- 3 weeks ago
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00:01The doors to the den are open once more.
00:05And the battleground for business is set.
00:09This is where fortunes are made and futures are forged.
00:13But in this brand new series, the game has changed.
00:19Alongside four seasoned dragons stands a revolving door of fierce investors.
00:25Ambitious, competitive and ready to take on the old guard.
00:32Tonight, an old friend returns.
00:36I'm Gary Neville, ex-football player, broadcaster and businessman.
00:40Welcome back, Gary. It's great to have you next to me.
00:43No, it's brilliant to be back.
00:45The thing that I learned on the pitch that I've taken into my business career would be that you definitely can't win a game on your own.
00:50I'm happy to dilute further with other dragons. I'm not going to miss out on this opportunity.
00:54You've got to make sure you have great people around you and great teams.
00:57I'll get shot down first and then they can come in behind soon.
01:01When someone walks into the den, the thing that I'm going to look for most is their energy and their passion for what they do.
01:06I told myself I would not get emotional.
01:08Don't get emotional yet.
01:09You might be happy to do that.
01:11You'd be really crying when they make you the offer.
01:13Coming back into the den was a no-brainer for me. I've watched every single episode for 20 years.
01:18Come on, Debra, you've never done anything with me yet. I've been in here three times.
01:22I enjoyed it last time and I'm sure I'm going to enjoy it this time.
01:25The stakes are high. Who has what it takes to face the dragons?
01:29My name is Dani and we make skincare from rescued food.
01:34Oh my God, okay. It's happening. It's happening. I've got this. I've got this. I'm in the den today because we've got to a point in the business where we're just about to lift off.
01:42And it feels like the right time to get investment from someone that really believes in our mission and it feels like the den is the perfect place to do that.
01:51Nice.
01:52Hi. My name is Dani and I'm the founder of My Skin Feels.
01:55I'm here today to ask the dragons for £50,000 to make a donation of $50,000.
01:56My name is Dani and I'm the founder of My Skin Feels.
02:06Hi, my name is Dani and I'm the founder of My Skin Feels.
02:21I'm here today to ask the dragons for £50,000 in return for 10% of my business.
02:28My Skin Feels is skincare made from rescued food, including the by-products of tomato
02:33ketchup, olive oil, breakfast oats and orange juice, which I know sounds like a very weird
02:38salad you'd never eat, but I promise it's amazing for your skin. I take the bits not
02:43used in the Italian food manufacturing industry. So, the skin of the tomato, the stalk of the
02:48oat, all the crushed olives. Then I ferment and extract the amino acids, the antioxidants,
02:53all the skin-loving goodness. That's what goes in my products. I've been in the beauty
02:57industry for 15 years. I was part of the small team of people that set up Charlotte Tilbury
03:01and I've gone on to work for a ton of brands since. So, I've really seen just how unsustainable
03:06the beauty industry can be. But more than that, the beauty industry is often focused on how
03:11you look. My Skin Feels is designed to focus on how you feel too, prioritising healthy skin
03:17for everyone. We launched with two products, both over 99% natural, vegan and thanks to
03:23our rescued fermented food, they're suitable for sensitive and eczema-prone skin too.
03:28Now, we've been in business for just over two years. In year one, we did 23,000.
03:32Year two, 73,000 and we're already expecting to double that this year. We've launched in
03:38Whole Foods and launched across the U.S. with Credo Beauty, a pioneer in the clean beauty
03:42movement. But I'm small. I'm a one-woman business and I'm looking for a dragon that wants to join
03:47me on my mission to change consumer habits and challenge the beauty industry to be better
03:52together. Thank you. Would you like to smell the products and try them? It doesn't smell
03:56like ketchup, I promise. A face wash and moisturiser, both containing ingredients extracted from food
04:05waste, are the offering from Danny Clementina Close. Do I take one of each? I take one of each. I would
04:12recommend smelling the wash first because it's the most citrusy. Danny is looking for £50,000.
04:17And then definitely try the moisturiser on your hand because honestly, it's insane. In exchange
04:22for 10% of her business. Just for Tuka's sake, is it edible? It is 99% natural, but I really
04:27wouldn't recommend eating it at all or putting it on toast or any of that kind of thing. Danny's
04:33products aren't for eating, but have the dragons scented an opportunity? Danny, what a brilliant
04:40pitch. Thank you. And I love your energy. Thank you so much. I just want to talk a little bit
04:45about how you actually go through your process to make your products. You mentioned the Italian
04:49food industry. Why specifically the Italian food industry and how do you get your products
04:54from being in the Italian food industry into that packaging? It's quite a long story, but I actually
05:00wanted to use UK food waste when I started, but it wasn't really a thing. And so we work with partners
05:05in Europe that work with manufacturers and then we work with a famous university and they are our
05:09fermentation lab. But actually Italian food is the best food, right? It's full of sunshine. The skin of an
05:14Italian tomato is full of lycopene, full of antioxidants. And I'm trying to get people to
05:18understand that you can find beauty in waste. You're a specialist, obviously, in this industry.
05:24What will this product do that other products in the same space can't do? Why is it different?
05:31It's different, A, because of the ingredients, but also the whole brand itself. I'm really challenging
05:35the norm. And there's a whole trend at the moment with young kids using crazy actives on their skin.
05:40And I'm a big believer in clean beauty. And so for me, making something super innovative that gets
05:45people to start thinking about what they're putting on their skin in a different way,
05:48that's really how we're doing it.
05:50So, Dani, you were at Charlotte Tilbury. What were you doing there?
05:55Oh my gosh, it's such a journey, guys. I was 19 when I started and I actually was her intern,
06:00then her PA, then her social media marketing manager. And so I saw the brand go from literally
06:04three of us to 10 people, launched in America and then I left. But it was an amazing experience.
06:08So I saw how to build a brand and it was just mega.
06:12And is this the only thing you do? Or how do you live?
06:15So, no. I actually have another job on Friday. I'm a professional psychic medium,
06:21which is quite... Professional?
06:22Psychic medium.
06:23Right.
06:24Yep, which is quite out there. I was born with it. It runs in my family. I trained for seven
06:28years and I get my salary from my work as a psychic medium.
06:32So do you get investment today?
06:34Do I? I haven't directed it ever. Sometimes you don't want to know about your own stuff.
06:39How do you know it runs in your family? What is it?
06:41Well, I was born with it, which was not fun as a child, if I'm honest with you, because
06:45when you're a kid and you're very sensitive, you're open and you feel things all the time.
06:49But actually now, what I've learned in my training is it's off. I don't want to know.
06:53I want to know when I'm in a reading with a client and I don't want to know when I'm not reading.
06:56So you do have another income?
06:57Yeah, for now I have another income. So when this starts to give me enough income,
07:01that psychic mediumship will go into my own time.
