- 11 hours ago
Shark Tank India Season 5 Episode 6 brings heart-warming and innovative ideas with “Pawfect Pitches”, where entrepreneurs present pet-centric startups to impress the Sharks. From pet care to unique animal-friendly solutions, today’s episode is filled with emotional stories, smart business models, and tough negotiations.
In the 12 January full episode, the Sharks grill founders, strike exciting deals, and share valuable insights into the booming pet industry. Don’t miss Shark Tank India Season 5 Episode 6 for inspiration, entertainment, and powerful entrepreneurial lessons.
Tags / Hashtags:
shark tank india season 5 episode 6
shark tank india today episode
shark tank india 12 january
pawfect pitches shark tank india
shark tank india full episode
shark tank india new episode
pet startups shark tank india
shark tank india deals
sony liv shark tank india
shark tank india latest episode
In the 12 January full episode, the Sharks grill founders, strike exciting deals, and share valuable insights into the booming pet industry. Don’t miss Shark Tank India Season 5 Episode 6 for inspiration, entertainment, and powerful entrepreneurial lessons.
Tags / Hashtags:
shark tank india season 5 episode 6
shark tank india today episode
shark tank india 12 january
pawfect pitches shark tank india
shark tank india full episode
shark tank india new episode
pet startups shark tank india
shark tank india deals
sony liv shark tank india
shark tank india latest episode
Category
😹
FunTranscript
00:30My father started a business door-to-door pet rucks, and everyone doesn't know any of us better.
00:38If you're building a brand, you have to work with a very different mentality.
00:47Smilow makes 100% natural, preservative-free cat food.
00:51Can you eat humans?
00:53No!
00:54No, no, no, don't do that.
01:00Oh!
01:03Hello!
01:05Hello!
01:06Hello!
01:07Hello!
01:08Hello!
01:09Hello!
01:10Hello!
01:11Hello!
01:12Hello!
01:13Hello!
01:14Hello!
01:15Hello!
01:16Hello!
01:17Hello!
01:18Hello!
01:19Hello!
01:20Hello!
01:21Hello!
01:22Hello!
01:23Hello!
01:24Hello!
01:25Hello!
01:26Hello!
01:27Hello!
01:28Hello!
01:29Hello!
01:30Hello!
01:32Hello!
01:33Hello!
01:34Hello!
01:35Hello!
01:36Hello!
01:37Hello!
01:38Hello!
01:39Hello!
01:40Hello!
01:41Hello!
01:42Hello!
01:43Hello!
01:44Hello!
01:45Hello!
01:46Hello!
01:47Hello!
01:48Hello!
01:49Hello!
01:50Hello!
01:51Hello!
01:52Hello!
01:53Hello!
01:54Before we know each other from a better way,
01:56as much as necessary,
01:57I will do that,
01:58which I have come to do here.
01:59Match-off!
02:02Today, Chaks,
02:03we are going to be a dog-billy fight.
02:05I mean,
02:06two same category of bands
02:08come to match-off
02:09and the category is
02:10pet care.
02:11Let's see.
02:36So, Chaks,
02:37this is Team Nuti.
02:38This is a dog-billy fight.
02:40It's a dog-billy fight.
02:41It's a dog-billy fight.
02:42It's a dog-billy fight.
02:43It's a dog-billy fight.
02:44It's a dog-billy fight.
02:45Let's see.
02:46Let's tell the rules of match-off.
02:47Let's tell the rules of the match-off.
02:48If Varun is the first time,
02:49I will tell you in detail.
02:50I will tell you both.
02:51I will pitch your business.
02:54You will get 40 minutes with them.
02:57After 30 minutes,
02:58this is a buzzer.
03:01As you hear the buzzer,
03:03you will get 5 minutes with them.
03:05You will get 5 minutes with them
03:07and send them here.
03:08so that the other brand will pitch their business.
03:11Yes.
03:12The most important rule is
03:14that if you feel like a beach pitch
03:16that you want to invest,
03:17then you have to say
03:18stay, stay, stay.
03:21Stay, stay.
03:22Wow.
03:23We don't want to invest in the beach pitch.
03:24When both brands come in front,
03:26we will decide
03:27if you want to do it
03:28or do it
03:29or do it
03:30or do it
03:31or do anything.
03:33Let's go.
03:34If you win the toss,
03:35whatever you win the toss,
03:36you will get the option
03:37that you can choose
03:38whether you have to go first
03:39or second.
03:40Let's do it.
03:41Let's do it.
03:42All the best.
03:43All the best.
03:44All the best.
03:45Team Smilo.
03:47Tell me.
03:49First time.
03:50First time.
03:51First time.
03:52First time.
03:53First time.
03:54Are you guys ready?
03:55Yes.
03:56Team Nuti
03:57will have to go back.
03:58Team Smilo.
03:59Stage is all yours.
04:01You didn't ask me,
04:02but I am out.
04:03Let's go.
04:04Oh, look at her fur.
04:14She's so beautiful.
04:15My god.
04:16What fur is her?
04:17This is what a Persian cat.
04:19Yeah, it's a Persian cat.
04:22Shaks,
04:23today we have
04:24the internet favourite
04:25and a perfect,
04:26sensational
04:27fur-fluencer
04:28Taskida cat.
04:29Shaks,
04:30Taskida's fur
04:31Look at his coat
04:32Look at his figure
04:33Look at his figure.
04:34You are also thinking
04:35what's the shape of it.
04:36Yes.
04:37Taskida eats
04:38Smilo's bread
04:39and chicken tuna green.
04:40Yeah.
04:41Meow, meow,
04:42Saks.
04:43I am Abhishek.
04:44My name is Karthike.
04:45From Jaipur and Kanpur
04:46we have to take a smile on Taskida.
04:52Smilo is made
04:53100% natural
04:54preservative free cat food
04:55which is made
04:56from fresh meat
04:57and natural ingredients.
04:58It is so healthy
04:59and tasty
05:00that humans can eat
05:01No.
05:02No.
05:03No, no, no.
05:04Don't do that.
05:05No, no, no.
05:06Why not do that?
05:07It is absolutely
05:08the right thing to do.
05:11Taks,
05:12this is so tasty
05:13that you can try it.
05:14He is very enthusiastic.
05:16Please tell me
05:18if I like everything
05:19I will eat
05:20then I will eat
05:21and eat it.
05:22Sure.
05:23In India,
05:24every cat friend
05:25has a burden
05:26of preservatives
05:27in the market
05:28and processed ingredients
05:29like chicken
05:30and fish.
05:31That's right.
05:32Smilo's wet food
05:33is wet approved
05:34and fuzzy cat approved
05:35too.
05:36In Saks,
05:37last year,
05:38we have served
05:39and served
05:40and we want
05:41to serve
05:42for dogs.
05:43That's why
05:44our ask is
05:4568 lakh rupees
05:46for 1% equity
05:47in our company.
05:48Come here Shaks.
05:49Do a deal done.
05:51Yeah,
05:52I actually want to.
05:53I've never pet a cat.
05:55Yeah, same thing.
05:56Oh, wow.
