00:00Let's talk about the ads for next Sunday in the Super Bowl.
00:02What do we expect to see?
00:04Well, one that's interesting is the Fanatic Sportsbook is going to be in the game.
00:08They're going to be at halftime, and they're going to have a spot that features Kendall Jenner.
00:12So they're going to be getting some attention in terms of people who want to bet on the game.
00:17It's also interesting that the prediction markets are taking action on the game,
00:24even with obscure things like who's going to show up at halftime show,
00:28who are they going to take pictures of in the stands, not just the action that's on the field.
00:33Now, one of the biggest Super Bowl advertisers is the people at Budweiser,
00:37and they're going to have a whole bunch of spots, and they're going to have a whole bunch of celebrities in there.
00:41They're going to have those Clydesdales, which are sort of their emblem, the big horses.
00:46Now, in terms of humans, they're going to have Post Malone, Shane Gillis, and Peyton Manning,
00:51and Olympians like Chloe Kim and T.J. Oshie for Michelob.
00:55So that's going to be a big thing.
00:56If you like football, Novartis is going to have a bunch of tight ends.
01:00Rob Gronkowski, Greg Olson, George Kittle, Tony Gonzalez, Delaney Walker, Vernon Davis,
01:06on their ad for surviving prostate cancer, along with Bruce Arians,
01:11who won the Super Bowl a couple of years back with Tampa.
01:15Serena Williams is going to be doing an ad for Roe,
01:18and then you're going to have, like, battles for certain categories.
01:21You take, like, the delivery service battle.
01:23You've got Instacart going to have Ben Stiller and Benson Boone,
01:27and then Uber Eats is going to have Matthew McConaughey and Bradley Cooper.
01:32Grubhub is also in the game, but they're sort of keeping a tight wrap on exactly who's in their ad,
01:36although it's going to be directed by the guy who directed Begonia, the film.
01:40You've got Liquid Death and Liquid IV both in the game also.
01:45And, you know, it's a big pile of companies that are all in there.
01:48I mean, nobody has time to list all of them as 70-some-odd advertisers.
01:52I mean, nobody has time to list all of them as 70-some-odd advertisers.
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