- 14 hours ago
Shark Tank India 5 - 14th January 2026
Category
😹
FunTranscript
00:30Coral Life Care.
00:32We sell mineral supplements, probiotics, oxygen tablets, like 11 products.
00:37These are bad and bad in the work.
00:40In the market, there are a lot of adulteration or active ingredients.
00:45So you're saying that your quality is best in the market?
00:49Yes.
00:55Chad J.P.T. and my mum are our best friends.
00:57Namita, if someone wants best sleeping gummies suggestions on the chat J.P.T.
01:03then they suggest this brand.
01:06Oh no.
01:08Hey, what's up? It's our investment.
01:10Hello, where am I?
01:10Yay, yo!
01:13From childhood, hard work, discipline,
01:41fragility, middle class values that my parents had taught me in a lot of work in my career and building a company.
01:56So, until I reached the e-school, I was clear that I had to do sales and marketing.
02:00You realize that when you step down and actually work, what do you say?
02:06Your job is to work and generate choices for you.
02:12It's a good job.
02:14There is a business culture where you can go.
02:19There was a fear in my mind.
02:22If you've tried and failed, then what will happen?
02:25I genuinely don't think I can do sales.
02:31Varun and I are a lot different personality-wise.
02:34I am a patient, calm.
02:37Varun is very energetic.
02:39They have to do everything right now.
02:41So, whether in life, with kids or in work,
02:45we take a balance that works for us overall,
02:48and work for our children.
02:50Under seven years, we started the company as a public.
02:58We both have proved that no idea is small, no dream is impossible.
03:05And I think Shark Tank is a platform that has a respect for entrepreneurship in the country.
03:24I feel proud that this passion or energy will be able to grow more in this country.
03:31And I look forward to doing that.
03:35Pista Barfi!
03:36Oh, this is like Bombay sweet shop.
03:38Kaju Katli, Badaam Barfi, I love it!
03:41Brandification of halwai ki dukaan.
03:44I know this.
03:46Pista Barfi, it means that it's an old shop.
03:48Sharks, time changes, love changes.
04:14But this old-fashioned dip doesn't change until now.
04:17But don't worry, Sharks.
04:18Today, we are giving them to love with love.
04:22These boring boxes are boring.
04:24If you want to go and eat on top,
04:26then we will take them all over?
04:28We have asked this question to you and your father
04:32during the lockdown.
04:33Hello, Sharks.
04:35My name is Tanay Agarwal.
04:37And this is my big brother, Harshita Agarwal.
04:39And we are from Mumbai,
04:41our family's third-generation dip.
04:44And we have Pista Barfi,
04:46which gives you traditional dip.
04:48In a convenient and new-year-olds,
04:51we don't change its recipes.
04:53It's just how to eat it.
04:55For instance, Sharks,
04:56this is not a chocolate bar,
04:58but a Kaju Katli dip.
05:00Wow!
05:01Amazing!
05:03You can eat it very easily, on-the-go,
05:07as long as possible.
05:09You can eat it too, right?
05:11Yes!
05:12In a chocolate form,
05:13Pista Barfi.
05:14Wow!
05:15Tastes amazing.
05:16Swadisht.
05:17Our meat is easy to carry and consume,
05:20so that people can eat it frequently,
05:22not only on the other side.
05:24It's a great packaging.
05:25It's a great branding.
05:26I love it.
05:27This artwork is amazing.
05:30Oh my God!
05:35With our design-forward packaging
05:37and strong brand collaboration,
05:39we are giving a global make-over.
05:42Today's ask is 30 lakhs
05:44for 5% equity.
05:46Amazing!
05:47I have eaten everything
05:49other than that.
05:50It's just outstanding.
05:52Your products are not very sweet.
05:55I feel like you are going to be very big.
05:57I will be so happy.
05:58Don't worry, Vanita.
05:59We add 20 to 30% less sugar
06:02compared to our competitors.
06:04Very, very good product.
06:06When your daughter was born,
06:08I insisted that everyone
06:10will send Pista Barfi.
06:11Because I love Pista Barfi.
06:12So thank you for that.
06:14By the way, Anupam,
06:15I know that you like Pista Barfi.
06:17Because in Diwali,
06:18your sister Shilpa,
06:19she actually reached out to us
06:20for a Pista Barfi meat for you from Haiduj.
06:22Ah, nice.
06:23But we actually...
06:24From there from Haiduj.
06:25Now it's clicking to me
06:26how I know the brand.
06:27Yes.
06:28Wow, what a small world.
06:29Aam papad is just amazing.
06:32Thank you very much.
06:33This is the packing of Masur Pak,
06:36which you have given in the can.
06:38This is not something I have seen.
06:40Even this aam papad.
06:42Generally,
06:43we never see this.
06:44It's a traditional cheese,
06:45but it's cool.
06:46It's cool.
06:47So great innovation,
06:48form factor.
06:49You have done a great job.
06:51The meat is seasonal.
06:52It's gifting specific.
06:54And it's wedding specific
06:56or occasion specific.
06:57And in the meat is the most grave problem
07:00that we have seen.
07:01To carry meat is inconvenient.
07:03We want to hit the market gap.
07:07How can we take it in a single form
07:09and daily consumption?
07:11So this is the point.
07:12Very consciously,
07:13this has been done.
07:14Actually, what an amazing thinking.
07:17But tell us a little background story.
07:19First of all, Varun Ji,
07:20you are showing you as well.
07:22Oh, thank you.
07:23Yes, I just couldn't help but notice.
07:26But all of you are looking like...
07:27Yes, this is Aapistabarfi.
07:29He is also like a Bengali Bithai.
07:32The colour of the Bengali Bithai.
07:34And I?
07:35You go to Gulab, sir.
07:37I'm Otichu Laddu.
07:39Oh, yes.
07:40Okay, so
07:41So, my birth was on the 25th of April.
07:44And the interesting thing is that
07:45my grandfather who started the legacy,
07:47he passed away at 5 am in the morning.
07:49And I was born just 12 hours apart
07:51at 5 pm in the evening.
07:53And from childhood,
07:54I knew that
07:56I had to grow something in our business.
07:58You have reincarnation of them.
08:00I do not take these things seriously.
08:01But at the same time,
08:02I cannot ignore it.
08:03You should.
08:04Good.
08:05My name is Harshit Agarwal.
08:06I work as a producer in ad films and feature films.
08:09Oh, really?
08:10I was one of the executive producers in all we imagine as light.
08:13Which Kans won last year.
08:15Which is the brockery winner.
08:17So, I come from a very strong creative background.
08:20If we look at our split,
08:22Tanay looks at operations and logistics and daily workings.
08:26I look at the branding, the packaging,
08:28and the overall brand identity and voice.
08:31You are not full-time involved.
08:32I am a full-time producer also.
08:34And I do this also full-time.
08:35This is your fault of all your brand.
08:37Yes.
08:38Everything.
08:39From the packaging that you see,
08:40from the imagery that you see.
08:41Amazing.
08:42And who has made this logo?
08:44Very beautiful logo.
08:45I think you have used some art form.
08:47The logo has been commissioned
08:49from Bhajju Shaham
08:51who is a Padma Shree winner in 2018.
08:53He is a Gond artist from Madhya Pradesh.
08:55From Madhya Pradesh.
08:58One of my favourite stores.
08:59Hungar Inga.
09:00Bombay Sweet Shop.
09:01They have also made innovation in terms of mixing
09:04and making it a little bit more westernized.
