- 13 hours ago
In Shark Tank India Season 5 Episode 17 (27 January 2026), innovative entrepreneurs present everyday solutions designed to make daily life easier and smarter. 💡
From practical products to problem-solving ideas, today’s pitches leave the Sharks surprised, curious, and ready to negotiate. Who secures a deal? Who walks away with valuable feedback?
Watch the full episode to witness intense negotiations, smart strategies, and inspiring startup journeys.
👉 Like 👍 Share 🔁 & Subscribe ❤️ to Drama e Dastan for daily reality show and TV serial updates.
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shark tank india season 5 episode 17
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everyday solutions shark tank
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indian startup show
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From practical products to problem-solving ideas, today’s pitches leave the Sharks surprised, curious, and ready to negotiate. Who secures a deal? Who walks away with valuable feedback?
Watch the full episode to witness intense negotiations, smart strategies, and inspiring startup journeys.
👉 Like 👍 Share 🔁 & Subscribe ❤️ to Drama e Dastan for daily reality show and TV serial updates.
🔖 Tags
shark tank india season 5 episode 17
shark tank india today episode
shark tank india full episode
shark tank india 27 january 2026
everyday solutions shark tank
shark tank india latest episode
shark tank india new pitches
shark tank india deals today
indian startup show
business reality show india
entrepreneurship show
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FunTranscript
00:30Come, our destination wedding will show us only in Rs.15,000,000.
00:34What?
00:35I invested in a business, it was in season 1 or 2.
00:38Now, if there is a maid, I have a mail.
00:40I have a WhatsApp, I have a mail.
00:42If someone doesn't have a towel, he will save us.
01:00It is a mail.
01:15Sharks.
01:17It's a simple thing that we have to drink from the neck.
01:20We should drink from the neck while we are taking our breath from the mouth.
01:25Result?
01:26Thakkan, low energy, bacteria in our mouth and in the night...
01:32Karate.
01:33But now, Pure Flow Tape.
01:35A simple nasal strip.
01:37Put your neck on your neck and take 100% of the neck.
01:42We are co-founders of Pure Flow.
01:44I'm Jishkan and Prikshit, we are from Patiala.
01:47And I'm Hudev, I'm from Indore.
01:49Pure Flow is not just tape, it's your overall wellness buddy.
01:52It's only when you look at your neck, the spring will open your nasal passage.
01:57It will be easy to take a breath.
02:00Sharks, our ask is 1 crore for 3.3% of our equity.
02:05You invest in us and give a long breath.
02:11Pure Flow team, welcome to Shark Tank Season 5.
02:14How did you get this idea and tell us a little bit about the story?
02:18I have a deviated nasal system and then I found that the nasal strips exist in the global market.
02:24And in India, there is no big player that sells in India.
02:29And then I connected with them that this is an interesting space.
02:33And then in December, we launched the nasal strips and shortly after we also introduced mouth tapes.
02:38And what is your background?
02:40I completed my computer engineering in 2020 in Thapar University in Patiala.
02:46After that, I started working in American Express.
02:49After six months, then I changed my job to Flipkart.
02:52I am also from Patiala.
02:53I did my engineering in Thapar University as a computer science engineer.
02:57So, we were both in there.
02:59I did my finance and investment in Kriis University in Bangalore.
03:03After that, I joined in Deloitte in 2002 as an external auditor.
03:07I worked there for 2 years
03:09by working with the US investment bank,
03:11Cantor Fitzgerald,
03:12and I became a first employee in India.
03:14And I joined there for a year,
03:16and I also joined the office.
03:19How do you know these two were in college?
03:21In July 2023, we had a random bar in Hyderabad.
03:26Random bar?
03:27Then in December 2023, we became flatmates.
03:32Then, Jashin came from Bangalore to Hyderabad.
03:34So, I thought, let's go, three are still in contact.
03:37And then, we had a problem in the neck.
03:40Did you have a personal problem?
03:43Yeah. So, I have a problem with mouth breathing.
03:45When I breathe, I breathe from my mouth.
03:47So, I searched what happens.
03:49So, mouth breathing basically has a lot of problems.
03:51Dryness is one part.
03:53Snoring is the second part of it.
03:55And also, if you're doing mouth breathing,
03:57your whole facial structure will change.
03:59Have you checked that you have sleep apnea?
04:01No, I don't have sleep apnea.
04:03I didn't check it, but sleep apnea is completely different.
04:06In that way, you're breathing.
04:08No, no. That is extreme sleep apnea.
04:11What is sleep apnea?
04:12Same thing like he said, you know, some of these symptoms,
04:14where you're not breathing properly,
04:16and it could even lead to, you know,
04:19maximum road accidents are happening because of that.
04:21People are falling asleep while driving.
04:22So, you don't breathe.
04:24You don't breathe.
04:25You don't sleep properly.
04:26So, my point I'm trying to say is that
04:28don't take so lightly because you have no idea
04:31how many people have sleep apnea in our country.
04:34And you have the nose patch.
04:37Globally, that's one of the very big aids in sleep apnea patients.
04:42We have two products, mouth tape and nasal strips.
04:45The nasal strips are made for both daytime use and nighttime use.
04:49Mouth tape is something that you use at night
04:52so that you don't breathe.
04:53Along with the nasal strips?
04:55That's like an optional thing.
04:56We recommend you use both of them
04:58so that your mouth breathing will be stopped
04:59and nasal breathing will be easier.
05:01Tell me one thing.
05:02What happens?
05:04Basically, there are three layers.
05:05There is fabric on the top.
05:06You can see the text.
05:08There is a plastic spring.
05:10And last year, it's adhesive.
05:12So, when you put it on the nasal passage,
05:15the spring tries to go back to its position.
05:18So, the nasal passage opens.
05:20Why is it put it on? It will be fine.
05:22So, it will have an effect until you put it on.
05:25So, who will you put it on the whole day?
05:26Will you put it on the whole day?
