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00:30Coral Life Care.
00:32We sell mineral supplements, probiotics, oxygen tablets, like 11 products.
00:37These are bad and bad in the work.
00:40In the market, there are a lot of adulteration or active ingredients.
00:45So you're saying that your quality is best in the market?
00:49Yes.
00:55Chad J.P.T. and my mum are our best friends.
00:57Namita, if someone wants best sleeping gummies suggestions on the chat J.P.T.
01:03then they suggest this brand.
01:06Oh no.
01:08Hey, what's up? It's our investment.
01:10Hello, where am I?
01:10Yay!
01:12Yo!
01:13From childhood, hard work, discipline,
01:41fragility, middle class values that my parents had taught me in a lot of work in my career and building a company.
01:56So, until I reached the e-school, I was clear that I had to do sales and marketing.
02:00You realize that when you step down and actually work, what do you say?
02:06Your job is to work and generate choices for you.
02:12It's a good job.
02:14There is a business culture where you can go.
02:19There was a fear in my mind.
02:22If you've tried and failed, then what will happen?
02:25I genuinely don't think I can do sales.
02:31Varun and I are a lot different personality-wise.
02:34I am a patient, calm.
02:37Varun is very energetic.
02:39They have to do everything right now.
02:41So, whether in life, with kids or in work,
02:45we take a balance that works for us overall,
02:48and work for our children.
02:50Under seven years, we started the company as a public.
02:58We both have proved that no idea is small, no dream is impossible.
03:05And I think Shark Tank is a platform that has a respect for entrepreneurship in the country.
03:24I feel proud that this passion or energy will be able to grow more in this country.
03:31And I look forward to doing that.
03:35Pista Barfi!
03:36Oh, this is like Bombay sweet shop.
03:38Kaju Katli, Badaam Barfi, I love it!
03:41Brandification of halwai ki dukaan.
03:44I know this.
03:46Pista Barfi, it means that it's an old shop.
03:48Sharks, time changes, love changes.
04:14But this old-fashioned dip doesn't change until now.
04:17But don't worry, Sharks.
04:18Today, we are giving them to love with love.
04:22These boring boxes are boring.
04:24If you want to go and eat on top,
04:26then we will take them all over?
04:28We have asked this question to you and your father
04:32during the lockdown.
04:33Hello, Sharks.
04:35My name is Tanay Agarwal.
04:37And this is my big brother, Harshita Agarwal.
04:39And we are from Mumbai,
04:41our family's third-generation dip.
04:44And we have Pista Barfi,
04:46which gives you traditional dip.
04:48In a convenient and new-year-olds,
04:51we don't change its recipes.
04:53It's just how to eat it.
04:55For instance, Sharks,
04:56this is not a chocolate bar,
04:58but a Kaju Katli dip.
05:00Wow!
05:01Amazing!
05:03You can eat it very easily, on-the-go,
05:07as long as possible.
05:09You can eat it too, right?
05:11Yes!
05:12In a chocolate form,
05:13Pista Barfi.
05:14Wow!
05:15Tastes amazing.
05:16Swadisht.
05:17Our meat is easy to carry and consume,
05:20so that people can eat it frequently,
05:22not only on the other side.
05:24It's a great packaging.
05:25It's a great branding.
05:26I love it.
05:27This artwork is amazing.
05:30Oh my God!
05:35With our design-forward packaging
05:37and strong brand collaboration,
05:39we are giving a global make-over.
05:42Today's ask is 30 lakhs
05:44for 5% equity.
05:46Amazing!
05:47I have eaten everything
05:49other than that.
05:50It's just outstanding.
05:52Your products are not very sweet.
05:55I feel like you are going to be very big.
05:57I will be so happy.
05:58Don't worry, Vanita.
05:59We add 20 to 30% less sugar
06:02compared to our competitors.
06:04Very, very good product.
06:06When your daughter was born,
06:08I insisted that everyone
06:10will send Pista Barfi.
06:11Because I love Pista Barfi.
06:12So thank you for that.
06:14By the way, Anupam,
06:15I know that you like Pista Barfi.
06:17Because in Diwali,
06:18your sister Shilpa,
06:19she actually reached out to us
06:20for a Pista Barfi meat for you from Haiduj.
06:22Ah, nice.
06:23But we actually...
06:24From there from Haiduj.
06:25Now it's clicking to me
06:26how I know the brand.
06:27Yes.
06:28Wow, what a small world.
06:29Aam papad is just amazing.
06:32Thank you very much.
06:33This is the packing of Masur Pak,
06:36which you have given in the can.
06:38This is not something I have seen.
06:40Even this aam papad.
06:42Generally,
06:43we never see this.
06:44It's a traditional cheese,
06:45but it's cool.
06:46It's cool.
06:47So great innovation,
06:48form factor.
06:49You have done a great job.
06:51The meat is seasonal.
06:52It's gifting specific.
06:54And it's wedding specific
06:56or occasion specific.
06:57And in the meat is the most grave problem
07:00that we have seen.
07:01To carry meat is inconvenient.
07:03We want to hit the market gap.
07:07How can we take it in a single form
07:09and daily consumption?
07:11So this is the point.
07:12Very consciously,
07:13this has been done.
07:14Actually, what an amazing thinking.
07:17But tell us a little background story.
07:19First of all, Varun Ji,
07:20you are showing you as well.
07:22Oh, thank you.
07:23Yes, I just couldn't help but notice.
07:26But all of you are looking like...
07:27Yes, this is Aapistabarfi.
07:29He is also like a Bengali Bithai.
07:32The colour of the Bengali Bithai.
07:34And I?
07:35You go to Gulab, sir.
07:37I'm Otichu Laddu.
07:39Oh, yes.
07:40Okay, so
07:41So, my birth was on the 25th of April.
07:44And the interesting thing is that
07:45my grandfather who started the legacy,
07:47he passed away at 5 am in the morning.
07:49And I was born just 12 hours apart
07:51at 5 pm in the evening.
07:53And from childhood,
07:54I knew that
07:56I had to grow something in our business.
07:58You have reincarnation of them.
08:00I do not take these things seriously.
08:01But at the same time,
08:02I cannot ignore it.
08:03You should.
08:04Good.
08:05My name is Harshit Agarwal.
08:06I work as a producer in ad films and feature films.
08:09Oh, really?
08:10I was one of the executive producers in all we imagine as light.
08:13Which Kans won last year.
08:15Which is the brockery winner.
08:17So, I come from a very strong creative background.
08:20If we look at our split,
08:22Tanay looks at operations and logistics and daily workings.
08:26I look at the branding, the packaging,
08:28and the overall brand identity and voice.
08:31You are not full-time involved.
08:32I am a full-time producer also.
08:34And I do this also full-time.
08:35This is your fault of all your brand.
08:37Yes.
08:38Everything.
08:39From the packaging that you see,
08:40from the imagery that you see.
08:41Amazing.
08:42And who has made this logo?
08:44Very beautiful logo.
08:45I think you have used some art form.
08:47The logo has been commissioned
08:49from Bhajju Shaham
08:51who is a Padma Shree winner in 2018.
08:53He is a Gond artist from Madhya Pradesh.
08:55From Madhya Pradesh.
08:58One of my favourite stores.
08:59Hungar Inga.
09:00Bombay Sweet Shop.
09:01They have also made innovation in terms of mixing
09:04and making it a little bit more westernized.
09:07So, what is your vision from a product level
09:09is keeping it traditional
09:10that you have to venture into it like them
09:12as a fusion as well.