09:07So, what is your vision from a product level
09:09is keeping it traditional
09:10that you have to venture into it like them
09:12as a fusion as well.
09:14I have made a fusion reserve brand
09:16in 2017.
09:17You have made it?
09:18Yes.
09:19What happened to that?
09:20So, I did it for a year, a quarter of a year.
09:22But I realized that
09:23a lot of recall value.
09:24is in your traditional Mithai
09:26because it doesn't need continuous innovation
09:28from a product standpoint.
09:30Yeah.
09:31And it will never go out of fashion
09:33as a product.
09:34How we can better it,
09:36how we can find market gap
09:37is what the entire thought is.
09:39I am thinking.
09:40I am thinking.
09:41Please tell us about your old business.
09:43How did you start from the first shop
09:45and how did you get here?
09:46So, our shop started from our grandfather.
09:48The small shop is called Janta Derry.
09:51It's called Parail Elfinston Bridge.
09:53The two shops were selling
09:54in the way.
09:55They at the same time.
09:56The two-thin kilos of the Vergleiche
09:58sold into her hair.
09:59They sold the margins
10:00by the means.
10:01After that, my dad
10:02carried forward it.
10:03And he carried forward it
10:04after a few years.
10:06We are going to the shop with a child and we know how to taste the taste.
10:11So it's not something that we have done a PhD, but it's a very child.
10:15You took it in your veins.
10:16Yes.
10:17In lockdown, we saw that the business has closed.
10:20So Tanay and I thought that we have to grow a legacy.
10:24But it doesn't have to be limited to one shop.
10:27We put photos on Instagram and that is how we started.
10:31In September of 2021, within one year,
10:35Vogue magazine has covered us.
10:37And now we have collaboration with Kiuma.
10:40They reached out to us.
10:42You are watching the Aam Paapad, Mysore Paak, we have dropped them.
10:46This is also featured in their ad.
10:48He has put it in his socks.
10:49The idea was that it's easy to carry wherever you want.
10:53Good opportunity to tie up with a global brand.
10:55Amazing.
10:57And what was the Nike fashion?
10:59Nike has reached out to us.
11:01So Nike has reached out to us.
11:04When we gave them giveaways, it was a Nike into Pista Barfi.
11:07You have a natural brand, not sugar, eggs, Pista Barfi.
11:11It's a match made in heaven.
11:12Correct.
11:14What will be expiry?
11:16So expiry, I will start with Aam Paapad, which is the longest shelf life.
11:19It's 6 months.
11:22It's 20 days in Mysore Paak.
11:23Kaju Katli Bar.
11:25About 7 to 10 days.
11:27Do you have only 5 or 6 SKUs?
11:30Yes.
11:30And where do you make?
11:32Many people are in the family.
11:34There is a kitchen network.
11:36Contract manufacturing.
11:37So where we don't have overheads.
11:40Where do you sell?
11:41Our sales channel currently is our website and offline.
11:45That's it.
11:46Offline means your store?
11:47We are a cloud kitchen.
11:48We don't have a physical store.
11:50Quick commerce, food delivery, etc.
11:52Some of you deliver.
11:53As of now, we are not on any of the quick commerce or food delivery websites.
11:57Why?
11:57Because they take a 30% margin.
11:59That's our margin.
12:01Profitability and the scope of profitability is a lot less.
12:04But just increase the price and list it.
12:05That's for consumers.
12:07If the order comes, then you will do it.
12:09But Varun, when we understand the numbers, we will come back.
12:12Tell us about sales.
12:13Financial year 2021, the sales was 2,20,000 and the gross profit was 1,40,000 with a net profit of 1,40,000.
12:23In 2022, it was 5,60,000 with a gross profit of 3,30,000 and a net profit of 2,50,000.
12:34Then the next year, sales was 20 lakhs with a gross profit of 10 lakhs.
12:40With a gross profit of 10 lakhs and a net profit of 8 lakhs.
12:45Net profit of 5 lakhs.
12:46Net profit of 5 lakhs.
12:47What are you doing?
12:49I'm a little brother.
12:50My big brother is correct.
12:52Okay.
12:52The previous year, the sales revenues was 21,50,000 with a gross profit of 12 lakhs and a net profit of 8,50,000.
13:01And this year, we have hit already 36 lakhs.
13:04In 7 months?
13:05Correct.
13:05October, correct.
13:07Our gross profit is 18 lakhs and a net profit is 15 lakhs.
13:1215 lakhs.
13:13Okay.
13:14Basically, gross margin is 50%?
13:16Yes.
13:16And after that, there are costs, not in the same way.
13:20It's only for a business.
13:21And you don't take salaries?
13:24I am drawing a salary of 20,000 rupees.
13:26He's not.
13:26And you don't take that because you also do the production work?
13:29Yes.
13:29How much do you do this year?
13:31We are hoping for 50.
13:33And how much did you do in October?
13:34October sales was 22 lakhs.
13:36But your 36th is 7 months.
13:38If October is 22, it means that every month it was 1,80,000.
13:43It's a very correct thing and that is what it is.
13:47But you have done product intervention.
13:49But the biggest problem is where the consumer searches their daily food.
13:55And you are not available there.
13:57Because if you have to go to daily consumption, your availability has to be on daily platforms.
14:02Which is why being on a Swiggy or a Zomato as a cloud kitchen is a must for you if you want to make this daily.
14:09Yes sir.
14:10India is a country full of festivals.
14:13So I don't understand this.
14:15Why is it 90% dependence on Diwali when there is something you can optimise in every month?
14:21Correct.
14:21So we have not optimised that and you are absolutely correct.
14:24And I don't have a counter for that.
14:26That is the reality.
14:27You want to send Bombay or send Pan India?
14:30Pan India is doing it.
14:31Pan India is doing it.
14:32Is there any supply chain constraint that you have to make family businesses that have some issues?
14:39No, no, no.
14:40It is the reason because Harshit is the heart of this business and he is not giving his full time to this business.
14:48You don't think you are involved in full time but the amount of imagery you are watching.
14:52That is very good. I am talking about it.
14:54Right? Your aesthetics are mind blowing, man.
14:58If you get an investment, will you quit your production career and fully join this business?
15:03No, sir.
15:11I am out.
15:13Tanna and Harshit, you have only five or six SKUs.
15:17You go to any store, they need a large variety because Indian sensibility will be four different favourites of what they want.
15:27Second, you have to do a full year for marketing and optimisation.
15:32Something as basic as that is done.
15:35And third reason is you are scared of QC which is the biggest growth lever for food.
15:39You know, I mean, honestly, at 35-50 lakhs, it's not an investable business.
15:43Sure.
15:44For that reason, I am out but thank you.
15:46I enjoyed all this.
15:47There is an investment of Anupam and mine season 2.
15:52They have the exact same ask, 30 lakh 5%.
15:55It's a company called Dorje Tea.
15:56And you know, it was exactly that.
15:59You know, two boys whose design sense, whose story telling, whose product was magic.
16:07Absolutely.
16:08Right?
16:09And then we invested.
16:12And then because it's not making any money for them, their mind changed.
16:15So, until you have to do full-time and how you grow exactly how it will grow,
16:21these two convictions are.
16:23Please, don't raise money from me.
16:26After that, please come to me.
16:28I'll be definitely very interested in this business.
16:30I'm out for now.
16:33In any business, there is no product important.
16:36There is a momentum.
16:38And for that momentum, a founder has to put its intensity.