05:27No, no, no.
05:28So, we have a lot of options.
05:30If you don't need black, then it will be transparent.
05:31I don't even need it.
05:32I will put it on the whole day.
05:33I will put it on the whole day.
05:36Let's see, it's more of an experiential product.
05:40How are you feeling, Abhan?
05:48What's happening?
05:49It's like it's not open to anyone.
05:51It's like it's not open to anyone.
05:52So, it's just like this.
05:58The biggest problem here is that
06:00I've been reading every package.
06:03I've never written anything.
06:04what this exactly is for.
06:08Actually, your packaging is like that
06:10people read it and say,
06:10wow, this is what it's going to help me with.
06:12Problem, solution, let me get it.
06:15Got it?
06:15Got it.
06:17It's also a magnetic one.
06:20Tell me a little bit about the difference between adhesive and magnetic one.
06:23Basically, the nasal volume is open and the nasal passage is open.
06:27When the magnetic one is in your nose,
06:30you will see a lot of your nose,
06:32but your nasal passage will not open.
06:33Basically, it feels a little lower as compared to our one.
06:37You can adjust it a little lower,
06:39where your nasal bridge is basically.
06:41One problem I've seen in the adhesive,
06:44in which area you put adhesive,
06:46the oil glands are filled.
06:48And sometimes, the rashes start with it.
06:51The skin is very sensitive.
06:53And the adhesive reacts.
06:55We have not heard from any customer to be honest.
06:58And personally, we are using it ourselves.
07:01We haven't faced any issues with the skin.
07:03Again, the material is also hypoallergenic.
07:05And it's made in a medical-grade factory.
07:08So, there is no toxins.
07:11There is a podcaster outside.
07:12He is very famous.
07:13Alex Ramozi.
07:14Yes, he keeps showing this pen.
07:16Alex Ramozi uses various brands.
07:18Hostess Tape, Breathe Right,
07:20and other brands use it.
07:22And are you inspired it?
07:23Do you think it's in India?
07:24We have also inspired it,
07:26but we have worked on its foundation.
07:27So, Breathe Right is an old-school bandage.
07:30If you sweat it or anything,
07:32it will go out.
07:33Okay. And where do you make it?
07:35I mean, it's in China.
07:36Okay.
07:37We have all the manufacturers.
07:39We have mostly picked 10 manufacturers
07:41who are the best quality.
07:43And ask them,
07:44all the samples, send them all.
07:45We have no R&D team, right?
07:47We have no R&D team.
07:48We have three full-time work.
07:50I work with tech and customer relations.
07:52And I work full-time.
07:54I work with finance and operations.
07:56I am major L&C procurement and marketing.
07:59We have one more D2C brand in the cosmetic space.
08:02Get Snappy.
08:03It's a body glue.
08:04What is that?
08:05Our co-founder is actually here.
08:06If you want, she can enter and...
08:08Hey, why?
08:09We're talking about this brand.
08:10We're talking about D2C brand.
08:11Let me first understand.
08:13What?
08:14You are three founders for Pure Flow.
08:16Yes.
08:17You have another business.
08:19Get Snappy.
08:20There are four founders.
08:21We have three and one.
08:22They are also raising.
08:24They are also raising.
08:25They are on standby.
08:25They are doing both.
08:26So, today, you will pitch this first,
08:29then they will come, then the other will pitch it.
08:30Yeah.
08:31I mean, sir, you...
08:32What's that?
08:33Tell me now.
08:34Tell me now.
08:35Tell me now.
08:35I think they want us to snap two deals today.
08:57Correct.
08:57Absolutely.
08:58Hi, Shaks.
08:59Hi.
09:00I'm Harshita.
09:01I'm from Delhi.
09:02And with Prikshit, Dev, and Jashan,
09:05I'm a co-founder of Get Snappy.
09:09In my childhood, I had a lot of trees.
09:12Some of my friends came to me.
09:14They always told me,
09:15I don't want to open anything.
09:18They were showing their appearance.
09:20Their talent or their talent,
09:22they didn't change their talent.
09:24It affected their confidence.
09:29My journey of makeup was like this.
09:32Girls are, they like to play with makeup.
09:34My friend, especially,
09:36I used to put eyeliner in my house.
09:38They called me at home,
09:39I used to put eyeliner in my house.
09:42I'll make up,
09:42but you will put eyeliner in my house.
09:46When I was doing makeup on someone,
09:48they were very happy.
09:50They were very happy.
09:55They were happy and I was happy.
09:56So, I got validation and confidence.
09:59I think you always improve yourself.
10:02You're firm on your decisions.
10:03If you're wrong, then learn from it.
10:05And if you're right, then congratulations.
10:07I want to show you what is Get Snappy.
10:11Imagine.
10:14Imagine.
10:16How do you imagine?
10:18What do you imagine?
10:20Sorry, no.
10:21Imagine that you've come to Shaak Tank,
10:24you've got your favorite dress
10:26and you're going to get in strati.
10:29Leave your comfort.
10:30Confidence is also finished.
10:32Oh, it's part of the pitch.
10:33But not anymore.
10:35Get snappy,
10:36that only one swipe,
10:37the dress gets ripped from your body.
10:40They're also in the perfect place.
10:41Let me show you.
10:47This glue is skin safe
10:49and holds for hours.
10:51It can easily get out of water.
10:53It will damage your skin or your garment.
10:56So, this is all purpose adhesive?
10:58All purpose body adhesive.
11:00Let's understand the situation.
11:02Because this is the first time in Shaak Tank.
11:03Right.
11:04You've got three.
11:05You've pitched the pure flow
11:07that I've put on now for better breathing.
11:09And you wanted to raise one crore
11:12at a 30 crore valuation.
11:14Right.
11:14Correct.
11:15You've got three co-founders.
11:17Right.
11:17You've got equal partners.
11:18Yeah.
11:20Now, you have another business called Get Snappy.
11:23You've got Harshita co-founders.
