'm here in front of Louis Vuitton himself, and we're walking through the stand.
03:32Thank you so much.
03:33We're going to check this out, and I'll send it back over to you up to in.
03:38All right, Stacey.
03:39Enjoy being in an alternative reality.
03:41That looks a lot of fun.
03:43I definitely will check that out this afternoon as well.
03:47All right.
03:48So, thank you, Stacey, for that.
03:50Guys, today is day three.
03:52Huge day.
03:52Elon Musk will be joining Viva Tech.
03:55I want to get up to a preview of what we can expect to hear from Elon Musk.
04:00Let's bring in our reporter and check in on that.
Commentaires