16:44I was doing work-up, inside and inside.
16:47Why are you not understanding how much the opportunity is so big?
16:50I feel a bit of a pain that I have to make something here.
16:56Today, I wish you all the best.
16:58And hopefully, you will reach its potential to its brand.
17:03I am extremely disappointed.
17:05I still, my heart still reaches the best for you, so good luck and prove us wrong.
17:34We are sorry to disappoint you, Shaks.
17:37And hopefully, we will see you again where you are more excited.
17:40And really appreciate all the honest feedback.
17:42And we will take this and hopefully, you will see us again.
17:44And thank you for lovely Mithai.
17:46We enjoyed it.
17:48I am going to take a bunch for my children.
17:49They love it.
17:50Bye.
17:50Okay.
17:51Bye.
17:51Bye.
17:58Friends, to see a cricket match in the tank, a cricket match is like a cricket match.
18:01You've got your attention in 2 seconds here and there, the founder changed its value.
18:06Now, to refresh all of these, let me see what I did.
18:08I made a video of a data in Canva and made a visually appealing recap.
18:12Have a look.
18:13That was the Canva daily report.
18:29Be a home shark and win the game.
18:32Sharks' kind of pitch analyze, keep your stakes and predict.
18:36Download Sony Live app right now.
18:38We'll see you next time.
19:07Sharks.
19:07India's 2,000,000,000 crore's opportunity is not on the ground, but under the water.
19:15Aquaculture, i.e. Jhinga and Machalipalan, is a growing industry.
19:20Today, India is the biggest Jhinga exporter of the world.
19:26But today, our aqua farmers, food, aqua health care products,
19:32which are the most important part of the world.
19:33We sell mineral supplements, probiotics, oxygen and tablets,
19:39We sell mineral supplements, probiotics, oxygen tablets like 11 products, which have been developed by understanding the climate and the disease in a scientific way.
19:58This has been a long time and a long time.
20:01After the green revolution and the white revolution, the blue revolution.
20:05And we are trying to push this revolution by helping the aqua farmer.
20:10We are Nikhilash, Abhijit and Rohit from Thane Maharashtra.
20:14And our ask is 1.2 crores for 2% of our equity.
20:21Come on, Sark.
20:22Let us write the next chapter of the Blue Revolution of Coral Life Care.
20:29Okay, Nikhilash, Abhijit and Rohit, welcome to Shark Tank Season 5.
20:34Tell us a little bit about it.
20:36I am from Thane Maharashtra.
20:38I completed my graduation from Nagpur Fisheries College.
20:41Why is your interest in this industry?
20:44Why?
20:45I was preparing for MBBS.
20:47Because as a father was a doctor, there was obvious pressure to be a doctor.
20:51I missed my 4 marks.
20:53In the 11th and 12th, many people choose computer science and IT.
20:58I chose fresh water fish culture.
21:01I completed my post-graduation from CIFE in Mumbai.
21:05Which is in Fish's Economics and Business Management.
21:08I worked in an Indian conglomerate.
21:11I worked in this industry for 12 years.
21:14And I spent a lot of time with farmers.
21:17So, the curiosity of the industry and the scope of the idea of the scope of the industry,
21:21I decided to pursue it.
21:24After that, I decided to pursue it.
21:26I decided to pursue it.
21:27Okay.
21:28My diet is a manufacturing business.
21:30It's an animal nutritional product.
21:32After I finished B.Com, I joined their business.
21:36I don't understand so much about ECWA.
21:39But after meeting Abhijit and Rohit, I have a lot of questions.
21:43How do you get them?
21:44This is what I will tell you.
21:46I will tell you.
21:47Someone asks me and my wife.
21:49How do you get them?
21:50I will tell you.
21:51I will tell you.
21:52He will tell you.
21:53To work with a business,
21:55we have a relationship between husband and wife.
21:57Who is husband and wife?
21:59It depends on the situation.
22:01We decide accordingly.
22:03One thing I saw is that
22:06any manufacturer is not interested in my formulation.
22:11He was more interested in my formulation.
22:16When I met Nikhilesh,
22:18in the very first meeting,
22:19he was like,
22:20okay, let's see how we can make it better.
22:23Okay, Rohit.
22:24I am from Multa Bihar,
22:25Mungerjili,
22:26a small village from Tetya.
22:28Tetya?
22:29I came to the higher education
22:31to Ratnagiri Maharashtra in 2000.
22:33There, Ratnagiri Fisheries of College.
22:36I have a Bachelor of Fisheries Science
22:38and Master of Fisheries Science
22:40and my passion became my degree.
22:43When did you start?
22:45In 2023, we started.
22:48Our first goal was to get a good technical service.
22:53So, the services and products started?
22:55No.
22:56So, practically,
22:57today's our service model.
22:59In Punjab, Rajbinder Singh Ji,
23:01if we start aquaculture in Punjab,
23:02and we need our support,
23:05then our customer relationship team
23:07connects with field employees
23:08and field team.
23:09And then the field team
23:11literally guides the farmer
23:13step by step with their problems.
23:16And where we need solutions,
23:18where we fit our solutions,
23:20we sell them through dealers and distributors.
23:23We sell other people's products
23:25or only we sell them?
23:26No, just our.
23:28This packaging you gave,
23:29I'm actually very surprised.
23:31Pleasantly surprised.
23:32Pleasantly surprised.
23:33That the bariki
23:35and the finesse
23:36I haven't seen this
23:38in B2B sampling.
23:39Especially for aqua farmers.
23:41Right.
23:42So, who is this?
23:43And why did you think
23:44that we should do this?
23:45I should do this.
23:47I want to spill a secret.
23:48Yes.
23:49This is an insulin carrier.
23:51There is a father doctor.
23:52There was one patient
23:53and I had seen it.
23:54They usually travel
23:55and carry them.
23:57Now we've come to understand.
23:58Now we've come to understand.
23:59You've got inspiration.
24:00Very nice.
24:01If you can see
24:03an auto-balance vial
24:04where you have tablets
24:06that are written.
24:07So,
24:08this is our industry
24:10first innovation.
24:11Half a gram
24:12size tablet.
24:13Most people use 3 gram
24:15tablets
24:16whose surface area is less.
24:17And farmers
24:18have to cover more
24:19areas.
24:20So,
24:21we've used more tablets
24:22on one tablet.
24:23We've used 6 tablets
24:24so that
24:25they can work easily
24:26in the area
24:27with less tablets.
24:28Wow.
24:29And these tablets
24:30all work
24:31when the fish and jingos
24:32need oxygen
24:33to release
24:34oxygen.
24:35So, I'm going to eat it.
24:36I'm going to eat it.
24:37I'm going to eat it.
24:38I'm going to eat it.
24:39We can keep it outside
24:40but you can't do it.
24:41I'm going to eat it.
24:42There are nine products
24:43right?
24:44Yes.
24:45So, we'll tell you
24:46what to do.
24:47Tell us about the top 3.
24:48Minta Mix is our best seller.
24:49We have formulated
24:50shrimp and fish needs
24:52according to the needs.
24:54What is our challenge?
24:56There is no governing body
24:57here.
24:58There is no governing body
24:59and all the things
25:00are in the water.
25:01So, if you give
25:02a substandard product
25:03then the farmer
25:04doesn't know the result.
25:05That's why
25:06the industry
25:07will mix more minerals
25:08in the industry.