11:26Are you four equal partners?
11:28No.
11:29What's your ownership in Harshita?
11:30My stake is 10%.
11:3210% and your 30-30.
11:34How much do you raise it?
11:36It's about 60,05% for a crore valuation.
11:37So, it's about 12 crore valuation.
11:38Yes, it's about 12 crore valuation.
11:40You're watching four seasons.
11:42Every season, Shaak's saying,
11:44that we have to focus on the founders
11:46who do one business and focus on that.
11:49So, did you see your previous four seasons
11:50or do you have a different logic?
11:52Yes.
11:53I think that the skill that cracks here
11:56works in the other brands.
11:57We don't point out our focus,
12:00we rotate our focus.
12:03You had a comparison of Breathe Right.
12:05Yes.
12:06Similarly,
12:06let me tell you the benchmark.
12:08I'm sure it's inspired from some global brands.
12:10We have seen other body glues in the market.
12:12an Australian-based band, Clutch Glue.
12:15They are global now.
12:16They will be the biggest players.
12:19Last to last year, they were projecting $10 million.
12:22Let me show you a sample.
12:24And when you're going to sample,
12:25tell me how to find them.
12:27Did you get to get to that bar?
12:28Different bar.
12:29Different bar?
12:32I was a professional makeup artist.
12:33I was shooting in Goa.
12:35After that, I had one or two days.
12:36So, I was reading my book in a shack.
12:39And they were also on our group trip.
12:42So, I got Dev and Prickshid.
12:45So, we talked about it and we are connected there.
12:48But why only 10% and what do you do?
12:51I focus on content strategy and brand communication.
12:54Basically, I focus on online presence.
12:58And I am a makeup artist.
13:01So, I dedicate my time to both sides.
13:03And for some last-minute surprise,
13:05you don't have any other venture.
13:09Its branding is good.
13:10Very Gen Z, cool, get snappy.
13:12Nice branding.
13:14But there is no IP.
13:15Any formulation that you want
13:18that you can distribute from China only from China?
13:21Absolutely.
13:22There is no patent.
13:23There is no IP.
13:25Let me tell you both a little bit.
13:26So that we get a sense of the business also.
13:28Absolutely.
13:29In December 24, we have all flowed.
13:32So, last year, we closed it around 86 lakhs.
13:34And this is the net revenue after discount.
13:37Gross revenue.
13:38Tell us, man.
13:39Minus 21%, so that will give you our net revenue.
13:42Guys, tell us.
13:43You are behind us.
13:45We are sitting at 65 lakhs.
13:46In April, we had 43 lakhs gross revenue.
13:49So, our net revenue will be 33-34 lakhs.
13:52In May, we had 40 lakhs gross revenue.
13:56So, our net revenue was 30 lakhs.
13:59In June, we have 55.6 lakhs.
14:01Our net revenue is 45 lakhs.
14:05After July, we had 51.6 lakhs gross revenue.
14:09We reached 42-43 lakhs net revenue.
14:14In August, we had 46 lakhs in terms of gross revenue.
14:21Which is about 36 lakhs net revenue.
14:26And in September, we closed it to 48 lakhs.
14:29Which is the net revenue in terms of 38 lakhs.
14:31And how much is it going to be this year?
14:33This year, we have projected that we will get 8 CR gross.
14:36And 6.25 CR.
14:37Not bad, man.
14:38Tell us about the bottom line of pure flow.
14:40Abita is not 24-25%.
14:43Not much, it's 24%.
14:45I mean, I don't care about it.
14:47In percentage, it's good.
14:48Yes, in percentage, it's good.
14:50And now, it's a whole D2C or marketplaces?
14:52It's 70% split from our own website.
14:55After that, 25% of our Amazon marketplaces.
14:585% of our other sales channels.
15:01How much is your cash?
15:02So, our ROAS is around 2.2 in pure flow.
15:06And our average water value is 1,070 rupees.
15:09So, you mean your 40% of your marketing?
15:1240 lakhs, about 18 lakh rupees in marketing.
15:16The rest of the cost of goods sold?
15:17In pure flow, it's 15%.
15:19So, how much?
15:206 lakh rupees.
15:21And what's the cash?
15:228% of freight.
15:233 lakhs there.
15:245% of Amazon's commission and ref refi.
15:27So, there will be 2 lakhs.
15:285% of other expenses.
15:30Which includes warehousing, electricity.
15:32So, you don't have any salaries?
15:33No salaries.
15:34That's why your EBITDA is 20%.
15:37But if your opportunity cost goes down,
15:40then you're operating pretty much on zero.
15:42Not really.
15:43I think that if we put a salary on this scale,
15:47then we'll be able to break-even.
15:48To their credit,
15:5040 lakhs, 25% or 10 lakhs,
15:5210 lakhs, 5 lakhs.
15:55So, how many repeat customers have?
15:5615%.
15:58Tell us about 4 months.
16:00May 21st, 25th, 25th.
16:02In 19 days, we did 2.9 lakhs gross sales.
16:06So, we did 2 lakhs net sales.
16:08In the next month,
16:09we had about 17 lakhs sales.
16:12We had 14 lakhs net sales.
16:14In June?
16:14In June, 14 lakhs.
16:15After that, we did 14.2 lakhs in July.
16:20After that, we did 14.5 lakhs in August.
16:22Same.
16:23Okay.
16:23In September, we closed.
16:25In 19-20,
16:26we would have about 15-16 lakhs net sales.
16:30I would like to ask myself,
16:31if it's pure flow.
16:33Yes, yes.
16:34And then,
16:34the mind of these three is going to get snappy.
16:37And you will stay alone in get snappy.
16:39What will happen?
16:40We all trust each other
16:42to be very transparent.
16:44And in our communication is open.
16:46If it comes to that,
16:47we will always discuss and take the right step.
16:49Whatever is right for get snappy.
16:52So, first and foremost,
16:53I don't like founders who do two businesses.