07:02So you've done £100,000 worth of sales approximately in two years.
07:10But revenue this year currently is £30,000, which last year was £7,000 at this time.
07:15So we've had a big uplift.
07:17What channel have you used for that?
07:19You know, it's so interesting. It's been 75% in person and 25% online,
07:23which is so not what I thought would happen.
07:25Honestly, when I did this, you know, as a beauty brand, you expect digital first.
07:29That's the way you do it.
07:29But it costs so much money to do that now when you have no budget.
07:32So I really went scrappy and I've been at every single market.
07:36And this year it's actually starting to go 50-50.
07:38So I've now seen those sales from those two years of markets turning into digital.
07:43How are you doing on social media?
07:46So this is fun.
07:48No, it's actually really good.
07:49We're 6,000 on Instagram, but it's all community organic growth.
07:52And I've really been sharing the story behind the brand.
07:55So it's very much my journey.
07:56What about TikTok? What are you doing on there?
07:59Oh, I have a love-hate relationship.
08:01Like, I'm so exhausted by social media.
08:02I've been doing it for 15 years, but I know the importance of it.
08:05I just, when you're, I just don't love it.
08:08If I'm completely honest, I know I need to do it, but I struggle.
08:11You'd be great at it.
08:12Have you got an audience on TikTok?
08:14Very small. Not really.
08:15Okay. In part, the reason I say that is because I think the brand needs something,
08:21some real defining trait that's going to cause it to break out of quite a scrappy, saturated market.
08:27And you do have a story in the made with food thing.
08:34I do have to say TikTok is probably the battleground to tell those kinds of stories,
08:38of taking food and turning it into magic, right?
08:42I know. I need to do it.
08:44I just, when you're running everything else, it's like always the last thing on my list.
08:47And I've tried to swap it around, but then there's something that happens with manufacturing or markets,
08:51and I'm just like in the middle of it.
08:52Yeah, it's too much for one person. It's too much.
08:57Danny, I've got two daughters, and they're at an age now where they are spending quite a bit of time
09:02putting products on their face.
09:04And I don't think I would be able to go home to my two daughters and not have made you an offer,
09:09because I think they would absolutely love you.
09:11Thanks.
09:12And I also have got two very good contacts in this space.
09:17Okay.
09:18Stephen and Peter.
09:20Stephen.
09:21So, Stephen and Peter, would you like to come in with?
09:25And it's not Stephen and Peter, but of course, it's not Stephen and Peter.
09:29I am going to make you an offer, because the important things for me are people and passion about the product.
09:41You obviously know your industry very well, and you've built a career around this industry.
09:48So I'm not going to miss out on this opportunity.
09:53So you've asked for £50,000 for 10% of your business, but I want 20%.
09:59Okay.
10:01Thank you very much.
10:02Appreciate it.
10:04So, Danny, I know you know I would love everything about what you're doing.
10:09What I really like is that you have come from, you've come from the industry which we all recognise needs to change.
10:21Yeah.
10:22You'll probably be aware of a business, actually, Peter and I are invested in, called Fussy.
10:29And it faced some of the challenges that you're going to face.
10:33So it's quite a similar story that I think needs to be told.
10:38And we've told it at Fussy very, very successfully.
10:42So I, unsurprisingly, I'm going to make you an offer.
10:49I'm going to make you the same offer you've already received.
10:52So I'm going to offer you £50,000, but I want 20% of the business.
10:57Thank you very much.
10:58For our first joint venture, Deborah?
11:00Not sure.
11:04Wow.
11:04Deborah's never going to deal with me yet.
11:06You'd be a good duo, I think.
11:10Keep that in mind.
11:11Yeah, I will.
11:12I'm on the fence.
11:20I think you're great.
11:22Thanks.
11:23But this is not one of my, sort of, passionate investments.
11:28So for that reason, I wish you all the best, but I'm out.
11:32Come on, Sneaky.
11:42Come on.
11:44The cogs didn't have you two as indecisive.
11:46Yeah.
11:46Danny, well done.
11:52I really enjoyed listening to your pitch today because you're a really good storyteller.
11:55I do think I do think that I am the best dragon for you.
12:01I do believe that.
12:02But I just don't see enough.
12:11Specifically in the product that I could work with as a marketeer to make it completely punch through the market.
12:19So for that reason, I'm going to say that I'm out.
12:24I appreciate it.
12:27Danny, it's really interesting because we've got a company that we take brands and place them into multiple markets all over the world.
12:33And we do all of the digital marketing, do everything.
12:37And we work with Estee Lauder.
12:39Oh, cool.
12:39And we run all of the cosmetic store.
12:41Nice.
12:42So this is in the wheelhouse of a knowledge of exactly, you know, we sell more moisturizers online than most.
12:51And it's probably about 80, not giving anything away, 80 to $90,000 every couple of hours transactionally.
13:01And it's just really difficult not to give you an offer because you are everything that you want to invest in as an individual.
13:15And I think you're not just energetic, you're radiating, you're really good, you've got a great product.
13:22So I'm going to make this really difficult for you and I'm so sorry.
13:26I really am.
13:27And I know you came in and you closed the door to your medium skills.
13:34You might need those in a minute.
13:35Yeah, yeah.
13:38I'm going to offer you all of the money, $50,000 for 20% as well.
13:46Great.
13:46Thank you very much.
13:47I appreciate it.
13:48Question.
13:52I would love to work with both you two.
13:53Thank you so much.
13:54Sorry, I should have said that first.
13:55I'm very sorry.
13:56Thank you so much.
13:57And thank you, everyone.
13:59I would love to work with you two.
14:00100%.
14:01The energy is just amazing.
14:03Would you be open to go?
14:05Yours is too.
14:06Totally.
14:07Totally.
14:07They're just, yeah, ours is better.
14:09Your energy is better.
14:11It's just, it's just.
14:14You're a very good psychic.
14:15You know.
14:18I'm not sure she is.
14:19That's why she only works one day a week.
14:21I'm sorry.
14:21I'm sorry.
14:24Would you be open to negotiating down a little bit to 15%?
14:28And splitting it between you both.
14:35I'd be very happy to share it.
14:37But I'm not sure, I'm not sure about bringing the equity down, to be perfectly honest.
14:43I'm going to be led by Deborah on this.
14:46Okay.
14:47I just feel like at 10% each, you're going to get the attention.
14:52Yeah, you're right.
14:52And I think as it drops away from that.
14:54Yes, you're right.
14:55So I think it would need to be at 20%.
14:57Okay.
15:02Deal.
15:04Done.
15:04Excellent.
15:05Yay.
15:06Excellent.
15:06I am so pleased.
15:09Appreciate it.
15:10Thank you so much.
15:11Dani has done it.
15:13Hi, everyone.