25:09When we tested minerals,
25:12many of the leading
25:13selling minerals
25:14were 65 to 85%
25:16in it.
25:17Our Minta Mix
25:19dose is almost
25:2060% less than the other
25:21competition.
25:22Our second best seller
25:24is Pontrust
25:25which is a probiotic
25:27which is a primary
25:28function of probiotics
25:29which increases
25:30their health
25:31and keep the virus
25:32and bacteria
25:33in control.
25:34but the problem
25:35is that they don't
25:36survive after going
25:37because they don't
25:38get enough
25:39probiotics
25:40so what we did
25:41we combined it
25:42with enzymes
25:43and these enzymes
25:44will provide
25:45food in the water.
25:46And ImmuFortify
25:47is multifunctional.
25:48We have combined
25:49five products
25:50in one product
25:51which gives
25:52immunity
25:53and enhances
25:54gut health
25:55and protects
25:56shrimp's health
25:57overall.
25:58Now, human beings
26:00didn't do supplements
26:01before.
26:02Yes.
26:03Right?
26:04In some years,
26:0510, 20 years
26:06everybody has started
26:07taking supplements.
26:08Right.
26:09So is this
26:10underwater also
26:11running?
26:12Anupam,
26:13the biggest challenge
26:14is that water bodies
26:15are very big.
26:16There's interaction with
26:17the weather,
26:18there's interaction with
26:19the earth.
26:20Like the shrimp
26:21molded,
26:22the shrimp removed
26:24its shell
26:25and the minerals
26:26will be reduced
26:27from water.
26:28So we have
26:29to supply the minerals
26:30regularly.
26:31There's also adulteration
26:32in the water.
26:33Yes.
26:34Pollution.
26:35Bacteria viruses
26:36are getting up
26:37every time.
26:38So they help
26:39them to control
26:40the probiotics.
26:41So the production
26:42of the farmers
26:43is growing?
26:44Yes.
26:45Absolutely.
26:46How big is this industry
26:47in India?
26:48The fish industry
26:49is almost
26:501,67,000 crore
26:51industry.
26:52Shrimp
26:53which is mostly
26:54exported.
26:55If you talk
26:56about supplements,
26:57TAM is close
26:58to 3,800 crores.
27:00And if we talk
27:01about SAM,
27:02then 2,400 crores.
27:03Yes.
27:04Abhi,
27:05the top 2-3 companies
27:06are the size of
27:07companies.
27:08Okay.
27:09And what is their
27:10pricing and differentiation?
27:12Okay.
27:13If we talk
27:14about multinational
27:15brands,
27:16then Weirbac
27:17is a French brand.
27:18G.S.K.
27:19made Weirbac.
27:20How big are they
27:21in India?
27:22In aquaculture,
27:23110 to 120 crores.
27:25Ouch.
27:26So that's the biggest?
27:27From this,
27:28Avanti Feeds.
27:29Avanti Feeds is
27:30close to 250 crores
27:31in health care supplements.
27:33And what is the price?
27:35If we talk about
27:36Menta Mix,
27:37then standard products
27:38are expensive to 200-300
27:39rupes.
27:40But their dose
27:42is almost
27:43two and a half times
27:44more.
27:45And their quality
27:46is high, right?
27:47In all the markets,
27:49there are a lot of
27:50adulteration
27:51and active ingredients.
27:52So,
27:53you want to say
27:54that weirbac
27:55is also adulterated?
27:56Because multinational
27:57brands,
27:58you know how stringent
27:59the regulations are.
28:00Yes.
28:01So,
28:02I will not say
28:03adulteration
28:04as a term,
28:05but the problem
28:06today is that
28:07professionals who are
28:08sitting at the
28:09product development
28:10stage
28:11or decision making
28:12stage,
28:13they don't belong to
28:14the fisheries industry.
28:15So,
28:16then weirbac.
28:17Formulations are
28:18more compatible.
28:19So,
28:20you're saying
28:21that your quality
28:22is best in the
28:23market.
28:24Yes.
28:25Passion always wins
28:26over process.
28:27So,
28:28I don't have an argument.
28:29It will be.
28:31You said
28:32that
28:332x output
28:34in the middle.
28:35Exactly.
28:36How can you validate
28:37that it's 2x output?
28:38So,
28:39unless and until
28:40you can prove that
28:41with numbers,
28:42it just becomes
28:43a simple
28:44principle
28:45that we have
28:46started
28:47with
28:48very small
28:49and they grow
28:50to a certain
28:51size.
28:52So,
28:53culture duration
28:54can be anywhere
28:55from 60 to 90
28:56or 120 days.
28:57So,
28:58in today's date,
28:59there are
29:0030 to 32
29:01rupees in this duration
29:02if I talk
29:03about 90 to 120 days.
29:04Whereas,
29:05if coral solutions
29:06are used,
29:07then the price
29:08is about 11 or 12
29:09rupees.
29:10per what?
29:11Per kg of
29:12shrimp produced.
29:13So,
29:14this should be
29:15seen in your numbers
29:16because it should be
29:17repeated buying.
29:18So,
29:19our first invoicing
29:20happened in
29:21second quarter of
29:222023.
29:23In 2023,
29:24we had 66 lakhs
29:26in 2023,
29:27we had 66 lakhs.
29:28Net revenue?
29:29Yes.
29:30EBITDA?
29:31It was minus 34 lakhs
29:32lost.
29:33Second year,
29:34we had a business
29:35of 2.98 crores
29:36with an EBITDA
29:37of 1.80.
29:391.80%
29:42Sorry.
29:43As of
29:44October 31st,
29:45we have around
29:462.3 crores.
29:48How much will this
29:49do?
29:506 crores.
29:51And how much will
29:52profit?
29:539.43 EBITDA
29:549.43?
29:55How much can you say
29:57exactly?
29:58That's the reason
29:59I love the numbers.
30:00That's the reason.
30:01Second,
30:02it's a little
30:03foresee
30:04overall
30:05market situation
30:06and conditions
30:07that's an assumption.
30:09You've got a lot of
30:10sales force.
30:11You've got to get
30:12all of them.
30:13So,
30:14headcount is
30:15quite high.
30:16Our sales team
30:17is only 8 people
30:18right now.
30:198 people
30:20pan India?
30:21Yes.
30:22And customer calling team?
30:23Two people are handling
30:24it from HO
30:25and connecting it with the farmers.
30:26Pretty good productivity
30:27per person.
30:28How many farmers are
30:29with you?
30:301500 plus.
30:31So,
30:32how can you service
30:338 people
30:34every week?
30:35The industry
30:36is very concentrated
30:37in some areas.
30:38In Andhra,
30:39almost 70%
30:40of the industry
30:41belongs.
30:42So,
30:43our major focus
30:44around 6 people
30:45are in Andhra.
30:462 people
30:47are in West Bengal
30:48and Odisha.
30:49And the rest of the states
30:50I've covered
30:51200 accounts per person.
30:52Yes.
30:53Can you explain
30:54some gross margin?
30:55You'll understand
30:56that.
30:57When we talk about
30:58unit economics,
30:59our COGS
31:00is 47.7%.
31:01Oh, that's high.
31:02Salaries
31:03and field operations
31:0434.9%.
31:05Logistics
31:06and transportation
31:07is 6.3%.
31:08Offices
31:09and overheads
31:10are like
31:114.4%.
31:12Marketing
31:13is 3.6%
31:14and currently
31:153.1% EBITDA.
31:16And you get yourself
31:17salaries?
