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ESSENCE CEO CAROLINE WANGA EXPLORES BLACK WOMEN AS CHIEF EXECUTIVE OFFICERS OF HOME, CULTURE AND COMMUNITY, AND FOCUSES ON HELPING EVERY BLACK WOMAN RECOGNIZE THE CHIEF THAT ALREADY EXISTS WITHIN HER.
Transcript
00:00There's 15 million pieces of clothing that come to Ghana on a daily basis.
00:06The sad part about it is that about 40% of what is imported here
00:11end up in the landfill because they have defects.
00:24Hello, I'm Caroline Longa, President and CEO of Essence Ventures,
00:27and today we are here for another edition of Chief to Chief.
00:30As you know, we are strongly anchored in making sure that we are enforcing
00:34that the Black woman is the CEO of home culture and community,
00:37and therefore where she goes, as does home culture and community.
00:41And as you know, Chief to Chief is about pulling out the stories of the women
00:45who are doing chief things so you can look at the chief in yourself.
00:47And so today, I'm joined by my sister, and I'm going to give her our standard opening question,
00:53which is, who is Roberta?
00:55First of all, thank you for coming to Welcome to My Home and Welcome to Ghana.
01:01What I say is Ghana is the continent, right?
01:04So everything is happening.
01:06I'm going to throw out a little suggestion there, but carry on.
01:11So, and of course, we won the Jollof Wars.
01:14Anyway, so going back in, going back to it.
01:19So Roberta, I'll say that I am a modern African woman.
01:24I, you know, embrace my modernity, but at the same time, I'm very, I have like very deep cultural roots.
01:33I'm from a family that has been very pivotal in educating and promoting culture in the Ashanti,
01:45especially from the Ashanti tribe, you know, from my mom's side.
01:50And with the family that I come from, we're very strong in education and giving back to society and community.
01:57And that was basically embedded in me, or I would say inculcated in me at a very young age.
02:04So the concept of giving back has been part of my roots from, you know, very early stages.
02:10So you get $50 million a day.
02:21Yes.
02:22What percent?
02:2340% of that.
02:2440% of that.
02:25Almost half of it ends up here.
02:27Never even gets worn.
02:28Exactly.
02:29Because it was sent defective.
02:31Exactly.
02:32So the consumers even see that?
02:34So it just comes straight here.
02:35It just comes.
02:36So it gets to the market.
02:38We'll visit the market after this.
02:39Yeah.
02:40You cannot take out the clothes because they come in a bale, right?
02:44Like a compressed bale.
02:45A compressed bale.
02:46So when it gets to the market, it's when they unpack and unravel it.
02:49And then it's at that point when they see that there are defects.
02:53And then the defects just get dumped.
02:56Is 40% a normal defect number?
02:59It shouldn't be.
03:00Just think about it.
03:01Like if you're buying any commodity, you usually get like maybe 1% to 2%.
03:06That is acceptable.
03:08So that is outrageous.
03:09That is outrageous.
03:10It's just.
03:11It's ridiculous.
03:12After you finish up, I want you to come back and tell me why you think it is that.
03:15But keep going.
03:16Okay.
03:17So the thing is, I think it's wrong because I believe it's an opportunity for the West to dump their junk in Africa.
03:25Come on.
03:25That's what I wanted to get going on.
03:26So, you know, because there should be systems in check to kind of checks and balances in place to ensure that what we are importing is good quality.
03:40I mean, if we're sending stuff to Europe, just imagine when you're taking a flight, they even spray the plane so that you don't take your bugs.
03:47So why do we have to get defective clothes, right?
03:52How do you define equity?
03:53I have a definition.
03:54I want to hear yours.
03:55Equitable is when everybody gets an opportunity to voice their opinion and for their consideration to be part of a decision.
04:05And currently, that's why I say it's not equitable because it's like it's not balanced.
04:10You know, the relationships have to be symbiotic.
04:13Yes.
04:14It has to benefit both parties.
04:15Yeah.
04:16In this particular case, it's extremely parasitic because here we are importing junk.
04:22We have no, you know, we don't even have the opportunity to pick what we want.
04:28It's built for us.
04:30We only have a package for us.
04:32You better take it.
04:33You know, like there's no opportunity for you to even unravel it and see if this is actually something that is good for your country.
04:40And in the market, we're going to Kansamanto Market.