15:15She leaves the den with £50,000.
15:20And the backing of a dragon duo, whose combined energy was sufficient to get her sixth sense sizzling.
15:27Oh, I'm exhausted.
15:32It was good.
15:32It was amazing.
15:34Oh, my God.
15:35I'm just so psyched I got Gary and Deborah.
15:37How amazing.
15:39I don't know what to say.
15:41Even I'm wondering why she chose an ex-right back over a beauty king.
15:44How could you turn me down like that?
15:47I just think that's wrong.
15:48Here we go.
16:05Oh, my God.
16:07There they are.
16:07My name is Ben Reeves.
16:10I'm here with my wife, Natalia.
16:11And we are co-founders of Swish.
16:13Oh, my God.
16:17Yes.
16:19Thank you, Lord.
16:20I've been waiting for a golf one.
16:22What is it, Peter?
16:23I don't know, but it's just good that it's golf.
16:26We would love to have Peter Jones on board.
16:31He's an avid golfer, so he shares the same passion as us.
16:34And Gary, too, as we know that he plays golf.
16:37Although, we wouldn't rule out any Dragon because they will have the expertise that we want.
16:42Hello, Dragons.
16:50My name is Ben Reeves.
16:52I'm here today with my lovely wife, Natalia.
16:54We are co-founders of Swish, the portable golf ball cleaner.
16:57Dragons, imagine this.
16:59You step up to make a crucial part, but your golf ball is covered in dirt.
17:03A dirty golf ball can mean less accuracy, less control, and potentially a lost game.
17:10Gophers know the struggle, but we found that existing cleaning methods are inconvenient and ineffective.
17:17That's why we created Swish.
17:19On the course, many golfers resort to wet towel on their back, a spit, which is not ideal,
17:27or static golf ball washer like this one here on the next hole.
17:32In our experience, these are dry and smelly due to lack of maintenance.
17:37Swish is a compact, lightweight, and easy-to-use device that cleans your balls in seconds.
17:46Just pop it open.
17:48Pre-wet the sponges.
17:50Pop your dirty ball in.
17:52Give it a few swishes.
17:56Dry it.
17:57And it comes out spotless, ready for the perfect shot.
18:04There are over 66 million golfers worldwide.
18:07We're here today asking for an £80,000 investment for 10% equity.
18:12Thank you for listening, and we welcome any questions that you have.
18:14A portable device for cleaning golf balls is the offering from Ben and Natalia Reeves.
18:23Have you got any dirty golf balls?
18:25We do, Gary, yes.
18:26That's something you weren't expecting to say today, wasn't it?
18:32The couple are seeking £80,000 in exchange for a 10% share in their business.
18:40Self-confessed golf nut Peter Jones is first with the questions.
18:45I've been waiting for a...
18:51I've literally been waiting for having a golf product in the den.
18:54I love golf.
18:56We know.
18:57So it is an issue when you, you know, you're picking a ball up on the green, you want it cleaned.
19:03I typically would do...
19:04I'd do the spit thing and put it in the pocket and play with my ball in the pocket.
19:10Natalia's face when you said that.
19:12No, no, it's not great, but it does work.
19:14And I think that's the thing.
19:16OK.
19:16So I think that you've got an interesting product.
19:19It's the size of the opportunity, I think, here that we're really looking at.
19:23And how many people would really want to buy one?
19:27Because I do think that you've entered a more niche novelty product.
19:32OK.
19:33Rather than a mainstream product.
19:35We've used it now for two years.
19:37Yeah.
19:38And it's so easy to clean the ball.
19:41And like Natalia referred to, the method of the wet towel and any other method of spitting is just something that...
19:49Yeah.
19:49It's gross.
19:52Ben and Natalia.
19:53Yes.
19:53So your business, is it pre-revenue?
19:57No, we're trading.
19:58How long have you been trading?
20:0018 months.
20:01So give me some numbers on the 18 months.
20:03OK.
20:03So in the first year, we sold for £158,000.
20:08Gross profit?
20:09Gross profit, £92,000.
20:12Yeah.
20:12And net profit was £23,000.
20:15All right.
20:16So the next six months?
20:19Next year, our prediction would...
20:21That was the first 12 months?
20:23That was the first 12 months, yeah.
20:24You said it was 18 months.
20:25So what's the next six months?
20:26So within first pretty much five, six months, we haven't sold any.
20:32Any?
20:33Why?
20:33Because everything we did was organic.
20:36Everything we've traded, how we've traded so far is with an iPhone and our dining room table.
20:41We pack, we distribute everything so far.
20:45OK.
20:45You've not really gone to any retail?
20:48No.
20:48No.
20:50Right.
20:50So how much did it cost to make?
20:52So it was around £7.
20:54And how much is that so far?
20:56£29.99.
20:58Chinese production?
21:01No.
21:01No, UK production.
21:03Right.
21:04And how much did you pay for the mould?
21:07£25,000.
21:09Yes.
21:09I'm looking at the cost.
21:12Yes.
21:12And I'm saying, how can you reduce cost?
21:14Because I think it should be retail-wise under £20.
21:19Great to be manufactured in the UK.
21:21Yeah.
21:22But I would imagine that if you invest $5,000 to $10,000 in a mould,
21:27the product will cost you $2, $3 approximately.
21:31This is exactly what we are looking for in a dragon.
21:35Right.
21:35So I can deliver that.
21:38OK.
21:39Ben, Natalya.
21:42Yes.
21:43What did you come to the den looking for today?
21:47Oh, this has been a five-year journey for us.
21:52It's tested us.
21:53I think when you become an entrepreneur, it tests every aspect of you.
21:59We've taken it to a stage now where we get messages from all over the world asking when we will supply to this country because they want Swish.
22:10I am a big fan of you guys, but I just don't play golf.
22:26And so I almost can't conceptualise a bunch of things about this business.
22:33So, regrettably, I'm going to say that I'm out.
22:37But congratulations.
22:40So, the more I've heard, the more I've realised I don't know anything about golf.
22:48But this feels like a really neat solution.
22:55And I even love the cut.
22:55Look at that.
22:56Look at that.
22:58Yeah.
22:58And your eyes.
22:59Look.
22:59My eyes always smooth.
23:00You can see it from here.
23:01Always smooth.
23:02But it just isn't my thing.
23:05That's fine.
23:06That's fine.
23:06Don't play golf here.
23:07I kind of want it to be my thing, but it's not my thing.
23:09So, I won't be investing.
23:11Thank you, Debra.
23:11But I really wish you all the best.
23:12Thank you very much.
23:13I'm out.
23:16So, I started playing golf when I was probably about eight or nine.
23:20Went and bought one club and used to play with my brother quite a lot.
23:24Got to love the game.
23:25But on the product itself, obviously, this cleans the golf ball.