31:18Yes.
31:19One lakh each.
31:20And how is equity
31:21split?
31:22You're bootstrapped.
31:23Yes.
31:26What's your business
31:27in three years?
31:28If I talk about
31:29next year,
31:30we are targeting
31:31a revenue of 14 crores.
31:32Next year,
31:3325 crores.
31:34Next year,
31:3558 crores.
31:36Next year,
31:3799 crores.
31:38And 131 crores.
31:39In 2047,
31:41you will increase
31:42your revenue
31:43in decimal points.
31:45If you get the help
31:46of 5 sharks,
31:47you will probably
31:48make a unicorn.
31:491.2 crores.
31:50Now,
31:51what are you doing
31:52with 1.2 crores?
31:53We want to invest
31:54on a R&D project.
31:55There is a big problem
31:57in fish.
31:58Argulus
31:59which is an external
32:00parasite.
32:01After that,
32:02many treatments
32:03and harmful chemicals
32:05are used.
32:06Cut down it
32:07and deliver
32:08a novel solution.
32:09Okay,
32:10I think
32:11the market is very
32:12fragmented
32:13and tough.
32:14However,
32:15what you have
32:16done with
32:17fisheries
32:18and what you have
32:19done with farmers
32:20and even
32:21Nicholas's background,
32:22this is called
32:23a very strong
32:25founder market fit.
32:28Keeping all that in mind,
32:29I will make you an offer.
32:32Okay.
32:33I'll give you the
32:341.2 crores
32:35but I need 15%.
32:36Thank you so much
32:38for your offer.
32:39Okay.
32:40I feel good
32:41for your business.
32:42Thank you so much.
32:43People also
32:44like me.
32:45What you have
32:46claimed a little bit.
32:47Yes.
32:48You will obviously
32:49validate.
32:50Yes.
32:51Assuming
32:52that it is
32:53validated.
32:54I will give you
32:55an offer.
32:56Oh.
32:58I will match
32:59Anupam's offer.
33:001.2 crores
33:02for 15%.
33:03Thank you so much
33:04for the offer.
33:05When you called
33:06the international player
33:07and said
33:08your quality
33:10is better
33:11I found
33:12a little bit
33:13of arrogance.
33:14This
33:15is a little bit
33:16and for that reason
33:18I'm out.
33:19Okay.
33:20I think
33:21your
33:22understanding
33:23of the business
33:25as well as
33:26the numbers
33:27I think
33:28that's very impressive.
33:29In fact,
33:30I think
33:31what Namita said
33:32arrogance
33:33is the highest
33:34humility
33:35founders
33:36I will give you
33:38an offer
33:39which is
33:401.2 crores
33:42for 5%.
33:43What?
33:45Plus 2% royalty
33:47till I get
33:48my investment
33:49back.
33:502% of their
33:51margin
33:522% of
33:53net revenue
33:54till only
33:55when I get
33:56X.
33:57I want
33:58to give you
33:59an offer
34:001.2 crores
34:01for 5%
34:02equity
34:03and 2% royalty
34:042% on sales
34:05or 2% on sales?
34:062% on sales
34:072% on net revenue
34:085 shark
34:094% on sales
34:101 counter
34:11open
34:12for all
34:134 of you
34:141.2 crores
34:15for
34:164%
34:17no royalty
34:18Wow
34:19Wow
34:20Sir
34:21$6 crores
34:22your revenue
34:23is not
34:24$6 crores
34:25valuation
34:26outlandish
34:27So
34:28go for
34:29like
34:305%
34:31400 sharks
34:32I want
34:394 sharks
34:40for
34:418%
34:42equity
34:432 crores
34:44Oh
34:45you're back
34:46I have not asked
34:47them
34:48I have not asked
34:49them
34:50because my risk
34:51is reduced
34:52if we put
34:53less money
34:541.2 crores
34:5510%
34:564 sharks
34:57no royalty
34:58if they agree
34:591% royalty
35:00they don't have to give them
35:01they don't have to give them
35:021.2%
35:038%
35:041.2 crores
35:06I and Anupam
35:0781%
35:08you'll get us
35:10most experienced sharks
35:1315
35:148%
35:15our offer
35:17is now 5%
35:18come on
35:19no loyalty
35:20no royalty
35:2124 crores
35:2224 crores
35:23Kunal
35:24Anupam
35:251.2 crores
35:268%
35:27deal
35:28all right
35:29good decision
35:30good decision
35:31I'm very happy
35:32you didn't give royalty
35:33thank you
35:34who thinks
35:35that royalty
35:36will never give
35:37relax
35:38relax
35:39we don't know
35:40how to attack
35:41we don't know
35:42how to attack
35:43you are
35:44talking
35:45here you go brother
35:46same here
35:47same here
35:48same here
35:49bye
35:50bye
35:54bye
35:55bye
35:56bye
35:57value
35:58our goal
35:59our goal
36:00was to take
36:014 sharks
36:02expertise
36:03unfortunately
36:04it didn't happen
36:05but 2 sharks
36:06who we were
36:07expecting
36:082 sharks
36:09are on our panel
36:10in the business
36:11with Lahori
36:12Zira
36:13you are very happy
36:14and there is no
36:15lack of fish
36:16and there is no
36:17opportunity
36:18but in India
36:19some fish
36:20will become more
36:21sharks
36:22with me
36:233 big founders
36:24who are now
36:25taking a deal
36:26for our life care
36:27congratulations
36:28thank you so much
36:29I feel like
36:30are you guys
36:31fine and nice
36:32yes
36:33but now
36:34I feel very relaxed
36:35I feel relaxed
36:36I want to
36:37cheers
36:38and talk
36:39after that
36:40we will get
36:41fresh
36:42and talk
36:44about the
36:45business
36:46so we talk
36:47about the
36:48business
36:49and you
36:50are so good
36:51business
36:52and you are
36:53giving the farmers
36:54right
36:55where did you come from
36:56and where did you come from
36:57and where did you come from
36:58like Lahori
36:59Zira
37:00is a country
37:01twist
37:02particularly designed
37:03for Indian taste
37:04in that way
37:05we are trying to do
37:06more formulation
37:07in other countries
37:09is based on climate
37:11and weather
37:12because we have
37:13made the solutions
37:14based on weather
37:15and the weather
37:16based on water
37:17based on water
37:18based on water
37:19what the truth
37:20do you think
37:21how much Indianness
37:22is your brand?
