- 12 hours ago
Shark Tank India Season 5 Episode 7 brings a perfect blend of tradition and innovation as passionate entrepreneurs present unique business ideas rooted in Indian culture with a modern twist.
In today’s episode (14 January 2026), the Sharks evaluate creative pitches, question bold visions, and make tough investment decisions. Emotional stories, intense negotiations, and inspiring startups make this episode a must-watch for every business enthusiast.
📺 Show: Shark Tank India
📅 Episode: Season 5, Episode 7
🎯 Theme: Traditions Meet Innovation
📆 Date: 14 January 2026
Watch the full episode to see which startups impress the Sharks and who walks away with a life-changing deal.
🔷 Tags / Hashtags
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shark tank india today full episode
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shark tank india deals
In today’s episode (14 January 2026), the Sharks evaluate creative pitches, question bold visions, and make tough investment decisions. Emotional stories, intense negotiations, and inspiring startups make this episode a must-watch for every business enthusiast.
📺 Show: Shark Tank India
📅 Episode: Season 5, Episode 7
🎯 Theme: Traditions Meet Innovation
📆 Date: 14 January 2026
Watch the full episode to see which startups impress the Sharks and who walks away with a life-changing deal.
🔷 Tags / Hashtags
shark tank india season 5 episode 7
shark tank india today full episode
shark tank india 14 january 2026
traditions meet innovation shark tank
shark tank india s5 latest episode
shark tank india new episode
shark tank india business show
shark tank india hindi
startup india shark tank
shark tank india full episode today
shark tank india investors
shark tank india deals
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FunTranscript
00:30Coral Life Care.
00:32We sell mineral supplements, probiotics, oxygen tablets, like 11 products.
00:37These are bad and bad in the work.
00:40In the market, there are a lot of adulteration or active ingredients.
00:45So you're saying that your quality is best in the market?
00:49Yes.
00:55Chad J.P.T. and my mum are our best friends.
00:57Namita, if someone wants best sleeping gummies suggestions on the chat J.P.T.
01:03then they suggest this brand.
01:06Oh no.
01:08Hey, what's up? It's our investment.
01:10Hello, where am I?
01:10Yay!
01:12Yo!
01:13From childhood, hard work, discipline,
01:41fragility, middle class values that my parents had taught me in a lot of work in my career and building a company.
01:56So, until I reached the e-school, I was clear that I had to do sales and marketing.
02:00You realize that when you step down and actually work, what do you say?
02:06Your job is to work and generate choices for you.
02:12It's a good job.
02:14There is a business culture where you can go.
02:19There was a fear in my mind.
02:22If you've tried and failed, then what will happen?
02:25I genuinely don't think I can do sales.
02:31Varun and I are a lot different personality-wise.
02:34I am a patient, calm.
02:37Varun is very energetic.
02:39They have to do everything right now.
02:41So, whether in life, with kids or in work,
02:45we take a balance that works for us overall,
02:48and work for our children.
02:50Under seven years, we started the company as a public.
02:58We both have proved that no idea is small, no dream is impossible.
03:05And I think Shark Tank is a platform that has a respect for entrepreneurship in the country.
03:24I feel proud that this passion or energy will be able to grow more in this country.
03:31And I look forward to doing that.
03:35Pista Barfi!
03:36Oh, this is like Bombay sweet shop.
03:38Kaju Katli, Badaam Barfi, I love it!
03:41Brandification of halwai ki dukaan.
03:44I know this.
03:46Pista Barfi, it means that it's an old shop.
03:48Sharks, time changes, love changes.
04:14But this old-fashioned dip doesn't change until now.
04:17But don't worry, Sharks.
04:18Today, we are giving them to love with love.
04:22These boring boxes are boring.
04:24If you want to go and eat on top,
04:26then we will take them all over?
04:28We have asked this question to you and your father
04:32during the lockdown.
04:33Hello, Sharks.
04:35My name is Tanay Agarwal.
04:37And this is my big brother, Harshita Agarwal.
04:39And we are from Mumbai,
04:41our family's third-generation dip.
04:44And we have Pista Barfi,
04:46which gives you traditional dip.
04:48In a convenient and new-year-olds,
04:51we don't change its recipes.
04:53It's just how to eat it.
04:55For instance, Sharks,
04:56this is not a chocolate bar,
04:58but a Kaju Katli dip.
05:00Wow!
05:01Amazing!
05:03You can eat it very easily, on-the-go,
05:07as long as possible.
05:09You can eat it too, right?
05:11Yes!
05:12In a chocolate form,
05:13Pista Barfi.
05:14Wow!
05:15Tastes amazing.
05:16Swadisht.
05:17Our meat is easy to carry and consume,
05:20so that people can eat it frequently,
05:22not only on the other side.
05:24It's a great packaging.
05:25It's a great branding.
05:26I love it.
05:27This artwork is amazing.
05:30Oh my God!
