00:00Ok, all right, let's change to another topic this time, and we're going to switch to a segment on the
00:08future of mobility, of getting around.
00:14And so this next startup have a very cool piece of tech.
00:23These guys are called Aegis Rider, and they're going to unveil for the first time its augmented reality headset.
00:30This cutting-edge AR-powered device for riders will revolutionize the way we ride more safely and smartly in the
00:38future.
00:41Ladies and gentlemen, Aegis Rider.
00:51Hello everyone, my name is Karsten, I am a co-founder of Aegis Rider, and Aegis Rider is all about
01:00augmented reality enabled safety and infotainment systems for the motorcycle industry.
01:11So let me quickly introduce the founding team. As you can see, we have Simon, whose background is a PhD
01:18in autonomous driving, he did it with Toyota.
01:20We have Timon, who is responsible for the system integration of the software and the hardware, and we have Nico,
01:28who is the augmented reality expert.
01:30And myself, my background is more, I did mathematics and finance, and I was working for a US investment bank
01:38for the past six years before I joined Aegis Rider full-time.
01:43How did it all start? Basically, there's always been a very big gap between car technology and motorcycle technology that
01:53goes back to like ABS systems, and when Simon did his PhD in autonomous driving, he realized that there's such
02:00a gap, and we wanted to bring some of that state-of-the-art technology to the motorcycle domain.
02:04And then if you combine that with the fact that we're all vivid motorcyclists ourselves, we decided to close that
02:11gap and bring some of that technology to the domain for motorcycles and have an augmented reality helmet.
02:21So we assembled a team, we started around 2020 in August, and so we've been going for about two years
02:29now, and the prototype is pretty advanced, I would say.
02:33We're looking to commercialize at the beginning of next year, and I would like to take you with me now
02:39on why it's such a great technology and also what's wrong with the current status quo.
02:46Oh yeah, briefly, we're also very lucky to have a good, we've been able to get some good advisors on
02:53board from the industry as well as from the technological side.
02:56We have Harald Krueger, who is an ex-member of the board at Bosch, he was actually responsible for the
03:02two-wheeler domain at Bosch, so they validated and tested our system last year in December.
03:07And we also have some of the most prominent technological professors in Europe on board, such as Luc van Roole,
03:14who is more of the computer vision tech professors in Europe at ETH.
03:23So maybe to just quickly start off, and it's a bit of a risky question, but who here is a
03:29motorcyclist or at least a motorsport enthusiast watches Formula One?
03:36Raise your hands, yeah, at least we've got a few guys, yeah.
03:40And so what's really wrong with the current status quo of heads-up displays?
03:45So everyone knows the heads-up display, maybe also from cars, and they're all two-dimensional and they're static, which
03:54means they're monocular.
03:55They only have one image per eye, so that you, from a depth perspective, you don't have any depth.
04:02So if you can take a look at the screen, the information is always in your peripheral view of vision.
04:11So if you ride a car or a motorcycle, for example, the information is always there, and you have to
04:18refocus your eyes to still get the information.
04:22Because otherwise it's always distracting you because the paramount feature is to always keep your eyes on the road.
04:31And these 2D HUDs, they actually obstruct this goal.
04:37So if you're riding, you must refocus your eyes to get the information, and that is just an inferior technological
04:43state.
04:46So that's where we come into play, and that's why we've developed this augmented reality-enabled helmet.
04:54There's two key features about this helmet.
04:57The first one is we have true augmented reality, that means 3D objects anchored in your environment intuitively.
05:07And the second one is our proprietary tracking solution, which allows us to put the information anywhere in a frame
05:15of reference,
05:16either the world, the motorcycle, or the helmet.
05:20And how does this look like in real life?
05:23So the same image I've shown you before, now the information is anchored on the road.
05:28Because if you think about, for example, navigation, and you're going somewhere, and you have 3D arrows on the road,
05:35and your motorcycle is tilted like this, and I'm looking up in the sky,
05:39the information would go up in the sky, and it's not useful in the sky if I need to know
05:44that I'm going to have to make a left turn.
05:46So that's why we anchored the navigation on the road.
05:51So let me quickly introduce the three features that our helmet currently offers.
05:56The adaptive heads-up display, the simpler navigation, and the safer riding.
06:03So, as you can see here on the left side, in the visualization, the heads-up display moves away from
06:11the rider as the acceleration increases.
06:15Because, you all know this, when you're in a car or on a motorbike, and you're going faster, your field
06:21of vision increases.
06:22So that's why the depth perception of the information that's being displayed should also go further out.
06:30And that is precisely what is happening here.
06:33Simultaneously, we've obviously been trying to validate our technology.
06:36We've been doing market research, customer surveys for our target group.
06:41And we've been asking them, is this actually valuable to you?
06:43Like, are you looking forward to this technology?
06:46And we've been getting actually quite, we're very satisfied with the responses that we've been getting.
06:50If you can see on the right, if you add up the very important and important, you already get to
06:55more than 90% of the people interested in this type of feature.
07:01Moving on for the simpler navigation, as I mentioned, you can see here on the left, the errors are anchored
07:08in 3D on the road.
07:09So, when you approach a curvature, you can actually see exactly where you need to go.
07:14There is no more, oh, is this going to be my right turn or next?
07:17Because it says, oh, in 50 meters, but there's two right after each other.
07:21They always are on the road.
07:23And hence, you always know exactly where to go.
07:25And you can keep your eyes on the road at all times.
07:28Similar feedback on the customer survey.
07:31And last but not least, we're using our mapping data, the map data, the underlying GPS data that we have
07:40of all the maps in this world.
07:42And the system can detect that when you enter curvatures and you cannot see the end of the road.
07:50And that is actually quite crucial as a motorcyclist when you approach the curve, if you're going at what angle
07:56and at what speed.
07:57And it's a major point of accidents.
07:59The system helps you with your entry speed and your curvature.
08:04Let me know that actually the UX is not final here, but these ball shooters, they indicate to you how
08:09you're supposed to go.
08:11We're out of time.
08:13Oh, okay.
08:13We'll just conclude in 10 seconds.
08:15Yeah.
08:16Thank you.
08:16Okay.
08:17So, this is, okay.
08:19I'm going to speed up a little bit.
08:20The testimonials have been great.
08:22As you can see from the names here, Bosch, BMW, Microsoft, they've all been testing our system.
08:26They've been loving it.
08:29We have an app that gives you AI feedback, trip planning, community, personalization.
08:34And here are some more advanced use cases of our technology in the future, such as the racing case or
08:39a connected vehicle for more advanced rider system systems.
08:43And that's our roadmap.
08:45So, as I mentioned, by year end, we have a fully developed tech system of the helmet.
08:49And then we're commercializing at the beginning of next year.
08:52Thank you very much.
08:53Okay.
08:54Thank you very much, everyone.
08:55It is rider.
08:58See you next time for tomorrow's pitch.
09:00All right.
09:01Actually, he was just telling me something interesting.
09:03Apparently, HUD technology has actually been around since the 70s.
09:07But that tech is looking very, very nice indeed.
09:09Very inspirational.
09:11All right, then.
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