00:00Essence and Ulta Beauty have teamed up for an amazing mentor partnership called
00:05Girls United Beautiful Possibilities. The girls have worked extremely hard on
00:09their marketing and launch strategy and they've worked with Candice on learning
00:14the ropes on how to create a live event and now they get to execute it all at
00:18the Essence Beauty Carnival. The girls will get the chance to interact with a
00:22ton of beauty lovers and get to share their story live on stage. This is going
00:27to be incredible. First of all, I saw the products for the first time, the packaging and
00:32everything. Are you guys dying? You haven't seen it? Oh my god, it's everything. Oh my gosh the
00:39energy here has been amazing, the girls are excited, everyone is excited to meet
00:44them. It takes me back to when I was 16 and to understand an opportunity of this
00:50magnitude it would have completely changed the trajectory of my life you know and I
00:55could believe that dreams and accomplishing my goals are reality. So
01:00without further ado, I would like to introduce you to the Girls United ladies.
01:08Okay ladies, so what were you most excited about with the whole mentorship program
01:14and working with Ulta Beauty? Actually seeing that it doesn't matter how old you
01:19are, what's your skin color like, you can do anything you put your mind to.
01:23Can you guys give a sneak peek to everyone about like what they'll actually be
01:28getting in the collection? Pretty much what you'll see throughout our makeup
01:32collection is that it's not just representing you know one skin tone, it's a
01:37mix of like every single one of us so I think that's been cool about it. We were
01:41able to create our own shade names and choose specifically what colors we wanted
01:45and to not just be like okay we want yellow but we want to make sure that it's
01:48pigmented enough so you can see it on every single skin tone. I think that was so
01:52inspiring for me. So we had taken their feedback on the yellow because that was
01:56probably the one that was the most challenging for us and then we would go
01:59to the lab and say we need we need to increase the pigment. We would just work
02:03with the lab going back and forth and then having them swatch it and continue to
02:06give us feedback. It was good. And we're also all wearing different aspects of our
02:11collection right now. Oh I see some shimmer on your lips, is that some lip gloss? Yes it is.
02:17What is the one thing you want consumers and all these lovely people out here
02:23cheering you guys on to know from this amazing experience that you guys have had?
02:29I just want everyone to know that if you are willing to put forth the work you can
02:33collaborate with so many different types of people and really do anything that
02:36you set your mind to. Do you see the packaging? Yes, that is the packaging.
02:46Wow. Guys we actually did this. Like I'm scared to touch this. It looks like professional. It is professional. I know. I'm so happy y'all.
02:55So being able to see it all come to life has been really really special for me. The
03:01girls are just so amazing and have put so much heart, soul, effort into making this
03:07come to life. And we're on the poster. Get ready for your faces being very large in a retail
03:14environment. It's great to see it live. It's great for them to see it live and to
03:18see that all of this work that they've done is paying off and becoming something
03:22that's valuable to other people. What? The yellow is actually showing on my skin?
03:27I'm like what is going on right now? So it's going to be in all ultra stores this coming fall.
03:33Yes. Even like within our bags, you know, we have every skin tone, every shade, everything.
03:39It looks really good on you. When I found out you guys are all collabing, I was like oh my gosh,
03:44like Girls United, like legit. Do you know how many people said we've inspired them today?
03:49Yes. It's crazy to hear that.
03:51It's been a huge success for the girls. It helps that there's like a lot of great talent that's here.
03:58Hey girl. How are you? Can I give you a hug?
04:00Yeah, of course. I'll give all of you guys a hug.
04:03Being a part of an activation like this, I think, is just the first step to show them that the sky is the limit.
04:09I am here with these beautiful queens. They are telling me how they're making lost news. They're leveling up.
04:14They got a collaboration with Ulta.
04:16And what it's called?
04:17Girls United Beautiful Possibilities.
04:21I like it.
04:23They got eyeshadows and lip glosses.
04:26I love this, lip glosses.
04:27Tell them girls, tell them.
04:28Makeup bags.
04:29Do you have any tips for us? Do you have a successful makeup line?
04:32No, no, no. Stick to what you know.
04:34Okay.
04:35They know how to run a store. You know me.
04:37Right.
04:38They start steady, steady. That's the race. You win the race.
04:42So proud of you guys.
04:45So proud of you.
04:46Hi.
04:47You're welcome.
04:48A program like Girls United Beautiful Possibilities is so important because it allows young black women to see themselves and to know that they are capable of doing big things in this world.
05:00And it gives them a sense of inspiration, a sense of hope and motivation and keep pushing.
05:05This experience is amazing.
05:07So use that time.
05:08Shine like the star that my mom has always taught me to be.
05:12And just go out there and show the world what I can do, what these girls can do, what we all can do, what anyone can do.
05:19This has been truly an incredible journey.
05:21I cannot believe we've come to the end.
05:23Please don't miss the season finale of Girls United Beautiful Possibilities series.
05:28The girls are going to get to see their product for the first time in store at an Ulta Beauty in New York City.
05:34This one is sure to be a tearjerker.
05:36You won't want to miss it.
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