04:43That's when they actually find out about the 40% detail.
04:45When they open the bail.
04:46When they open the bail.
04:47And then it ends up in the landfill because what they do is they pack it on the side.
04:54And in the middle of the night, the waste management company just takes it.
04:57And they have no way to take it.
04:58So it ends up here.
05:00Right now.
05:01So this is a community.
05:02That's a community.
05:03That's a living culture community.
05:05Yes.
05:07People live there.
05:08You see livestock.
05:09You see human beings.
05:09You see kids jumping.
05:11This is a community.
05:13And unfortunately for us, this is what we can do.
05:17This is the best we can do is to burn this junk.
05:19And that alone also emits.
05:22You've got a whole different crisis happening in the air.
05:25Seriously?
05:25What is the government doing?
05:26So people were, you know, were suggesting that we should ban second-hand clothing.
05:31And I keep telling you, it's going to be extremely, yeah, so stop the importation.
05:38You know, it's so multifaceted and so nuanced.
05:40How are you just going to stop someone's livelihood?
05:44Do you understand what I'm saying?
05:45The people who are making friends me from actually importing these clothes.
05:50The women in the market who actually take 1,000 to 2,000 CDs a day home.
05:55And there's another challenge, you know, they talk about developing the local fashion industry.
06:01How can you develop the local fashion industry when you have cheap clothing coming in from China, from Australia, from UK, from Europe?
06:10Just think about it.
06:11You bought this beautiful jacket from my friend, Chocolate.
06:14But there's a premium to it because he has to go through all the layers of the supply chain to be able to source fabric, to be able to produce, to be able to afford electricity.
06:22And he makes high-quality clothing.
06:24High-quality, right?
06:26And even the retail is not cheap where his stores are.
06:29So it all comes in the pricing.
06:30Yeah.
06:31How is he going to compete with second-hand clothing?
06:35But anyway, he can't because it's going to be a cheaper option for the average Guinean.
06:41So that is also stifling the growth of the local industry.
06:45And that is why I feel government needs to step in, not by banning, but we need to put in measures, right, to actually make it more equitable.
06:53When I say that, let's give us, let's take the opportunity to do quality control before the goods actually come.
07:00What would that look like?
07:01So look at importation, exportation points in Europe, Australia, and China.
07:08Ensure that the agents that are basically managing the goods are from Europe and from Ghana or wherever in Africa it's going to.
07:19Ensure that there's a system to check the quality before they actually build the clothes so that we can import the right clothes.
07:26And then there should also be moderation.
07:28If you're going to bring second-hand clothing, there should be a premium to pay so that that can enhance the local industry to actually, you know, for us to be able to develop a trend that we need to put certain barriers for people to make it, you know, like a fair price in terms of the pricing, right?
07:45So if you're bringing in second-hand clothing, the value should actually be priced at the same level as the local industry, if not more.
07:53To stop the cannibalism.
07:54Exactly.
07:55So are there particular countries that are violating this more than others in the West?
08:04I think in Ghana, if I remember correctly, the bulk of it comes from Australia and the UK.
08:12Nobody would have guessed us.
08:13Yes.
08:14I would have guessed you.
08:16What is it about those two environments, do you think, that has them being an outsized participant in it?
08:21You know, I think, if you talk about fast fashion, right, let's also add, like, China to the mix because there's a lot of overproduction that has been done in these countries.
08:36I think it's the refined kind of environment or infrastructure for, to produce fast fashion.
08:44These countries have that.
08:45If you look at Europe.
08:46So brands like.
08:48Sheen.
08:48No, I'm not.
08:49I'm not.
08:50Sheen.
08:50Uniqlo.
08:51Sheen.
08:52No, no, no.
08:53Sheen in China.
08:54Okay.
08:55It's a fast fashion brand.
08:56H&M in the US?
08:57Yes.
08:57H&M.
08:58I can't remember.
08:59H&M, I think, is Swedish.
09:01Yep.
09:02But even there, to me, they're trying to find ways to be more sustainable, which, you know, so I can't really talk against them.
09:10But they have brands that are just completely greenwashing by, you know, kind of supporting communities.
09:17They're not addressing the problem.
09:18They're trying to throw money at what they think are solutions to the problem.
09:23But, yes, Sheen is a big fast fashion brand.