16:56Because there is a lot of distraction.
16:59I used to sell to doctors,
17:01which was our core prescription business.
17:03And then, I was running on my brand on Earth.
17:07I was not able to give Earth more than 10% of my time.
17:10So, in the last three months,
17:12I left the entire business and came to Earth.
17:15I also think that time isn't enough.
17:18Because there is so much work when you are building a consumer brand.
17:22So, firstly,
17:23I don't buy it that you can do two things,
17:26especially when you are building a consumer brand.
17:28That's point number one.
17:30Point number two,
17:31this product is a high frequency product.
17:35So, 15% repeat,
17:36I feel like you have made sales.
17:38People are buying it.
17:40But they are not buying it again.
17:42Because 15% is not a good enough repeat.
17:46So, for those reasons,
17:47I am out.
17:49So, Jashan Dev,
17:51Harshita and Prikshit.
17:53First of all,
17:54the issue here is,
17:55Effectively,
17:56this is a product selling business.
17:59And not a brand.
18:02You are watching your revenue flat.
18:04Both businesses.
18:05So, with a name like Snappy,
18:08I would have loved to snap at least one deal,
18:10if not two.
18:12But I will not snap at least one deal here.
18:15Wish you all the best, guys.
18:16I am out.
18:17But yeah, wish you luck.
18:20Now, the stage of business,
18:22it feels more like a dropship.
18:25With time,
18:26it will be that
18:27there will be 5, 10, 15 people.
18:31And the EBITDA that you see 20-25%
18:34will crash somewhere.
18:36My advice would be,
18:37focus on one.
18:38You can go much more deeper.
18:40It can become a much larger brand
18:41than just a service.
18:43There is no clarity for that reason,
18:45I am out.
18:45But yeah, wish you luck.
18:47Thank you, Shankar.
18:49Hey,
18:50look,
18:51what is the biggest blessing for the founder?
18:54First and foremost,
18:55they are opportunistic.
18:57What is the biggest curse for the founder?
18:59Do you have to miss the opportunity?
19:01No.
19:01That they are opportunistic.
19:03The founder is starting to do it.
19:06But most founders keep seeing more and more opportunities.
19:09Because by nature, they are opportunist.
19:11And the way to build an amazing brand or company,
19:14you say no to a hundred things,
19:18then maybe you are on your path to build a brand.
19:20I think there is a fundamental problem in how you are approaching this.
19:24And that's the reason I am out, guys.
19:27Good luck.
19:28Thank you, Shankar.
19:29Thank you, Shankar.
19:29Thank you, Shankar.
19:30I have a little difference in my opinion.
19:34I will tell you why.
19:35When I was starting to do it,
19:36before I started to do it,
19:38I started to do it with three or four companies.
19:40I did not know what will happen in which company,
19:42and what will happen.
19:43And then one company went on,
19:45and the rest of the three I stopped.
19:47It has worked for me.
19:49One went on.
19:50You may have twenty failures,
19:51but you need one success.
19:52Some people say,
19:54dropship and then you will not move forward.
19:56What is the problem?
19:57Dropship and then move forward.
19:58We did not make it in India.
20:00Now we will make it in India.
20:02We will make it in India.
20:04There was not a snap deal before the retailers.
20:07There were many e-commerce retailers before.
20:10The earth is a gummies before.
20:12It was not.
20:13There is no problem.
20:14This is also the problem that people do moonlighting.
20:16Do it.
20:17If you do something,
20:18you will hit a jump in it.
20:21You will go home from home.
20:22There is no time to get out of salary.
20:24Correct?
20:24When you do something better,
20:26you will do something better.
20:27You will leave the makeup,
20:27and there will be so cool.
20:29I will do it.
20:30Correct?
20:31I do not know what will happen.
20:33Start it is a very big thing.
20:34Start it?
20:35Very good.
20:36You are doing an amazing job in your sales.
20:38What I am not able to understand is the structure.
20:42That is a problem for me.
20:44It is 10 percent.
20:45There are two or three of them.
20:46There are four of them.
20:49We will have done a structure.
20:51Make a structure.
20:52In that structure,
20:53there are two brands.
20:54Four of them.
20:55There are many house of brands.
20:57Okay?
20:58Five of them.
20:59If you have the opportunity,
21:00you will see it.
21:01Take it away.
21:02And double down.
21:03You are prepared for the structure.
21:05Absolutely.
21:06Absolutely.
21:07Okay, so I will give you an offer.
21:10I will give you two crores for 20 percent.
21:15Guys, go back.
21:16Decide.
21:16And come back.
21:17Thank you so much.
21:18It was just fine.
21:22What does it look like?
21:23Will they give you 20 percent?
21:24Yes.
21:25Two crores.
21:26Who will give them two crores?
21:28I have 15 percent.
21:29Yes, I will give you a rebuttal.
21:31With Bandra.
21:32Respectfully.
21:33You remember them when they were in China.
21:35Yes, I would do it.
21:36I have no...
21:37I will tell you.
21:38I would buy it from China.
21:40That's right.
21:49Shut up guys.
21:50What should we do?
21:50Sir, you can keep a little counter.
21:52Try it.
21:53Sir, you will believe for 15 percent?
21:59It's a good thing.
22:01Mm-hmm.
22:01Hmm.
22:02Hmm.
22:02Hmm.
22:03Hmm.
22:03You are cute, man.
22:04You are cute.
22:05I will tell you why I will take 20 percent.
22:07You are four.
22:07I am five.
22:08You will become five founders.
22:09and we will be a founder of 5, and I want to make 5 of them.
22:12That's why I wanted a meaningful stake. That's the only reason.
22:16The only thing I can give you is 2.20% and that's it.
22:21Just take it guys. It's a great offer.
22:25Take it, man. What are you doing?
22:26The Sharks, Amman, Deal.
22:32Deal.
22:33Deal.
22:33Deal.
22:34Deal.
22:34Deal.
22:35Deal.