09:14I have made a fusion reserve brand
09:16in 2017.
09:17You have made it?
09:18Yes.
09:19What happened to that?
09:20So, I did it for a year, a quarter of a year.
09:22But I realized that
09:23a lot of recall value.
09:24is in your traditional Mithai
09:26because it doesn't need continuous innovation
09:28from a product standpoint.
09:30Yeah.
09:31And it will never go out of fashion
09:33as a product.
09:34How we can better it,
09:36how we can find market gap
09:37is what the entire thought is.
09:39I am thinking.
09:40I am thinking.
09:41Please tell us about your old business.
09:43How did you start from the first shop
09:45and how did you get here?
09:46So, our shop started from our grandfather.
09:48The small shop is called Janta Derry.
09:51It's called Parail Elfinston Bridge.
09:53A lot of people sold it in here.
09:54They sell it in a latsy,
09:55they sell it in the wool and
09:56they sell it in a lot of wool.
09:57And what people sell it in their hands
09:58was made 2, 3 kg of lardwos.
09:59It was so good.
10:00After that, my dad carried forward it
10:02and it did carry forward it
10:04and they carried forward it
10:05and it was more commercial.
10:06We are going to the shop
10:08and we know the taste of the smell.
10:10It's not something that we have
10:12done a lot of PhD,
10:13but it's a very child's...
10:14You took it in your veins.
10:16Yes.
10:17In lockdown, we saw that the business is closed.
10:20So Tanay and I thought that we need to grow a legacy.
10:24But it doesn't have to be limited to one shop.
10:27We put photos on Instagram and that is how we started.
10:31In September of 2021.
10:34Within one year, Vogue magazine has covered us.
10:37And latest, we have collaborated with Kuma.
10:40They reached out to us.
10:42The Aam Papad you are watching, Mysore Paak, we have dropped them.
10:46It is also featured in their ad.
10:48He has put it in his socks.
10:49The idea was that it is easy to carry wherever you want.
10:53Good opportunity to tie up with a global brand.
10:55Amazing.
10:56And what was the Nike fashion?
10:59Nike has reached out to us with Nike.
11:03So we had to give it to them.
11:05It was a Nike into Pistabarfi.
11:07You naturally have to have a brand of sugar, eggs and Pistabarfi.
11:11Match made in heaven.
11:12Correct.
11:14What is expiry?
11:16So expiry, I will start with the Aam Papad.
11:18Which is the longest shelf life.
11:19It is 6 months.
11:22It is 20 days in Mysore Paak.
11:23Kaju Katli Bar.
11:25About 7 to 10 days.
11:28Are you only 5 or 6 SQ users?
11:30Yes.
11:30And where do you make?
11:32Many people are in the family.
11:34There is a kitchen network.
11:36Contract manufacturing.
11:37So where we don't have overheads.
11:39Where do you sell?
11:41Our sales channel currently is our website and offline.
11:45That's it.
11:46Offline means your store.
11:47We are a cloud kitchen.
11:48We don't have a physical store.
11:49Quick commerce, food delivery etc.
11:52Many of you deliver.
11:53As of now we are not on any of the quick commerce or food delivery websites.
11:56Why?
11:57Because they take a 30% margin.
11:59That's the margin that we have to go.
12:00So the profitability score is very low.
12:04Just increase the price and list it.
12:05That's for consumers.
12:07If the order comes, then you will do it.
12:09But Varun, when we understand the numbers, we will come back.
12:12Tell us about the sales.
12:13Financial year 2021, the sales was
12:18$2,20,000.
12:19And the gross profit was $1,40,000.
12:21With a net profit of $1,40,000.
12:23In 2022, it was
12:27$5,60,000.
12:29With a gross profit of $3,30,000 and a net profit of $2,50,000.
12:34Then the next year, sales was $20,00,000 with a gross profit of
12:40$10,00,000.
12:41With a gross profit of $10,00,000 and a net profit of $8,00,000.
12:45Net profit of $5,00,000.
12:46Net profit of $5,00,000.
12:47What are you doing now?
12:49I'm a little brother.
12:50My big brother also correct me.
12:52So that's okay.
12:52The previous year, the sales revenues was $21,500,000
12:56with a gross profit of $12,00,000 and a net profit of $8,00,000.
13:01And this year, we have hit already $36,00,000.
13:04In the 7 months?
13:04Correct.
13:05In October, correct.
13:06Our gross profit is $18,00,000 and a net profit is $15,00,000.
13:12Yes.
13:13$15,00,000.
13:13Okay.
13:14Basically, gross margin is 50%?
13:15Yes.
13:16And after that, there are costs.
13:18It's only a business.
13:21And you don't take salaries.
13:24I am drawing a salary of 20,000 rupees.
13:26He's not.
13:26And you don't take that because you also do the production work.
13:29Yes.
13:30How much do you do this year?
13:31We are hoping for 50.
13:33And how much did you do in October?
13:34October sales was $22,00,000.
13:36But your sales was $7,000,000 is $36,000.
13:38If October is $22,000, it means that every month it was $1,000,000.
13:43It's a very correct thing.
13:46And that is what it is.
13:47But you have done product intervention, but the biggest problem is where the consumer
13:53searches their daily food, you are not available there.
13:57Because if you want to go to daily consumption, your availability has to be on daily platform.
14:02Which is why being on a Swiggy or a Zomato as a cloud kitchen is a must for you if you want to make this daily.
14:09Yes sir.
14:10India is a country full of festivals.
14:13So I don't understand this.
14:15Why is it 90% dependence on Diwali when there is something you can optimise in every month?
14:20Correct.
14:21So we have not optimised that and you are absolutely correct.
14:24And I don't have a counter for that.
14:26That is the reality.
14:27I don't know anything about it.
14:28You are sending the entire Bombay or sending Pan India?
14:30You are sending Pan India.
14:31Pan India.
14:32Is there any supply chain constraint that you have to make the family businesses?
14:37Is there any issues?
14:39No, no, no.
14:40This is the reason because Harshit is the heart of this business and he is not giving his full time to this business.
14:47You are not involved in full time.
14:50But the amount of imagery you are seeing.
14:52Very good.
14:53I am talking about it.
14:54Right?
14:55Your aesthetics are mind blowing man.
14:58If you get an investment, will you quit your production career and fully join this business?
15:04No, sir.
15:05I am out.
15:06Tanna and Harshit, you have only 5 or 6 SKUs.
15:17You have to go to any store.
15:19They need a large variety because Indian sensibility will be different from 4 people in one house.
15:26Of what they want.
15:27Second, you have to do a full year for marketing and optimisation.
15:32Something as basic as that.
15:34And third reason is you are scared of QC, which is the biggest growth lever for food.
15:39You know, I mean, honestly, at 35-50 lakhs, it's not an investable business.
15:43Sure.
15:44For that reason, I'm out.
15:45But thank you.
15:46I enjoyed all this.
15:48There's an investment of Anupam and mine season 2.
15:52Who had the exact same ask, 30 lakh 5%.
15:55It's a company called Dorje Tea.
15:56And you know, it was exactly that.
15:59You know, two boys whose design sense, whose story telling, whose product was magic.
16:07Yeah, absolutely.
16:08Right?
16:09And then we invested.
16:11And then because it's not making any money for them, their mind changed.
16:15So, until you have to do full-time and how you grow exactly how it will grow,
16:21these two convictions are.
16:22Please, don't raise money from me.