05:35With our design-forward packaging
05:37and strong brand collaboration,
05:39we are giving a global make-over.
05:42Today's ask is 30 lakhs
05:44for 5% equity.
05:46Amazing!
05:47I have eaten everything
05:49other than that.
05:50It's just outstanding.
05:52Your products are not very sweet.
05:55I feel like you are going to be very big.
05:57I will be so happy.
05:58Don't worry, Vanita.
05:59We add 20 to 30% less sugar
06:02compared to our competitors.
06:04Very, very good product.
06:06When your daughter was born,
06:08I insisted that everyone
06:10will send Pista Barfi.
06:11Because I love Pista Barfi.
06:12So thank you for that.
06:14By the way, Anupam,
06:15I know that you like Pista Barfi.
06:17Because in Diwali,
06:18your sister Shilpa,
06:19she actually reached out to us
06:20for a Pista Barfi meat for you from Haiduj.
06:22Ah, nice.
06:23But we actually...
06:24From there from Haiduj.
06:25Now it's clicking to me
06:26how I know the brand.
06:27Yes.
06:28Wow, what a small world.
06:29Aam papad is just amazing.
06:32Thank you very much.
06:33This is the packing of Masur Pak,
06:36which you have given in the can.
06:38This is not something I have seen.
06:40Even this aam papad.
06:42Generally,
06:43we never see this.
06:44It's a traditional cheese,
06:45but it's cool.
06:46It's cool.
06:47So great innovation,
06:48form factor.
06:49You have done a great job.
06:51The meat is seasonal.
06:52It's gifting specific.
06:54And it's wedding specific
06:56or occasion specific.
06:57And in the meat is the most grave problem
07:00that we have seen.
07:01To carry meat is inconvenient.
07:03We want to hit the market gap.
07:07How can we take it in a single form
07:09and daily consumption?
07:11So this is the point.
07:12Very consciously,
07:13this has been done.
07:14Actually, what an amazing thinking.
07:17But tell us a little background story.
07:19First of all, Varun Ji,
07:20you are showing you as well.
07:22Oh, thank you.
07:23Yes, I just couldn't help but notice.
07:26But all of you are looking like...
07:27Yes, this is Aapistabarfi.
07:29He is also like a Bengali Bithai.
07:32The colour of the Bengali Bithai.
07:34And I?
07:35You go to Gulab, sir.
07:37I'm Otichu Laddu.
07:39Oh, yes.
07:40Okay, so
07:41So, my birth was on the 25th of April.
07:44And the interesting thing is that
07:45my grandfather who started the legacy,
07:47he passed away at 5 am in the morning.
07:49And I was born just 12 hours apart
07:51at 5 pm in the evening.
07:53And from childhood,
07:54I knew that
07:56I had to grow something in our business.
07:58You have reincarnation of them.
08:00I do not take these things seriously.
08:01But at the same time,
08:02I cannot ignore it.
08:03You should.
08:04Good.
08:05My name is Harshit Agarwal.
08:06I work as a producer in ad films and feature films.
08:09Oh, really?
08:10I was one of the executive producers in all we imagine as light.
08:13Which Kans won last year.
08:15Which is the brockery winner.
08:17So, I come from a very strong creative background.
08:20If we look at our split,
08:22Tanay looks at operations and logistics and daily workings.
08:26I look at the branding, the packaging,
08:28and the overall brand identity and voice.
08:31You are not full-time involved.
08:32I am a full-time producer also.
08:34And I do this also full-time.
08:35This is your fault of all your brand.
08:37Yes.
08:38Everything.
08:39From the packaging that you see,
08:40from the imagery that you see.
08:41Amazing.
08:42And who has made this logo?
08:44Very beautiful logo.
08:45I think you have used some art form.
08:47The logo has been commissioned
08:49from Bhajju Shaham
08:51who is a Padma Shree winner in 2018.
08:53He is a Gond artist from Madhya Pradesh.
08:55From Madhya Pradesh.
08:58One of my favourite stores.
08:59Hungar Inga.
09:00Bombay Sweet Shop.
09:01They have also made innovation in terms of mixing
09:04and making it a little bit more westernized.
09:07So, what is your vision from a product level
09:09is keeping it traditional
09:10that you have to venture into it like them
09:12as a fusion as well.
09:14I have made a fusion reserve brand
09:16in 2017.
09:17You have made it?
09:18Yes.
09:19What happened to that?
09:20So, I did it for a year, a quarter of a year.
09:22But I realized that
09:23a lot of recall value.
09:24is in your traditional Mithai
09:26because it doesn't need continuous innovation
09:28from a product standpoint.
09:30Yeah.
09:31And it will never go out of fashion
09:33as a product.
09:34How we can better it,
09:36how we can find market gap
09:37is what the entire thought is.
09:39I am thinking.
09:40I am thinking.
09:41Please tell us about your old business.
09:43How did you start from the first shop
09:45and how did you get here?
