00:00I'm the CEO of the L'Oréal Group
00:03and I'm going to tell you about the future of beauty
00:07and I have to say when I was asked to start speaking here at Vivitech
00:11I was a bit impressed, I must say
00:14because, you know, this is the world of the unicorns
00:18this is the part of the teams that are in the room
00:23probably you guys belong to these companies that are changing the world
00:27that are creating immense value, that are revolutionizing the way we work
00:32the way we buy, the way we live
00:34and I have to say when you're faced with this unicorn
00:37and I was about to address you
00:39my thought was like, how do you see a 113 year old company?
00:45and my impression is that probably at the time of release of Jurassic Park
00:51you saw us potentially as big dinosaurs
00:54I'm only the sixth CEO of this company in 113 years
00:59and therefore that's probably the way you see us
01:02and what I'm going to try to do now
01:04is to tell you that a leader, even a 113 years old leader
01:07can invent the future and of course invent it with you
01:11because I'm convinced that the future of beauty will be powered by tech
01:16it's actually already powered by tech
01:18we have this fantastic purpose
01:20which is to create the beauty that moves the world
01:23it talks about creation
01:25and it talks also about emotions and about changing the world
01:29and technology will be extremely powerful to make that happen
01:34we have tech
01:35and I invite you to come to our booth
01:37to be kind to the planet
01:38this is the partnership we have with Gyoza
01:41a startup that created this shower handle
01:45that allows to save up to 60% of the water used in any hair salons
01:51and if you multiply it by the 100,000 salons
01:53where we're going to be installing it and pushing it
01:56it's like numbers, litters and litters of water
01:59that are going to be saved
02:00and litters and litters of water
02:01thousands of litters
02:03that will not have to be heated
02:04and therefore with a lower carbon footprint
02:07but it's also tech to be most inclusive
02:10that's about, you know, moving the world
02:13it's everything today is about inclusivity
02:15and thanks to this eShade Finder
02:18that has been developed by our tech teams
02:20with the Lancôme brand
02:22we can create up to 72,000 shades of foundation
02:26which means that basically any women or men on the planet
02:30can find the right suitable shade for them
02:33but tech is also a way to allow you to try whatever
02:38whenever you want
02:39and that it was extremely powerful
02:41during the lockdowns of the COVID
02:43this technology which is powered by Muddy Face
02:47a Canadian startup that we acquired a few years ago
02:51has really allowed us to thrive
02:53during the confinements, during the lockdowns
02:55because consumers could try lipsticks, hair colors
02:59and even have skincare diagnosis
03:01to order products online
03:03tech is also a fantastic way to personalize
03:08this is one of my pet projects
03:09it's called Perso
03:11and it's using AI
03:14the know-how of our labs
03:16in terms of color for lipsticks
03:20and of course the power of the Muddy Face
03:22that I was telling you about
03:23and this device, which is on our booth
03:26is a device that allows a woman
03:29to create any shade of lipstick
03:31with just three cartridges
03:33create a lipstick shade that will match their dress
03:36that will be the same as a star
03:37she saw on Instagram
03:39or just that suits her mood
03:41and that's not only extremely personalized
03:44but also extremely sustainable
03:46because instead of having 30 lipsticks with plastic
03:49you just have one device
03:51that creates your lipstick every day
03:53tech is also a fantastic tool
03:57to make products recommendations
03:59that are tailored to your needs and emotions
04:02who hasn't been totally lost in front
04:06of these immense fragrance shelves
04:09with so many scents
04:11there are over a thousand new scents
04:13that are launched every year
04:14how do you want to choose yours
04:16and not stick to the same fragrance for all your life
04:19well this device that's been developed again
04:23with a startup called Emotive
04:25is measuring through this helmet
04:28your emotions
04:29and they're complemented with a questionnaire
04:31allows you with a 96% accuracy
04:34to be recommended a fragrance
04:36that will exactly suit what you love
04:39and what triggers the best emotions in you
04:41tech is also a way to provide
04:45the best dermatological care