37:23100% Indianness
37:24and a global brand
37:26is a global brand
37:28we hope
37:29that many people
37:30don't change
37:31and your brand
37:32improve
37:33very much
37:34thank you so much
37:35business
37:36with Lahori Zira
37:37to come to business
37:38because everyone
37:39is Lahori Zira
37:40the idea is different
37:41but they need
37:42confidence
37:43and conviction
37:44are these skills
37:45coming from founders
37:46let's see
37:47welcome to Shark Tank
37:48India
37:49co-presented by
37:50Canva and OPPO
37:51co-powered by Lahori Zira
37:52and partners
37:53RaiseOnSolar
37:54FixDerma
37:55payment gateway
37:56and white gold
37:59I used to be
38:00like a curious
38:01kid
38:02my first magical
38:03experience
38:04with the code
38:05was in HTML
38:06wrote
38:08on the notepad
38:09but it opened
38:10in the browser window
38:11as a website
38:12opened
38:13basically
38:14realized that
38:15computers
38:16are not the same
38:17in the application
38:18building anything
38:19in tech
38:20does put you
38:21through a lot
38:22of emotions
38:23and many people
38:24play with computers
38:25and now
38:26I don't think
38:27that there is
38:28anything that
38:29I can't achieve
38:30with computers
38:31I think
38:32the best part
38:33about tech
38:34is that
38:35whatever you make
38:36you don't know
38:37how many people
38:38will use it
38:39without your knowing
38:40that is the best
38:41feeling of building
38:42in tech
38:43job
38:44from
38:45placement season
38:46I was given
38:47a CAT exam
38:48in the last year
38:49it was clear
38:50and I got an offer
38:51to me
38:52eventually
38:53I decided to turn
38:54that down
38:55and continue
38:56what I was building
38:57to me
38:58to me
38:59to me
39:00to me
39:01to me
39:02to me
39:03to me
39:04to me
39:05to me
39:06to me
39:07to me
39:08to me
39:09to me
39:10to me
39:11to me
39:12to me
39:13to me
39:14to me
39:15to me
39:16Sharks
39:17ChatGPT
39:18and my mom
39:19are my best friends
39:20Mom has all questions
39:21whether it's a recipe
39:22or a product review
39:24she asks
39:25after all
39:26it's fast
39:27and convenient
39:28my mom
39:29we have all
39:30moved on
39:31from traditional search
39:32now
39:33product discovery
39:34is on AI
39:35every week
39:36people use
39:3770 crores
39:38ChatGPT
39:39every week
39:40everyone takes
39:41advices
39:42to make decisions
39:43if the product
39:44will not be seen
39:45on AI
39:46then it will not be seen
39:47that's why
39:48I have created
39:49Vryse
39:50which is an AI
39:51optimization platform
39:52which is a brand
39:53which is visible in AI
39:54answers
39:55visibility
39:56Our recommendation
39:57system
39:58will analyze
39:59your website
40:00and give suggestions
40:01about
40:02ChatGPT
40:03Gemini
40:04perplexity
40:05and other AI
40:06engines
40:07how can your visibility
40:08increase?
40:09For instance
40:10Namita
40:11if someone
40:12asks
40:13best sleeping gummies
40:14suggestions
40:15then
40:16they suggest
40:17this brand
40:18is
40:20what's up
40:21what's up
40:22our investment
40:23hello
40:24where am I?
40:25yeah
40:26now
40:27Vryse
40:28ensures
40:29that
40:30Earth
40:31is your latest
40:32venture
40:33on AI
40:34list
40:35no
40:36how will
40:37it will be
40:38so that
40:39brand awareness
40:40and sales
40:41are both
40:42rockets
40:43today
40:44I'm Ashish
40:45with you
40:46and 40 racks
40:47for 2% equity
40:48invest
40:49Sharks
40:50because together
40:51we rise
40:53Ashish
40:54welcome to
40:55Shark Tank
40:56season 5
40:57and you have
40:58really a very important
40:59idea
41:00in fact a lot of
41:01brands
41:02have worked in
41:04search engine
41:05marketing
41:06but all of that
41:07is now nothing
41:08because 60% of
41:09searches
41:10result in
41:11zero clicks
41:12because most of
41:13it is happening
41:14through AI
41:15How did you experience
41:16this?
41:17Yes
41:18When I was in my
41:19second year
41:20the decision was to
41:21launch SaaS product
41:22then I started looking at
41:23all these established
41:24SaaS products
41:25in the industry
41:26and I realized
41:27that marketing is the
41:28biggest mode
41:29Great point
41:30So I entered into SEO
41:31When is this?
41:32It is 2021
41:33Okay
41:34Then I did SEO on
41:36my own website
41:37and the results
41:38came from me
41:39I tried to supply
41:40some internships
41:41from there
41:42I joined
41:43with a SaaS product
41:44so that I can get
41:45hands-on experience
41:46Which one?
41:47It's called ESAIAC
41:48which works in legal tech
41:49I formulated
41:50some core SEO strategies
41:51and then
41:52I tried
41:53let's go to some
41:54mid-sized company
41:55then I joined
41:56Tribbo Hotels
41:57as an intern
41:58and worked there
41:59for some time
42:00But why did you
42:01know you joined
42:02as an intern?
42:03Because I was in college
42:04These are all along with
42:05college?
42:06While studying
42:07While studying
42:08many founders
42:09I meet
42:10many founders
42:11who start
42:12like this
42:13They start
42:14in college
42:15and start
42:16in college
42:17and they start
42:18as steep learning
42:19as they start
42:20when they start
42:21their sophistication
42:22level is already
42:23high
42:24And when did you graduate?
42:252024
42:26Last year
42:27I realized
42:28across these
42:29few organizations
42:30I realized
42:31that there are
42:32few pointers
42:33and lacks
42:34in workflows
42:35that most Indian
42:36companies
42:37can't make
42:38their moat
42:39So then
42:40I tried
42:41manual workflows
42:42on my website
42:43and I realized
42:44that it is working
42:45to some extent
42:46from the YC
42:47recent
42:48fresh batch
42:49I started
42:50reaching out
42:51and that is how
42:52I locked my first client
42:53Good
42:54So eventually
42:55SEO started
42:56and then it grew
42:57and it formed into a company
42:58and now
42:59while we stand on this
43:00that AI SEO
43:01is going to take up
43:02this is our natural pivot
43:03so we have pivoted
43:04on the product side
43:06for almost
43:078-9 months now
43:08This is generally
43:09people are talking about
43:10GEO
43:11Yeah, right, right
43:12I should show you a demo
43:13If someone wants to work
43:14then you come to our website
43:16So you also offer
43:17not just LLM
43:18Yeah
43:19SEO and GEO
43:20don't exist in isolation
43:21That's right
43:22They are like an overlap
43:23Let's use an example
43:24Let's continue with that
43:25Yes
43:26This is your website
43:27and because Namita
43:28I don't know
43:29about AI
43:30so she's saying
43:31help me out
43:32do the SEO
43:33for AI as well
43:34So what will you do?
43:35As we align with a consultation
43:37call
43:38that these are the goals
43:39and all
43:40so this is a dashboard
43:41that she gets
43:42AI has analyzed your website
43:43and products
43:44analyzed
43:45and some prompts
43:46suggested
43:47Where do you crawl
43:48from these questions?
43:49It goes directly
43:50to the server
43:51to the website
43:52and it generates
43:53prompts
43:54So once you do
43:57start analysis
43:58this generates
43:59all the intel
44:00basically
44:01across LLM models
44:02So here
44:03you can see
44:04key metrics
44:05on your homepage
44:06AI traffic
44:07is the exact number
44:08and the traditional
44:09search traffic
44:10is the exact number
44:11Then you also see
44:12a breakdown
44:13AI traffic
44:14is the exact model
44:15and then you also
44:16can track
44:17country-wise
44:18and your
44:19direct head-on
44:20products
44:21and the other sites
44:22rank
44:23the normal traffic
44:24is the exact number
44:25Top 5 competitors
44:27number 3
44:28is the exact number
44:29What's up?
44:30What's up?