09:26And that's global.
09:27And it's a global fast fashion brand.
09:29Almost everybody in the world is close.
09:30Exactly.
09:31So I think, and then you have, like, your ASOS.
09:33You know, all of these are fast fashion platforms.
09:36But I think what the key thing here is, if you look at Europe, right, there is such a slayer for luxury.
09:45A European believes in craftsmanship.
09:47They don't mind spending lots of money, euros, thousands of euros, to buy something that was made by, let's say, Versace or Gucci or, you know, like the big brands.
09:58Or even, like, if you look at the French culture, like an LVMH or, you know, a Dior.
10:04Exactly.
10:04So they basically are more into craftsmanship and into buying extremely premium and luxury goods versus the other parts of the world where the infrastructure is just there to produce in a fast manner.
10:19And that is why we're getting, you know, that shift.
10:21Do I hear you saying that luxury brands actually are not contributing to this?
10:26No, they're not.
10:27Because they produce less at higher cost.
10:30Exactly.
10:30And higher quality.
10:31Higher quality.
10:32So people will keep them.
10:33Exactly.
10:34And share them down for generations.
10:36Exactly.
10:37We should not shift into mimicking or copying fast fashion.
10:42We should focus on the craftsmanship and the premium nature.
10:45Because culturally, we do beautiful things.
10:47I mean, you go across the continent and you will find some of the most beautiful textiles in the world.
10:52Right?
10:53That have been pilfered and all of that.
10:55But whether you do it in a traditional African silhouette or another silhouette, the value and potency.
11:05Yes.
11:06The way that the way that our textiles are made, the stories behind them, what they mean culturally, what they provide is second to none.
11:17Exactly.
11:18And that is...
11:18Maybe China isn't like some of what they do with embroidery, but like there's not really another continent in the world.
11:24The producers are multifaceted textiles in the way that the continent does.
11:29Exactly.
11:30And everything is focused on craftsmanship.
11:33And these are things that can be passed on from generation to generation.
11:36So, if you talk about the core values of luxury, craftsmanship is at the center of it.
11:42And I like the fact that you talk about embroidering China.
11:45Chanel was built as a business in Paris or France based on a specific craftsmanship.
11:52And today...
11:52It's something that's very French.
11:54So, why can't we take that?
11:56Look, it's the Maasai culture in Kenya.
12:00The Maasai in Kenya.
12:02I mean, there are many beautiful beats.
12:05Beautiful beats.
12:06And they have their own plaid.
12:08Yes.
12:09Right?
12:09Because they might use plaid as your pants.
12:11They do.
12:12And in fact, what is happening is the appropriation of that craftsmanship.
12:16Say it.
12:17Into the international luxury.
12:19Exactly right.
12:20Right.
12:21That's actually...
12:22Okay.
12:22So, what you just said is really important.
12:25On one hand, fast fashion is dumping.
12:27Yes.
12:28On the other hand, luxury is not dumping.
12:30No.
12:30They are appropriating.
12:32Exactly.
12:33What we create to create their stuff.
12:36So, the Impact Fund for African Creatives...
12:38Talk about it.
12:39...it's a platform that has a three-pronged approach to solving these two things you just
12:45talked about.
12:46Adding on women's empowerment, especially through economic empowerment.
12:51What does that look like?
12:52Make it accessible for people to...
12:53Sure.
12:53So, for instance, we talked about the fact that the local fashion industry needs to be developed.
12:59How do you develop something?
13:01If you're still in your infantile stage, how do you compete globally?
13:05You need to create a platform for fashion designers here to be able to learn the tools to compete globally.
13:12And that is what our incubator does.
13:14It takes them through a 12-man program, very rigorous work.
13:19You work with industry experts to build your business.
13:22So, you have a robust business plan behind your creativity so that when Dior shows, you can also show in Paris.
13:31But it's not just about the show and the models and the press, which is really important.
13:36It's actually the bottom line is profitability.
13:39So, we are teaching designers to think about profits.
13:44When do I break even?
13:45How do I build a business plan?
13:47How do I pitch to investors?
13:49How do I bring capital into my business?
13:51How do I put a board together?
13:52All these things are very, very important to actually building your business.
13:57So, that is the first stage.
13:58And after you've gone through that, we then have an early stage ventures fund that can then put equity into your business.