09:46So, our shop started from our grandfather.
09:48The small shop is called Janta Derry.
09:51It's called Parail Elfinston Bridge.
09:53It's called Parail Elfinston Bridge.
09:55It's called Parail Elfinston Bridge.
09:57It was called Parail Elfinston Bridge.
09:59It's called Parail Elfinston Bridge.
10:01After all, my dad placed him
10:02as well.
10:03And he took him out to carry forward
10:04and he took him out to buy
10:06a bit of a commercial.
10:06We are going to the shop with a child and we know how to taste the taste.
10:11So it's not something that we have done a PhD, but it's a very child.
10:15You took it in your veins.
10:16Yes.
10:17In lockdown, we saw that the business has closed.
10:20So Tanay and I thought that we have to grow a legacy.
10:24But it doesn't have to be limited to one shop.
10:27We put photos on Instagram and that is how we started.
10:31In September of 2021, within one year,
10:35Vogue magazine has covered us.
10:37And now we have collaboration with Kiuma.
10:40They reached out to us.
10:42You are watching the Aam Paapad, Mysore Paak, we have dropped them.
10:46This is also featured in their ad.
10:48He has put it in his socks.
10:49The idea was that it's easy to carry wherever you want.
10:53Good opportunity to tie up with a global brand.
10:55Amazing.
10:57And what was the Nike fashion?
10:59Nike has reached out to us.
11:01So Nike has reached out to us.
11:04When we gave them giveaways, it was a Nike into Pista Barfi.
11:07You have a natural brand, not sugar, eggs, Pista Barfi.
11:11It's a match made in heaven.
11:12Correct.
11:14What will be expiry?
11:16So expiry, I will start with Aam Paapad, which is the longest shelf life.
11:19It's 6 months.
11:22It's 20 days in Mysore Paak.
11:23Kaju Katli Bar.
11:25About 7 to 10 days.
11:27Do you have only 5 or 6 SKUs?
11:30Yes.
11:30And where do you make?
11:32Many people are in the family.
11:34There is a kitchen network.
11:36Contract manufacturing.
11:37So where we don't have overheads.
11:40Where do you sell?
11:41Our sales channel currently is our website and offline.
11:45That's it.
11:46Offline means your store?
11:47We are a cloud kitchen.
11:48We don't have a physical store.
11:50Quick commerce, food delivery, etc.
11:52Some of you deliver.
11:53As of now, we are not on any of the quick commerce or food delivery websites.
11:57Why?
11:57Because they take a 30% margin.
11:59That's our margin.
12:01Profitability and the scope of profitability is a lot less.
12:04But just increase the price and list it.
12:05That's for consumers.
12:07If the order comes, then you will do it.
12:09But Varun, when we understand the numbers, we will come back.
12:12Tell us about sales.
12:13Financial year 2021, the sales was 2,20,000 and the gross profit was 1,40,000 with a net profit of 1,40,000.
12:23In 2022, it was 5,60,000 with a gross profit of 3,30,000 and a net profit of 2,50,000.
12:34Then the next year, sales was 20 lakhs with a gross profit of 10 lakhs.
12:40With a gross profit of 10 lakhs and a net profit of 8 lakhs.
12:45Net profit of 5 lakhs.
12:46Net profit of 5 lakhs.
12:47What are you doing?
12:49I'm a little brother.
12:50My big brother is correct.
12:52Okay.
12:52The previous year, the sales revenues was 21,50,000 with a gross profit of 12 lakhs and a net profit of 8,50,000.
13:01And this year, we have hit already 36 lakhs.
13:04In 7 months?
13:05Correct.
13:05October, correct.
13:07Our gross profit is 18 lakhs and a net profit is 15 lakhs.
13:1215 lakhs.
13:13Okay.
13:14Basically, gross margin is 50%?
13:16Yes.
13:16And after that, there are costs, not in the same way.
13:20It's only for a business.
13:21And you don't take salaries?
13:24I am drawing a salary of 20,000 rupees.
13:26He's not.
13:26And you don't take that because you also do the production work?
13:29Yes.
13:29How much do you do this year?
13:31We are hoping for 50.
13:33And how much did you do in October?
13:34October sales was 22 lakhs.
13:36But your 36th is 7 months.
13:38If October is 22, it means that every month it was 1,80,000.
13:43It's a very correct thing and that is what it is.
13:47But you have done product intervention.
13:49But the biggest problem is where the consumer searches their daily food.
13:55And you are not available there.
13:57Because if you have to go to daily consumption, your availability has to be on daily platforms.
14:02Which is why being on a Swiggy or a Zomato as a cloud kitchen is a must for you if you want to make this daily.
14:09Yes sir.
14:10India is a country full of festivals.
14:13So I don't understand this.
14:15Why is it 90% dependence on Diwali when there is something you can optimise in every month?
14:21Correct.
14:21So we have not optimised that and you are absolutely correct.