16:25After that, please come to me.
16:27I'll be definitely very interested in this business.
16:29I'm out for now.
16:30I'm out for now.
16:33In any business, it's not only a product is important.
16:37It has to be a momentum.
16:39And it has to be a momentum to create.
16:41It has to be a founder of its intensity.
16:45I was doing work-up, inside and inside.
16:48Why are you not understanding the opportunity?
16:51I feel a little bit of pain that you have to create something here.
16:55Today, I wish you all the best.
16:58And hopefully, you can reach its potential to its brand.
17:01I am extremely disappointed.
17:05I thought this is the opportunity to, you know, re-associate with it.
17:17But, this is not the way to build a great business.
17:21And if you don't see it in front of yourself,
17:25what do you do?
17:28I still, my heart still reaches the best for you.
17:32So, good luck and prove us wrong.
17:34We are sorry to disappoint you, Shaks.
17:37And hopefully, we'll see you again with where you are more excited.
17:40And really appreciate all the honest feedback.
17:42And we'll take this and hopefully, you'll see us again.
17:44And thank you for lovely Mithai.
17:46We enjoyed it.
17:48I'm going to take a bunch for my children.
17:49They love it.
17:50Bye.
17:51Okay, bye.
17:58Friends, you can see the pitch in the tank.
18:00It's just like a cricket match.
18:01You've got your attention for 2 seconds.
18:03That was the Canva daily report.
18:07That was the Canva daily report.
18:09That was the Canva daily report.
18:11That was the Canva daily report.
18:12That was the Canva daily report.
18:14That was the Canva daily report.
18:16BYA HOME shark.
18:17That's the Deus Rickie afternoon, saying,
18:20That was canva daily report.
18:21So, I know the video will help you live by waiting for some of the sharks.
18:21So, I'll make sure you found your focusing on the Transformers,
18:22that'll work around than it,remos.
18:23So, I'll natural comment.
18:24So, include the Canva daily report.
18:26That was the Canva daily report.
18:27That was the Canva daily report.
18:29Be a home shark and win the game.
18:32Analyze the sharks, keep your stakes and predict.
18:36Download the Sony Live app right now.
18:57Sharks!
19:07India's 2,000,000 crore's opportunity,
19:11not on the ground,
19:13but under the water.
19:15Aquaculture, i.e. Jhinga and Machelipalan,
19:18is a growing industry.
19:20Today, Bharat,
19:21the biggest Jhinga exporter of the world.
19:24But today, our Aquafarmers,
19:28eating fish,
19:30the growth of Aquaculture products,
19:32and the significant loss of diseases.
19:36But now,
19:38any Aquafarmers,
19:40don't have to understand their survival,
19:42because there is Coral Life Care.
19:45We sell Aquafarmers,
19:48mineral supplements, probiotics,
19:50oxygen tablets,
19:52products,
19:54which,
19:55understand the climate,
19:56and the disease,
19:58and formulate the science.
20:00This is a shame,
20:01and a shame.
20:02After the Green Revolution,
20:03and the White Revolution,
20:04there is the Blue Revolution.
20:05And now,
20:06we are pushing this revolution,
20:08by helping us to help us.
20:10We are Nikhilash,
20:11Abhijit,
20:12and Rohit,
20:13from Thane Maharashtra.
20:14And our ask is,
20:161.2 crores for 2% of our equity.
20:18Oh, oh, oh, oh.
20:20Oh, oh, oh.
20:21Come on,
20:22and write the next chapter of the Blue Revolution.
20:26Coral Life Care.
20:28Okay.
20:29Nikhilash,
20:30Abhijit,
20:31and Rohit,
20:32welcome to Shark Tank Season 5.
20:34Tell us a little bit about it.
20:36I am from Thane Maharashtra.
20:38I completed my graduation from Nagpur Fisheries College.
20:41Why is your interest in this industry?
20:44Why?
20:45I was preparing for MBBS.
20:47Because I was a father doctor,
20:48it was obvious pressure
20:49that I wanted to become a doctor.
20:51I missed my 4 marks.
20:53On the 11th and 12th,
20:54I chose a lot of vocational people
20:56from computer science and IT.
20:58I chose fresh water fish culture.
21:01I completed the post-graduation
21:03from CIFE in Mumbai,
21:05which is in fishes economics and business management.
21:08I worked in an Indian conglomerate.
21:11In this industry,
21:12I worked in 12 years,
21:14and I spent a lot of time with farmers.
21:17So,
21:18the curiosity of the industry
21:20and the scope of the idea
21:21came from me.
21:23After that,
21:24I decided to pursue it.
21:26Okay.
21:27My dad is a manufacturing business
21:30of the animal nutritional product.
21:32After my Bicom,
21:34I joined their business.
21:36I didn't understand that
21:38about ECWA.
21:39But after meeting Abhijit and Rohit,
21:41I had a lot of questions.
21:43How did you get them?
21:44That's what I can tell you.
21:46I'm asking myself
21:47and my wife
21:48to me.
21:49How did you get them?
21:50I'm telling you,
21:51I'll tell you.
21:52He'll tell you.
21:53For a business,
21:54it's a relationship between
21:55a husband and wife.
21:56So,
21:57who's husband
21:58and wife?
21:59It depends on the situation.
22:01We decide to take
22:02accordingly.
22:03one of the things
22:04I've seen
22:05particularly,
22:06that no manufacturer
22:07is interested in
22:08giving me
22:09any formulations.
22:10They were more interested
22:11to give me
22:12their existing formulations.
22:13They were more interested.
22:15When I met Nikhilash,
22:17in the very first meeting,
22:19he was like,
22:20okay, let's see
22:21how we can make it better.
22:22Okay, Rohit.
22:23I'm from Multa Bihar,
22:25Mungerjilay,
22:26a small village
22:27from Tetya.
22:28Tetya?
22:29I came to
22:30higher education
22:31to Ratnagiri,
22:32Maharashtra
22:33in 2000,
22:34from Ratnagiri
22:35Fisheries of
22:36College.
22:37I earned a Bachelor of
22:38Fisheries Science
22:39and a Master of
22:40Fisheries Science
22:41and a Master of
22:42Fisheries Science.
22:43When was your start?
22:45In 2023,
22:47we started.
22:48Our first goal
22:49was to get a good
22:51technical service
22:52and get a good
22:54service.
22:55So, the services
22:56and products
22:57started together?
22:58No.
22:59So, practically,
23:00today,
23:01our service model
23:02is to start
23:03in Punjab
23:04Rajbinder Singh Ji.
23:05If we need
23:06our support,
23:07then our customer
23:08relationship team
23:09connects to field employees
23:10and our field team.
23:11And then,
23:12the field team
23:13literally guides
23:14the farmer
23:15step-by-step
23:16with their problems.
23:17And where they
23:18need solutions
23:19and fit our
23:20solutions,
23:21we sell them
23:22through dealers and
23:23distributors.
23:24We sell other
23:25products
23:26or only
23:27we sell them?
23:28No, only our.
23:29This packaging
23:30I'm actually
23:31very surprised.
23:32Pleasantly surprised.
23:33I've never seen
23:34B2B sampling
23:35like this.
23:36Especially for aqua farmers.
23:37Right.
23:38So, who has
23:39thought of this?
23:40Why did you think
23:41that it should be
23:42like this?
23:43I want to spill a secret
23:44pill?
23:45I want to spill
23:46a secret
23:47pill.
23:48This is an
23:49insulin carrier
23:50and a father
23:51doctor.