04:47you know there are many countries
04:50you have one dermatologist
04:51for 54 to 30,000 inhabitants
04:55and today people have more and more skin issues
04:57and of course being able to have
04:59a personalized consultation
05:01either in a store
05:03or from their home
05:05is extremely important
05:06and it can help solve many people's issues
05:09whether it's acne, eczema
05:11or less severe problems
05:13but that's something that we are providing too
05:16and finally also tech
05:18is allowing you to improve your skin
05:20using LED mixing
05:22mixing wavelengths of lights
05:25the formulas of course
05:27and the massaging tool
05:29that is on this absolute Lancôme device
05:32is also extremely efficient
05:35in terms of anti-aging
05:36tech is allowing us to improve the retail experience
05:40we live on in O plus O plus O world
05:42online plus offline plus on chain
05:45and this Lancôme booth is really connecting
05:47all the devices you've seen
05:49and what people have at home
05:51or what we have on our counters
05:53and give women
05:55a first very personalized experience
05:58and a follow-up
06:00and a great relationship
06:01with the brand
06:04tech
06:04of course will be powered by data
06:06we have many great startups here
06:09and big companies like Verily
06:11and the way we acquire data
06:14with them
06:14we partner with them
06:15to increase
06:16our scientific knowledge
06:18our understanding of the skin
06:20measuring
06:20the impact of UV exposure
06:23lifestyle
06:24biological conditions
06:26and mixing it
06:27with our own knowledge
06:28of skin biology
06:29is a fantastic
06:31and very powerful way
06:32to augment our scientific knowledge
06:34and like this partnership
06:35with SleepScore
06:36understanding the relationship
06:38between sleep
06:39and the state of your skin
06:41or your hair
06:42this helps us also
06:44augment our formulation
06:46more and more
06:48our researchers
06:50are augmented
06:51by technology
06:53and by data
06:54this allows us to formulate
06:56much more rapidly
06:56when we try
06:57and we have to change
06:59many of our formulas
07:00either for regulatory reasons
07:02or for sustainability
07:04to achieve our very ambitious
07:05sustainability objectives
07:07this technology
07:08allows us to increase
07:10our speed
07:11by incredible
07:12multiplication factors
07:13and we are already
07:14using this
07:15for example
07:15in hair color
07:16which is one of the most
07:17sophisticated
07:18most complicated
07:19beauty category
07:21finally
07:23and that's probably
07:24the biggest
07:25uncharted territories
07:27tech
07:28will allow us
07:29to explore
07:30the metaverse
07:31and to find new ways
07:33of engaging consumers
07:34through NFTs
07:36through drops
07:37or just through being part
07:38of their life
07:39in the virtual world
07:40this is the very beginning
07:41we also have a few
07:43experiments
07:44on our booth
07:45and we're going to be
07:46very happy
07:47to be exploring this
07:48with all of you
07:49so as you can see
07:52L'Oreal
07:54embraces tech
07:55and we want to disrupt
07:57beauty with tech
07:59we've been the leaders
07:59of this industry
08:00since as long
08:01as I can remember
08:03but our duty
08:04is to change the world
08:06to move the world
08:06and to change this industry
08:08and we are doing this
08:09more and more
08:10with tech
08:11we are not totally techies
08:13but I think we are
08:14a little bit
08:15the best of both worlds
08:16I was referring to
08:17the unicorns
08:19and the dinosaurs
08:21the T-rex
08:22and I think
08:22the way I see L'Oreal
08:23is like this
08:25T-unicorn
08:25or this blend
08:27of a very big
08:28powerful
08:28fast
08:29and long-lasting
08:30animal
08:31and the magic
08:32and the creativity
08:33of a unicorn
08:35this is the way
08:36I like to picture
08:37this beautiful company
08:39and I hope
08:40that some of you
08:41the disruptors
08:43the innovators
08:44the wannabe unicorns
08:45will want to work with us
08:47either inside L'Oreal
08:49or just outside L'Oreal
08:51but as partners
08:52so all the ideas
08:54all the great innovations
08:55you have
08:55we are very eager
08:56to work with you
08:57and to use these ideas
09:00and innovations
09:01to create the beauty
09:02that moves the world
09:03so thank you for listening
09:05and again
09:06I'm more than happy
09:08to welcome you
09:09on the L'Oreal booth
09:10right in the middle
09:11of Viva Tech
09:12and I hope
09:13you have a great afternoon
09:14thank you very much
Commentaires