14:24And I don't have a counter for that.
14:26That is the reality.
14:27You want to send Bombay or send Pan India?
14:30Pan India is doing it.
14:31Pan India is doing it.
14:32Is there any supply chain constraint that you have to make family businesses that have some issues?
14:39No, no, no.
14:40It is the reason because Harshit is the heart of this business and he is not giving his full time to this business.
14:48You don't think you are involved in full time but the amount of imagery you are watching.
14:52That is very good. I am talking about it.
14:54Right? Your aesthetics are mind blowing, man.
14:58If you get an investment, will you quit your production career and fully join this business?
15:03No, sir.
15:11I am out.
15:13Tanna and Harshit, you have only five or six SKUs.
15:17You go to any store, they need a large variety because Indian sensibility will be four different favourites of what they want.
15:27Second, you have to do a full year for marketing and optimisation.
15:32Something as basic as that is done.
15:35And third reason is you are scared of QC which is the biggest growth lever for food.
15:39You know, I mean, honestly, at 35-50 lakhs, it's not an investable business.
15:43Sure.
15:44For that reason, I am out but thank you.
15:46I enjoyed all this.
15:47There is an investment of Anupam and mine season 2.
15:52They have the exact same ask, 30 lakh 5%.
15:55It's a company called Dorje Tea.
15:56And you know, it was exactly that.
15:59You know, two boys whose design sense, whose story telling, whose product was magic.
16:07Absolutely.
16:08Right?
16:09And then we invested.
16:12And then because it's not making any money for them, their mind changed.
16:15So, until you have to do full-time and how you grow exactly how it will grow,
16:21these two convictions are.
16:23Please, don't raise money from me.
16:26After that, please come to me.
16:28I'll be definitely very interested in this business.
16:30I'm out for now.
16:33In any business, there is no product important.
16:36There is a momentum.
16:38And for that momentum, a founder has to put its intensity.
16:44I was doing work-up, inside and inside.
16:47Why are you not understanding how much the opportunity is so big?
16:50I feel a bit of a pain that I have to make something here.
16:56Today, I wish you all the best.
16:58And hopefully, you will reach its potential to its brand.
17:03I am extremely disappointed.
17:05I still, my heart still reaches the best for you, so good luck and prove us wrong.
17:34We are sorry to disappoint you, Shaks.
17:37And hopefully, we will see you again where you are more excited.
17:40And really appreciate all the honest feedback.
17:42And we will take this and hopefully, you will see us again.
17:44And thank you for lovely Mithai.
17:46We enjoyed it.
17:48I am going to take a bunch for my children.
17:49They love it.
17:50Bye.
17:50Okay.
17:51Bye.
17:51Bye.
17:56Bye.
17:58Friends, see the pitch back in tank is like a cricket match.
18:00Your attention is like a cricket match with two seconds.
18:03The founder has changed its value three times.
18:05Look at me for the reason.
18:06Now, to refresh these all, let me see what I have done.
18:08I have put data in Canva, and made a visually appealing recap.
18:12Have a look!
18:13That was the Canva daily report.
18:29Be a home shark and win the game.
18:32Sharks analyze the pitch, keep your stakes and predict.
18:36Download the Sony Live app right now.
18:43Sharks, India's 2,000,000 crores is not on the ground.
19:13Aquaculture, i.e. Jhinga and Machelipalan is a growing industry.
19:20Today, India is the biggest Jhinga exporter of the world.
19:25But today, our aqua farmers, eat fish, aqua health care products,
19:32and the
19:36problems of the world.
19:37But now, any aqua farmers
19:39will not have to understand their survival
19:41because coral life care is coming.
19:45We sell mineral supplements to Aquafarmers, probiotics, oxygen tablets like 11 products
19:53which have been translated into science and translated into science.
19:59After the green revolution and the white revolution is now the blue revolution.
20:06We are helping this revolution with Aquafarmers.
20:10We are Nikhilash, Abhijit and Rohit from Thane Maharashtra.
20:15And our ask is 1.2 crores for 2% of our equity.
20:19Oh, oh, oh, oh.
20:21Come on, Sark.
20:23Let's write the next chapter of the Blue Revolution.
20:26Coral Life Care.
20:30Okay, Nikhilash, Abhijit and Rohit, welcome to Shark Tank Season 5.
20:35Tell us about it.
20:36I am from Thane Maharashtra.
20:39I completed my graduation from Nagpur Fisheries College.
20:42Why is your interest in this industry?
20:45I was preparing for MBBS.
20:48Because I was a father doctor, it was obvious pressure that I should become a doctor.
20:51I missed my 4 marks.
20:53In the 11th and 12th, many people choose computer science and IT.
20:58I had to choose fresh water fish culture.
21:01I completed my post-graduation from CIFE Mumbai.
21:05Which is in Fishes Economics and Business Management.
21:08Campus placement through, I worked in an Indian conglomerate.