05:58Oh, yes.
05:59It has two different
06:00coloured eyes.
06:01Oh, my God.
06:02Yeah.
06:03Wow,
06:04it's so beautiful.
06:05It's so beautiful.
06:06I haven't told you
06:07what a fur
06:08and what a figure.
06:10Tusky.
06:12Beautiful fur and figure.
06:14Thank you, Tusky.
06:17Thank you, bye.
06:20Before I start,
06:21I want to tell you
06:22that I'm already
06:23an investor in Smilo.
06:24Oh, nice.
06:25Nobody leaves a company.
06:26It's a lot.
06:27It's a lot.
06:28And actually,
06:29Abhishek
06:30did work in Titan Capital.
06:31Oh.
06:33Karthik
06:34a few years ago.
06:36Yes.
06:37But Abhishek
06:38did work for 2-3 years.
06:39Correct.
06:40Abhishek and Karthik
06:41welcome to Shark Tank Season 5.
06:43Please tell us your backgrounds
06:44quickly.
06:45I was born and brought up
06:46in Kanpur since forever.
06:47I did my schooling also in Kanpur.
06:48Then I shifted to a city called Pilani.
06:50I spent four years in Bits Pilani.
06:51Then I graduated in 2021.
06:53Right after that,
06:54I was working with Titan Capital as an intern
06:55for six months.
06:56After that,
06:57I joined a fund
06:58which is called Arkham VC.
06:59Then I worked for two years
07:00and then I shifted.
07:01Got it.
07:02In fact,
07:03when I was born from Rajasthan,
07:04I was living in Gangapur City
07:06in the city of Dhanthambur.
07:07Then I was living in Delhi
07:09for four years.
07:10After that,
07:11I joined a diet league
07:12with Kunal Rohit
07:13in Titan Capital.
07:14I worked with him
07:15for four years.
07:16After that,
07:17then I decided
07:18to start Smilo.
07:19I decided.
07:20Tell us a little bit about Smilo.
07:22Why is it Smilo?
07:23Why is it Smilo?
07:24Why is it Smilo?
07:25Our company started in 2022.
07:26In 2022,
07:27we opened our cat
07:28Milo.
07:29How?
07:30The brand's name also
07:31Smilo.
07:32When the cat died,
07:33we didn't know
07:34what happened.
07:35We were also pet parents
07:36and we were also
07:37living in Bangalore.
07:38We were very confused.
07:39We talked a lot
07:40and researched.
07:41We didn't know
07:42that there is no problem.
07:43In India,
07:44there are 60 dogs
07:45who are obese
07:46and then kidney issues
07:47and early death.
07:48Now we realized
07:49that there is no problem
07:50in this category.
07:51There is a need
07:52of a real good product
07:53which can focus on
07:54their health
07:55and their development.
07:56When you were saying
07:57that we had our pet
07:58so you guys were
07:59living together?
08:00We are living together.
08:01And we still live together.
08:02So we are roommates
08:03for the last three years almost.
08:04Okay.
08:05And when did you launch?
08:06In 2023,
08:07we opened the company
08:08and launched November 24.
08:09Okay, November 24.
08:10Very recent.
08:11Very recent.
08:12You did research
08:13that in India
08:14what percent people
08:15have dogs versus cats.
08:16In the cat population
08:17market,
08:18you will get 70-80,000
08:19cats
08:20and you will get
08:213-4 crore.
08:22Are you talking about
08:23pets or total?
08:24Pets.
08:25Tell us about
08:26cat food market
08:27and dog food.
08:28The total pet food market
08:29is 10 crore.
08:30The cat food market
08:31is 3,000-3,000 crore.
08:32The cat food market
08:33is 3,000-3,000 crore.
08:34There is cat food?
08:35Yes.
08:36In India,
08:37people generally
08:38give their pets
08:39food.
08:40Right?
08:41I think at the lower end
08:42of the market
08:43that still persists.
08:44What are your observations?
08:45As we discussed,
08:46cats are fuzzy.
08:47They don't eat
08:48at home
08:49unlike dogs
08:50who can eat at home.
08:51That's why
08:52the penetration of cat food
08:53is 80-90%
08:54in the market.
08:55We are seeing
08:56that the cat food
08:57is adopted
08:58and they are
08:59packaged food.
09:00The cat food market
09:01is growing
09:02compared to dog food.
09:04The packaging
09:05is good.
09:06Thank you so much.
09:07Thank you so much.
09:08Very nice.
09:09There are trial boxes.
09:10Varun, Anupam,
09:11and Kanala
09:12are boxes.
09:13Varun, Anupam,
09:14and Kanala
09:15are boxes.
09:16You get 4 packets
09:17and you get 8 packets.
09:18There are recipes
09:19to try out
09:20which cat likes the most.
09:21There is a letter
09:22and a clip
09:23so that you can feed
09:24half of the packet
09:25and clip it again.
09:26It's also a toy.
09:27It's like a happy meal
09:28moment for you.
09:29But guys, this is a good touch.
09:30You get a little surprise
09:31always in the box.
09:33Everybody loves it.
09:34Not just cats
09:35even humans.
09:36It's always a nice touch.
09:39There are a lot of companies
09:40in this market.
09:42This market is growing
09:43but the competition
09:44is growing rapidly.
09:45So how are you different?
09:46Smilo is 100% natural
09:48and fresh Indians
09:49use for your food.
09:51We don't use artificial
09:53preservatives, chemicals
09:54and fillers
09:55that are harmful to cats.
09:56Abhishek,
09:57this is not the correct
09:58claim that
09:59all natural brands
10:01are not natural.
10:02For example,
10:04the HOFT meals
10:05etc.
10:06that we give to our pets
10:08they are 100%
10:09natural and preservative
10:10free.
10:11If they compare
10:12to their brands,
10:13you can see
10:14the price in their market
10:15is 4x expensive.
10:16It's different.
10:17No, you said
10:18two different points.
10:20One point,
10:21you said
10:22that we are only natural
10:24so justify it.
10:25And the other point,
10:26you said
10:27how do you sell
10:28shelf life?
10:29So the reason
10:30we say
10:31only natural is
10:32because we don't use
10:33any preservatives
10:34or any chemical add-ons.
10:35We only use natural
10:36oxidants
10:37like tocopherols
10:38or vitamin E.
10:39The question is
10:40why are you the only natural?
10:41Yes,
10:42because in the category
10:43which other people use
10:44to preserve it
10:45and preserve it
10:46they claim
10:47that HUFT
10:48heads up for tails
10:49Yes.
10:50They give their pets
10:51all natural food
10:52either he doesn't
10:54know
10:55or you don't know.
10:56No,
10:57he says all natural
10:58that is true
10:59but they have
11:00made a category.
11:01You are saying
11:02in cat food
11:03it is the only natural?
11:04Correct.
11:05One more question.
11:06This is your claim
11:07of 3,000 crores
11:08of the cat food market.
11:09How do you think
11:10it is?
11:12Is there any published
11:13data?