23:30But one of the bigger problems, I think, for golfers is when your club actually gets dirt and mud in it.
23:36Yeah.
23:37Is there any way in which you could expand the product to be able to include the cleaning of the club?
23:44Because I think that's a bigger problem.
23:46Yeah.
23:46So, we have sold in the past a brush that cleans the grooves.
23:51Almost like a wire brush, you mean?
23:53Yeah.
23:53Personally, from our golfing point of view, we don't think that there's a better way than that.
23:59Okay.
24:00Because I think Peter hit the nail on the head in terms of it's quite a niche product and it's the scale of the opportunity.
24:06He said there's, I think, 66 million golfers globally.
24:1266 million golfers and everyone has to clean their golf balls.
24:17I think I get what you've got.
24:19It's just the size of how big could this really be in an already fairly small market.
24:26Okay.
24:27But do you know what?
24:28Gary's just, he's just said something there.
24:31And I was just looking at this.
24:32You know, like Pac-Man.
24:33Mm-hmm.
24:35Goes along.
24:35But if you could decide it in such a way that the club itself, like this club here, could actually, when you hit your ball, could actually go in, clean your club, put your bones back in the room, and you've got a dual use for it.
24:53I think he could have, that's, I mean, maybe we should bring that out, Gary.
24:59Do you want me to invest?
25:00Yeah.
25:00Yeah.
25:01Being a golfer, I do think there's an element of multi-use here, and I think it's really worth exploring.
25:11I also think you need to get it out there, and that's the other thing.
25:17And I think that's what Gary as well could be very impactful, because people do trust, you know, very well-known but incredibly well-respected sports athletes, and he's one of the best, right?
25:29So that combination as well, there could be something here.
25:33I think Tuukka is brilliant.
25:36He knows exactly where to do these types of products, where to get them.
25:39And I think that the combination here is that with the three of us that are left in, I think this could be a really good opportunity.
25:47I also think you need a bit more money.
25:50So I would like to throw a bit of a curveball and suggest that perhaps we go in together three dragons, but we give you a bit more money.
25:59Okay.
26:01So you asked for £80,000 for 10%.
26:03I would offer you £30,000 for 10%.
26:08Okay.
26:09Okay.
26:11So ultimately, that would mean an offer from everybody of £90,000, and you'd give away 30% of the company, but you'd have three dragons if Gary and Tuukka would be interested.
26:23Okay.
26:27There is quite a few things that I like about this.
26:30One, it's obviously in the sporting arena.
26:34Two, I do think there is a problem with cleaning your golf ball and your golf clubs when you're playing.
26:39So I will offer you £30,000 for 10% as well.
26:52I'll tell you where I am, guys.
26:55I like it.
26:56So I will offer you £30,000 for 10% too.
27:04Thank you very much for your time today, dragons.
27:14We are delighted to say we would love to take your offer.
27:17Yay!
27:18Thank you so much.
27:20I'm sure we'll make this work.
27:22An amazing outcome for Ben and Natalia.
27:26Bye.
27:27Who leave the den with £90,000 and the backing of a trio of dragons with the expertise to get their product into the hands of even more golfers around the globe.
27:40Get in!
27:41Absolutely ecstatic.
27:46It means a world to us.
27:48We came over the moon.
27:49And to get those three dragons was kind of the plan.
27:53So that was just incredible.
28:10I'm Janesh.
28:11I'm the CEO of Sprive.
28:13I've watched Dragon's Den since I was in my 20s.
28:16So to be here now is just a really kind of surreal experience.
28:24It's like my trip to Blackpool in 1985.
28:30It does look like very old stuff, doesn't it?
28:32It does.
28:33Retro.
28:34If it's not, you're going to feel so bad.
28:36I really feel really passionate about the problem that we're solving.
28:43I just feel like I just want to get in there and just tell the dragons about my business.
28:48And I just really hope they like it.
28:50Hi, dragons.
29:01I'm Janesh.
29:02And I'm the CEO of Sprive.
29:03We're a free app that helps homeowners pay off their mortgages faster and save interest just by doing the everyday shopping.
29:09And today I'm asking for £50,000 in exchange for a 2% stake in the business.
29:15The idea for Sprive comes from my own mortgage journey.
29:1912 years ago, my wife and I bought our first home.
29:22And I vividly remember seeing the mortgage offer document and it's saying for every £1 we borrowed, we'd pay 50p in interest over the lifetime of the mortgage.
29:29That meant we'd be paying over £150,000 in interest, money that I'd rather spend towards my family's future.
29:37And that's why I created the Sprive app.
29:40Imagine being able to put just an extra £25 a month towards your mortgage just by doing your everyday shopping.
29:46Your morning coffee, the weekly shop, booking a holiday, even that cheeky takeaway.
29:51It might not sound like much, but over time it adds up and it can save you thousands of pounds in interest and knock years off your mortgage.
29:57And with just one tap using the Sprive app, that money goes straight to your mortgage lender.
30:04Right now we support 14 of the UK's largest lenders.
30:07We work with over 85 brands and we're helping over 20,000 homeowners.
30:13If I can show you a quick demo so you can see how the app works, that would be much appreciated.
30:20An app that lets users overpay their mortgages is the offering from Ginesh Borer.
30:26Imagine I've done a £100 shop at my local supermarket.
30:30I hit swipe to pay.
30:32I then scan the barcode at checkout.
30:35That pays for the shop.
30:37Ginesh is seeking £50,000 in exchange for 2% of his company.
30:43We take commission and within 15 minutes you earn money towards your mortgage, which you can pay to your lender with just one tap.
30:48So, can a business designed to save its customers money entice the dragons into parting with theirs?
30:56Ginesh, is this a product that can be layered with other offers when you're shopping?
31:05Sure.
31:05So, for example, whether it's your cup of coffee, your grocery shopping, you can essentially, all the shopping you do, you just do it as normal, whether it's online or in-store.
31:14Sorry, but by layered I meant, so you go into a store, you've got two for, three for twos, discounts, and often you can only use one of those offers.
31:26So, is this one that can be layered, lots of different offers, and you can still...
31:30So, you can get all your, like, points or all your discounts, and then you still get the benefit of money towards your mortgage on every single shop.
31:37And how do you make your money?
31:39So, we make money in two ways.
31:41So, we make money when people shop through the app, and we also make money when people remortgage through the app.
31:45So, we also have a feature, which I didn't mention, where we scan the market every day for better mortgage deals.
31:50Every time someone switches on the remortgaging side, it depends really on the mortgage balance,
31:54but if you had a £200,000 mortgage, and we switch someone from lender A to lender B, we can end up to, like, £750 in commission.
32:02And then on the shopping side of things, we typically, on an annualised basis, our gross profit is around £48 per user.
