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Shaping the Future of Beauty with Beauty Tech
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TechnologieTranscription
00:00What a great conversation about how to involve everyone into the future of work.
00:07And I'm talking about employers, employees, and customers.
00:11Talking about customers, our next guest will talk about how they aim to revamp the beauty industry using technology.
00:21L'Oréal is one perfect example.
00:24I saw, by the way, that they recently innovated and launched with their new Air Light Pro.
00:31Which is basically a blow dryer that uses infrared lights to dry your hair much faster and using 30%
00:39less energy consumption.
00:41I was indeed waiting for something like this to come up into the market as a person who is on
00:47stage most of the time or on TV.
00:49So let's see what this is about.
00:52This is one of many examples paving the way of beauty tech.
00:56I'm curious to know what else they have in store for us.
01:01So L'Oréal came to set the scene of this growing trend.
01:04Please join me in welcoming Asmita Dubé, CMO of L'Oréal.
01:12She's one of the CMOs of the year.
01:16Barbara Lavernos, Deputy CEO of L'Oréal.
01:22Hi.
01:24Hi, everybody.
01:27Hi.
01:28Hello, everyone.
01:29What a pleasure being here at Viva Tech with this great audience.
01:34We speak to you.
01:35And personally, I must say, and I will share a secret to you.
01:40I am so thrilled and I feel energized to be sharing this stage with my partner in crime, Asmita, another
01:47fellow woman, strong woman in tech.
01:51And we need women in tech.
01:52Asmita leading 5,000 digital marketing leader in the world.
01:57Thank you, Barbara.
02:01Well, I feel proud.
02:05I feel proud to stand alongside Barbara, too.
02:08Barbara, you are at the forefront of science and technology, leading 4,000 scientists worldwide and 3,000 tech and
02:17data talent to shape the future of beauty.
02:21So, you all know L'Oréal.
02:23L'Oréal is the leader of beauty in the world.
02:26We have a portfolio of 37 international brands.
02:31And we are reaching billions of consumers around the world.
02:35L'Oréal has been dedicated to beauty and solely to beauty since more than one century, 115 years.
02:45And for the tech leader in the room, you have already understood what that does represent.
02:52Therefore, we have the richest database on Earth related to beauty.
02:59With this, we are championing beauty tech.
03:02Tech is infused into everything that we do.
03:06Digital and tech are essential enablers of our group's success.
03:13I will share with you our corporate video.
03:16And in the way we describe ourselves, you will discover how technology augments our core values as a group.
03:26We'll see the video.
03:35We'll see you next time.
04:14We'll see you next time.
04:42We'll see you next time.
05:31We'll see you next time.
05:35I'm sure you got it.
05:37Technology such as computing power, AI, obviously generative AI, augmented reality or connected devices enable us to push the boundaries
05:48of beauty to create more meaningful interaction and enhance beauty experiences for consumers like never before.
05:57That's why our mantra at L'oreal is beauty for each powered by beauty tech for a more personalized, more
06:08inclusive, more inclusive and more responsible beauty.
06:11What a compelling mantra, Barbara.
06:15It is in our DNA to innovate.
06:17We have three pillars of innovation.
06:20Science, technology and creativity.
06:24So, beyond words, we want to embark on this beauty tech journey with demos and examples of breakthrough innovations.
06:35I'm eager to start with science.
06:39Barbara, can you give us some examples of science and technology?
06:43Of course.
06:44Of course.
06:44And I will take the first example, which is our advanced skin technology platform.
06:50You know, it's an innovation journey starting in the 80s when we were investing in the science of tissue engineering
06:58to create human reconstructed skin in our labs.
07:03We were early believers in the power of this technology to create a beauty with no animal testing.
07:12It was, yeah, absolutely.
07:15And it was 40 years ago, way before any regulations.
07:22Then we decided to invest massively into this technology and we implemented a manufacturing subsidiary named EpiSkin
07:30to industrialize the production of this reconstructed skin for us, but also for the entire competition.
07:38And all of us, competition at L'Oréal, we are still using it massively for the testing on the performance
07:44and environmental impact of our product.
07:47But today, thanks to the convergence of biology with mechanics and electronics, we have designed new bio-printed skin.