11:14We have talked about
11:15this data
11:16from the industry
11:17about how much
11:18it is growing
11:19and how much it is growing
11:20and how much it is growing
11:21and how much it is growing
11:22and how much it is growing
11:23and how much it is growing
11:24and how much it is growing
11:25we estimate data.
11:26How did you estimate
11:27estimations?
11:28For estimations
11:29I think
11:30you should tell
11:31your competitors
11:32in the market
11:33which is cat food
11:34and then
11:35the second
11:36is your product
11:37like Miao
11:38big Thailand brand
11:39they import
11:40in India.
11:41How much?
11:42They import
11:43at least 400-600 crores.
11:44Then the brand
11:45Seewa
11:46which is a sister brand
11:47in India.
11:48The market share
11:49is at least 300-500 crores.
11:51And this rule
11:52is at least 500-800 crores.
11:54So then
11:55the numbers
11:56should be more
11:57and I think
11:58dog food
11:59will double
12:00not 7,000 crores.
12:03Actually
12:04we gave you
12:05a conservative
12:06the number
12:07has reached
12:082800 crores.
12:09But
12:10unlike other
12:11industries
12:12there is no long tail
12:13here
12:14the top
12:15brands
12:16control
12:1780% of the market.
12:18No, that's not
12:19necessarily true.
12:20You will not have strong
12:21brands
12:22but you will have
12:23regional brands
12:24so
12:25not more
12:26but
12:2715-20-30 crores
12:28guys
12:29to move forward
12:303-4,000 crores
12:31they have
12:32now
12:33tell us
12:34sure
12:35so we have
12:36operations started
12:37in December
12:38last financial year
12:39we had 21,000 crores
12:40and this year
12:41we have already
12:422.3 crores
12:43wow
12:44profit loss
12:45we also operate
12:46in minus 20%
12:47on a monthly level
12:48so
12:49your run rate
12:50is running
12:51so in the month of August
12:52we did 41 lakhs
12:53in September we did 46 lakhs
12:54net sale
12:55in October we did 56 lakhs
12:56in October we did 10 lakhs
12:58in October we did 10 lakhs
12:59so the same 20%
13:00the same 20%
13:01the same 20%
13:02how much is your 2.3 crores
13:03how much is your performance
13:04marketing for now?
13:05in our portfolio
13:06in our portfolio
13:07we have a profit
13:08across meta
13:09community
13:10platform spend
13:1120%
13:12let's understand
13:13a bit of unit economics
13:1420%
13:15how does it mean
13:16yeah
13:17if we take 100 rupiah
13:18net sale
13:19our gross profit
13:20is 45%
13:21wow
13:22after that
13:23we have a fulfillment
13:24and a commission
13:25CM1
13:2618%
13:27oh man
13:28our current marketing
13:29is above 20%
13:30CM2
13:31minus 2
13:32fixed
13:3318%
13:34EBITDA
13:35minus 20
13:36CM1
13:37before performance marketing
13:3818%
13:39so that's why
13:40PNS
13:41we have given
13:4255% of market standards
13:43for big brands
13:44so how will you go
13:4545-55%?
13:46dry food
13:47now we can see
13:48in the broth
13:4975% gross margin
13:50dry food
13:51we plan to make it around
13:5260-65%
13:53so that blendedly
13:54we will manage
13:55that
13:56how many subscribers
13:58do you have?
13:59currently on website
14:00we have got over
14:0112-100 subscribers
14:02so we repeat
14:03and how many customers
14:04buy?
14:0545% revenue
14:06repeat
14:0755% revenue
14:08new customers
14:09approximately
14:10how many absolute
14:11customers buy?
14:122500-200
14:13that's
14:141200
14:15that's
14:16very interesting
14:17that's
14:18very interesting
14:19that's
14:20very good
14:21that's
14:22very good
14:23that's
14:24very good
14:25that's
14:26very good
14:27that's
14:28very good
14:29that's
14:30very good
14:31which is very surprising
14:32because
14:3345% is your subscription revenue
14:34correct
14:35so you are just
14:36on the website
14:37subscription
14:38and people can also
14:39try
14:40and what is your subscription
14:41what is your lifetime value?
14:42so the subscription
14:43is a monthly pack
14:44from the pack of 32
14:45and the website
14:46is 100-100
14:47and the whole year
14:48is 25-100
14:49because you say
14:50a little bit faster
14:51you are so fast
14:52you are so fast
14:53you are so fast
14:54what is the cost of the trial pack
14:56and is that
14:57your main acquisition driver?
14:58correct
14:59so the trial pack
15:00is our pack of 4
15:01pack of 8
15:02pack of 12
15:03pack of 4
15:04is $299
15:05and we have a 100%
15:06money back guarantee
15:07you have ordered
15:09and you don't like
15:10we will give you money back
15:11so your 55%
15:13new acquisition
15:14is that
15:15how much
15:16is this
15:17$299
15:18in the trial pack?
15:19so we have a huge
15:20acquisition
15:21and now we have a trial box
15:22and then 30%
15:23will come from this
15:24one of the core
15:25reasons of your
15:26negative EBITDA
15:27is this trial pack
15:28acquisition
15:29because
15:30your CAC
15:31won't be less than $1000
15:32how much?
15:33new acquisition CAC
15:35for the trial
15:36funnel only
15:37now we have
15:38the cost
15:39you only spend
15:41marketing
15:42it comes to $300
15:43but if you include
15:44the cost
15:45it will increase
15:46of course
15:47if you include
15:48the cost
15:49it will increase
15:50what is the conversion
15:51what is the conversion
15:52on the website
15:5330% conversion
15:5430% from trial
15:55to annual subscription
15:56and how many
15:57people have
15:58money back?
15:59we have
16:0040 people
16:01only 40 people
16:02oh very good
16:03usually what I see
16:05in D2C journey
16:06you are targeting
16:07marketing from D2C
16:08and demand from
16:09your platforms
16:10from the platform
16:11as well as
16:12the platform
16:13is increasing
16:14your EBITDA profile
16:15improves
16:16because
16:17you use platforms
16:18for demand
16:19fulfilment
16:20and D2C
16:21for demand
16:22generation
16:23so why is that not?
16:24now
16:25Varun
16:26has launched
16:27Amazon
16:28month of April
16:29Chepto
16:30Blinkit
16:31this platform
16:32I have done
16:33two months ago
16:34we have to acquire
16:35this platform
16:36we have to acquire
16:37more and more
16:38customers on the website
16:39and will retain
16:40them on the website
16:41and if they go
16:42to another platform
16:43the cost of acquisition
16:44on those
16:45QCommerce platforms
16:46will reduce
16:47with time
16:48how will you make this
16:49100 crore company?
16:50first
16:51product
16:52portfolio
16:53now
16:54we have saved
16:55from half
16:56wallet
16:57when we plan
16:58our wallet
16:59will double
17:00and what else?
17:01second
17:02we want to start
17:03the QCommerce platform
17:04in QCommerce
17:05why haven't done it?