32:09OK, so, you're existing. Tell me your biggest customer at the moment.
32:14So, we work with, like, Amazon, we work with Tesco's, Asda, Sainsbury's, Morrison's, M&S, Waitrose, Iceland, John Lewis, Primark, Boots,
32:22all the brands that we'd like to support.
32:25So, I'm fascinated. You seem to have quite a big exposure.
32:30Why have I never heard of you?
32:33Well, we've not really been focused on growing customer numbers. We've really been trying to...
32:37Sorry, did you just say to me you've not really focused on growing the customer numbers?
32:39Yeah, there's a reason for that. With an app like mine, it's really important.
32:43As you grow customers, there was a position where we were, like,
32:47each customer's costing me more money to be on the platform than the money I was making.
32:51And so, I made a conscious effort to, like, really focus on making sure
32:55every new incremental customer would make us money.
32:57And we're now in that position. So, we've got to 20,000 homeowners,
33:00but there's millions of people with mortgages.
33:03And who wouldn't want to pay off their mortgage faster than 7?
33:05OK, last question from me for a minute. Are you making any money?
33:08So, we're not profitable.
33:11We need to get 40,000 people shopping through our app, and we break even.
33:15And how much are you losing at the moment?
33:16Yeah. So, in last year, we had a net loss of £565,000.
33:21£565,000.
33:22Five?
33:23£565,000.
33:24And what's your net loss, monthly net loss at the moment?
33:26So, we typically lose about £30,000, £35,000.
33:32You said you had 20,000 homeowners already...
33:35That's right. ..locked in.
33:36And you've also said to Debra that you weren't looking to grow your audience,
33:39but you've got half of... You said you wanted 40,000, is that right?
33:42Sorry, 40,000 new shoppers.
33:44OK, so you only get to 60,000.
33:46So, I only get to 60,000, that's correct.
33:48And there's one thing you should be aware of.
33:49So, when we first started, we didn't have the shopping feature.
33:52We literally had a feature, it was like an auto-savings feature,
33:55where you screw away spare cash.
33:56So, about just under 15,000 people use our app
34:00just to screw away spare cash
34:02and be able to make one-tap payments,
34:04like overpayments via their lender.
34:05What's your background to get into this?
34:07I used to work in financial services, so I spent the first...
34:09Oh, you're not.
34:10Huh?
34:11It's quite complex.
34:12Yeah.
34:12For me, straight away, and I think about rewards, points,
34:18all these sort of discount-type things,
34:19I always feel like it's about trust.
34:23For me, it's trust,
34:24particularly when you link it to your mortgage.
34:25Sure, trust is everything in financial services.
34:29Janesh, I always get a little bit suspicious
34:32when I hear what you said to Deborah,
34:34which is we've not tried to acquire customers yet.
34:37Well, 20,000 is still, I think, OK.
34:39And how much is it costing you to acquire a customer?
34:42So, at the moment, we've done very little paid ads
34:44to acquire customers.
34:45It's all been mostly word of mouth.
34:46You're not answering questions, Janesh.
34:48Right.
34:49But specifically, we've just started in paid ads last month,
34:53and the initial kind of cost per acquisition on paid ads
34:56has been about £20.
34:57And how much money have you raised?
34:59So, we initially raised £230,000 when we had nothing.
35:03We built the first version of the app using that cash.
35:06We then raised £1.45 million.
35:09And now we're in a position where we just last month
35:12raised £2.5 million in cash.
35:15And we're using that to grow the business.
35:17OK.
35:18Josh, I'm going to...
35:19This is a very quick one for me,
35:20because I've looked at a bunch of businesses
35:24that offer different sort of shopping cashback mechanics
35:26over the last couple of years.
35:28And one of the big challenges with this business
35:31is going to be acquiring customers cost-effectively.
35:33And I think the...
35:35I think you said £20 to acquire a customer
35:37for this proposition.
35:39I think even that's going to come under pressure.
35:43We only need £40,000 to break even,
35:45and now I've got £2.5 million to grow our user base.
35:48So, you need £40,000 now, but your company's going to grow.
35:50So, you're going to need more money,
35:52and the acquisition costs are going to change,
35:54especially if you scale,
35:55your spend acquisition gets more expensive.
35:57Yeah, sure.
35:57So, I'm going to say that I'm out,
35:59but I wish you the very, very best.
36:00Sure. Thank you.
36:03Chinesh, who has invested £4 million?
36:06Because it's really impressive to have raised that scale of money.
36:08So, the latest investment,
36:12which is like the £2.5 million,
36:13was led by one of the top fintech investors in the UK.
36:17Why do you need anybody here
36:19if you're raising £2.5 million
36:20from an institutional investor
36:22who's going to bring their intelligence and their network?
36:24Yeah, because, to Stephen's point,
36:26acquiring customers is the biggest challenge,
36:28and what I would say about all five of you here
36:30is that people around the UK trust you when it comes to money.
36:33So, you've raised £4 million.
36:35You're coming in here for £50,000.
36:38Yeah.
36:38Purely to add trust.
36:40To, no, for business strategy,
36:42your network,
36:43and to help me spread the word.
36:45I think that's the perfect time, really,
36:48for me to sort of say where I am at,
36:49because I think you've done some incredible things,
36:51raising £4 million for a start-up,
36:53and you're really passionate about your business.
36:56But that's one of the most important things for me,
36:57that I have to be passionate about what I invest in.
37:00Sure.
37:00And I always feel like points, rewards,
37:04is a little bit of a dark art
37:05in terms of sort of the element of trust
37:07that we've spoken about before.
37:09It also frightens me to death
37:10that you've got a cash burn of £35,000 a month.
37:14So, unfortunately, I won't be investing. I'm out.
37:16Well, thank you for listening.
37:19Jinesh, hi.
37:21You've just raised £2.5 million.
37:23Sure.
37:24And you're burning £35,000 a month.
37:26Yes.
37:26Your statement was that you needed 40,000 more customers
37:30and they're £20 to acquire a customer.
37:33Sure.
37:34So, why would you not just spend £800,000 of the £2.5 million,
37:37immediately take the business to break even,
37:39and then stop that burn and grow it from there?
37:42Yeah, it's a good point, and that's why I won a dragon.
37:44I mean, I was in the corporate world
37:47working in financial services.
37:48I'd never built a brand,
37:51and I have an aspiration to help millions of people across the UK,
37:54and this feedback is really good,
37:55so I appreciate it.
37:56No, no, Jinesh, I think it's really, really interesting
38:00in terms of the fact that
38:01I feel like you've done really well,
38:03higher than my expectation.
38:06Raised the money.
38:07Yes.
38:08Yeah, like you've raised £230,000, £1.45,000,
38:11now another £2.5 million.
38:12Sure.
38:12You've got 20,000 customers.
38:15It's clearly working as a business.
