00:01Merci Thomas. Nous allons voir si nous avons un bon jour de la journée.
00:05Je suis ici avec l'équipe de Carastase. Je suis ici avec Aurélia Baudelaire,
00:10qui est le Global Consumer Experience Director pour Carastase.
00:13Ils sont ici exhibiting pour le monde, le K-Scan,
00:18qui Aurélia va parler de moi.
00:20Bienvenue Aurélia, merci d'être ici.
00:22Hello, so K-Scan est un nouveau in-depth scalp and hair diagnosis
00:26that will scan and analyze your hair and your scalp condition
00:30thanks to an artificial intelligence.
00:32So it will be only available in Salon,
00:35and this AI-based analysis will allow our hairdresser to prescribe you
00:38the ultra-personalized hair care routine.
00:41And you will also have a before and after feature
00:44to see the efficacy of a product in Salon.
00:46So what I suggest is that you can have the K-Scan experience.
00:50Okay, we're going to try this out for ourselves.
00:52So I'll take a seat.
00:53Yes, take a seat.
00:56So Marshall is our hairdresser
00:58and he's the one who will do the diagnosis to you today.
01:03So basically, he will take the K-Scan
01:05and he will take a picture of your scalp and your hair.
01:08And actually, we won't take only one picture,
01:10he will take three different pictures with three different lights
01:13because each light is showing something different
01:16of your scalp and your hair.
01:17I'm quite nervous.
01:19I'm scared that the whole VivaTech
01:21is going to see all of my grey hairs on my head.
01:24What are we looking for exactly?
01:27So we'll see.
01:28All the lights are showing some stuff that are different.
01:31So we'll see on the screen right after
01:32and I will explain you each one of the parameters.
01:37So now the images have just gone through.
01:39So we've done the K-Scan on my head
01:41and now the photos are about to come through
01:43and Aurelia is going to talk us through
01:46what I hope nothing nasty they found on the top of my scalp.
01:50So here we are.
01:51Here we are.
01:52So here we have the UV light.
01:53The UV light is a light that will allow you to see the invisible,
01:56what your naked eye could never see.
01:58So for instance, what you see in red is something
02:00that you could never see with your own eyes.
02:03It's called porphyrin and it's a great indicator of your scalp balance
02:07and to see if your scalp is healthy or not.
02:10The more you have red dots, the healthier is your scalp.
02:13You also have the cross polarized light that is showing the redness
02:17and the irritations of your scalp.
02:19And also the white light that is showing the sebum that is on your scalp.
02:23Based on these three pictures, we have an artificial intelligence
02:26that is based on more than 12,000 pictures
02:29to be able to have a very accurate analysis.
02:33So how does it look on these three pictures that have come through on my scalp?
02:38What is it? How does it look so, so far?
02:40So actually, what we see...
02:42You can be honest, it's okay.
02:43I will be. AI is always honest.
02:48So what you see is that you have a very good level of dandruff.
02:51You don't have any issue of dandruff.
02:53But what we can see is that you don't have so much porphyrin.
02:56So it means that your scalp might be a bit unbalanced.
02:58And it's important to have a balanced scalp
03:00because it will mean that your hair will grow in a healthier way
03:04and your hair will be stronger if you have an healthy scalp.
03:06And finally, what you see is that you have an average hair diameter
03:10but you also have a low density of hair.
03:13So meaning that what we can do is to prescribe you two different serums
03:19to boost the level of porphyrin, to balance your scalp
03:22but also to boost your level of density and prevent hair fall.
03:28So how will this work in hairdressing salons?
03:31Is this set to change the way our hairdressers consult us in the salon?
03:35So yeah, so KSCAN is really the tool that will help hairdressers
03:39to improve the salon experience.
03:41It's really here to support the hairdresser,
03:44to provide him the best tool to create the personalized hair care products.
03:52Actually, the AI is not here to replace our hairdresser,
03:55to replace his expertise.
03:57It's really here to support him in salon.
04:00And what went behind the scenes in terms of research and development to create the KSCAN?
04:05So KSCAN is the result of two years of research and innovation.
04:09So basically what we had to create the AI, to train the AI on more than 12,000 images
04:16of women and men with diversity of hair, diversity of scalp from all around the world
04:21to make sure that the analysis is accurate for any woman, any men who comes to have a diagnosis.
04:28And finally, now we are at the launch stage
04:30because KSCAN will be launched next year from 2024 in the world.
04:36And where are you launching first?
04:37Sorry?
04:38Which countries are you going to be launching the KSCAN in first?
04:40So first what we'll do is that we have two pilots at the end of the year
04:44in Australia and in Spain to see what are the reactions of the clients
04:47and our hairdresser to make sure that we can provide the best experience for the global launch.
04:52Fantastic.
04:54And my final question, what do brands like Kerastase get out of events like VivaTech?
04:59I know that L'Oréal has been one of the beginning partners from the early days of VivaTech.
05:03What does a brand like Kerastase get out of an event like this?
05:07So first, it's the first time that we are revealing KSCAN out of L'Oréal.
05:11So we are very excited to be here today at VivaTech.
05:13And VivaTech is like an amazing opportunity to have media people visiting.
05:18And also for us, it's very important to see the reaction of people
05:20because it's the first time that we are receiving the reaction of people
05:24and it's great for the visibility of Kerastase and the group L'Oréal.
05:28Fantastic.
05:29Well, to any other visitors here at VivaTech, come and check out KSCAN.
05:33Aurélia and the team will welcome you here.
05:35And I'm about to get consulted on what I can do to my hair.
05:38Thank you so much. Back over to you, Thomas.
05:39Stacy, you have a hole, a small hole in the back of your head.
05:42I just wanted you to know that that's important that you're aware of this.
05:46I know, I know.
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