17:06we have started
17:07they want to scale
17:08okay
17:09Blinkit is now
17:1030 crore per month
17:11pet food
17:12they are growing
17:13for category
17:14cat
17:1530 crore
17:16cat
17:17surprisingly
17:1860% of portfolio
17:19wow
17:20how is your pricing
17:21and quality
17:22newt
17:23for that brand
17:24they don't have
17:25cat food
17:26no
17:27okay
17:28tell us about
17:29this
17:30for this
17:3168 crore
17:32we are already
17:33fundraising
17:34which is leading
17:35the round
17:36but
17:37we have done
17:3816 crore post
17:39when it was
17:40it was
17:41May 24th
17:42he put
17:43how much
17:44he put
17:4510 lakh investment
17:46he put
17:4710 lakh investment
17:48in every company
17:49blessing capital
17:50they are asking
17:51I sit
17:52and tell them
17:53they have a question
17:54why do you think
17:55you put so much
17:56they need a blessing
17:57so they have invested
17:58no
17:59you don't want to come
18:00or you don't want to come
18:01that
18:02you don't want to come
18:03you don't want to come
18:06see
18:07at that time
18:08early business
18:09pre-launch
18:10plus
18:11another investor
18:12who is also a friend
18:13of ours
18:14DSG
18:15they have already given
18:16a commitment
18:17we don't want to compete
18:18against them
18:19but
18:20to show our support
18:21for you
18:22and what can they do
18:23better as founders
18:24you have seen 200 founders
18:25what do you think
18:26what is their weakness
18:27maybe it's too early
18:28to say
18:29he is a founder
18:31so far
18:32so good
18:33let me tell you
18:34about the latest fundraise
18:35we are doing a round race
18:36we are doing a round race
18:37its valuation is 68 crores
18:38post money
18:39in this
18:40DSG is doing 5.5 CR
18:41and the other
18:425 crores are from angel
18:43and there is a commitment
18:44to titan
18:455 crores
18:46yes
18:47last week
18:48correct
18:49thank you guys
18:50thank you
18:51thank you
18:52bye
18:57hi
18:58hi
18:59hi
19:00hi
19:04hi
19:05hi
19:06hi
19:07hi
19:08here
19:09we are in the
19:1027 years
19:11here
19:12my father
19:13has started
19:14two insidious pet products
19:15for the dosage
19:16and ran a business
19:17in the 8 stores
19:18and everyone knows
19:19this kind of business
19:20about us
19:21better than everyone
19:22we have realized
19:23after the two generation
19:24retail experience
19:25that most of the pet products
19:26Most of the pet products are either imported or are very unavoidable.
19:29So that's why we focus on pets' health and pet parents' love...
19:33...we've created a mass premium pet care brand, Nuti by PetPoint.
19:39Number six, I'm Anil.
19:40This is my team's dad, Akshay, Taran, Chloe.
19:43I'm going to call him Chole.
19:45Chole.
19:46Sharks, we've come to Delhi.
19:48Nuti is a homegrown pet care brand...
19:50...with food and daily essentials for treats.
19:53Dogs and cats get everything.
19:56So Sharks, we want to become a key place in the Indian pet industry.
19:59That's why our ask is Rs.1 crore for 1.2% equity to take Nuti to every cutie.
20:05Nuti to every cutie.
20:07Welcome to season five.
20:09Thank you, ma'am.
20:09And since you're from Delhi, this question is always made.
20:12This latest policy of stray dogs, what do you think about it?
20:18The decision that Supreme Court has taken, with due respect, it is too harsh.
20:22And we, as a brand, we are very focused on serving the stray community or dogs.
20:27We don't say stray dogs, ma'am.
20:29We call them the stray dogs, because they serve the whole community.
20:33If you look at your packages,
20:34In all packages, there is a 10 rupees biscuits package that Nuti has exclusively launched with Swiggy Instamart.
20:40To feed the stray dogs every day.
20:42Amazing.
20:43So thoughtful.
20:44Well done.
20:45We will not make much money on this.
20:48This is our effort.
20:49We want to give them a best product available.
20:52Better than all the glucose biscuits that you are feeding your sylves also.
20:56I really loved your answer.
20:57Thank you, ma'am.
20:57Not just answer, your actions speak.
20:59Yes.
21:00You have launched their products for their products.
21:02So that's, hats off to you.
21:03Thank you, ma'am.
21:03Now tell us your story, how did you get into this business?
21:06After 1998, I was in the industry.
21:10So I had to provide samples and samples.
21:13I started to sell it in shops so that I can get paid for my money.
21:18And I can get paid for my work and order.
21:20You were selling other brands?
21:21Yes, sir.
21:23After 2000, we started to open the shop.
21:26Okay, that's right.
21:27The shop is where you keep the rest of the brand's pet.
21:32Yes, it's trading.
21:33Which shop is the shop?
21:34The pet coin is the name of the name of the pet coin.
21:36How many are they?
21:40Eight, sir.
21:41So when did this launch of Nuti's?
21:43So, sir, in 2022, when we were scaling our retail business,
21:46we were selling more products than our stores.
21:49It was very expensive.
21:50And the pet care industry was very premium.
21:54So we thought that we better our store's gross profit.
21:57And we launched a brand that could be a mass premium category.
22:02We launched Nuti's Nuti's.
22:03In 2022, we had a self-invitation to sell on Zepto's.
22:09Today, Nuti's website, our auto stores,
22:12and every quick commerce is listed.
22:15Do you want to go to Chloe?
22:17Yeah.
22:17You want to meet them?
22:18Yeah, yeah, yeah, yeah.
22:20He's the most friendliest dog that you've ever seen.
22:23Yeah, he's sitting in peace.
22:25He doesn't say anything.
22:26It's a poodle, it's a dog poodle.
22:28How old is he?
22:29He's two years old.
22:30I have a poodle of it.
22:31I have a poodle.
22:37This is a pet point.
22:39Is it in the other company or is it in the other company?
22:40It's the same umbrella, sir.
22:42So, good. Shark Tank is coming.
22:45I'm trying it for five years, sir.
22:46Oh, wow. Very well.
22:48And are you eating this?
22:49Have you eaten this before?
22:50Yeah.
22:51This is just to tell you that actually this is 100% human-grade potato.
22:54Okay, okay.
22:55I'll have to eat it.
22:58You've put a sticker on this packaging and it's not evenly even.
23:02Look.
23:04I'll tell you the reason behind this, sir.
23:05The problem I face with this category is that
23:08ready-to-eat meal, we can make our own dog as well.
23:11That's right.
23:11It's chicken, it's cheese and vegetables.
23:13That's right.
23:13If it's also in the market, it's going to be $300,000.
23:17I thought, let's not do it.
23:19If it's cut-cost packaging, then how much does it do?
23:22So, you said about $1.79.
23:24$1.79.
23:25Do you think that the previous entrepreneur had told you
23:27that in quick commerce, 60% pet food is made for cats.
23:32Do you agree with that?
23:33No. Dog is the biggest category.
23:35And you make cat food?
23:37Yes, ma'am. We have two, three excuses for cats.
23:39Tell us about the total market. How much is the package of dog food?
23:44It's about $10,000 to $15,000 in the industry.
23:46Okay.
23:47It's primarily run by dogs.