14:05And take a stake, I take a board position, and I ensure that you do the things that you're supposed to do.
14:11You adhere to your business plan and you don't deviate from it.
14:15You spend wisely.
14:16You focus on hitting your targets to be profitable.
14:19And once they're done, there's also the development and infrastructure, which is what you see here.
14:25When we say development and infrastructure, we're taking this jungle, converting it with European partners into T-shirts and send it back to Europe.
14:36And say here, you can buy this for a million dollars.
14:39Exactly.
14:40Exactly.
14:41So, at every level, women are involved.
14:44And why I say that is we've made, you know, it's part of our objective to employ, at least, not employ, but like invest in women ventures that are backed by women, whether through the founder or the women can also play a role in the supply chain.
15:03And so, it doesn't necessarily have to be a woman founder.
15:06It could be that you're working with a community of leaders, for instance, or leaders, you know.
15:11So, that also transcends to that empowerment by economics.
15:15You know, you have to empower women economically so that they can.
15:18That is how all those gender parity issues will be solved if you put women at the forefront and they're economically empowered.
15:24CEOs of home culture and community, when they're well, we all well.
15:28Right?
15:28We talked about the Maasai.
15:29One of the things I love about them is one of their greetings that they give one another is, how are the children?
15:35Oh, wow.
15:36The only answer that is acceptable is, the children are well.
15:39Wow.
15:40So, if you think about, and in the U.S., you have the Native American culture that believes, if you really want to make an impact, do a change, that the seventh generation will benefit from.
15:51Like, think that big.
15:53Right?
15:53Wow.
15:54So, when you talk about, when you talk about what it means to work on changing the livelihood, we are talking about something that, number one, should measure from where the least of us are.
16:10You and me doing well, we are not doing well.
16:13And this is Africa, by the way.
16:16This is very much how we live.
16:17But we should be measuring how we're doing by this.
16:20Yes.
16:21Exactly.
16:22Regardless of what I have.
16:23Yeah.
16:24That's mine.
16:25Yeah.
16:26And until that is good, I'm not good.
16:29I'm not good.
16:29Whether I'm there or here.
16:37Yeah.
16:38So, these are all secondhand clothing.
16:39These are denim.
16:41They do underwear.
16:44Can you see?
16:45This is what they unveil.
16:47Yes.
16:47So, you see the tacks in blue.
16:54Those are the bales.
16:58So, these are what come off the shipping container?
17:00No, actually, these are plastics.
17:02This one.
17:03Under it.
17:03That's what comes off the shipping container.
17:05Yes.
17:05Yes.
17:05Yes.
17:05The bottom one.
17:06So, they have like a central point where they take it.
17:10So, these guys go and pick.
17:11You see the bales?
17:11Mm-hmm.
17:12They pick the bales from the wholesale agents.
17:16Mm-hmm.
17:16Because this is a retail site.
17:18Mm-hmm.
17:18And then they spread it on the air.
17:20So, when you say hotel agents, what do you mean?
17:21Wholesale.
17:22Wholesale.
17:23Yeah.
17:23So, they are the ones that import it from, you know, the different points.
17:27Got it.
17:28Yeah, exactly.
17:29Got it.
17:29Look at the underwear.
17:31To me, this is like.
17:33How do they get a picture?
17:34Make sure they get a picture of their underwear.
17:36Underwear.
17:37That one right there.
17:38You can bust.
17:39Under you.
17:40Yes.
17:41Use bras.
17:42So, to your point.
17:43Yes.
17:43From what I said about Chief to Chief, all the barriers,
17:46as you mentioned, are important.
17:47But part of it is reminding us what we do.
17:50Yeah.
17:51The power to exist in seven generations is what Africa is.
17:55It is.
17:55It's true.
17:56Our tribe.
17:57Yeah.
17:58Like, we've got centuries of generations.
18:00No.
18:01We just need to remind ourselves that the skills, the approaches,
18:07and the processes can be applied here.
18:12We need work, though.
18:13Yeah.
18:13We're not helpless.
18:14We need work done, and we need strategic partners.
18:19Yes.
18:19That's what I was going to ask.
18:20So, if you are listening to this conversation.
18:23Yes.
18:24And I'm going to ask to you on two levels.
18:26I'm going to ask it to you as a person, and I'm going to ask you as an organization.
18:30So, I'm a girl.