23:52One of them
23:53was a patient
23:54and I saw them.
23:55They usually travel
23:56so they have to carry
23:57them.
23:58Now, I've come to
23:59understand.
24:00You've got inspiration.
24:01Very nice.
24:02If you look at
24:03an auto-balance
24:04vial
24:05which has tablets
24:06they have to carry
24:07out.
24:08So, this is
24:09our industry
24:10first innovation.
24:11Half a gram
24:12size tablet.
24:13Most people
24:14have 3 gram
24:15tablets
24:16which is less
24:17and the farmer
24:18has to cover more
24:19areas.
24:20We have to use
24:21more tablets.
24:22On one tablet
24:23we have to fit
24:246 tablets
24:25so they can
24:26work easily
24:27with less tablets.
24:29And these tablets
24:30all work
24:31when they have
24:32oxygen
24:33to release
24:34oxygen.
24:35I'll try it.
24:36I'll try it.
24:37I'll try it.
24:38I'll try it.
24:39I'll try it.
24:40I'll try it.
24:41You can't try it.
24:42There are 9 products
24:43right?
24:44Yes.
24:45So, we'll tell you
24:46what to do.
24:47Tell us about
24:48the top 3.
24:49Minta Mix
24:50is our best seller.
24:51We have formulated
24:52shrimp and fish
24:53needs.
24:54The challenge
24:55is that
24:56there is no
24:57governing body
24:58here.
24:59There are
25:00all things
25:01in the water.
25:02If you give
25:03a sub-standard
25:04results
25:05you don't know
25:06the result.
25:07And that's why
25:08the mineral
25:09mixed in the industry
25:10more.
25:11When we tested
25:12minerals,
25:13many of the
25:14leading selling
25:15minerals were
25:1665 to 85%
25:17in it.
25:18Our
25:19mintamix dose
25:20is almost
25:21less than 60%
25:22from the other
25:23competition.
25:24Our second best seller
25:25is Pontrust
25:26which is a
25:27probiotic
25:28which is a primary
25:29function of probiotics
25:30increase
25:31by increasing
25:32viruses and
25:33bacteria.
25:34But the problem
25:35is that
25:36they can't survive
25:37since they don't
25:38get enough
25:39probiotics.
25:40So what we did
25:41is we combined it
25:42with enzymes.
25:43And these enzymes
25:44will provide
25:45probiotics
25:46food.
25:47ImmuFortify is
25:48multifunctional.
25:49We have combined
25:50five products
25:51in one product
25:52which gives
25:53immunity,
25:54enhances
25:55health and
25:56overall
25:57protection.
25:58Now
25:59we have
26:00supplements
26:01before.
26:02Yes.
26:03Right?
26:04In some years,
26:0510,
26:0620 years,
26:07everybody has
26:08started taking
26:09supplements.
26:10So what is
26:11underwater?
26:12Anupam,
26:13the biggest challenge
26:14is that water bodies
26:15are very big.
26:16There's interaction with
26:17the weather,
26:18there's interaction with
26:19the ground.
26:20Fish and shrimp,
26:21like the shrimp
26:22molded,
26:23the shrimp removed
26:24all the minerals
26:26so it's less
26:27from the water.
26:28We have to supply
26:29minerals regularly.
26:30There will be
26:31adulteration in the water.
26:32Yes.
26:33Pollution.
26:34Bacteria viruses
26:35are constantly
26:36so they help
26:37the probiotics
26:38to control.
26:39So they have to
26:40increase the production
26:41of farmers?
26:42Yes, absolutely.
26:43How big is this industry
26:44in India?
26:45The fish industry
26:46is almost
26:471,67,000 crore.
26:49Shrimp,
26:50which is mostly
26:51exported,
26:5240,000 crore.
26:53If we talk about
26:54health care supplements,
26:56TAM is close to
26:583,800 crore.
26:59And if we talk about
27:00Sam,
27:01then 2,400 crore.
27:03Yes.
27:04Abhi,
27:05the top 2-3 companies
27:06are the size of
27:07companies?
27:08Okay.
27:09And what is their
27:10pricing and differentiation?
27:12Okay.
27:13If we talk about
27:14multinational brands,
27:15then Weirbac
27:16is a French brand.
27:17G.S.K.
27:18made Weirbac.
27:19How big are they
27:20in India?
27:21In aquaculture,
27:22110 to 120 crore.
27:24Ouch.
27:25So they are the biggest?
27:27From this,
27:28Avanti Feeds.
27:29Avanti Feeds is
27:30close to 250 crore
27:31in health care supplements.
27:33And what is the price?
27:35If we talk about
27:36Menta Mix,
27:37then standard products
27:38are the price of
27:39200-300 crore.
27:40But their dose
27:42is more than
27:43two and a half times.
27:44And their quality is
27:46high, right?
27:47In the market,
27:48there are a lot of
27:49adulteration
27:50and active ingredients.
27:52So,
27:53you want to say
27:54that weirbac
27:55is also adulterated?
27:56Because multinational
27:57means you know
27:58how stringent the
27:59regulations are.
28:00Yes.
28:01So, I will not
28:02say adulteration
28:03as a term,
28:04but the problem
28:05today is that
28:06professionals who are
28:07sitting at the
28:08product development
28:09stage,
28:10or decision making
28:11stage,
28:12they don't belong to
28:13the fisheries industry.
28:14maybe you're cheaper
28:15than weirbac.
28:16Formulations
28:17are more compatible.
28:18So, you are
28:19saying that
28:20your quality
28:21is best in the market.
28:23Yes.
28:24Passion always wins
28:25over process.
28:26So, I don't have
28:27an argument.
28:28It will be.
28:31You said
28:32in the beginning
28:332x output.
28:34Yes, exactly.
28:35How can you validate
28:36that it is
28:372x output?
28:38So, unless and until
28:39you can prove that
28:40with numbers,
28:41it just becomes
28:42a simple
28:43principle is that
28:45we have started
28:46culture,
28:47leave children
28:48in water,
28:49which are very small,
28:50and grow to a certain
28:51size,
28:52which can be
28:53culture duration
28:54anywhere from
28:5560 to 90
28:56or 120 days.
28:57So, in today's
28:58aquaculture supplements
28:59are 30 to 32
29:00rupees in this duration,
29:02if I talk about
29:0390 to 120 days.
29:04Whereas,
29:05if coral solutions
29:06are used,
29:07then the price
29:08is 11 to 12
29:09rupees.
29:1011 to 12 rupees
29:11per what?
29:1212 kg of shrimp
29:13produced.
29:14So, you should
29:15see this in numbers
29:16because it should
29:17come to repeat
29:18buying.
29:19Our first invoicing
29:20happened in
29:21second quarter of
29:222023.
29:23In 2023,
29:24we had 66
29:25lakhs.
29:26Net revenue.
29:27Net revenue,
29:28yes.
29:29EBITDA?
29:30It was minus
29:3134 lakhs lost.
29:32Oof.
29:33Second year,
29:342.98 crores
29:35business.
29:36There you go.
29:37With an EBITDA
29:38of 1.80.
29:39Positive.
29:401.80%.
29:41Sorry.
29:421.80%.
29:43As of October 31st,
29:45we have around
29:462.3 crores.
29:47How much will
29:48do this?
29:496 crores.
29:50And how much will
29:51profit?
29:529.43.
29:539.43?
29:549.43?
29:55How much will
29:56you say?
29:57How much will
29:58you say?