23:48In the industry, there's 11-12% of the cat market.
23:52The rest are also with dogs.
23:53How many numbers are you among the two companies?
23:56But tell us, how will it be about 11-12%?
23:59When two-three companies are doing 500-800 crores,
24:02for example, Whiskers is doing 1,000 crores.
24:04I didn't ask the number. How much is Whiskers?
24:06It's about 200 crores in the entire portfolio.
24:09Okay. And how much is Whiskers?
24:11It's about 80-70% dog food.
24:13So Whiskers means 300-400 crores.
24:15Yes.
24:16It's about 600 crores.
24:17They said that.
24:18It's about 200 crores.
24:19They said that it's about 700-1,000 crores.
24:22400-500 crores.
24:24Meow?
24:25I doubt, sir.
24:26Supply chain is disrupted.
24:27The talent is imported.
24:28It doesn't come to India.
24:29Siva?
24:30Siva is again very premium.
24:31Very small time.
24:33It's very small market size.
24:35Somehow, their numbers are more believable.
24:37It's about 10-15,000 crores.
24:42How much is dog food in 10-15,000 crores?
24:43Sir, it's about 8-10,000 crores, but there's a lot of room.
24:46How much is dry and wet food?
24:48Dry should be around 70-75% and wet should be around 25%.
24:53And what do you do?
24:55We're going to leave the dog food and dry.
24:58So why are you not doing dry food?
25:00I'm going to be standing in front of you, sir.
25:02Dry food is a capital incentive market.
25:05It will require a lot of manpower and fuel in the fire.
25:09I find a lot of inconsistencies and attention to detail issues on your packaging.
25:15It's called healthy, the spelling of healthy.
25:19The other thing that you have made a product for your steak,
25:23I think you have added colors.
25:24Permitted colors.
25:26Permitted colors.
25:26Why would you add a permitted color?
25:29Sir, please, I'm thinking about a person.
25:35It's difficult for them to adopt.
25:37The community dog has to eat it.
25:39What does the person have to do?
25:41Is it going to be a golden biscuit or a natural color?
25:43Sir, the biscuit is going to be a brown one.
25:46So what?
25:49If you are building a brand,
25:51then you have to work with a very different mentality.
25:54Completely agree, sir.
25:55We are not good marketers.
25:56We are not good brand builders.
25:58We are learning.
25:59We want to learn.
26:00We are standing in front of you.
26:01Maybe your help will be in front of you.
26:03So you don't do manufacturing.
26:05It's all third part.
26:06So there is no brand building.
26:07There is no expertise in manufacturing.
26:09So what is the difference between the price?
26:10Yes, sir.
26:12So this is the difference.
26:13Yes, sir.
26:15One thing, you are making two or three brands.
26:18What is Nibbler?
26:20This brand is different.
26:21And you have used Happy Choose as a different brand.
26:25I know it still says Nuti at the back.
26:27Are you trying to make three brands simultaneously?
26:31I want to build a category, sir.
26:33Of a brand like an umbrella of brands in this category.
26:36Okay.
26:36So you have to do it.
26:37Yes, I have to do it.
26:38Then why did you buy Nuti Nuti in this category?
26:41Sir, because QuickCommerce wanted me to do that.
26:46Because the organic, genuine searches, we can cater.
26:50Because if he is looking at Nuti and doesn't show Happy Choose or Nibbler,
26:55it's a loss of sales on my part.
26:57Okay, tell me.
26:58We were talking about eating and drinking.
27:01Why are you taking a tick, spray and shampoo?
27:05Cologne is there.
27:06Sir, I have to tell you that in our catalogs,
27:09I want to reach your home.
27:12I am not a big brand, I am marketing ads and marketing.
27:16We don't spend marketing at all.
27:18That's why we don't have to focus on it.
27:21Sir, I am a bootstrap company.
27:22I need my money.
27:23When we start with this company, we are interested in many things.
27:27Today, I launched a winter wear on Blinkit for Blinkit.
27:30Now, if Blinkit is saying, give me a winter wear,
27:33give me a diaper, then what will I do?
27:35Look at business or see where my brand is.
27:38This is the strategic call, boss.
27:42No-Bolna is the biggest important of brand building.
27:45Sir, I understand, but I just said...
27:47If you say no-Bolna, that's why you are making a brand.
27:49Tomorrow, he will launch a beer for dogs.
27:54You are facing the dilemma.
27:55There are many founders who do a lot of things in the first 10-15 crore journey.
28:01Because they have to pay their bills.
28:03But the question is that when you have a chance to say,
28:06what will you do, then you will have four brands.
28:09I will tell you.
28:10Noti has to be big.
28:11Ultimately, I have told you.
28:12You are changing.
28:13No, no, I will change.
28:15You sell a house of brands, my friend.
28:17But by the name of the house of Noti.
28:19What the hell does that mean?
28:21It doesn't mean anything.
28:23My simple line is, I want to get into your home.
28:26My simple line is, I want to get into your home.
28:28Which is the problem?
28:29Why don't we get to sales and funding?
28:33We are completely bootstrap.
28:34Last year, we did about 18.5 crores of sales.
28:38Offline, online.
28:39What is retail and what is nootie?
28:40It was 50-50 in the last year.
28:41It was 50-50 in the last year.
28:43It was 50-50 in the last year.
28:44That is impressive.
28:45Because I thought that the majority will be from the pet store.
28:48And the first year?
28:49It was 11.5 crores.
28:50And the first year, it will be 6.5 crores.
28:52That's impressive.
28:52Wow.
28:53And you said zero marketing.
28:55Zero marketing.
28:56On which one?
28:58Yes, sir.
28:59And you don't spend an ad in commerce.
29:00Yes, sir.
29:02This is a big category which is getting developed.
29:04So on QC, there are a lot of assortment gaps.
29:08And QC relies on certain brands who can fill assortment gaps.
29:13And in that assortment, there is actually competition.
29:16And how much is this year going?
29:18We are going to 2.5 crores in MRR.
29:20This year, we will close 30 crores.
29:22How much is this year?
29:24This year, 65% NUTI and 35% STORES.
29:27Very impressive.
29:2865% NUTI?
29:29NUTI.
29:30What was your bottom line last year?
29:32So last year, we did about Rs. 22 lakhs in the net margin.
29:37Profit.
29:38Profit, yes.
29:3922 lakhs profit was 18 crores.
29:41Yes.
29:422%.
29:42So what is this year going to be bottom line?
29:44This year, sir, we are doing 11% PAT.
29:4613% of BITTA, sir.
29:47We have some loans for 2 crores.
29:49And what is the interest of NUTI?
29:52NUTI's gross profit is about 29%.
29:5570% or 71% is gross margin.
30:00And what is your EBITTA in NUTI's?
30:02What is 13%?
30:03At your company level, it is 13% and NUTI's also 13%.
30:06It is the same economics as a store.
30:09Similar economics as a store.
30:10Because, sir, basically, there are commissions and discounting.
30:14But discounting is below the net revenue.
30:16If you ask for marketing, we should consider it in the market.
30:19No, no, one second.
30:20We have 6% marketing.