44:31It's our company
44:32It's our company
44:33Let's go
44:34Now you remember
44:35the prompt
44:36we are seeing
44:37on the basis
44:38this report
44:39is generated
44:40on-page opportunities
44:41here
44:42you get a direct
44:43keyword
44:44to optimize
44:45your opportunities
44:47and this is the
44:48improvement
44:49to all opportunities
44:50and then
44:51you rank
44:52in the 12th position
44:53as I click on optimize
44:54there is an option
44:55that you can directly
44:56connect your Shopify store
44:57directly
44:58and then
44:59the model gives you
45:00a detailed breakdown
45:01of content
45:02that should go live
45:03on the website
45:04Ashish
45:05is my D2C brand
45:06I went to ChatGPT
45:07I put a link
45:08and I put a detailed
45:09prompt
45:10and
45:11I put a deep research
45:12button
45:13so I get mostly
45:14this output
45:15This output
45:17is generated
45:18firstly
45:19it is done by
45:20analyzing
45:21the rest of the pages
45:22their content
45:23analyze
45:24a better
45:25gap
45:26to identify
45:27but Ashish
45:28can also add
45:29the prompt
45:30The tool is
45:31worked with
45:32technical optimization
45:33as well as
45:34off-page optimization
45:35so off-page
45:36you have recommended
45:37that
45:38all the Reddit
45:39discussion threads
45:40are cited
45:41and you don't have
45:42that's a good idea
45:43because off-page is
45:44very important
45:45blogs
45:46PR
45:47Reddit
45:48discussions
45:49these are all
45:50integrated approach
45:51Instagram
45:52has become publicly
45:53indexable
45:54so if there is a
45:55reel that is being
45:56suggested
45:57we tell you
45:58that we have to
45:59create a deal
46:00and the third thing
46:01is technical aspect
46:02so you guys must have
46:03heard about schemas
46:04and markup
46:05if there is certain
46:06entity missing in your
46:07schemas
46:08or it's not valid
46:09that also gets recommended
46:10What's your pricing?
46:11Pricing starts at
46:1220,000 per month
46:13You get software access
46:14you get software access
46:15in the scale
46:16which is 35,000
46:17per month
46:18you have software access
46:19with articles worth of content
46:21and dedicated account manager
46:23and Slack support
46:24and then there is accelerate
46:26where you get
46:27some more technical things
46:29like tech audits
46:30then your programmatic
46:31has changed
46:32then you can track
46:33higher number of pages
46:34and higher number of citations
46:35And this is a brand level pricing?
46:36This is a brand level pricing
46:37This is a brand level pricing
46:39Start-ups are very hustler
46:41Right?
46:42So they are going to be doing
46:43LLMK through
46:44And the bigger companies
46:46who are digital first
46:47like our company
46:48We have our SEO
46:50and SEM team
46:51They handle this
46:52and we are number one
46:53when it comes to
46:54AI visibility
46:55So this has changed
46:56your small segment
46:58of the market
46:59which is the SME
47:00So you have to understand
47:01how big it is
47:02and how ready they are to pay
47:05So currently
47:06the 22 clients
47:07that we are working with
47:08In that
47:09our 9
47:10are D2C brands
47:11and 8
47:12are B2B SaaS brands
47:14B2B ROI
47:15is like very well defined
47:17Example
47:18Again
47:19SIG shipping aggregator
47:20we are working with
47:21one of them
47:22When we started
47:23their 5,000 to 6,000
47:24traditional search traffic
47:26and AI visibility
47:27was almost nil
47:28Today
47:29after 12 months
47:30they have scaled
47:31to roughly 50,000
47:32in monthly organic traffic
47:33and
47:34their AI visibility
47:35they get 1,000 visitors
47:36a month
47:37from AI results
47:38but
47:39if you check
47:40the ratio of leads
47:41then
47:42monthly
47:4320% leads
47:44come from them
47:45Well done
47:46versus 80%
47:47And brands
47:48D2C
47:49D2C
47:50one of them
47:51is a
47:52Himalayan product
47:53brand
47:54When we started
47:55working with them
47:56they are already
47:57doing 15,000 to 20,000
47:58Now
47:597 months down the line
48:00their scale is close to
48:0140,000 a month
48:02Organic search revenue
48:03is 3,000,000 a month
48:04and direct
48:05how many AI sales are
48:07we track
48:08and tell
48:09that they are doing
48:1020,000 to 25,000
48:11worth of sales
48:12every month
48:13from just AI
48:14Now they are paying you?
48:15This scale
48:1635,000?
48:17Yes
48:18So they are not coming back
48:19gross margin
48:20if you apply
48:21But SEO is also something
48:22that got scaled
48:23as a byproduct
48:24Okay, SEO is coming
48:25But that's a problem
48:26for you, right?
48:27Because these SEO
48:28services companies
48:29will all switch
48:30because SEO
48:31is going to become
48:32irrelevant for a lot
48:33of companies
48:34and this is very easy
48:35to make product
48:36So what is your
48:37defensible mode?
48:38Now
48:39the leading
48:40geo products
48:41we have analyzed
48:42which have raised
48:43up to $30,000,000
48:44out of all the competitors
48:45nobody integrates directly
48:46to your website
48:47to give you exact traffic
48:48numbers and traffic
48:49attribution
48:50and while most
48:51players are working
48:52in visibility space
48:53action items
48:54is something that
48:55everybody is developing
48:56right now
48:57So Ashish
48:58I don't think
48:59your moat
49:00is coming out
49:01for that reason
49:02I am out
49:05Ashish, your Shopify
49:06plugin is not
49:07It is, it is
49:08It is making a plugin
49:09It is making a plugin
49:10In the plugin market place
49:11you expect
49:12that there will be
49:13competition
49:14Over time, obviously
49:15Actually, the moat
49:16you are saying
49:17because all plugins
49:18are connected
49:19to the website
49:20it will reduce
49:21the differentiation
49:22and honestly
49:23when I think about this
49:24I can make this product
49:26in 8 hours
49:27which is why
49:29I am out
49:30of this deal today
49:31Okay
49:32How much is the
49:33SEM rush
49:34roughly 100 million
49:35in revenue every year
49:36Do you have a view
49:37of their market cap?
49:38What is the market cap?
49:39I am not aware
49:40And who is the big one?
49:41Ahref
49:42Ahref is bootstrapped
49:43they also do roughly
49:44100 to 200 million ARR
49:45Got it, and they target
49:46enterprises
49:47No, they are like a tool
49:48available to everybody
49:49So, they are self-serve
49:50Yes, they are self-serve
49:51So, let me answer this
49:52Why is that in India
49:53that all the agencies
49:54that are built for SEO
49:55and so on
49:56they are not self-serve
49:57productized
49:58and the rest
49:59that are outside
50:00they are self-serve
50:01Why is that?
50:02If someone outsource
50:04in India
50:05they also outsource
50:06that responsibility
50:07That is why
50:08consulting as a business
50:09has still existed
50:10and will exist
50:11That is why we fall
50:12in the grey area
50:13that we are not
50:14just a self-serve
50:15tool
50:16but we also want to
50:17take care of implementation
50:18And how will you become
50:19a 100 million dollar company
50:20like SEM rush?
50:21Now, why would we be
50:22able to scale faster
50:23is because if SEMrush
50:24is just providing a tool
50:25they can't charge over
50:2650, 60, 100 or 200 dollars
50:27versus us
50:29if we do this
50:31we can charge upwards of
50:32500 dollars
50:33What are you?
50:34What are you providing
50:35besides the tool?