38:18What's the level of interaction
38:19against those 20,000 customers at the moment
38:22on average every single week?
38:23So when I say active users,
38:25I'm talking about all 20,000 I use in the app every...
38:28So everybody, 100%?
38:29Right.
38:31This is for me, this.
38:34This has got me written all over it.
38:37I think I could really help you here.
38:41Okay.
38:44I'm going to make you an offer.
38:45Okay, I'm listening.
38:46I'm going to offer you £50,000.
38:48Yeah.
38:50But I'd like 5% of the business.
38:53Okay.
38:59And so I'll tell you what I'm going to do.
39:04I will give you the £50,000 for 5%.
39:07Yeah.
39:08But I would share it with Peter on the basis
39:10if he wants to share it.
39:11Sure.
39:11Because I think between us,
39:14we would add value.
39:16So I would offer you £50,000 for all of the money.
39:18Yeah.
39:18But I would be willing...
39:20Yeah.
39:20...if Peter accepts to share with Peter.
39:22Yeah.
39:23So that's £25,000 for 2.5%.
39:25Yeah.
39:26And I'm either way.
39:27Okay.
39:28Brilliant.
39:31Do you want to think?
39:32Or do you want to...
39:32No.
39:33He hasn't heard from me yet.
39:34Oh, okay.
39:34So I...
39:38You're clearly very good.
39:42I really like what you're doing.
39:44I like that you come from a financial services background
39:47because that gives me the confidence
39:50that there'll be an integrity to what you're doing
39:52because you know what you're doing.
39:54Yeah.
39:55So I really like what you're doing
39:57and I'm going to make you an offer too.
39:59So I am going to offer you all of the money.
40:02Okay.
40:02For 4%.
40:04Okay.
40:05Oh, I think.
40:06Okay.
40:06Thank you so much.
40:07It's a really, really generous offer.
40:12So I just want to ask, like, Peter and Tuco,
40:14is there any way you would do 50,000 for 4% between the two of you?
40:19I just want to have more information
40:21before I make a decision if that's okay.
40:25And if we said we accepted that,
40:28would that be a deal done?
40:32Two dragons, unfortunately,
40:33are better than one.
40:34I hope you don't take offense.
40:35That would be the deal done, yeah.
40:40I'd accept that.
40:41It would accept that.
40:43What you could have asked, of course,
40:44is whether or not I would have shared.
40:47Is that actually, like,
40:48that would be, I mean,
40:49if I get three dragons,
40:50that would be absolutely amazing.
40:51Well, you need to take control now.
40:54If you want to find out all of your options,
40:56you really ought to ask the question.
41:00I'll tell you what,
41:00I would accept 2% for half the money.
41:04Yeah.
41:04If you want three dragons,
41:07you'll split 5%.
41:09Because the power of three dragons
41:11and the three dragons you've got,
41:12that's pretty serious.
41:18Yeah, I'll take that.
41:20Yeah?
41:20Yeah, 50,000.
41:21If everyone's happy with that.
41:23I would be genuinely happy with that.
41:25That's 5% and you've got three dragons.
41:28That would be amazing, is that?
41:29Right.
41:30Is this really happening?
41:30Aren't you glad I'm in to be?
41:31Well done, Deborah.
41:33Thank you so much.
41:34Well done.
41:36Joy for Jinesh.
41:37Lucky man.
41:38Thank you so much.
41:39Well done.
41:39Oh, my God.
41:40Well done.
41:40I don't know why we're shaking hands.
41:42We're always hugging.
41:43Well done.
41:45Thank you so much.
41:46Who leaves the den with £50,000
41:50and the backing of three dragons
41:53with the contacts and credibility
41:55to accelerate his app.
41:59I feel amazing.
42:01Like, I'd never in my wildest dream
42:02thought that I'd get three dragons.
42:04So, I'm just over the moon.
42:06Gonna have a beer tonight.
42:10I think we might have been a little bit naive
42:12there going out that early.
42:14Don't feel bad about it
42:15because if that ends up being
42:16the next sort of PayPal for...
42:18Can you imagine?
42:32It's reciting the picture.
42:33We know our stuff.
42:34Yeah, your hair's lovely.
42:34You look lovely.
42:35You look so handsome.
42:37I guess we are.
42:39Next in the den are Tina and Ollie
42:41who found love,
42:43then founded their business.
42:45We got married in September 2023
42:47and then about four or five months
42:49after we got married
42:50we launched our business
42:50and we haven't looked back
42:52in sort of a year and a half.
42:56What is that, Paul?
42:59That looks like a falafel, no?
43:01What is falafel?
43:02Well, it does smell nice.
43:04Come on in, I'm hungry.
43:08We got this.
43:09I love you.
43:10Well, I came up with an idea one evening.
43:12Inside the factory was on TV
43:14and it was about a bath bomb factory
43:16and it was like a light bulb moment
43:17and, yeah, that's kind of how Flavor Bombs started.
43:22Love you.
43:22Love you.
43:23Hello, Dragons.
43:34My name is Tina Fagihi Hallam.
43:36And my name's Ollie Hallam.
43:37And we're the founders of Flavor Bombs.
43:39We're asking for £50,000
43:40for a 10% equity in our business.
43:44Have I been lucky enough to travel
43:45to some wonderful places around the world?
43:47I've had the pleasure of eating
43:48and recreating some fantastic dishes over the years.
43:51However, a lot of them are quite time-consuming to make
43:54and they required a plethora of ingredients
43:56that were not always easily accessible.
43:58I really wanted to change this,
44:00so Flavor Bombs was born.
44:01Each Flavor Bomb contains all the ingredients needed
44:04to help you make an incredible curry,
44:06a Vietnamese broth, a sauce
44:08or a Mexican birre consomme
44:09filled with high quality herbs, spices,
44:13garlic, onion, tomato and more,
44:14all perfectly portioned and blended
44:16into a delicious globe.
44:21As demonstrated,
44:23all you need to do
44:25is drop one of our Flavor Bombs
44:27into a pan with water,
44:28add your protein or veggies of choice,
44:32stir and enjoy.
44:36It's like a bath bomb for your saucepan.
44:40We launched in February 2024
44:41and the response blew us away.
44:43Within weeks,
44:45we had interest from a major retailer,
44:47an international distributor
44:48and we exploded onto TikTok
44:51with our videos now having
44:52over three and a half million views.
44:55Just shy of our first year anniversary,
44:57we hit an incredible milestone
44:58of £100,000 in turnover.
45:01Now, with your investment,
45:03we want to scale
45:04and bring Flavor Bombs
45:05to every kitchen,
45:07every table
45:08and every heart
45:09that beats
45:09for the love of food.
45:12We would love for you
45:13to sample a couple
45:14of our Flavor Bombs.