22:35Deal.
22:36Deal.
22:36Deal.
22:37Deal.
22:37Deal.
22:38Deal.
22:38I thought it was a problem.
22:40No, not only. We will work the sound.
22:43Thank you. Thank you.
22:53Save guys.
22:54Take a look at the pen.
22:56No, sir.
22:57It's a transparent pen.
22:59Thank you, sir.
23:00I like that Pallu Kirana.
23:24On today's daily Canva report.
23:26We have summarized Canva's readily available templates and Canva AI tools.
23:54Nice.
23:56Nice.
24:09Wari varsi khatangayasi.
24:11Khatangayasi.
24:12Khat ke liyaan da shadi.
24:14Ayy.
24:15Shadi karne mein ho jati payso ki barbaadi.
24:19Wari varsi khatangayasi khat ke liyaan da destination.
24:23Destination.
24:24Destination.
24:25It's so big that everyone has a tension.
24:28Wari varsi khatangayasi khat ke liyaan da solution.
24:32Awedings naal hui shadi kar liyaan da celebration.
24:38Hello, Shaks.
24:39I'm Vijayak Gua.
24:40And I'm Ashish Pune.
24:42We're doing your dream destination wedding.
24:45That's without any jhanjat or bankruptcy.
24:49Every year, 100,000 couples want to do destination wedding.
24:52But they think that it's only a few people and celebrities.
24:57But we're saying that our destination wedding will be just in Rs.15,000,000.
25:02What?
25:03And with this model, we want to do all India's wedding.
25:07That's why today we have to ask your hand.
25:12Only 2 crore against 5% equity.
25:14Will we marry?
25:15No, no.
25:16Will we awaiting?
25:17All right.
25:18Vijay from Goa.
25:20Ashish from Pune.
25:21Do you guys stay in the city?
25:22Actually, I was a part of Oyo's Weddings.in.
25:31So, I didn't start Goa's wedding.in for them.
25:35Okay.
25:36So, actually, I had an idea about destination wedding.
25:40After that, I got a little hint that I should do something.
25:45So, COVID-19 came in and changed a lot.
25:49So, I thought that it's the same time.
25:51That it's the same time.
25:52That it's the same time.
25:53That it's the same time to do something.
25:54I was 26.
25:55Okay.
25:56Then, luckily, where I was living in Goa,
25:58I was playing table tennis with her daughter.
26:01So, when I was playing table tennis,
26:04they asked me casually,
26:06what are you doing?
26:07I was being a hero.
26:08I was working on a startup idea.
26:10Then, they asked me, what is your idea?
26:12Then, I told them about my idea.
26:14There's a big problem in destination wedding.
26:16It's an unorganized market.
26:17It will be solved, structured and organized.
26:19It will become a big market.
26:21So, they had a very good idea.
26:23Then, they said,
26:24I'll put the first date in the company.
26:25How much was the total?
26:26My 18 and my friends were 40 total.
26:29Which year?
26:302021.
26:31But Vijay Ji, this is an important point.
26:34Your stage of life.
26:36How do you think about entrepreneurship
26:38at this stage of life?
26:40I come from a middle class family.
26:41It was my birth of a middle class family.
26:43So, I came from the background.
26:45You know, there's no opportunity.
26:47When I was MBA in Bombay,
26:49I was in Mumbai University,
26:51I was in a small college.
26:52And then, the job I did,
26:53I had the experience of my 20 years.
26:55It was FMCG.
26:57In every journey,
26:58there were many distributors.
27:00I saw them and thought,
27:02if you can do this,
27:03then why not?
27:04Now, your source of income is only
27:06awaiting.
27:07Yes.
27:08And do you take money from that?
27:10Yes, we take the salary.
27:11How much?
27:121.5 million each.
27:13Why didn't you give it more?
27:14It didn't have much in starting.
27:15And then?
27:16Now, recently,
27:17we have equaled.
27:18When we started,
27:20we decided on the first day
27:21that 50% of equity will remain.
27:23I knew that he won't come full-time.
27:25So, we decided that
27:26as we will race the first check,
27:28after that,
27:29we will check minimum 1 crore
27:30so we will come full-time with us.
27:32So,
27:33in November,
27:34we achieved that in 2023.
27:36Wow.
27:37Yes.
27:38Who did you put the money?
27:39One of the largest tour companies
27:41of Maharashtra,
27:42Tayseri Tours.
27:43How much did you put the money?
27:44Around 1.23 crores.
27:45How much did you put the percentage?
27:47That was 50% of equity.
27:49I mean,
27:50you gave us 50% of equity in 1.5 crore.
27:52And we mentioned,
27:53how did that make money?
27:54How do we do this?
27:55For these?
27:57How did we do this?
27:58How did we do this?
27:59We are giving money
28:01for the case.
28:02No,
28:03we have equity restructuring.
28:04Now we have 75 and 25.
28:05This is not their subsidiary.
28:07No, it's not their subsidiary.
28:09They are using their name.
28:10It's an angel of investment.
28:11So,
28:12we signed a distinct trademark agreement as well.
28:14Why did this restructuring
28:16and how did it happen?
28:17Yes, so initially the 50% dilute was our understanding that the two teams will be merger.
28:24KSRI's Awaitings Team and Awaitings Team.
28:27So we thought that we will meet and then when we were on the ground,
28:31we started talking about investors,
28:33we were getting pushback.
28:35When we were trying to raise VC money,
28:37you don't have majority stakes in the company or in the game.
28:40And we had a lot of support from investors.
28:44We were backing our decisions for everything.
28:47But in this conflict,
28:49we discussed internally about these things.
28:51Double brand name was also coming,
28:53so we discussed one brand name.
28:56So that's why we took it.
28:58This is the KSRI, the restructuring.
29:01Is there a relationship with them?
29:03Yes, buddy.
29:04This is a good name.
29:06Very nice name.
29:07When you say there is a wedding in 15 lakhs,
29:09what are the things included in it?