18:31I don't have a stylist, nor do I have any desire to be a stylist, but style is my hobby.
18:36Okay.
18:36Right?
18:36So, putting clothes together is fun for me.
18:40I try to do, anytime I do something public, I must have on something from a Black-owned brand.
18:44Right?
18:45But, if I am me, and I'm listening to this conversation with you, and I'm thinking, I'm thinking, I still like my hobby and style, but what's one thing I can do differently to support as an individual?
18:58So, then the same question for the organization, this, the movement.
19:03What is, if I live in New York, and I'm a girl who loves fashion, and I'm not going to stop loving fashion, what can I do from the one seat I sit in to change the narrative you have?
19:16Then, same question, if I'm an organization.
19:19So, for the organization, because we are, we establish ourselves as a fund, because you need resources to be able to achieve all of these.
19:28You know, this is a great, it's a big.
19:29Just define what you mean by resources, because people don't understand what you mean by that.
19:32So, funds, right?
19:33You need funds, you need money.
19:35You need money to achieve all of this.
19:38Like, taking all of this, sorting it out, taking it to the factory, it's money.
19:42So, from organizations in the U.S. and beyond, we need to mobilize more money to be able to address this.
19:51Because it cannot be left as a government problem.
19:54You know, I always say that in Africa, we have a lot of challenges.
19:58Education, access to good health.
20:01So, the government is always putting our fires.
20:04You know, we're in a country where we're now trying to negotiate with IMF for a bailout, right?
20:10So, we have enough problems.
20:12But as private sector, we can come together through crowdsourcing, crowdfunding, donations,
20:19to actually support organized ventures like ours, platforms like ours.
20:22So, as an individual partner, I can contribute.
20:26Yes, we have a grant fund.
20:28So, other people want to go contribute.
20:29So, we have a grant fund.
20:31So, if you go to our foundation, which is African Fashion Foundation,
20:37we've set it up in a way that we are building an ecosystem of different funding, I would say, modalities.
20:43First is people that just want to donate for a tax receipt.
20:47You can go through the grants fund, and that goes through the foundation.
20:50And if you're an investor or an individual that you have funds and you want to invest,
20:55we take minimum $100,000 into our fund, and that gives you a share certificate.
20:59So, you can either go through our early-stage fund or our development and infrastructure fund.
21:06But you can come in as an organization or as an individual at any level.
21:11If you don't have money, which is also fine, you may be a student, you may be, you know, a professional,
21:17but still want to be supportive.
21:19You can join our community because we have a community of mentors for our early-stage brands.
21:24For instance, we run a program from January, and since then, we've had about five mentors come
21:29and just talk to the different designers and help them.
21:33Because, you know, you may be privy to information sitting in New York that a local creative here doesn't have access.
21:38Information is capital, too.
21:39Yes.
21:39If somebody wants to be a mentor, how do they sign up?
21:41Same site?
21:42So, that is www.iffa-c.com.
21:47That is the site for the fund.
21:50So, you send in, there's a page where you can actually put a form where you can fill all your information
21:57and let us know what your interests are.
21:58It could be that you want to do research with us.
22:00We've had people approach us about research.
22:02Just recently, we talked to an institution, I can't mention their name,
22:07that were doing research on this particular thing.
22:09And I sat in the room with them for an hour to see what kind of statistics they have
22:14and what weird we have.
22:16And they're like, oh, Roberta, you've actually done the work.
22:18So, let's see how we can support and enhance the work that you're doing.
22:23So, it could be information.
22:25It could be capital.
22:25It could be, you know, just even being an ambassador for us.
22:31You know, we need ambassadors.
22:32We need people to spread the good word on what we're doing, right, on a global scale.
22:38It could be hosting stakeholder meetings for us to come into your city
22:41and talk to stakeholders to see how we can engage them.
22:45Because this is, it's not just Africa's problem.
22:49This is a global problem.
22:50It's coming to you next.
22:51I think we should let these fast fashion brands,
22:56we should hold them more accountable for the action.
22:59Because I'm a scientist, by the way, by education.
23:02What does that mean?
23:02Scientist.
23:03I studied at Georgetown University, biotech and biochemistry.
23:07And I know...
23:08In the U.S.
23:09The U.S., yes.