21:11In this industry, I worked for 12 years in this industry.
21:14And I spent a lot of time with farmers in this industry.
21:17So, the curiosity of the industry, the scope of the idea of the scope of the industry,
21:22I had a chance to achieve.
21:24After that, I decided to pursue it.
21:26Okay.
21:27Okay.
21:28My dad is a manufacturing business.
21:30It's an animal nutritional product.
21:32And after I finished B.Com, I joined their business.
21:36I don't understand so much about ECWA.
21:39But after meeting Abhijit and Rohit, I got a lot of attention.
21:43How did you get them?
21:45That's what I can tell you.
21:47I'm asking myself and my wife.
21:49Yes.
21:50How did you get them?
21:51I'm saying that they will tell you better.
21:54For a business, I had a relationship with my husband and wife.
21:57Oh god.
21:58So, who is husband and wife?
21:59It depends on the situation.
22:01It depends on the situation.
22:02We decide accordingly.
22:04One thing that I saw particularly,
22:06is that no manufacturer is not interested in my formulation.
22:11His existing formulations were more interested to give me.
22:16When I met Nikhilesh,
22:18in the very first meeting,
22:20he was like,
22:21okay, let's see how we can make it better.
22:23Okay, Rohit.
22:24I'm from Multa Bihar,
22:26from Mungerjili,
22:27from Tetya.
22:28Tetya?
22:29I came to the higher education
22:31to Ratnagiri Maharashtra in 2000.
22:34There was Ratnagiri Fisheries of College.
22:36I had a Bachelor of Fisheries Science
22:38and Master of Fisheries Science
22:40and my passion became my degree.
22:43When did you start?
22:45In 2023,
22:47we started.
22:48It was our first goal
22:50to get a good technical service to farmers.
22:53So, you started with services and products?
22:55No.
22:56So, practically,
22:57today's our service model
22:59is to start aquaculture in Punjab,
23:01Raj Binder Singh Ji.
23:03And they need our support,
23:05so our customer relationship team
23:07connects to field employees
23:09to our field team.
23:10And then,
23:11the field team
23:12literally guides the farmer
23:14step-by-step
23:15with their problems.
23:16And where they need solutions,
23:19where our solutions fit,
23:21we sell them
23:22through dealers and distributors.
23:24We sell other products
23:26or just our products?
23:27No, just our.
23:29This packaging you gave
23:30I'm actually very surprised.
23:32Pleasantly surprised.
23:34That the bariki
23:35and the finesse
23:36I haven't seen it
23:37until now
23:38until B2B sampling
23:39like this.
23:40Especially for aqua farmers.
23:41Right.
23:42So,
23:43who has this brain
23:44and why have you thought
23:45that this should be
23:46like this?
23:47I want to spill a secret
23:48pill.
23:49Yes.
23:50This is an insulin carrier,
23:51a father doctor.
23:52There was one patient
23:53that I had seen.
23:55They usually travel
23:56so they need to carry
23:57them.
23:58Now, I've got it.
23:59Now, I've got it.
24:00You've got inspiration.
24:01Very nice.
24:02If you look at
24:03an auto-balance
24:04vial
24:05in which you have
24:06tablets
24:07so,
24:08this is our industry
24:10first innovation.
24:11Half a gram
24:12size tablet.
24:13More people
24:14make 3 gram
24:15tablets
24:16whose surface area
24:17is less.
24:18And farmers
24:19need to cover more
24:20tablets.
24:21We have
24:226 tablets
24:24in one tablet
24:25so that
24:26they can work
24:27easily with less
24:28tablets.
24:29And these tablets
24:30all work
24:31when
24:32they have
24:33oxygen
24:34to release
24:35oxygen.
24:36I'm a shark
24:37and there's
24:38an environment
24:39here.
24:40We can keep
24:41outside,
24:42but you cannot
24:43do it.
24:44Here are 9 products,
24:45right?
24:46Yes.
24:47So, tell us
24:48about this.
24:49Tell us
24:50about the top 3.
24:51Minta Mix
24:52is our best seller.
24:53We have formulated
24:54shrimp and fish
24:55needs.
24:56Our challenge
24:57is that
24:58there is no
24:59governing body
25:00here
25:01and there is
25:02all things
25:03in the water.
25:04If you give
25:05minerals
25:07in the industry,
25:08we have mixed
25:09more minerals.
25:10Ouch!
25:11When we tested
25:12minerals,
25:13many of the
25:14leading selling minerals
25:15were 65 to 85%
25:16in the water.
25:18Our
25:19Minta Mix
25:20dose is almost
25:21less than
25:22the other competition.
25:23Our
25:24second best seller
25:25is
25:26Pontrust,
25:27which is a
25:28probiotic
25:29which has
25:30primary function
25:31increased
25:32by
25:33viruses and
25:34bacteria.