29:11Around 60% budget for stay and food.
29:15It's a part of the resort booking.
29:16And the 5x budget,
29:1833 points, 33 points.
29:20Wedding planning and decor,
29:21which we have fulfilled.
29:22So now in your business,
29:23what percentage take the entire 15 lakhs?
29:26And how much business comes in it?
29:27It's only venues.
29:28No, it's our booking venue plus decor.
29:30It's both.
29:31So the wedding planning is in all the parties?
29:33Yes, yes.
29:34Stay, food, decor,
29:35everything is included in the 15 lakhs.
29:37It's only included in your two nights, three days stay for 80 guests.
29:4140 rooms property, beachside resort.
29:44And your three functions, which is your day one is usually Sangeet.
29:49Second day is Haldi.
29:50And your sundowner wedding.
29:51So the three decor is included in it.
29:54But even music, music,
29:55everything is included in it.
29:57Yes.
29:57It's a very good package.
29:58Three-star hotel, equivalent hotel.
30:00Yes, correct.
30:00Three, correct.
30:01But where will the 15 lakhs wedding happen?
30:03This is in Goa.
30:04So we are only in Goa and Jaipur.
30:06Goa and Jaipur, two locations.
30:07Jaipur, we have recently started
30:08three months ago.
30:09And they don't have travel included.
30:11Travel is included.
30:12Yes.
30:12Give us a name for the 15 lakhs.
30:15It's Dallas Beach Resort.
30:16Aralia Beach Resort.
30:18That's a big one.
30:19I can show you a lot of many resorts.
30:21There are both non-veg and veg food.
30:23Absolutely.
30:23There is vegan food too?
30:25No, there is no vegan food.
30:26Jain food?
30:27Jain food.
30:28And drinks are included?
30:29No, drinks are not included.
30:30Ah, drinks are not included.
30:33Look at the demo.
30:34So as you can add destination,
30:37here is Lonawala also written.
30:38Coming soon.
30:39Okay.
30:40Then add 80 guests.
30:42It's fixed.
30:43You can change it.
30:44You can do the connotation combination accordingly.
30:45You can see the number of properties according to your account.
30:48Okay, so you can do the amount of money too?
30:49Yes, yes.
30:50If you have 200 guests,
30:52you can see different properties
30:54that you can accommodate 200 guests.
30:56Which is 80-90 rooms.
30:57How many options are there?
30:58Tell me the lowest and the highest.
31:00So we have 10 lakhs to 2 crores.
31:02Ah.
31:03And the entire payment,
31:04before the wedding,
31:06is it 100%?
31:07So average time to book a wedding,
31:10we have to do minimum 7 months before.
31:12So we collect 25% advance on day 1,
31:15and we split the rest of the payments 25-25.
31:19If you have 100% of the payment,
31:21then you don't give them to Barat.
31:24So it's been 2-3 times.
31:26Basically, a wedding was going on a wedding.
31:27We were continuously requesting
31:29and that time of the wedding was coming.
31:32So,
31:33we got a little light off.
31:35Oh!
31:35So, in truth, Barat stopped.
31:37So,
31:38light off with a small payment,
31:39it was a small payment.
31:41And then,
31:41we got a payment
31:42and it was like 2 times.
31:43I mean, we got this experience.
31:45But there is no big situation.
31:47No.
31:48Canceled or a wedding?
31:49Now, our wedding is cancelled.
31:51Rajasthan, bridegroom or bridegroom
31:53has some issues.
31:54You're gone.
31:55With that other side.
31:57Sorry, in that case,
31:58you refund the advance.
31:59No.
32:00There is a contract signed in terms and conditions.
32:02So, in that case,
32:03some properties are refunded.
32:05If it's closer to date,
32:06it won't be refunded.
32:07You do it,
32:08if it doesn't get married on someone's wedding.
32:10No, we don't do it.
32:11We don't guarantee it.
32:14How does your lead generation
32:16to final closure?
32:18How does the final closure stay?
32:19For the lead generation,
32:21we have an average time
32:22which is 3 weeks, 2 days.
32:23So, first, we give them a suggestion.
32:26When they come to Go Amit,
32:27this is for our customer acquisition cost.
32:29When our team goes to the airport,
32:31or the railway station,
32:32they go to the property in every place.
32:35They see what they like and what they don't like.
32:39If they like any property,
32:41we also do food testing.
32:44So, this is our cost.
32:46We win the customer.
32:48How do you do marketing?
32:50We do Google Ads and social media.
32:52How much is word of mouth
32:54versus Google Ads?
32:5530% is word of mouth.
32:57That is very good.
32:58Yes.
32:58Because if 30% of your word of mouth
33:00and reference is coming,
33:01it means the customer is a happy customer.
33:03Correct.
33:04Loyalty comes when the throughput is too much.
33:08In other words,
33:11hotels are willing to give better deals
33:14when you go direct.
33:15Basically, there is a lot of leakage in this industry.
33:17They can do one or two.
33:19We give them a lot of business.
33:20So, they won't cheat.
33:23Anupam, have you ever thought about this service?
33:27We have thought about it.
33:29We have thought about it.
33:30We have thought about it.
33:30But there is a problem of scalability.
33:32If you take weddings.in,
33:32which is a property that you had purchased from somebody.
33:36It is so difficult that he has exit.
33:39He has put it on his hands.
33:41I will never do this money.
33:43Because it is a thankless job and so operationally heavy.
33:46It is very difficult to standardize it.
33:48And that leakage is completely taken away from you.
33:51If you work hard,
33:52you will take money.
33:53But if you don't have to do it,
33:54then you will not do it.
33:55So, we have a competitor who has raised a lot of money.
33:58Who is that?
33:58Last year.
33:59Meragi and wedding company.
34:01Both raised 8-9 million.
34:03They are in fulfillment.
34:05Are they also doing the same price point of budget?
34:08No, they are on the higher side of the price point.