29:59I have a little
30:00love with numbers.
30:01That's one reason.
30:02Second,
30:03I have a little
30:04force of the overall
30:05market situation
30:06and conditions.
30:07That's an assumption.
30:08You have a lot of
30:09sales force.
30:10You have told me
30:11that they all go
30:12and meet.
30:13So, headcount is
30:14quite high.
30:15Our sales team
30:16is only 8 people
30:17right now.
30:18What?
30:198 people pan India?
30:20Yes.
30:21And customer calling team?
30:22Two people are
30:23handling it from HO
30:24and connecting it with
30:25the farmers.
30:26Productivity per person.
30:27Yes.
30:28How many farmers
30:29are you with?
30:30800 plus.
30:31How many people
30:32can you service
30:34every week?
30:35The industry
30:36is very concentrated
30:37in some areas.
30:38In Andhra,
30:39almost 70%
30:40of the industry
30:41belongs in Andhra.
30:42So, our major focus
30:44around 6 people
30:45are in Andhra.
30:46Two people
30:47are in West Bengal
30:48and Odisha.
30:49And the rest of the states
30:50I've covered a little
30:51about 200 accounts per person.
30:52Yes.
30:53Can you explain
30:54a little gross margin
30:55or do you understand?
30:56We are talking
30:57about unit economics.
30:58FOGS is 47.7%.
31:00Oh, that's high.
31:01Salaries
31:02and field operations
31:0334.9%.
31:04Logistics
31:05and transportation
31:06is 6.3%.
31:07Offices
31:08and overheads
31:09are like
31:104.4%.
31:11Marketing
31:12is 3.6%
31:13and currently
31:143.1% EBITDA.
31:15And do you take
31:16yourself salaries?
31:17Yes.
31:18One lakh each.
31:19And how is equity split?
31:20Equal.
31:2133, 33, 33, 33.
31:22And are you bootstrapped?
31:23Yes.
31:26What have you reached
31:27to the next year?
31:28If I'm talking about
31:29next year, we are targeting
31:30a revenue of 14 crores.
31:32Next year,
31:3325 crores.
31:34Next year,
31:3558 crores.
31:36Next year,
31:3799 crores.
31:38And 131 crores.
31:39In 2047,
31:41you will increase
31:42your revenue
31:43in decimal points.
31:44Tell me about it.
31:45If you got help
31:46with five sharks,
31:47you will probably
31:48make a unicorn.
31:49What will you do with 1.2 crores?
31:52What will you do with
31:53our R&D project?
31:54We want to invest
31:55on our R&D project.
31:56There is a big problem
31:58in fish.
31:59Argulus,
32:00which is an external parasite.
32:01After that,
32:02there are many treatments
32:03and harmful chemicals
32:05used.
32:06Cut down it,
32:07we will deliver
32:08a novel solution.
32:09Okay.
32:10I've come to understand,
32:11the market is very fragmented
32:12and tough.
32:13However,
32:14what you have PhD
32:16in fisheries,
32:17what you have worked
32:18with farmers
32:19and even
32:20Nicholas's background,
32:21this is called
32:22a very strong
32:24founder market fit.
32:27Keeping all that in mind,
32:28I will make you an offer.
32:33I'll give you the 1.2 crores,
32:34but I need 15%.
32:38Thank you so much for your offer.
32:39Okay.
32:40I feel good for your business.
32:42Yes.
32:43Thank you so much.
32:44You'll feel good for me.
32:45What you have claimed
32:46a little bit.
32:47Yes.
32:48Yes.
32:49It will obviously
32:50validate.
32:51Yes.
32:52Assuming
32:53it can be validated,
32:54I'll give you an offer.
32:56Oh.
32:59I will match
33:00Anupam's offer.
33:011.2 crores
33:02for 15%.
33:03Thank you so much
33:04for the offer.
33:05When you took the
33:06international player
33:07and said
33:08that
33:09your quality
33:10is better,
33:11there
33:12I found a little bit
33:13of arrogance.
33:14There's a little bit
33:15of arrogance.
33:16I cut a little bit
33:17and for that reason
33:18I'm out.
33:19Okay.
33:20I think
33:21your understanding
33:23of the business
33:25as well as
33:26the numbers
33:27I think that's
33:28very impressive.
33:29In fact,
33:30I think
33:31what Namita said
33:32arrogance
33:33is one of the
33:34highest humility founders
33:35of this.
33:38I give you an offer
33:39which is
33:401.2 crores
33:42for 5%.
33:43What?
33:44Plus
33:452%
33:46royalty
33:47till I get
33:48my investment
33:49back.
33:502% is not their
33:51margin.
33:522% off-net revenue
33:53till
33:54only when I get
33:55X.
33:56I would like
33:57an offer
33:58too.
33:591.2 crores
34:00for 5%
34:01equity
34:02and 2%
34:03royalty.
34:042% on sales
34:05or 2% off-net revenue?
34:062% off-net revenue.
34:07Do you want
34:085,4 crores
34:09to get
34:10a counter?
34:11Yes.
34:12Open
34:13for all
34:144 of you.
34:151.2 crores
34:16for
34:17purpose
34:18and no royalty.
34:19Wow.
34:20Sir,
34:21you don't have
34:226 crores
34:23revenue.
34:2430 crores valuation
34:25is outlandish.
34:28So, go for
34:29like 5%
34:30400 sharks.
34:33Deuntaka Bindas
34:34Babrana.
34:35Deuntaka Bindas
34:36Deuntaka Bindas
34:37Deuntaka Bindas
34:39I want 4 sharks
34:40for
34:418% equity
34:432 crores.
34:44Oh, you're back
34:45there.
34:46I have
34:47structured
34:48I have not asked them.
34:49Maybe they will agree
34:50because we have
34:51less risk
34:52if we put less money.
34:531.2 crores
34:5410%
34:554 sharks
34:56no royalty
34:57if they agree.
34:58If they all agree.
34:591% royalty
35:00He doesn't have to give.
35:01He doesn't have to give.
35:021.28%
35:03do me.
35:04What?
35:051.2 crores
35:06I and Anupam
35:07188%
35:10You'll get us.
35:12Most experienced sharks.
35:1315 from
35:148.
35:155%
35:16Our offer is now
35:175%
35:18Come on.
35:19No loyalty
35:20No royalty
35:2124 crores
35:2224 crores
35:23Kunal
35:24Anupam
35:251.2 crores
35:268%
35:27Deal Pakti
35:28Alright.
35:29Good decision.
35:30Good decision.
35:31I'm very happy
35:32you didn't give royalty.
35:34The decimals
35:35will never give royalty
35:37Relax.
35:38Relax.
35:39Relax.
35:40Relax.
35:41Relax.
35:42We don't know how to attack sharks.
35:43You don't know how to attack sharks.
35:45Here you go, brother.
35:46Same here, sir.
35:47Same here, sir.
35:48Same here, sir.
35:53Bye, bye.
35:54Bye, bye.
35:55Bye, bye.
35:56Bye, bye, bye.
35:57Valuation
35:58Our goal was not our goal.
35:59Our goal was to take the expertise of 4 sharks.
36:03Unfortunately, they didn't get it.
36:05But the two sharks that we wanted to be on our panel.
36:09Friends,
36:10You are very happy to have a business with Lahori Zira.
36:13There is no lack of fish.
36:15There is no lack of opportunity.
36:17But in India, some fish will become sharks.
36:21There are three big founders who are now dealing with Tanks.