30:21One second, let's see.
30:22Let's take it to the net revenue.
30:23One second.
30:24Breathe, breathe, breathe.
30:2730 crores.
30:27Your net revenue is on the net revenue.
30:29Yes.
30:29Did you have discounted on the net revenue?
30:31No.
30:31That should go on the net revenue.
30:33And what is the journey of the gross margin of the 70% gross margin?
30:36What is the journey of the 70% gross margin?
30:37If we talk about our brand level, we have 70% gross margin.
30:42In which we have about 7-8% salary.
30:49I am a little overwhelmed, sorry.
30:51Can I explain better?
30:52One second.
30:53Listen first.
30:54So, total of 70-13%?
30:56No, 70% gross margin of the 70% gross margin.
30:59That is only NUTI's?
31:00That is NUTI's brand margin.
31:02I want to clear the confusion.
31:04I am telling you the margin.
31:05I am telling you my brand, my company's gross margin.
31:08Okay, okay.
31:10What is the gross margin of the company?
31:1147% of the company's gross margin.
31:13The gross margin of the retail is your beast.
31:17The gross margin of the retail is around 47%.
31:19Our salaries and rent are higher.
31:21Can it happen?
31:21If 65% is NUTI and NUTI is 70% gross margin.
31:25Exactly.
31:26So, if you have to save, you have to save 35%.
31:28If you have to save 35%, if you have to save 45%.
31:30Listen to me.
31:31If you have to save the average of the average, where will it be?
31:4460% will it be?
31:45Correct.
31:46Big, big?
31:47Big, big?
31:47Yes, sir.
31:4860% gross margin of the company level.
31:50No, you are saying 47%, right?
31:5353% cost, 47% gross margin.
31:5617% is our 11% manpower.
32:0011% is manpower, 9% is rent.
32:04We discounted 6% marketing and 3% our admin costs.
32:0913% is revenue, 2% is interest and 11% is payment.
32:13This is at the company level.
32:14That's the company level.
32:15Okay.
32:15I don't have to say anything from this one.
32:18And I don't think it is true.
32:20It's not possible that you have to save 11-11 crore on the pet point.
32:26And you have to save 10-11 lakh profit.
32:29I think you must have had a much larger profit margin even in the year before that.
32:36How much profit in 11 crore?
32:37Sir, I'm actually low.
32:38I'm sorry, I'm not able to tell you numbers.
32:40I can give you my numbers.
32:41I'm very clear about it.
32:43You had a brain fail.
32:44It's okay.
32:45Sorry sir, I'm a little overwhelmed with all the what is happening.
32:47No problem.
32:48Okay, how do you feel better with the smile?
32:50They have just gotten into this category.
32:53I think a year back they are only doing cats.
32:56In this and in this, they are saying it's completely natural.
32:58What difference is it?
32:59No difference.
33:00No difference.
33:01No difference.
33:02You always say it's completely natural.
33:03Vinita, it's time up now.
33:05So, you can answer questions very well.
33:08No, no, you did well.
33:10You did well.
33:11I'm genuinely very overwhelmed.
33:13I might cry right now.
33:14Don't cry man.
33:15You did well.
33:17I might try.
33:18You did very well.
33:19No, no, you did very well.
33:20You did very well.
33:21You did very well.
33:22Okay?
33:22Thank you sir.
33:23Thank you so much sir.
33:24Thank you so much.
33:24Bye, see you Nibir.
33:25Bye, see you Nibir.
33:26Bye, see you Nibir.
33:27Bye, see you Nibir.
33:28Bye, see you Nibir.
33:29What do you say Nibir?
33:30What do you say Nibir?
33:31I say Nibir.
33:32My family has seen a great journey to reach here.
33:34Today, there is a platform where my business can be validated.
33:39Maybe I got a little emotional.
33:42Maybe I got a good or bad.
33:44That's why I got a little emotional.
33:45But otherwise, I'm more happy.
33:46I got a little emotional.
33:48Play at home, play at home, be a home shark, and win the game.
33:51Sharks analyze the pitch, keep your stakes, and predict.
33:54Download the Sony Live app right now.
33:57The idea is a different thing, but they need confidence and conviction.
34:01Do these skills come to the founders?
34:03Let's see.
34:04Welcome to Shark Tank India, co-presented by Canva and Oppo,
34:07co-powered by Lahore Zira and partners,
34:09Razone Solar, Fixed Dharma, Payment Gateway and Wide Gold.
34:13Today, Charks will match off two same category of bands here.
34:18And the category is Pet Care.
34:21Smilor is a 100% natural, preservative-free cat food.
34:24It's made with fresh meat and natural ingredients.
34:27Nuti is a home-grown pet care brand,
34:30which is for treats and for grooming, daily essentials.
34:33Dogs and cats get everything for dogs.
34:35Our ask is Rs. 1 crore for 1.2% equity.
34:40Rs. 68 lakh for 1% equity in our company.
34:44Today, Nuti, our website, our auto stores,
34:47and every quick commerce is listed.
34:49Our 45% revenue comes from the website.
34:52Our 50% revenue comes from Amazon plus SuperTens and SwiftCart.
34:56Our 50% revenue comes from Zepto, Blinkit and Insamart.
35:00Blinkit is now 30% per month pet food.
35:0260% of the portfolio for them is cashed.
35:05No, dog is the biggest category.
35:08But there is a market across Meta, Community,
35:10platform spend is 20%.
35:12We don't do marketing spend completely.
35:15We've done 4 crores.
35:16We've got 16 crores post money.
35:19We are completely bootstrapped.
35:21This sale has already made 2.3 crores in net sales.
35:24Wow!
35:25We are now 2.5 crores in MRR.
35:27and we will close this year.
35:28We will close the price of 30 crores.
35:30Profit loss?
35:31We are now 20% profit.
35:34We are 12% pat, 13% is a bit, sir.
35:36So?
35:37We have 70% gross margin.
35:39With which we have about 17-13%
35:44we do have about 7% salary.
35:46We are over, I am sorry.
35:48I am sorry I am not able to tell you numbers.
35:49I can give you my numbers. I think I'm very clear about it. You had a brain fade
35:53All right, guys, welcome back. Thank you. So, Abhishek, what are you doing now?
36:22I will join you with this mission today. These are two very similar food category products.
36:29One product is 300 grams, 170 rupees. One product is 70 grams, 90 rupees. So, double the price.
36:35In spite of the price point being high, the gross margin, which you think is 47%, you will think you will get 57%.
36:43I think it will be less because when you increase in quick commerce, you will get 30-40% commission.
36:51So, after that, your gross margin will actually be 35-40%. Very tough to build a brand with that kind of gross margin.
36:57And thirdly, I think I don't have any confidence in the numbers of market dynamics.
37:03And given the fact that you didn't know that you make nootie cat food, I'm a little doubt about it. All the best.
37:11I think Peter is the most bothering me is your gross margin.
37:14Mm-hmm.
37:15Plus, you will go to wet food and dry food. It is also capital intensive.
37:19You will also increase your loans and debt. And for that reason, I'm out.