25:35But
25:36the problem
25:37is that
25:38they can't survive
25:39since they don't
25:40get enough
25:41probiotics.
25:42So,
25:43what we did,
25:44we combined it
25:45with enzymes.
25:46And
25:47these enzymes
25:48will provide
25:49probiotics.
25:50ImmuFortify is
25:51multifunctional.
25:52immunity,
25:53gut health
25:54enhances
25:55gut health,
25:56and
25:57protects
25:58overall
25:59shrimp's health.
26:00Now,
26:01human beings
26:02didn't do supplements.
26:03Yes.
26:04Now,
26:05in 10,
26:0620,
26:07everybody has
26:08started taking supplements.
26:09Right.
26:10So,
26:11what is this
26:12underwater?
26:13water bodies
26:14are very big.
26:15There's interaction with
26:16weather,
26:17there's interaction with
26:18the earth,
26:19there's interaction with
26:20fish and shrimp.
26:21Like shrimp
26:22has molded,
26:23the shrimp has removed
26:24its shell.
26:25It's all the minerals
26:26from the water.
26:27So,
26:28we have to supply
26:29minerals regularly.
26:30There will be
26:31adulteration in the water.
26:32Yes.
26:33Pollution,
26:34pollution.
26:35Bacteria viruses
26:36are constantly
26:37helping to keep
26:38probiotics.
26:39So,
26:40the production of farmers
26:41is growing.
26:42In India,
26:43how much size
26:44is this industry?
26:45The fish industry
26:46is almost
26:471,67,000 crore industry.
26:49Shrimp,
26:50which is mostly
26:51exported,
26:5240,000 crore industry.
26:54If we talk about
26:55health care supplements,
26:56TAM is close to
26:583800 crores.
27:00And if we talk about
27:01SAM,
27:02then 2400 crores.
27:04Now,
27:05the top 2-3 companies
27:06are the size of
27:07companies?
27:08Okay.
27:09And compared
27:10to your pricing,
27:11and what is
27:13differentiation?
27:14If we talk about
27:15multinational brands,
27:16then Virbac is a French
27:17brand.
27:18G.S.K.
27:19made Virbac.
27:20How big are they
27:21in India?
27:22In aquaculture,
27:23110 to
27:24120 crores.
27:25Ouch!
27:26So,
27:27they are the biggest?
27:28Avanti Feeds.
27:29Avanti Feeds
27:30is close to
27:31250 crores
27:32in health care
27:33supplement.
27:34And when
27:35price is?
27:36So,
27:37if we talk about
27:38Menta Mix,
27:39standard products
27:40are 200-300
27:41products,
27:42but their dose
27:43is almost
27:44two and a half times
27:45more.
27:46And they are
27:47high quality,
27:48right?
27:49In the market,
27:50there are a lot of
27:51adulteration
27:52and active ingredients.
27:53So,
27:54you want to say
27:55that Virbac
27:56is adulterated?
27:57Because
27:58multinational,
27:59you know how stringent
28:00the regulations are.
28:01So,
28:02I will not say
28:03adulteration
28:04but the problem
28:05today is that
28:06the professionals
28:07who are sitting
28:08at the product development
28:09stage or
28:10decision-making stage
28:11do not belong to
28:12the fisheries industry.
28:13You can't say that.
28:14You can say that
28:15maybe you are cheaper
28:16than Virbac.
28:17Formulations are more
28:18compatible.
28:19So,
28:20you are saying
28:21that your quality
28:22is best in the market.
28:23Yes.
28:24Passion always wins
28:25over process.
28:26So,
28:27I don't have an argument.
28:28It will be.
28:32You said
28:332x output.
28:34Yes.
28:35Exactly.
28:36How can you validate
28:37that it is 2x output?
28:38So,
28:39unless and until
28:40you can prove that
28:41with numbers,
28:42it just becomes
28:43more chill.
28:44One simple thing
28:45is that
28:46we have started
28:47culture,
28:48which is very small
28:49and they grow
28:51to a certain size.
28:52So,
28:53culture duration
28:54can be anywhere
28:55from 60 to 90
28:56or 120 days.
28:57So,
28:58in today's date,
28:59there are
29:0030 to 32
29:01costs
29:02in this duration.
29:03If I talk about
29:0490 to 120 days.
29:05Whereas,
29:06if Coral solutions
29:07are used,
29:08the price is
29:0911 to 12.
29:1011 to 12.
29:11Per what?
29:12Per kg of
29:13shrimp produced.
29:14So,
29:15this should be
29:16seen in your numbers
29:17because it should be
29:18repeated buying.
29:19Yes.
29:20So,
29:21our first invoicing
29:22happened in
29:23the second quarter of
29:242023.
29:25In 2023-2024,
29:26we had 66 lakhs
29:27business.
29:28Net revenue.
29:29Net revenue,
29:30yes.
29:31EBITDA?
29:32It was minus 34 lakhs
29:33lost.