36:25They are the founders of Coral Life Care.
36:27First of all, congratulations.
36:28Thank you so much.
36:29I feel like you are feeling fine and nice, right?
36:31Yes.
36:32Overwind.
36:33I feel very relaxed.
36:34I feel relaxed.
36:35I would like to have a relaxed feeling.
36:36I would like to have a cheers to Lahori Zira.
36:38Then we will talk about it.
36:39The mood will be fresh.
36:41I love thatACT.
36:42von 2 Bay Area
36:43The policy of the country funding.
36:44So, what are the rules of the country?
36:46Let's talk about the business of the country fund.
36:51These be a good business when you are bringing the state Pharma's of good explore.
36:55Embrace of Electric
36:55Do you have the idea,
36:56You haveыш about the Committee?
36:57Where is the idea?
36:58Where do you find the project from tobn others?
36:59Like Lahori Zira,
37:00you have just said,
37:01There is a country Left there,
37:02Law for feel Dude Old Job.
37:03Particularly designed for Indian taste.
37:05In that way, we tried to do somerehoking formulation and
37:07coming to others with theач varsity and
37:08the baÄŸ of solar measure.
37:10It is made by their climate and weather.
37:13We have made the solutions
37:15by understanding the weather and the weather
37:18and the water.
37:20What is it?
37:20How much of your brand is Indian-ness?
37:23It is 100% Indian-ness.
37:25We keep an Indian brand to make a global brand.
37:29We hope that many people don't change their lives
37:32and your brand will change much.
37:34Thank you so much for making business fund with Lahori Zira.
37:37It is our country, because it is Lahori Zira.
37:41The idea is a different thing,
37:42but they need confidence and conviction.
37:45Are these skills available to the founders?
37:47Let's see.
37:48Welcome to Shark Tank India,
37:49co-presented by Canva and OPPO,
37:51co-powered by Lahori Zira and partners,
37:53Raison Solar,
37:54Fixed Dharma,
37:55Payment Gateway and White Gold.
37:59I used to be like a curious kid.
38:03My first magical experience was in HTML.
38:07It was written on the notepad,
38:10but it was opened in the browser window
38:11as a website opened.
38:13Basically, I realized that computers
38:15that we see in the application
38:17are not the same.
38:18Building anything in tech does put you through
38:21a lot of emotions.
38:22I've been playing with computers with 14 years,
38:26and now I don't think that there is
38:28anything I can achieve with computers.
38:31I think the best part about tech is that
38:36whatever you do,
38:37you won't even know how many people
38:39will use it without your knowing.
38:40That is the best feeling of building in tech.
38:44I was given a CAT exam in the last year for the placement season.
38:49It was all clear,
38:49and I had an offer to my IA Bindor.
38:52Eventually, I decided to turn that down
38:54and continue what I was building.
39:16Sharks!
39:17ChatGPT and my mom are my best friends.
39:20My mom asks every question,
39:22whether it's a recipe or a product review,
39:24they ask from ChatGPT.
39:26After all, it's fast and convenient.
39:29My mom has moved on to traditional search.
39:33Now, product discovery is on AI.
39:36Every week, 70 crores people use ChatGPT.
39:39Everyone takes the decision from the advice.
39:43If the product will not be seen on AI,
39:46then it will not be seen on AI.
39:48That's why I made Vryce,
39:50which is an AI Optimization Platform
39:53which gives your brand visibility in AI answers.
39:56Our recommendation system
39:58is analyzing your website
40:00and gives you suggestions
40:02that you can increase your visibility on ChatGPT, Gemini,
40:04Perplexity and other AI engines.
40:10For instance, Namita,
40:11if someone wants the best sleeping gummies
40:15suggestions on ChatGPT,
40:16then they suggest this brand.
40:19Oh, no!
40:21Hey, what's up, our investment.
40:23Hello, where am I?
40:24Yay!
40:25Yo!
40:26Now, Vryce ensures that
40:29Earth is your latest venture
40:31on this list of AI.
40:34Let's see,
40:34that it will not come yet.
40:36No.
40:36How will it be?
40:38How will it be?
40:39So that brand awareness and sales
40:41will be both rocket.
40:42Today, I'm Ashish,
40:43with Pune,
40:44and 40 racks for 2% equity.
40:48Invest, Sharks,
40:50because together we rise.
40:53Ashish, welcome to Shark Tank Season 5.
40:56And you've really got a very important idea.
40:59In fact, a lot of brands have worked in SEM,
41:02which is search engine marketing and search engine optimisation.
41:06But all of that is now nothing.
41:07Because 60% of the searches result in zero clicks.
41:11Because most of it is happening through AI.
41:14How do you feel about it and what is your experience?
41:17Yes.
41:18When I was in my second year,
41:19the decision was to launch SaaS products in the future.
41:22Then I started looking at all these established SaaS products in the industry.
41:26I realized that marketing is the biggest mode.
41:29Great point.
41:30So I entered SEO.
41:31When is this?
41:32It is 2021.
41:34Okay.
41:35Then I did SEO on my own website.
41:38And the results came from me.
41:40I tried to supply some internships here.
41:42I joined SaaS products so that I can get hands-on experience.
41:46Which one?
41:47It's called ESAIAK,
41:48which works in legal tech.
41:49I formulated some core SEO strategies here.
41:52And then I tried to go to some mid-sized company.
41:55Then I joined Tribo Hotels as an intern.
41:58And worked there for some time.
42:00But why did you understand why you joined as an intern?
42:02Because I was in college.
42:04Okay, these are all along with college?
42:06Yes, these are all along with college.
42:07While studying.
42:08Wow.
42:09I meet so many founders.
42:12They start like this.
42:14They have internships and internships and internships.
42:17And they get so steep learning curve.
42:20When they start, their sophistication level is already very high.
42:24And when did you graduate?
42:252024.
42:26Last year.
42:27Wow.
42:29Across these few organizations,
42:31I realized that there are few pointers and lacks in the workflow.
42:35That's why most Indian companies can't make their own moat.
42:40Then I tried some manual workflows on my website.
42:44And I realized that it is working to some extent.
42:46So YC's recent fresh batch from Indian founders.
42:50I started reaching out to them.
42:52That is how I locked my first client.
42:54Good.
42:55So eventually, SEO started and then it grew and it formed into a company.
42:59And now, while we stand on this, AI SEO is going to take up.
43:03It's our natural pivot.
43:04So we've pivoted on the product side.
43:06Like for almost 8-9 months now.
43:09It's generally people are talking about GEO.
43:11Yeah.
43:12Right.
43:13I should show a demo.
43:14Yeah.
43:15If someone wants to work with us, you can come to our website.
43:17So you also offer it now?
43:18Yeah.
43:19Not just LLM.
43:20SEO and GEO don't exist in isolation.
43:22That's right.
43:23They are like an overlap.
43:24Let's use an example.
43:25Let's continue with that.
43:26Yes.
43:27She went to your website.
43:28And because Namita is, I don't know anything about AI.
43:31So she's saying, help me out.
43:33Do the SEO for AI as well.
43:35So what will you do?
43:36As we align with a consultation call.
43:39Okay, these are the goals and all.
43:40So this is the dashboard.
43:42This AI has analyzed your website and products,
43:45and some prompts suggested.
43:47Where do you crawl these questions?
43:49It goes directly to the server website.
43:52And it generates prompts.
43:54So once you do start analysis,
43:59this generates all the intel basically across LLM models.
44:03So here you can see the key metrics on your homepage.