37:24What does it feel like? Two shots drop out.
37:29The wolf is still left.
37:31That's right.
37:32Listen, I think the challenge is in your business.
37:36But the market for pet food is great.
37:38Correct.
37:39Growing very well.
37:40Correct.
37:41Offer, offer.
37:42Offer, offer.
37:45I will give you the amount you asked for 68 lakhs.
37:49But I need 2%.
37:54It's not too bad.
37:55Thank you so much, Sanupra.
37:56Thank you so much, Sanupra.
37:57Valuation is not too bad. Only half.
37:58Valuation is 68. That's 1% for me.
38:01Advisory.
38:04I think we've seen a lot of dog-focused brands, especially who have grown in India.
38:09But we've not seen as many cat-focused brands.
38:12Correct.
38:13That's a good thing.
38:14But I have that valuation brand that comes to me.
38:24We can do this in equity and debt as well, right?
38:26So, I mean, 32 lakhs as equity and 36 lakhs as debt.
38:31You take it 10% and you spend it in another year.
38:36What is valuation?
38:37So, let's do it.
38:38So, let's do it.
38:39I also need treatment like this.
38:43Look.
38:44Thank you so much, Sanupra.
38:46Okay.
38:47Now, my brother.
38:48Dharam Sankar.
38:49Anupra, what do you want?
38:52I mean, I already invested.
38:54You want more money than me.
38:56I would love to hear your thoughts on.
38:585 crore, ask for 5 crore.
39:01The final offer from your side.
39:04Yes.
39:05Yes.
39:06Okay.
39:07I mean, I think that if we come here, if we come here, it will be more fun.
39:16If Varun and Anupam are ready to do something with you?
39:21Yes.
39:22Yes.
39:23One thing happened now.
39:24If you put the money in the last round, we were thinking about it.
39:28I'm okay.
39:29No debt.
39:30Oh, I gave my debt.
39:31I spoke to Varun.
39:32Done.
39:33So, the offer is, we'll give you 68 lakhs at 16 crore valuation.
39:38One third each.
39:39If you take a little more money, you take 90 lakhs and 30 lakhs each at the same valuation.
39:44What do you guys think?
39:45We'll take 68 lakhs against 1% of equity and 1% advisory shares.
39:50That will align with our previous investors' interest.
39:53So, Anupam's original offer?
39:55Correct.
39:56I don't know. Where is he at that?
40:03I'm not there, man.
40:05Varun, you're a D2C founder.
40:07You know how important equity is.
40:09We've actually diluted 25% equity in the last round.
40:12So, our equity will be very important because we have to make a big business.
40:16Look, let's do something in the beach.
40:19We're sitting in the beach.
40:21I think that's fair.
40:23Okay.
40:2425 lakhs, we'll give 75 lakhs.
40:26Yes.
40:27So, we'll get 1 plus 1.
40:29I mean, round number.
40:31We'll give you the offer better.
40:33Three of us will come.
40:34We'll give you 25 crore valuation.
40:36We'll give 75 lakhs.
40:38So, how much?
40:391,1,1.
40:401,1,1 percent.
40:42You want to give 1% to 68 lakhs, right?
40:45And 2% to advisory.
40:47You're saying 75 lakhs at 2% total?
40:49No.
40:503% total.
40:51Yes.
40:52However you like.
40:533% total.
40:543% total.
40:551% woe and 2% advice.
41:00Tell me what's happening.
41:01What do you have to think about this?
41:03I think you have to do it.
41:06Do it.
41:12Sharks, we're in for the team.
41:14Smilo.
41:15Smilo.
41:18Congrats guys.
41:19Thank you so much.
41:21All the best.
41:24All the best.
41:26All the best.
41:28All the best.
41:30Thanks a lot.
41:36How are you, Akshay?
41:45All good.
41:46Are you okay now?
41:47Yeah.
41:48So, Anil Ji, you've got a lot of work on Akshay.
41:51You've reached 30 crores of 5-6 crores in the last half of the year.
41:57I think you should be very, very proud.
42:00For me, not being able to understand business, the overall view in terms of numbers is a big red flag.
42:10So, I won't be able to join with you today.
42:14All the best.
42:15Thank you, Matthew.
42:16Food is especially in a category where there is a line drawn on extension.
42:21If you are a food, you should be an expert in food.
42:26Any brand, let's say, you're eating noodles and you have a shampoo here and you have a floor cleaner here.
42:34So, you think about how you feel about that brand.
42:38You won't trust me on food.
42:41I'm out for today.
42:43But all the best to you.
42:45Thank you so much for listening.
42:47Anil Ji, Akshay Karan, I didn't understand a fundamental thing.
42:52Why are we already going into such categories?
42:56If we are going into such things,
42:58then our execution will suffer from what we are doing.
43:04Whether it's packaging or branding.
43:05And in our quick commerce, we have done a lot of progress in sales.
43:10But our approach is opportunistic.
43:13Docks need to put a cambal.
43:14Let's put a cambal.
43:15Do you have to put a diaper?
43:17The brand doesn't make it.
43:18The sales makes it so much.
43:21Then those who are making a brand, they will eat it.
43:24So, I wish you all the best out of this.
43:29How are you feeling?
43:30You are a little disappointed?
43:32No.
43:32Did you cry?
43:33No, I didn't cry because...
43:35You're emotional.
43:37It's a long time journey.
43:39It's a big munch for me.
43:40My family is a big munch for me.
43:42It was a build-up that was a little bit difficult.
43:44My mother would probably have to go over.
43:46But I'm a mama's boy.
43:47Okay.
43:48Maybe.
43:49Maybe.
43:50Maybe.
43:51Why?
43:52We all are in India.
43:53We are in India.
43:54So, that's why I'm a little bit.
43:56I'm a lucky man.
43:57We are in India.
43:58And you are in India.
43:59You idiot.
44:00You were in India.
44:01You are in India.
44:02It's very expensive.
44:03I wish you were in India.
44:04I wish you...
44:05I wish you were in India.
44:06But I don't understand a little number.
44:10Another thing is, to be honest,
44:13The courage and happiness you are in your life.
44:16To do something...
44:18To make something...
44:19And where Papa started and where you reached, there's no wrong thing.
44:25So I'm willing to make you an offer.
44:29It's one crore for five percent.
44:33And that's just for my time.
44:35Okay, because if you put valuation here, that won't happen.
44:38No sir, I've got to take value.
44:41There you go.
44:43I believe in you guys.
44:44Okay?
44:45Because there are so many gaps in the past year, you received 50% of sales, or 9 crore.
44:53And this year, 65% of sales, or 20 crore.
44:57And quite profitable.
44:58And that's also in quick commerce.
45:01So I think that you get to understand the business.
45:06So I'm willing to take a bet on you.
45:10I'm willing to offer you 1 crore for 3%.
45:15So I'll give Anupam better valuation.
45:18But I'll give royalty.
45:21So I will take a royalty of 1% for 1x, till I get my capital bank.
45:27Capital bank.
45:30Will you both consider how to come?
45:33Because I think it will help.
45:34It will help you too, sir.