29:34Second year,
29:352.98 crores
29:36business.
29:37There you go.
29:38With an EBITDA
29:39of 1.80.
29:40Positive.
29:411.80%?
29:421.80%.
29:43Sorry.
29:44As of October 31st,
29:46we have around
29:472.3 crores.
29:48How much will this
29:49do?
29:506 crores.
29:51How much will
29:52profit?
29:539.43 EBITDA.
29:549.43?
29:5510.43?
29:56How much will it be?
29:57How much will it be?
29:58How much will it be?
29:59I have a little
30:00love with numbers
30:01and that's the reason.
30:02Second,
30:03I have a little
30:04forcing
30:05the overall
30:06market situation
30:07and conditions
30:08and that's an assumption.
30:09You have a lot of
30:10sales force.
30:11You have told me
30:12that they go and
30:13get all of them.
30:14So,
30:15the headcount is
30:16quite high.
30:17Our sales team
30:18is only 8 people.
30:198 people
30:20pan India?
30:21Yes.
30:22And customer calling team?
30:23Two people are handling it
30:24from HO and connecting it
30:25with the farmers.
30:26Pretty good.
30:27Productivity per person.
30:28Yes.
30:29How many farmers are
30:30with you?
30:311500 plus.
30:32How can they service
30:338 or 1500 people
30:34every week?
30:36The industry is
30:37very concentrated.
30:38Concentrated.
30:39In Andhra,
30:40almost 70% of the industry
30:41belongs in Andhra.
30:42So,
30:43our major focus
30:44around 6 people
30:45are in Andhra.
30:46Two people
30:47are in West Bengal
30:48and Odisha.
30:49In other states,
30:50I personally covered
30:51200 accounts per person.
30:52Yes.
30:53Approximately.
30:54Do you understand
30:55gross margin?
30:56It will come from
30:57unit economics.
30:58Our COGS
30:59is 47.7%.
31:00Oh,
31:01that's high.
31:02Salaries
31:03and field operations
31:0434.9%.
31:05Logistics
31:06and transportation
31:07is 6.3%.
31:08Offices
31:09and overheads
31:10are like
31:114.4%.
31:12Marketing
31:13is 3.6%
31:14and currently
31:153.1% EBIT.
31:16And you take
31:17your salary?
31:18Yes.
31:19One lakh each.
31:20And how is equity split?
31:21Equal.
31:2233.33.33.33.33.
31:23And you are bootstrapped?
31:24Yes.
31:25What will your business reach
31:27in three years?
31:28If I talk about the next year,
31:29we are targeting
31:30a revenue of 14 crores.
31:32Next year,
31:3425 crores.
31:35Next year,
31:3658 crores.
31:37Next year,
31:3899 crores.
31:39And 131 crores.
31:40In 2047,
31:42you will increase
31:43your revenue
31:44in decimal points.
31:45Tell me, brother.
31:46If you got the help of 5 sharks,
31:47you will probably
31:48make a unicorn.
31:49What will you do with 1.2 crores?
31:53We want to invest
31:55on a R&D project.
31:56There is a big problem
31:58in fish.
31:59Argulus
32:00which is an external parasite
32:01which is a lot of treatments
32:03and harmful chemicals
32:05used.
32:06Cut down it
32:08and deliver a novel solution.
32:09Okay.
32:10I think
32:11that the market
32:12is very fragmented
32:13and it is tough.
32:14However,
32:15what you have
32:16done with
32:17fisheries
32:18and what you have
32:19done with farmers
32:20and even
32:21Nicholas's background.
32:22This is called
32:23a very strong
32:24founder market fit.
32:26Keeping all that in mind,
32:29I will make you an offer.
32:30I will give you the 1.2 crores.
32:35but I have 15%.
32:37Thank you so much for your offer.
32:40Okay.
32:41I feel good for your business.
32:43Thank you so much.
32:44People also feel good for me.
32:45What you have claimed a little bit.
32:48Yes.
32:49You will obviously validate.
32:51Yes.
32:52Assuming that it will validate.
32:54I will give you an offer.
32:56I will match Anupam's offer.
32:57Oh.
32:58I will match Anupam's offer.
33:001.2 crores for 15%.
33:01Thank you so much for the offer.
33:03When you took the name of the international player
33:05and said that your quality is better.
33:07I found a little bit of arrogance.
33:09and said that your quality is better.
33:11There I found a little bit of arrogance.
33:14After this,
33:16I made a bit of arrogance.
33:17I made a bit of arrogance.
33:18And for that reason I'm out.
33:19Okay.
33:20I think
33:21your understanding of the business
33:25as well as the numbers,
33:27I think that's very impressive.
33:29In fact,
33:30I think what Namita said
33:31arrogance is
33:32I think one of the
33:33highest humility founders
33:35I am the one of the highest humility founders.
33:37I will give you an offer
33:39which is
33:401.2 crore for 5%
33:45plus 2% royalty
33:47till I get my investment back.