07:56This new technology allows us unique personalization of skin, such as skin with eczema, skin with wrinkles, skin with spots,
08:09and even functional skins.
08:12It means that this skin can tan, this skin can heal, and are representative of all the diversity of skin
08:22models.
08:22And that's not the end.
08:25We are currently working with the best startups and academics worldwide on the microfluidic technology to create, one day, a
08:36skin that can feel.
08:38And you know, to me, this example is really a great one to see how much technology is really revamping,
08:47reinventing, augmenting science.
08:49Indeed, what an incredible advancement powered by tech.
08:54When we talk about skin care, all of us deserve a personalized diagnosis.
09:00Therefore, we have developed a skin diagnostic tool powered by AI algorithms.
09:06The tool is trained on 20,000 images, representing the diversity of men and women around the world.
09:16The consumer simply has to place their face on the device, and then it can go on to describe and
09:23analyze 19 skin attributes, as well as clinical signs of aging.
09:28Today, the tool is deployed in over 1,000 points of sale, and across seven of our brands, from Lancome
09:37to Kiehl's to Prada.
09:39An invaluable service to our consumers, because as much as 70% of those who received the personalized diagnosis proceeded
09:50to make a purchase.
09:51Moreover, the skin diagnosis service is available both offline and online.
09:58In fact, Barbara, we have more than 100 million service sessions across all our beauty tech services.
10:06100 million sessions for 2023. Let's wait the figures for 2024.
10:11That's great for skin, but let's move now on hair.
10:17You heard already during the introduction about it, but this year at CES Las Vegas, we unveiled a cutting edge
10:24hair dryer.
10:25In fact, not a simple hair dryer, because that's not L'Oreal business.
10:30This is Hair Light Pro from L'Oreal Professional, a brand new beauty gesture.
10:35It is based on advanced infrared light technology, and it completely transforms the simple act of drying your hair.
10:44No damage of the hair fiber. More hydrated, shinier hair.
10:50And additionally, drying time and energy consumption are reduced.
10:55It means that this breakthrough technology is better for your hair, it's better for your time management, and it's better
11:03for the planet.
11:03In the development of this invention, we have filed not less than 150 patents.
11:11And receiving numerous awards, innovation awards around the world, and amazed wall-to-wall media coverage worldwide.
11:21And don't worry, because I see some people in the room, don't worry.
11:25You will not have to wait too long for this launch happening, because it will be launched in France and
11:31in the United States in September this year, and in most of the country in 2025.
11:42Well, this is splendid. We spoke about skin beauty. We saw hair beauty. And we love makeup beauty.
11:54After all, beauty lovers want all their beauty in one place.
11:59Did you know that 70% of people feel overwhelmed by the amount of beauty choices that are available around
12:07them?
12:08So they ask their friend. They search online. They watch a video to make sense of the sheer number of
12:15products on the shelf.
12:18Say bonjour to L'Oreal Paris Beauty Genius, your personal AI beauty assistant. Available 24-7 in your pockets.
12:28Beauty Genius uses a combination of technologies, predictive AI, generative AI, augmented reality, computer vision, and color science alongside our
12:42beauty expertise.
12:44It is a great service. What beauty genius does is bringing three things to our consumers to make better choices.
12:52Personalized diagnosis with a suite of service offerings.
12:56Personalized recommendations with product matching and customized routines.
13:01And personalized answers to your beauty needs all in one.
13:07I will now invite you to watch a short video to introduce L'Oreal Paris Beauty Genius.
13:27Have a nice year soon.
13:29Thank you.
13:298-07 log stream.
13:41From Monday and.
13:431 News 6.
13:5117 as the update of Hoyager Food Movie Washington D.
13:51Good morning.
13:529 and.
13:5314.
13:5310 breach.
14:25...
14:58Fantastic.
15:03I'm sure like you, we can't wait to have it into our pocket 24-7 at Mita.
15:08So now, let me share with you an innovation that is so dear to my heart.
15:15And here comes the inclusivity part of our Beauty4Each.
15:19With over a century dedicated to beauty at L'Oréal and a commitment to provide beauty for each, we have
15:25also used tech to create inclusive beauty.
15:29Because one out of seven people on earth live with a disability and with tens of millions who experience limited
15:39hand mobility due to an accident, a cerebrovascular accident, Parkinson's disease.