34:10They are working on the 30 lakhs plus ticket size.
34:13What are your numbers?
34:15Tell us.
34:16Last year, we have made 43 weddings.
34:19With 13 crores of GMV.
34:21Last year, it is financial year.
34:2224-25.
34:23Let me forget about the GMV.
34:24How much commission did it?
34:251.95 crores.
34:26And the loss is profit.
34:27Profit.
34:28So, we have 10-12 crores.
34:29Yes, 10-12 crores.
34:31But it is not bad.
34:32It is 2 crores.
34:33And how much is going on now?
34:34In 25-26, we have 24 weddings booked.
34:38We have made around 7.8 crores.
34:40How much revenue is in that?
34:41It is 15 percent.
34:43And how much do you do it?
34:4421.6 crores.
34:45How much is it?
34:46We have seen a trend in the last 4 years.
34:48In the first half of the season,
34:50the number of bookings is double in the second half of the season.
34:54So, it will be 48 plus 24.
34:56We will do 72.
34:58As compared to 43 last year.
35:00Yes.
35:00So, 1.95 crores will be 3 crores.
35:022.6 crores, approximately.
35:05Last year, how much revenue is 1.95 crores in our house?
35:09We have booked 7 lakhs profit.
35:11And this year, how much will you save in 3.6 crores?
35:14Around 35-40 lakhs.
35:18What will you do with 2 crores?
35:20We will utilize 30% in marketing.
35:2340% we will use for the team because the team is very important.
35:27How many people?
35:27We have a team in 17.
35:28But Ashish, one big issue is seasonality.
35:31Yes.
35:31So, 43 weddings, they all must be happening around those 4 months.
35:36So, the rest of the time, how do you align the fixed cost of the team?
35:40One interesting thing is that in Goa, there is a lot of demand for Murat dates.
35:45From November to February.
35:46So, rates will surge a lot of demand because of a lot of demand.
35:50So, what do people say?
35:51We have to do beachside weddings in Goa.
35:53But we have to do low budget.
35:55We have to do 30-40% discount in April, June, March.
36:00Okay.
36:00We have to do that.
36:01So, that's why there is a demand for that time.
36:04So, the season's wedding is going through the year.
36:08And the off-season's wedding is going through the season's time.
36:12So, throughout the year, the team is occupied with venue bookings, wedding planning, decor, production team.
36:17They all have to coordinate.
36:19So, that during the exam, during the day, everything will be smoothly.
36:22I invested in a business in season one or two.
36:26Now, there is a mail coming from there and I have a WhatsApp coming from there.
36:30If someone says, if someone doesn't come from the towel, then they will save us.
36:32I mean, there is a lot of business in operation.
36:35We are very stressed now.
36:37If someone hasn't reached the car in time, then we are not.
36:40So, it was in the first year.
36:42I figured everything out and didn't get stressed.
36:44Now, operations have been very smooth.
36:46When we started our work, we did a coupon book with a magazine.
36:50It was a business like that.
36:52City by city by city launch.
36:54We had to get out of it.
36:56The complexity of one city is not 2x.
37:01It will be 10x.
37:03The physical effort is going to take a lot of time.
37:06The time is going to take a lot of time.
37:08This business is not for me to invest in today.
37:11I am out.
37:13Thank you, Kunal.
37:14I agree with Kunal.
37:16I mean, there is so much excitement, right?
37:18For example, what I asked you about seasonality.
37:20As you scale, so many weddings in so many cities will come on the same dates, right?
37:27Because of Mohrat.
37:28So, you have to create a minimum of multiple Vijayji's and Ashirji's to manage all of that.
37:34So, I am not getting that confidence of scale right now.
37:36So, today I am out.
37:37But I do wish you the best.
37:39The category is very interesting.
37:43People think that we have to create a good experience from traditional weddings.
37:48The challenge is scale in operations.
37:52Because this is a very, very ops-heavy business.
37:58If they think that we have made two or three cities successfully.
38:01And this is how we are planning to now get into 10.
38:03The condition is a little high.
38:05Now, because of that, it is a little early.
38:07And for that reason, I would be out today.
38:09But, good luck.
38:10Thank you Mohit Ji.
38:13Let's see, I think one thing is clear.
38:15Based on my experience, based on studying the market.
38:18That it cannot become a business with VC money.
38:23But, what is also clear?
38:25That this business can be very good for you.
38:29I don't think that this is a big hit pit.
38:33It is in the beginning.
38:34But, once again, if you narrow your focus.
38:38And two or three cities.
38:39Maybe not even three.
38:40Maybe two.
38:41Goa and Jaipur, where there are the biggest destination weddings.
38:45You have to dominate there.
38:47In fact, you have to become a city's wedding.
38:51If you can do that, then this is not a big hit pit after three or four years.
38:57Correct.
38:57You can make a house of 80 to 100 crores.
39:00You can take a house of 50 crores for a year.
39:03And that's why I think it's a great business for you.
39:05But not for me.
39:06So, I'm out.
39:07All the best.
39:08Thank you, Anupji.
39:09Thank you, Anupji.
39:11There are a lot of businesses that are investable businesses.
39:16All of the businesses are broken.
39:18I don't know why this is happening.
39:20I'm not thinking of a business.
39:21I'm thinking of a consumer.
39:23I'm thinking of a problem statement.
39:23Gen Z's can come with a problem statement.
39:25They can handle this.
39:27They can handle this extra money.
39:28It's all in the business.
39:30I'm not going to do it.
39:31Unorganized businesses are organized.
39:34And the other one is a picture of a band.
39:36You see?
39:37That's why they do this.
39:39So, there's something to do in a business.
39:40I want to play a role in a business.
39:41I don't know what I'm going to do.
39:43I want to give an offer before I give an offer.
39:50My name will not come.
39:53If someone's trouble or someone's bathroom is not reached.
39:59I'll answer them on WhatsApp.
40:01My name will not come.
40:02Okay?