44:06One is how much AI traffic is your exact number.
44:09How much traditional search traffic is your exact number.
44:12Then you also see a breakdown of which AI traffic is coming from the exact model.
44:16And then you also can track country-wise and your direct head-on products
44:21the other sites rank.
44:23How much normal traffic is your exact number.
44:26Top 5 competitors, number 3.
44:29Who is this?
44:30What's up?
44:31This is our company.
44:32This is our company.
44:34We are looking forward to it.
44:35Now you remember the prompt that we are seeing.
44:37On that basis, this report is generated.
44:39So this is your on-page opportunities.
44:41Here you get a direct keyword with what you can optimize and opportunities.
44:48And this is the improvement to all opportunities.
44:50And then you rank in the 12th position in search.
44:53Once I click on optimize, there is an option that you can directly connect your Shopify store.
44:58And then the model gives you a detailed breakdown of content that should go live on the website.
45:04Ashish is my D2C brand.
45:06I went to ChatGPT.
45:07I put a link on that page.
45:08I put a detailed prompt on that page.
45:10And I click on the deep research button.
45:12Right.
45:13So you get mostly this output.
45:16This is the output that you generate.
45:18Firstly, it is done by analyzing the rest of the pages rank.
45:22To analyze the content and analyze a better gap to identify.
45:26Ashish, that can also be added in prompt.
45:28The tool is worked with technical optimization as well as off-page optimization.
45:33So you have recommended that all the Reddit discussion threads are cited.
45:39And you don't have that in it.
45:41That's a good idea.
45:43Because off-page is very important.
45:45Exactly.
45:46Blogs, PR, Reddit discussions.
45:47Yes.
45:48This is an integrated approach.
45:50Yeah.
45:51Sometimes we have seen now Instagram has become publicly indexable.
45:54Yes.
45:55So if there is a real that is being suggested, we tell you that okay, you have to create a deal also.
45:58And then the third thing is the technical aspect.
46:01So you guys must have heard about schemas and markup.
46:04If there is certain entity missing in your schemas or it's not valid, that also gets recommended.
46:09What is your pricing?
46:11Pricing starts at 20,000 per month.
46:13In the build, you get software access.
46:15In the scale, you get 35,000 per month.
46:18You get software access with articles worth of content.
46:22And you get dedicated account manager and Slack support.
46:25And then there is Accelerate.
46:27Where you get some more technical things like tech audits.
46:31Then your programmatic has changed.
46:33Then you can track higher number of pages and higher number of sites.
46:36And this is a brand level pricing.
46:37This is a brand level pricing.
46:39Startups are very hustler.
46:42Right?
46:43So they are going to do it themselves.
46:44LLMK through.
46:45And the bigger companies who are digital first.
46:48Like our company.
46:49We were our SEO and SEM team.
46:52They handle this.
46:53And we are number one when it comes to AI visibility.
46:55So this has changed your small segment of the market.
46:59Which is the SME.
47:00So you have to understand how big it is.
47:02And how ready they are to pay.
47:06So currently, the 22 clients that we are working with.
47:08Yeah.
47:09Our nine are D2C brands.
47:11Okay.
47:12And eight are B2B SaaS brands.
47:14B2B's ROI is like very well defined.
47:17Let's give an example.
47:19Again, six shipping aggregators.
47:21We are working with one of them.
47:22When we started,
47:23it was 5,000 to 6,000 traditional search traffic.
47:26And AI visibility was almost nil.
47:29Today, after 12 months,
47:31they have scaled to roughly 50,000 in monthly organic traffic.
47:34And their AI visibility,
47:36they get 1,000 visitors a month from AI results.
47:39But if you check the ratio of leads,
47:42monthly 20% leads come from them.
47:45Yeah, well done.
47:46Versus 80%
47:48And brands D2C?
47:49In D2C,
47:50the most stellar result is a Himalayan product brand.
47:54When we started working with them,
47:56they are already doing 15-20,000.
47:58Now, seven months down the line,
48:00they have scaled close to 40,000 a month.
48:02Organic search revenue is 3 lakh a month.
48:05And direct,
48:06how many AI sales are made,
48:08we track them and tell them,
48:09that they are doing 20-25,000 worth of sales every month from just AI.
48:14Now, they are paying you?
48:15They are scaled.
48:1635,000?
48:17Yes.
48:18So, they are not coming back.
48:19If you take the gross margin,
48:20if you take the gross margin.
48:21But SEO is also something that got scaled as a by-product.
48:24Okay, SEO is coming.
48:25Yes.
48:26But that's a problem for you, right?
48:28Because these SEO services companies will all switch.
48:31Because SEO is going to become irrelevant for a lot of companies.
48:34Right.
48:35And this is very easy to make product.
48:36So, what is your defensible mode?
48:38Now, the leading geo products we have analyzed,
48:41which have raised up to 30 million dollars.
48:43Out of all the competitors,
48:45nobody integrates directly to your website
48:47to give you exact traffic numbers and traffic attribution.
48:49And the other thing is,
48:50while most players are working in visibility space,
48:53action items is something that everybody is developing right now.
48:57So, Ashish.
48:58Yeah.
48:59I don't think your moat is coming out for that reason.
49:03I'm out.
49:05Ashish and your Shopify plugin.
49:07It's not a plugin.
49:08It's not a plugin.
49:09It's making a plugin.
49:10It's making a plugin.
49:11It's making a plugin market place too,
49:12you expect that there will be a lot of competition.
49:14Over time?
49:15Yeah, obviously.
49:16Actually, the moat you are saying,
49:17because all plugins are connected to the website.
49:19Right, right.
49:20So, it will reduce the differentiation.
49:22And honestly, when I think about this,
49:24I can sit on NA10 for 8 hours.
49:28Which is why I'm out of this deal today.
49:32Okay.
49:33How big is the SEM rush?
49:34Roughly 100 million in revenue every year.
49:37Do you have a view of their market cap?
49:38Market cap?
49:39I'm not aware.
49:40And who is the big one?
49:41HREF.
49:42HREF is bootstrapped.
49:43They also do roughly 100 to 200 million ARR.
49:45Got it.
49:46And they target enterprises?
49:47No, they are like a tool available to everybody.
49:49So, this is self-serve.
49:51Yes, self-serve.
49:52So, let me answer this.
49:53Why is this in India,
49:54that all the agencies that are built for SEO and so on,
49:57they are not self-serve productized.
49:59And the rest of them are all self-serve.
50:02Why is that?
50:03If someone outsource in India,
50:05they also outsource their responsibility.
50:08That is why consulting as a business has still existed and will exist.
50:11That is why we fall in the grey area.
50:13that we don't want to be a self-serve tool,
50:15but we also want to take care of implementation.
50:17And how will you become a 100 million dollar company like SEMrush?
50:20Now, why would we be able to scale faster?
50:23Because if SEMrush is just providing a tool,
50:25they can't charge $50, $60, $100 or $200.
50:28Versus us, if we do this,
50:31we can charge upwards of $500.
50:33What are you providing besides a tool?
50:35Implementation plus accountability.
50:38Every account will have a brand manager.
50:40So, in that instance, companies always get ready for extra pay.
50:45Okay, Ashish.
50:46I think giving the manual service along with the product,
50:51which is the product plus service model.
50:54Where you give 10%, 15%, 20% traffic coming from GEO,
51:00that will be the value add.
51:02Because you have the ability to even charge as a revenue percentage.