45:17A range of ready-made meal bases
45:19in globe form,
45:21inspired by different world cuisines,
45:23is the proposal
45:24from Tina Fagihi-Hallam
45:26and husband Oli.
45:27We have Firiya tacos for you
45:30and also our Guyanese coconut curry.
45:34The pair are seeking £50,000
45:36for a 10% share in their company.
45:40That's lovely.
45:41They've succeeded
45:42in tantalising taste buds,
45:44but will the dragons
45:46find the business opportunity
45:47equally appetising?
45:51Tina.
45:52Yes.
45:53Oli, is it Mr and Mrs Hallam?
45:55Yes.
45:55How did you guys meet?
45:58A very traditional way of online
45:59a few years ago.
46:01And you started the business together?
46:02We did.
46:03And what are your professional backgrounds?
46:05So, do you want to go fast?
46:06I'm actually from
46:07the film industry background,
46:08so I'm a focus blur,
46:09head up team of camera assistants
46:11and look after that side of things.
46:14And I've been working tech
46:16for the past 12 years
46:17and I've led sort of global teams
46:18and start-ups
46:19for the past seven or eight years now,
46:21so the start-up world
46:22is something I'm quite familiar with.
46:23And in terms of
46:25the financials of the business,
46:27you started in February 24.
46:29Yeah.
46:29So you've got roughly
46:30a year's worth of trading.
46:31Yeah.
46:31Yes.
46:31Can you run me through,
46:32you said 100k revenue?
46:33Yeah, so it's actually
46:34105,000 turnover.
46:36That was a gross of 56,000
46:38with a net of 30,000.
46:40Yeah, 30,000.
46:41Okay.
46:42And what are you forecasting
46:42for this year?
46:43So 2025,
46:44we're actually due
46:45to turnover 200,000
46:46with a gross of 105
46:49and a net of 60,000.
46:52And your sales are predominantly
46:53through your website
46:54at the moment?
46:5550% through our website,
46:56the rest through Amazon
46:57and TikTok.
46:58Okay.
47:00Tina, Ollie, hi.
47:02Hi.
47:03So 100,000
47:05and going to 200,000.
47:07This seems really,
47:09really forecasting
47:10at a low level.
47:11Why is that
47:13not gone very well?
47:15I think it was
47:16quite conservative
47:17because we want
47:19to get into retailers,
47:20we want to have
47:20conversations with them.
47:21So we moved into a unit
47:23a couple of months ago,
47:24but we haven't got our BRC
47:25or sales accreditation yet.
47:27For food hygiene.
47:28For food hygiene.
47:29So that we can go
47:29into those big retailers.
47:31But we also didn't want
47:32to come here and say,
47:32we're going to hit 500k next year.
47:34But we're like,
47:35well, how?
47:35So we haven't forecast
47:36fully.
47:38Who have you set in front of?
47:39The piece of what I'm asking
47:39is who have you set in front of?
47:41I mean, for example,
47:41everybody knows Levi Roots.
47:42That's quite one thing.
47:43But the opening order
47:45that I negotiated
47:46just with that,
47:47just as a trial,
47:48was £170,000.
47:49We haven't had
47:50these conversations yet.
47:51But it's not set
47:52in front of anyone.
47:53No, we haven't yet.
47:54Because we didn't want
47:55to burn any opportunities
47:56because we haven't
47:56got that accreditation.
47:58On the unit you're in now,
48:00what's the capacity per week?
48:03So currently,
48:04with the one machine we have,
48:05it's about
48:06about £2,000 a week.
48:09So in the short term,
48:11your maximum
48:12that you can produce,
48:15you would turn over
48:16about...
48:17About £200,000.
48:18So what would be
48:19your gross profit?
48:20It's about 53%.
48:21So you're talking
48:22about £105,000.
48:24Yeah.
48:25And how much would you
48:26spend on marketing on that?
48:28We're looking for about
48:29at least £4,000 or £5,000
48:31a month.
48:32A month.
48:33A month, yeah.
48:33So that's about
48:35£60,000 a year.
48:37So you've gone from
48:38£100,000 down to £40,000.
48:41Yeah.
48:42Right?
48:42And what about
48:42your overheads?
48:44If you go flat out,
48:46you will probably lose
48:48£100,000, £150,000.
48:52Honestly, I think you're great.
48:54Don't get me wrong.
48:55But you've come in here
48:56unprepared in what it costs
48:58to launch a product like this
49:00in the open world.
49:03£50,000 won't go far.
49:05No, we won't.
49:05But we're not oblivious.
49:07OK, maybe the forecast
49:09we put for certain things,
49:10we were a little bit naive.
49:11But I know, for example,
49:12getting a listing
49:13is not the hardest part.
49:15It's doing the marketing
49:16and driving the customers
49:17to that retailer.
49:19So we do need to have
49:20more of a marketing approach.
49:21Thank God, Manny.
49:26That tasted really good.
49:28Oh, thank you so much.
49:28So that's the most important
49:29thing when you're creating
49:30a food product is
49:31does it actually taste good?
49:32And it does.
49:33How much have you invested
49:35in this business?
49:37I mean, literally £300
49:38at the start
49:39and then everything else
49:40has been through profits
49:41from the business.
49:41Yeah.
49:42So explain that a bit.
49:44£300, how have you invested?
49:45So how did you get
49:46your manufacturing,
49:48your space to be able
49:50to make it for £300?
49:51How have you just
49:52invested £300?
49:53It was all, well,
49:54it started in our apartment
49:55so it was, you know,
49:56£50 worth of spices.
49:57I did all the designing
49:59of the website
50:00and the labels
50:01and everything
50:01ourselves, like myself
50:02and that was about it.
50:05We just launched on TikTok
50:06and we got orders,
50:08you know, 100 orders
50:08in the first couple of days
50:10from our first video
50:11which I think had
50:11about 300,000 views.
50:13Yeah, put everything
50:13back into the business.
50:14Because when Tuka said
50:15that you'd come in
50:16underprepared,
50:16I'd not read you
50:17as being underprepared
50:18as entrepreneurs.
50:19I think you're really careful
50:20and cautious.
50:21I think you're managing
50:22your business
50:23so that you're not
50:24losing lots of money.
50:25For me, I think you've
50:26built a really strong
50:27foundation of your business.
50:29That means a lot.
50:32Do you want a big business?
50:34We really want a big business.
50:36The dream is
50:37we want Flavor Bombs
50:38to be a household name.
50:39Oh, should we have
50:39a Flavor Bombs tonight,
50:40you know?
50:46A silence like this
50:48is usually...
50:48It's scaring me.
50:49Peter hasn't said
50:52anything in so long.
50:56Tina.
50:57Yes.
50:58Oli.
50:59I...