50:36Implementation
50:37plus accountability
50:38Every account
50:39will have a brand manager
50:40So in that instance
50:41companies
50:42are ready to pay
50:43always for extra
50:44pay
50:45Ashish, I think
50:46giving the
50:47manual service
50:49along with the
50:50product
50:51which is the
50:52product plus service
50:53model
50:54where you give
50:5510%,
50:5615%,
50:5720%
50:58traffic coming
50:59from GEO
51:00that will be the
51:01value-add
51:02because you have the
51:03ability to even
51:04charge as a revenue
51:05percentage
51:06Right
51:07I think it is definitely
51:08a category
51:09where some agencies
51:11will do good work
51:12whether that's you
51:13or not
51:14it's tough to say
51:15but I want to give you
51:16an offer
51:17because I think
51:18this is an exciting
51:19space
51:20So my offer is
51:2140 lakh
51:22for 10%
51:23which is a
51:244x multiple
51:25Thank you
51:26Vinita
51:27Alright
51:28Ashish
51:29I love you
51:30man
51:31You are very resourceful
51:32you are thinking
51:33productization
51:34clarity and
51:35communication is good
51:36right?
51:37The challenge here I find
51:38is that you have not
51:39clarity to
51:40how do you build this
51:41into a 100 million dollar
51:42company
51:43When I asked you
51:44about your differentiator
51:45you said you added
51:46a services layer
51:47as soon as you do that
51:49you have automatically
51:50constrained
51:51your size
51:52Yes
51:5350 crore company
51:54will make it
51:55but after that
51:56it becomes a bit
51:57difficult
51:58Yeah I might have
51:59come off wrong
52:00services as a differentiator
52:01The primary
52:02winning in this
52:03industry
52:04is the data
52:05which we gather
52:06these citations
52:07throughout the period
52:08of time
52:09it would be compounding
52:10data
52:11Every quarter
52:12we will be able to
52:13predict
52:14what we need
52:15to do
52:16the model
52:17will tell you
52:18exactly
52:19the three things
52:20are the highest priority
52:21and that is what
52:22we want to become
52:23a moat going forward
52:24Bro, it's worth taking a bet
52:2540 lakhs for 10%
52:26That's my offer
52:27Wow, I've heard that offer before
52:32I really liked your approach
52:34with human in the loop
52:35because this business
52:37can work like that
52:38I think
52:40to make a big company
52:41like you are asking
52:42100 crore
52:43100 million
52:44I think
52:45that's the focus
52:46on the enterprises
52:47Absolutely
52:48and that enterprise
52:49GEO space
52:50is already
52:51in Pepper
52:52It doesn't make sense
52:53that I invest in another
52:54company
52:55today
52:56I wish you all the best
52:57Thank you, thanks a lot
52:59Can I give a counter offer
53:00Can I give a counter offer
53:01you both
53:02Can I give a counter offer
53:0340 lakhs for 7%
53:04No, my 10% will be
53:05I will get 10%
53:06I will get 9%
53:08because I know
53:09I am 10%
53:12This is my job
53:13I will do it
53:14I will do it
53:15Shadi.com will become
53:16your client
53:17and your 10 clients
53:18will come
53:19What do you want to do?
53:20For half a percent
53:21you have to decide
53:22Can you go for like
53:2340 lakhs for 8%?
53:24No, I can't do that
53:27At least
53:28Can you match the offer?
53:29What are you doing?
53:30What are you doing?
53:31You don't give a half percent
53:32I will be your first client
53:33that I promise
53:34What do you want to do?
53:35Yes or no?
53:36Come on
53:40Anupam, we have a deal
53:41Yeah, right
53:42Good decision, buddy
53:43Good job, Ash
53:46Let the games begin
53:47Good to meet you, bro
53:48Oh, yes
53:49Thank you
53:50Thanks a lot
53:53Alright, buddy
53:54Let's talk to you soon
53:55Let's rise
53:56Congratulations, Ashish
53:57The feedback that we commonly hear
53:59is that it is not a differentiator
54:00or a moat
54:01That is something that we are definitely
54:03figuring out
54:04which has also highlighted
54:05And I am hoping
54:06if Anupam has been on board
54:07we can go faster
54:08in that direction
54:09of the show
54:10The platform of the Friday VA
54:12is a mobility platform
54:13which is not a good quality
54:14electric scooter
54:16It is also provided
54:17its whole ecosystem
54:18also provides
54:19He understands its assets
54:20He understands
54:21He is an execution gamer
54:22He is not capital intensive
54:23He is absolutely capital intensive
54:25He is absolutely capital intensive
54:26even if you don't know
54:27I am misguiding
54:28I am misguiding
54:29I think I know
54:30what I am speaking
54:31I will let you come in
54:32after I am done
54:33I have removed all the fats
54:35from peanut butter
54:36and created a fat-free
54:38Fat-free, high-protein, peanut butter powder.
54:41That's good, boss.
54:42Peanut butter is making it.
54:43There was no knowledge of T2C.
54:45In the past two years, I was the only one that I would try and fall.
54:49Glory doesn't happen in this thing that we fall.
54:52Glory doesn't happen in this thing that we fall every time we fall, then we fall.
54:56Right.
54:57X-Step, a revolutionary device with spinal cord injury and cerebral palsy patients' paralysis can be treated.
55:05We activate your nerves and move your muscles.
55:10So you're controlling my fingers?
55:12Exactly.
55:13It's magical.
55:14Dr. Farag, God bless you for doing this, sir.
55:16That's 17 years of science for you, sir.
55:18Avatar.
55:19That's our online identity, which we recognize in the digital world.
55:23Players make their favorite avatars on the Roblox platform.
55:26We make stylish accessories and outfits of these avatars.
55:30Think.
55:31U.S.C.K. players order the avatars in the game,
55:35and the real outfits of India will deliver the real outfits from the factory.
55:38The world will change the world.
55:40The world will change the world.
55:412 crore rupes of digital assets.
55:44Yes.
55:45It's amazing, man.
55:46You're slaying.
55:47You're slaying.
55:48The world's children, Roblox,
55:5016,000 crore rupes are more than 16,000 crore rupes.
55:52We search for virtual avatars to dress up.
55:55In that 16,000 crore rupes,
55:57Roblox,
55:58we as developers,
55:59200 million dollars payout.
56:01In CBFO,
56:02we make exclusive luxury clothing,
56:05which will keep your eyes open.
56:08What's your eyes open?
56:10My companion.
56:11I'm nervous,
56:12but he's giving me confidence.
56:13Oh, how sweet, man.
56:15Avanish,
56:16why haven't you done so much fashion on your men's fashion?
56:19I'm the first salesman.
56:20The customer who comes to my marriage,
56:23he doesn't come after marriage.
56:25Why?
56:26What happens?
56:27You don't have to listen to me.
56:29Who are these people?
56:31If you think that there's value in this business,
56:34what is the value?
56:35We're open to hear it.
56:37It's about 15-20 crore rupes,
56:38max to max.
56:40Like brands' dependence on meta and Google,
56:43your dependence on Roblox is very much.
56:47Because Roblox,
56:48if you say I'll keep 90%
56:50and you'll keep 10%,
56:52then what is your alternative?
56:54Why are you doing this job?
56:56You're going wrong very much.
56:59Healthy fat is very important for the body.
57:03You have barriers to entry.
57:05I don't buy it.
57:06You have to do charging stations.
57:07When you scale,
57:08you have to make so many charging stations.
57:10I mean, you're no mask.
57:11Fit, what have you put on the table?
57:15Good answer.
57:16You don't want this deal.
57:18You don't want it.
57:19Let's come up with something
57:21that works for both of us.
57:23This is our final offer.
57:25Then take it or leave it.
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