23:12And I'm telling you that if you look at the life cycle of making clothes,
23:18clothing, and I'll say fashion industry, contributes...
23:22It's the second largest pollutant of the environment behind fossil fuels.
23:27The process of making clothing has a lot of impact on water
23:32because it takes a lot of water to actually get caught in...
23:36So the production of it is an environmental concern to begin with.
23:38...concern to begin with.
23:40So we need to do things in moderation.
23:42We cannot be overproducing because that is also, you know,
23:46creating a very, I'll tell you, an accelerated impact,
23:53negatively accelerated impact on the environment.
23:56And that comes to affect the rest of the world.
23:58If you look at what is happening globally with tsunamis and earthquakes,
24:01and, you know, this is all the impacts of climate change.
24:06So as a consumer, if you're on the Internet ordering your clothes,
24:11do it in moderation.
24:13Okay?
24:13Don't do it because, okay, I can wear a seizure and just throw it out tomorrow,
24:18so let me buy the next.
24:19Do it in moderation.
24:21Also try and talk to the people producing the clothes.
24:25Try and ask them very interesting questions.
24:28How are you producing?
24:29How is it impacting the environment?
24:32Who are you employing in your production?
24:34Are you employing children?
24:35Are you paying fair wages?
24:36All these things are important.
24:38One of the things I was just talking about this yesterday
24:40is taking the things that I'm usually getting something made.
24:44I have a more eclectic style,
24:45so I tend to end up in higher-end shopping
24:48just because of, like, what I like.
24:49What you like.
24:50And texture and color and weight, like, right?
24:52If I do fast fashion, that means I lost some of my luggage, right?
24:54Like, I really don't usually do that.
24:56Oh, I'm doing, like, jewelry, not clothes, right?
24:58But one of the things Chocolate and I talked about was
25:02a lot of the stuff that I choose to wear,
25:04and I'm just giving my own personal testimony, right?
25:06I get made or is distinctive enough to where
25:08I probably won't wear it again for five years.
25:10Yeah.
25:11So I'll keep it.
25:12I don't throw it away.
25:13So I send it to Chocolate, who's in Ghana.
25:15I live in the U.S., and say, remake this for me.
25:18I'm cycling.
25:18Because even if, whether I was going to wear it
25:21over those five years or not,
25:22sending it to a designer or doing it yourself
25:25creates the thriving economy.
25:27Yes.
25:28So thinking about how to redo the looks you invested
25:30could be on that list of five.
25:32Yeah.
25:32And using fashion designers to do that
25:36so that the dollar of that article of clothing
25:39keeps roping, even though the clothing never changes.
25:43Yes.
25:43And doesn't end up here.
25:44Yes.
25:45And that is what is upcycling.
25:47Right.
25:47And there are a few brands that are actually upcycling.
25:49They're taking, also, the secondhand clothing in the market
25:52and they're creating collections out of that.
25:55So I think it's a brilliant idea to select
25:58maybe a handful of designers
25:59and just have a call to action.
26:01And let them upcycle a few pieces.
26:03You are going to help us.
26:04Sure.
26:05Produce a list of designers in Ghana.
26:07Yes.
26:07Who would help with redesign.
26:09Yes.
26:09And how to ship your things to them.
26:12Yes.
26:13How to engage with them virtually.
26:15Yes.
26:16To have them take what your hobby or investment may be
26:19and reimagine it so that the dollar value.
26:24Yes.
26:25So the economy of fashion is renewed without the waste.
26:29Without the waste.
26:30You can help us connect us to designers and do that.
26:32Yes.
26:33And the reality is,
26:34it'll be almost like a self-fulfilling prophecy.
26:36Because here's what's going to happen.
26:39You get what you pay for.
26:43Something chocolate made for me can be taken apart
26:46and remade six times because of its craftsmanship.
26:50Yes.
26:51Something a place that rhymes with Laysos make can't take that much undoing.
27:02Yes.
27:03So what could happen is a self-fulfilling prophecy.
27:06Yes.
27:07That the process of trying to get your clothing remade to extend the dollar and not create harm.
27:14Why investing in a higher quality garment made by an African designer is wiser?
27:22Because the dollar can grow and you can be fly.
27:25Multiple times.
27:26Multiple times.
27:26I love it.
27:27That's a great plan.
27:29Right?
27:29I love that.
27:29I love that.
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27:52I love that.
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