51:00This has been
51:01really interesting for me
51:01because it's quite rare
51:03in the den
51:03that you meet
51:04two entrepreneurs
51:04and you sit here
51:05and think,
51:06no, they're going to do it.
51:07But one of the things
51:08that I know
51:09is really important
51:09is that I'm excited
51:11by the category.
51:14And I stayed in
51:16because I'm so excited
51:17by you two
51:17and my money
51:18would be so safe
51:19with you.
51:21But I'm not sure
51:22if I'm looking for safe.
51:24And I know
51:25I'm looking for excitement.
51:26And because I don't have
51:27that level of excitement
51:28for this,
51:29I'm going to say
51:30that I'm out.
51:35Tina, Oli,
51:36I've tasted it.
51:38And it's...
51:39Without doubt,
51:40it passes the taste test.
51:42It's really, really good.
51:44I'm sitting
51:47and the reason
51:48why I've been
51:48sort of quite quiet
51:49is...
51:51I'd have to say,
51:54I know this market
51:55better than anybody.
51:57And I do feel like
51:58it's really,
51:59really challenging.
52:00And I'm sitting here
52:01thinking
52:02this level of investment
52:06I think that this
52:07might need
52:07to make it
52:09really successful.
52:10which then means
52:11how does that
52:12then potentially look
52:13for some sort
52:14of dilution.
52:16But what got me
52:18was when you said
52:19you want a big business.
52:21It was a great question
52:22from Gary.
52:25And I think
52:26it could be big
52:26if you get this right.
52:30I also think
52:31that, Oli,
52:32I think
52:33you can just carry
52:34on being a camera guy.
52:37Yeah, well...
52:38Come on, work for me, Oli.
52:40Yeah.
52:40I'm being really straight here.
52:42I think your support
52:43of Tina
52:44is fantastic.
52:46You...
52:46Every time we talk
52:47you keep looking to her.
52:48You are...
52:49Yeah.
52:49You are an incredibly
52:50supportive human
52:51and you want...
52:52You're almost looking at her
52:53in a very proud way.
52:55And whenever...
52:56Don't you just set me off?
52:57Whenever you were talking
52:58and getting compliments,
52:59he's looking to you, Tina.
53:02So, I...
53:03I'm going to make you an offer.
53:05But it does come
53:09at a price.
53:10Of course it does.
53:13I'm going to offer you
53:14all of the money,
53:15the £50,000.
53:18But I'd like to be
53:19an equal partner with you.
53:20Oh, my God.
53:21OK.
53:22So, I will offer you
53:23all of the money
53:24for a third of the business
53:26so we can have
53:27£33,000 and a third each.
53:28I mean,
53:33I love the products
53:33and I love this style of food
53:35so I think that's number one.
53:36So, I have to be passionate
53:37about what I invest in.
53:39I think you're
53:40really good people.
53:41I don't have great experience
53:43in this area
53:44but I have raised
53:45significant money
53:46in my businesses.
53:49So, I'm going
53:50to make you an offer.
53:52Oh, my God.
53:54And I'll offer you...
53:55I told myself
53:55I would not get emotional.
53:57Don't get emotional yet.
53:58You don't know how much.
54:01You might be happy.
54:02You'll be really crying
54:03when they make you the offer.
54:07So, I will offer you
54:08all the money
54:09for 20%.
54:13Wow.
54:16Thank you so much.
54:22I'll tell you what.
54:24I strongly feel
54:26that you've got something.
54:31So, I'm going
54:32to make you an offer.
54:35Gary, would you
54:36match Peter's offer
54:37for half and half?
54:39So, they get two drugs
54:39instead of one?
54:41Yeah.
54:42Yeah, I would.
54:43So, we'd match
54:43Peter's offer.
54:44Yeah.
54:45That's
54:45$25,000
54:47for 15%
54:49each.
54:49each.
54:51Okay.
54:52Thank you so much.
54:55I'm really glad
54:56you got offers.
54:57Really glad you got offers.
54:58You held me in.
54:59The brand held me in.
55:02It's not a space
55:03that I can get excited about.
55:05Sure.
55:05So, I won't be investing.
55:06No, but thank you.
55:07Thank you, Debra.
55:12Thank you, everyone,
55:13for your offers.
55:14We really appreciate it
55:15and just genuinely
55:16thank you for the feedback
55:17that you've given to.
55:17That's also invaluable.
55:21Peter, we were wondering
55:22whether there's
55:22any wiggle room
55:23at all
55:24because 33%
55:25is quite high.
55:26Would you be willing
55:27to come down?
55:28What to?
55:3325%.
55:33Do you know what?
55:42I would do 25%
55:44on the condition
55:45that my share
55:47is not getting diluted
55:48if you guys go off
55:49and raise some money.
55:54We can make that one.
55:55That's a reasonable one.
55:56Yeah.
55:57Yeah?
55:58Yeah, I would love
55:59to accept you.
55:59Accept you here.
56:01Thank you, Gary.
56:02Thank you, too, darling.
56:04Well done.
56:04Thank you so much.
56:07Victory for Tina and Dolly.
56:10I love being rejected.
56:11It's great.
56:11Very well done.
56:12We could see that.
56:13From a spark of inspiration
56:15to a Dragon's Den sensation,
56:17the culinary couple
56:19cooked up a win to remember.
56:20What just happened?
56:28That was crazy.
56:29Oh, my God.
56:31Oh, my God.
56:33She's celebrating the idea
56:34that you just sacked her husband.
56:35I don't think you should go back
56:44to being a cameraman.
56:45They only got a snippet
56:47of what he does for the business
56:48and we wouldn't be here
56:49without him,
56:50so I just wanted to say that.
56:51I'm so proud of you.
56:53I'm proud of you.
56:54Well done, sweetie.
56:55He's the best husband,
56:57best of his partner.
56:58You really are.
56:59He's the best.
57:10Next time,
57:11welcome to the den.
57:13It's a pleasure to be here.
57:14Beauty supremo Susie Ma
57:16makes her den debut.
57:18Yeah, let's go.
57:18I'm ready to watch this.
57:20I'm going to make you an offer
57:20of all of the money
57:21but for 20% of the business.
57:2320%?
57:24They wanted three.
57:26Sometimes you do have to put
57:27absolutely everything on the line.
57:29So I'm getting emotional here.
57:30I don't usually high-five a competitor.
57:33Aww.
57:33I've never seen you like this before.
57:35Don't trust me.
57:36I don't mean it.
57:50I don't know.
57:51I don't know.
57:52I don't know.
57:52I don't know.
57:53I don't know.
57:53I don't know.
57:54I don't know.
57:54I don't know.
57:55I don't know.
57:55I don't know.
57:55I don't know.
57:56I don't know.
57:56I don't know.
57:56I don't know.
57:57I don't know.
57:57I don't know.
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