15:46We partner with the Alphabet company, which has previously developed a fork for people seeking for autonomy to create APTA
15:56from Lancôme.
15:57It is, as you can see, the first-hand computerized makeup applicator.
16:02By rotating 360 degrees, heptacompensate for hands and wrist mobility.
16:08We tested this device with 400 women worldwide who have this condition.
16:16And I want just to tell you that their testimonials were absolutely moving.
16:23This absolutely revolutionary innovation has been recognized with numerous awards, again, around the globe, included the best innovation of the
16:35year from Time magazine.
16:37And we will also share this breakthrough device with some of the incredible Paralympic athletes competing at this year's Paralympics,
16:48taking place, as you know, in a few weeks in Paris.
16:57So, thanks to the example, very concrete example, as you said, Asmita, we shared with you since the beginning of
17:05this speech, you understand that science and tech are really propelling us in a new era of breakthrough innovation and
17:15interaction to create the most powerful beauty experiences for our consumers.
17:20But actually, there are three fundamental driving forces at L'Oreal.
17:25As I said, science, technology, but also creativity.
17:30And here, it's for you, Asmita.
17:33Hello.
17:34Today, with Generative AI, we are at a new frontier of technology, where creativity and technology are coming closer together
17:43like never before.
17:45To augment creativity, we built a Generative AI beauty content lab, and we call it CREATECH.
17:54CREATECH is our safe space for experimentation and exploration.
18:00Beauty is an essential human need.
18:03It is deeply personal.
18:06But beyond being an individual need, beauty is also deeply social.
18:11Therefore, as L'Oreal Group, we have decided that we will not use AI-generated, lifelike face, body, hair, or
18:20skin to enhance product benefit in our external communication.
18:25AI-generated face, body, hair, or skin can be used for inspiration, for ideas generation, or for internal storyboarding purposes.
18:36Over the last eight months, at CREATECH, our Generative AI beauty content lab, we have worked with the WPP NVIDIA
18:45engine Omniverse and several large language models.
18:50We have tested more than 20 Gen AI tech and done dozens of workshops with our brands to create more
18:58than 1,000 beauty images.
19:01Images that imagine new codes of beauty, enhance production of our product shots, and pioneer the development of brand custom
19:13models.
19:14I'm going to share with you some of these outputs.
19:19This beauty image represents beauty tech.
19:24The prompt keywords are skin care, grid lines, LED lights, and fashionable beauty.
19:34I'm going to show you another image, and I want all of us to guess what the prompt is.
19:41So, what do you think?
19:46This image is again showing beauty tech, offering services and dermatological care.
19:54The prompt keywords are skin diagnosis, facial recognition, and image analysis.
20:02I'm going to show you one more image.
20:04This is a product image.
20:06Here, it is an abstract representation of an active ingredient, Melosil, in the La Roche-Posay product.
20:16The prompt keywords are purple and blue lighting, swirling abstract liquid, and ethereal atmosphere.
20:27With CREATECH, while we are in a controlled experimentation phase, we are learning that Gen.AI can indeed augment creativity.
20:38Three learnings.
20:39The best outputs are a combination of human creativity and Gen.AI tools.
20:47This needs a strong creative direction to imagine new codes of beauty.
20:52We can scale production of our product shots, because Gen.AI multiplies our capacity to create high volume of content
21:02at high speed.
21:04And we can train models towards our brand data sets, thus digitalizing the essential codes of our brands through technology.
21:15All of you are welcome to visit our Vivatech booth to experience CREATECH and all the other innovations for yourselves.
21:24Yeah.
21:25You are more than welcome.
21:27We will hopefully bring you through immersive experiences in our booth, and you will discover this fantastic CREATECH and, as
21:34you said, all the other breakthrough innovations.
21:36So, we hope, thanks to our presence today on stage and those key examples, you got it.
21:42You got how much we are passionate, not only Asmita and I, but all of our teams, absolutely passionate in
21:50shaping the future of beauty, thanks to Beauty Tech.
21:55And here, with our three fundamentals, science, technology, and creativity.
22:02Enjoy Vivatech. Bye-bye. Thank you.
22:04Thank you very much.
22:10Thank you so much.
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