51:07I think it is definitely a category,
51:09where in the next 2-3 years,
51:11some agencies will do good work.
51:13Whether that's you or not,
51:14it's tough to say.
51:15But I want to give you an offer.
51:17Because I think this is an exciting space.
51:20So, my offer is 40 lakh for 10%,
51:24which is a 4x multiple.
51:26Thank you, Vinita.
51:27All right, man. Ashish.
51:30I love you, man.
51:31You are very resourceful.
51:33You are thinking productization.
51:34You have clarity and communication is good, right?
51:37The challenge here, I find,
51:38is that you don't have clarity until now.
51:40How do you build this into a $100 million company?
51:43When I asked you about your differentiator,
51:45you said you added a services layer.
51:48As soon as you do that,
51:50you have automatically constrained your size.
51:53Yes, you have 50 crore company,
51:55maybe make it again.
51:56Right?
51:57But after that, it becomes a bit difficult.
51:58Yeah, I might have come off wrong.
52:00Services is our differentiator.
52:02The primary winning in this industry
52:05is the data.
52:06We are gathering these citations.
52:07Throughout the period of time,
52:08100 companies,
52:09it would be compounding data.
52:11Every quarter, we will be able to predict
52:13what we are putting in the ChatGPT
52:15and searching what we should do.
52:17The model will tell you
52:18that exactly the three things
52:19are the highest priority.
52:21And that is what we want to become
52:22a more going forward.
52:24Bro, it's worth taking a bet.
52:2540 lakhs for 10%.
52:26That's my offer.
52:28Wow, I've heard that offer before.
52:32I really like your approach
52:34with human-in-the-loop.
52:35Because this business
52:38can work like that.
52:40I feel like making a big company,
52:42like you are asking
52:43100 crore, 100 million,
52:44I feel like you are focused on
52:46the enterprises.
52:47Absolutely.
52:48And the enterprise GE
52:50is already sitting in Pepper.
52:52It doesn't make sense
52:53that I invest in another company
52:55today.
52:56I wish you all the best.
52:57I wish you all the best.
52:59Thanks a lot.
53:00Can I give a counter offer
53:02to you both?
53:0340 lakhs for 7%.
53:04No, man.
53:05You will stay on my 10%
53:07I will go to 9%
53:09because I don't know
53:10if I'm at 10.
53:13This is my job.
53:14I just do it every day.
53:15Shadi.com will become your client.
53:17Shadi.com will become your client
53:18and you will become your 10 clients.
53:20What do you want to do?
53:21For half a percent,
53:22you have to decide.
53:23Can you go for like 40 lakhs
53:24or 8%?
53:25No, I can't do that.
53:28At least can you match the offer?
53:29What are you doing?
53:30What are you doing?
53:31Don't call me half a percent.
53:32I will be your first client.
53:34That I promise.
53:36What do you want to do?
53:37Yes or no? Come on.
53:39Anupam, we have a deal.
53:41Yeah, all right.
53:42Good decision, buddy.
53:43Good job, Ashish.
53:47Let the games begin.
53:48Good to meet you, bro.
53:49Oh, yes.
53:51Thanks for that.
53:54All right, buddy.
53:55Let's talk to you soon.
53:56Let's rise.
53:57Congratulations, Ashish.
53:58The feedback that we commonly hear
54:00is that it's not a differentiator
54:01or a moat.
54:02That is something
54:03that we are definitely
54:04figuring out
54:05what has been highlighted today.
54:06Now, hoping
54:07if Anupam has been on board,
54:08we can go faster
54:09in that direction.
54:13It's a mobility platform
54:15which is not good quality
54:16with electric scooters
54:17its whole ecosystem
54:18also provides.
54:20They understand their assets.
54:21They're an execution game.
54:23They're not capital intensive.
54:24They're absolutely
54:25capital intensive.
54:26Maybe you don't know.
54:28I'm misguiding them.
54:29I think I know
54:30what I'm speaking.
54:31I'll let you come in
54:32after I'm done.
54:33I've removed all the fat
54:35from peanut butter
54:36from peanut butter
54:37and made
54:38a fat-free
54:39high-protein
54:40peanut butter powder.
54:41That's good, boss.
54:42Peanut butter is making
54:43peanut butter.
54:44There's no knowledge
54:45of it.
54:46So, for two years,
54:47I was told
54:48that I would try
54:49and then fall.
54:50Glory is not
54:51that we fall.
54:52Glory is not
54:53that we fall.
54:54Glory is not
54:55that we fall.
54:56When we fall,
54:57then fall.
54:58X-Step,
54:59a revolutionary device
55:00with spinal cord injury
55:02and cerebral palsy
55:03paralysis
55:04can be treated.
55:05We activate
55:07your nerves
55:08and move
55:09your muscles.
55:10So,
55:11you're controlling
55:12my fingers.
55:13Exactly.
55:14It's magical.
55:15Dr. Farag,
55:16God bless you
55:17for doing this, sir.
55:18That's 17 years
55:19of science for you, sir.
55:20Avatar,
55:21that's our online identity
55:22which we recognize
55:23in the digital world.
55:24Players make their
55:25favorite avatars
55:26in this platform.
55:27We have made
55:28stylish accessories
55:29and outfits.
55:30Think,
55:31USC players
55:33order the avatar looks
55:35in the game
55:36and the real outfits
55:37will be delivered
55:38from India's factories.
55:39The world will change
55:40the world.
55:412 crore rupes
55:42of our digital
55:43vests.
55:44Yes.
55:45Amazing,
55:46you're slaying
55:47in the world.
55:48In the world,
55:49Roblox
55:50is more than 16,000
55:51crore rupes
55:52in the world.
55:53We are looking
55:54to dress up
55:55in the world.
55:56For those
55:5716,000 crores,
55:58Roblox
55:59makes us
56:00$200 million
56:01payout.
56:02We make
56:04exclusive luxury
56:05clothing
56:06which will
56:07keep the prices
56:08from your eyes
56:09open.
56:10What's your name?
56:11My companion.
56:12I'm nervous
56:13but he's giving me
56:14confidence.
56:15Oh, how sweet, man.
56:16Avanish,
56:17why haven't you done
56:18so much fashion
56:19yourself?
56:20I'm the first
56:21salesman.
56:22I have
56:23married
56:24and
56:25that doesn't
56:26come after
56:27marriage.
56:28Why?
56:29What happens?
56:30You don't have to
56:31listen to me.
56:32Who is this?
56:33If you think
56:34that there's value
56:35in this business,
56:36what is the value?
56:37We're open to
56:38listen to it.
56:39It's 15-20 crore
56:40max to max.
56:41Like
56:42brands' dependence
56:43in Meta
56:44and Google.
56:45Your dependence
56:46on Roblox
56:47is very much.
56:48Because
56:49Roblox,
56:50if you say
56:51I'll keep 90%
56:52and you'll keep 10%
56:53then what is
56:54an alternative?
56:55Why are you doing this?
56:57You're going
56:58very wrong.
57:00Healthy fat
57:01is very important
57:02for the body.
57:04You have barriers
57:05to entry.
57:06I don't buy it.
57:07You have to do
57:08charging stations.
57:09When you scale,
57:10you have to make
57:11so many charging stations.
57:12You're no mask.
57:13What have you put
57:14on the table?
57:15Good answer.
57:17You don't want
57:19an ethical deal.
57:20Let's come up
57:21with something
57:22that works for both
57:23of us.
57:24This is our final
57:25offer.
57:26Then take it or leave it.
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