40:03Done.
40:04I'll give you one crore for 10%.
40:07I'll give you one crore debt at 10% for two years.
40:14I'm thinking of it, but I'm thinking of it.
40:17I'll do it.
40:24Hello.
40:25Anand, we got a deal with Amman.
40:27This is the idea of India.
40:29If you go to the corporate department,
40:31you got Maruti or who's CEO there?
40:34I'm thinking of Maruti, who's CEO?
40:36Sir, my car was first from you.
40:38It's the same for me.
40:39It's the same for me.
40:40I've always wanted to take photos.
40:42Today, sir, I'm not going to get your phone.
40:43I'm not going to get my phone.
40:44I'm not going to get my phone.
40:53Thank you for the offer.
40:57Amman, deal is a deal.
40:59Woah!
41:00One thing I want to do.
41:00Two.
41:02We'll go with Dolores in a wedding.
41:04I'm sorry.
41:05I'm sorry.
41:06Here we go.
41:07No!
41:28Ben! Ben!
41:29Ben!
41:30Ben!
41:31Ben! Ben!
41:33Ben!
41:34Ben!
41:35Jump!
41:45Thank you, thank you.
41:46Thank you so much.
41:47Bye.
41:48You were like that,
41:49Begani Shadi Me.
41:51They have a habit.
41:52I don't know why you need it.
41:53That's why I need it.
41:57Begani Shadi Me, Anupam Diwana.
41:59Friends, the founders are taking their A-game
42:01and the sharks are taking their calculator.
42:03You can also take your attention.
42:05Welcome to Shark Tank India, co-presented by Canva & Oppo,
42:08co-powered by Lahore Zira & Partners,
42:10Reson Solar, Fixderma,
42:12Phone Pay Pay Payment Gateway,
42:14Wild Gold & Jeeva.
42:16Welcome to Rocky or Smooth by Phone Pay Pay Payments Gateway.
42:20Welcome to Rocky or Smooth by Phone Pay Pay Payments Gateway.
42:22Welcome to you, friends.
42:24We are with Awaitings founders, Ashish and Vijay Ji,
42:27who will talk about Rocky and Smooth game.
42:30First, congratulations.
42:31Why?
42:32How are you feeling?
42:33Very good.
42:34What the matter?
42:35Let's play a quick game with you.
42:36No.
42:37So, I'll ask you some questions.
42:38Do you want to know if this phase was Rocky or Smooth?
42:40Okay.
42:41The first question is,
42:42Do you want to plan for the first wedding?
42:43Rocky or Smooth?
42:44Rocky.
42:45Rocky.
42:46Rocky.
42:47What do you think?
42:49So, I remember that in the first experience,
42:51there are three to four functions in destination wedding.
42:54There are three functions.
42:55So, the exact first function is our half-hour delay.
42:58Oh, no.
42:59So, you have to listen.
43:00It's a lot of Rocky.
43:01Do you want to match the budget and expectations
43:04to the clients' budget?
43:05Do you want to match the budget and expectations
43:06or Rocky?
43:07Rocky.
43:08Two times Rocky.
43:09What the matter?
43:10What do you think?
43:11What are the most dangerous expectations of the people?
43:13Five-star wedding to the budget.
43:15What the matter?
43:16Do you want to match the payment of multiple vendors' payment
43:18smoothly or Rocky?
43:19Rocky.
43:20Rocky.
43:21Rocky.
43:22Rocky.
43:23Okay.
43:24So, until now, your experience is Rocky.
43:25But, we can make it smooth.
43:26You can onboard on the phone on the payments gateway.
43:29So, I'm going to onboard you first.
43:36So, congratulations.
43:37You've got paperless onboarding on the phone on the payments gateway
43:40and zero charges.
43:41So, you can easily take payments from different vendors.
43:44And thank you so much for talking to us.
43:46To celebrate your pitch,
43:48you're free from the payments gateway.
43:51What's going on?
43:52Take it.
43:53Take it.
43:54Take it.
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44:34Magnesium driven wellness brand,
44:36Bubble Me.
44:377% Indians are low on magnesium.
44:40That's why we have an easy to use magnesium salt blend.
44:44Very nice.
44:45Very relaxing.
44:46Today, there are 19 stores of Wongus.
44:49I'm fully bootstrap.
44:50Wow.
44:51And my profit is talking to me more.
44:54And in this year,
44:55we will grow around 170 to 180 crore net revenue.
44:59Unreal, man.
45:01Papa gave us a lot of things,
45:03but his highest value is this diary.
45:05And with this help,
45:06we have made more than 10 crore now.
45:09What a joke.
45:11UrbanPype makes
45:13an excellent,
45:14acid-free home cleaning solution.
45:16What you do in a minute.
45:18I've done a PhD in marketing.
45:21I started coaching classes at home
45:24because I wanted to help people.
45:26Plus, I was studying in colleges.
45:29I used to write for indirect taxes.
45:31I used to write for magazines.
45:33When Papa was managing,
45:34we didn't think about anything.
45:36But then,
45:37when he went to school,
45:38we had to see how we will come out from this grief.
45:42But she supported us.
45:43She managed the entire show.
45:45What a joke.
45:46Very nice.
45:47Well done.
45:49Modern Indian women
45:50tell every beauty company
45:525-10 steps of routine.
45:54Like, seriously?
46:02That's why I brought anti-norm,
46:04which gives you 10 things in a bottle.
46:07The packaging is amazing.
46:09It is truly anti-norm.
46:11Thank you so much.
46:12And this lip balm is a filler.
46:14It will get out.
46:15This?
46:16Yeah.
46:17Women love it.
46:18We have told you to generate the formulations.
46:21What are you talking about?
46:22You have made a formulation
46:24and launched a product
46:25and made a brand.
46:27The execution of your product
46:29has convinced me.
46:30Thank you so much.
46:31And I will give you an offer.
46:33of putting 15 crores at a 200 crore valuation.
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