45:35It will help you too.
45:36If you consider how to come.
45:37Yes, tell me.
45:38My counter is 50 lakhs each from both of you.
45:411 crore for 1.5 and 1.5%.
45:43You don't want to give royalty.
45:46It's become too complicated for my all numbers.
45:50I agree.
45:51It's one thing.
45:52But man, it won't be less than equity.
45:55If you add 2 shares, we'll give 1 crore for 6%.
45:57No, but I want royalty.
45:58You want royalty.
45:59So I'm ready for this.
46:01I mean, if the two of us come together.
46:031 crore for 4%.
46:05But 1% royalty will remain.
46:06Because you're profitable.
46:07I don't think that's unfair.
46:09Ma'am, can you...
46:11You're 3% focused.
46:13I was just coming.
46:14Now we're coming together.
46:15If you want no royalty, then it's 1 crore for 6%.
46:19If you want 2 sharks, then it's 1 crore for 4% equity and 1% royalty till we get 1x back.
46:28If you want a single shark with no royalty, then Anupam is willing to come at 1 crore for 6%.
46:33I want both of you now.
46:42So then take this.
46:43Yes, I'm taking the deal.
46:44There you go.
46:45Super.
46:46Very good.
46:47Very proud that you built the building.
46:50You both have brought up to a different level of Papa's business.
46:54So I think that is phenomenal.
46:55Thank you so much.
46:56I think that is phenomenal.
46:57My dad struggles with that type of stuff.
47:00Hi, sir.
47:01Please.
47:02If we want to build a big brand, then we don't have to think about value about today.
47:05Because we know that we need help in brand building.
47:08I think that will be successful today.
47:11What's happening?
47:12The pet industry is growing at an incredible rate in India.
47:17There is a generational change that is coming.
47:20Millennials and particularly Gen Z, they are all pet lovers.
47:25So one is a tailwind.
47:27The other thing is that people give their pets to their home.
47:31Now you think that's not good for them.
47:34So there are many brands in it.
47:37This is only the start.
47:38Given the strong industry growth.
47:41Both will do very well.
47:42Let's see.
47:43People are very happy in the OPPO Makeup Moment Zone.
47:45We talk about how to be yourself.
47:46Be present and be authentic.
47:47And with the two girls here present,
47:48the Smilo's founders, Avisek and Karthik,
47:49have come in and take a deal with now.
47:53First, we say congratulations to them.
47:54How to be yourself, be present and be authentic.
47:59And with the two girls here present,
48:01the Smilo's founders, Avisek and Karthik,
48:03have come in and take a deal with now.
48:06First, we say congratulations to them.
48:08And we say congratulations to them.
48:10How are you feeling, friends?
48:11Very good.
48:12And I want to know that you were in match-off.
48:15There will be a lot of pressure
48:17that you better present yourself from other companies.
48:20How do you make sure that you are authentic in your pitch?
48:23Authentic in your product?
48:24As we focus on cat food,
48:27we have focused on what we want to do.
48:32So, we have focused on our product,
48:34our customers and our quality.
48:36What the truth is.
48:37And you are so young,
48:39and the industry of cat food,
48:41there is no awareness and knowledge about it.
48:43When you go and tell people what you are doing,
48:46what are the hurdles of it
48:47and how you have reached it,
48:48I want to go a little bit.
48:49People ask, how do you make a cat?
48:51How do you make a cat in India?
48:52How do you make a cat?
48:53How do you make a cat in India?
48:54But I think the country has changed now.
48:56People have understood.
48:57The cat as a pet has become very prominent.
48:59People have 1-2 cats too.
49:01How do you make a lot of the hurdles?
49:01People have asked,
49:02how will the market go?
49:03How will the market go?
49:04How will the market go?
49:05How will the market go?
49:06Now, let's see.
49:06We will tell you something.
49:07What is it?
49:08What the truth is, brother?
49:09I want to capture this big moment
49:11with my OPA Reno 15,
49:13which is a 200 megapixel camera
49:15and the color OS 16,
49:17which will show three batteries.
49:19Let's go.
49:23This is built in a tank.
49:25It's really built.
49:27Guys, these are the documents
49:29of your tank due to her memory.
49:30It's a full-time data.
49:31I think that you can't get the memories
49:32to every time of the time.
49:33So even before I open up Canva.
49:35Canva has a clean layout
49:38and easy to use features.
49:39This is a full-ass era of no-nonsense details.
49:40that was the daily canva report own your own designs
50:00India's 2,000,000,000 crore's opportunity
50:09not on the ground, leave the water below
50:12now we sell mineral supplements, probiotics, oxygen tablets
50:17like 11 products, this is a waste of time and it's a waste of time
50:21how can you validate that it's 2x output
50:24only product is important
50:27feel a little pain, you have to make something
50:30it's an e-mobility platform
50:33which is not good quality with electric scooters
50:36their whole ecosystem is also provided
50:38they understand their assets, they're an execution game
50:41it's not capital intensive
50:43absolutely capital intensive, maybe you don't know
50:46you're misguided
50:48I think I know what I'm speaking
50:50I'll let you come in after I'm done
50:52I've removed all the fats from peanut butter
50:55and made a fat-free high protein peanut butter powder
50:59it's good, boss
51:00peanut butter is making peanut butter
51:02why are you doing this work?
51:04you're going to be wrong very much
51:07you're going to remove good oil from it
51:10healthy fat is very very important for the body
51:13absolutely
51:14x-step
51:17a revolutionary device
51:18which can be treated with spinal cord injury
51:20and cerebral palsy patients
51:21which can be treated with spinal cord injury
51:23we activate your nerves
51:26and move your muscles
51:28so you're controlling it through my fingers
51:30exactly
51:31it's magical
51:32Dr. Farag, God bless you for doing this
51:34that's 17 years of science for you, sir
51:36think
51:37USAK players
51:38will order Avatar looks in the game
51:41and will deliver real outfits from India's factories
51:44the world will change the world
51:462 crore rupees to sell our digital products
51:50yes
51:51it's amazing
51:52you're doing slay
51:53so slay
51:54when I started the brand
51:55there was no knowledge of T2C
51:57so for the first two years
51:58I was told that I would try it
52:00then I would fall
52:01then I would fall
52:02the glory is not in this thing
52:03that we don't fall
52:04the glory is in this thing
52:06that we fall
52:07the glory is in this thing
52:08that we fall
52:09then fall
52:10if you think that there is value in this business
52:13then what is the value?
52:14that we are open to hear
52:16it's about 15-20 crore value
52:17max to max
52:18your barriers to entry
52:20I don't buy it
52:21these charging stations
52:23when you scale
52:24you make so many charging stations
52:26I mean you're no mask
52:27and if you don't see this
52:29in front of you
52:30that you have to do
52:32then what do you do?
52:33to do the whole thing
52:34is like
52:35what have you put on the table
52:37good answer
52:39you don't want anything to do
52:41you don't want anything to do
52:42you don't want anything to do
52:43let's come up with something
52:44that works for both of us
52:47this is our final offer
52:48then take it or leave it
52:49wow
Be the first to comment