33:492% of their margin
33:512% of net revenue
33:53till only when I get X.
33:55Thank you so much for your offer.
33:57I want to give you an offer too.
33:591.2 crores for 5% equity
34:01and 2% royalty
34:032% on sales or 2% on sales?
34:052% on sales.
34:06Yes.
34:072% on net.
34:08You should have 5 shark
34:09or 4.
34:10There is a counter.
34:11Yes.
34:12Open for all four of you.
34:151.2 crores for
34:174% and no royalty.
34:19Wow.
34:20Wow.
34:21Sir,
34:22you don't have revenue for 6 crores
34:24but the valuation of 30 crores
34:25is outlandish.
34:26So go for like 5%
34:30400 sharks.
34:31I want 4 sharks.
34:32For 8% equity.
34:332 crores.
34:342 crores.
34:35I want 4 sharks.
34:36I want 4 sharks.
34:37For 8% equity.
34:382 crores.
34:39I want 4 sharks.
34:40Okay.
34:41For 8% equity.
34:432 crores.
34:44Oh, you're back there.
34:45You're back there.
34:47I'm going to structure it.
34:48I've not asked them.
34:49Maybe they're also looking
34:50because our risk is less
34:51if we put less money.
34:521.2 crores.
34:5410%
34:554 sharks.
34:56No royalty.
34:57If they agree.
34:58If they all agree.
34:591% royalty.
35:00They don't have to give it.
35:01They don't have to give it.
35:021.2%
35:038%
35:041.2 crores.
35:061.2 crores.
35:07I and Anupam.
35:0881%
35:09You'll get us.
35:11Most experienced sharks.
35:14From 15 to 8.
35:16Our offer is now 5%.
35:18Come on.
35:19No loyalty.
35:20No royalty.
35:2124 crores.
35:2224 crores.
35:2324 crores.
35:24Kunal.
35:25Anupam.
35:261.2 crores.
35:278% deal.
35:28All right.
35:29Good decision.
35:30Good decision.
35:31I'm very happy you didn't give royalty.
35:34When you think about the decimals,
35:35he will never give royalty.
35:37Relax.
35:38Relax.
35:39Relax.
35:40We don't know how to attack the shark.
35:41We don't know how to attack the shark.
35:42You're talking about fish.
35:43What are you talking about, man?
35:45Here you go, brother.
35:46Same here, sir.
35:47Same here, sir.
35:48Same here, sir.
35:54Bye, bye.
35:55Bye, bye.
35:56Bye, bye.
35:57Bye, bye, bye.
35:58Valuation was not our goal.
35:59Our goal was to take 4 sharks' expertise.
36:03Unfortunately, it didn't happen.
36:05But both sharks, someone who we wanted before,
36:08are on our panel.
36:10Friends, you have a great pleasure to have a business with Lahori Zira.
36:13You have a great pleasure.
36:14There is no lack of fish.
36:16And there is no lack of opportunity.
36:18But in India, some fish will become sharks.
36:21With me, there are 3 big founders,
36:23who are the founders who are dealing with tanks.
36:25They are the founders of Coral Life Care.
36:27First of all, congratulations.
36:28Thank you so much.
36:29Yes, I'm feeling, are you guys fine and nice, right?
36:31Yes.
36:32Overwind.
36:33But now I feel very relaxed.
36:34I feel very relaxed.
36:35I feel very relaxed.
36:36I hope that if we cheers from Lahori Zira,
36:38then we'll talk about it.
36:39The mood will be fresh.
36:47So we talk about the business of the country fund.
36:50You guys are very good business.
36:52You have to find the farmers' right due to our country.
36:55Where are you from?
36:56Where are you from?
36:58Like Lahori Zira is a country twist.
37:02It is particularly designed for Indian tastes,
37:04we tried to do more formulation in other countries.
37:10It is made by their climate and weather.
37:13We have made the solutions
37:15by understanding the weather and the weather
37:18and by thinking about the water.
37:20What is it?
37:20How much of your brand is Indian-ness?
37:23It is 100% Indian-ness.
37:25We want to make an Indian brand a global brand.
37:29We hope that many people don't change their lives
37:32and your brand will change much.
37:34Thank you so much for making business fund with Lahori Zira.
37:37This is our country, because everyone loves Lahori Zira.
37:40The idea is a different thing,
37:42but they need confidence and conviction.
37:45Do these skills come to the founders?
37:47Let's see.
37:48Welcome to Shark Tank India,
37:49co-presented by Canva and OPPO,
37:51co-powered by Lahori Zira and partners
37:53Raison Solar,
37:54Fixed Dharma,
37:55Payment Gateway and White Gold.
37:59I used to be like a curious kid.
38:03My first magical experience was in HTML.
38:07It was written on the notepad,
38:09but it was opened in the browser window
38:11as a website opened.
38:12Basically, I realized that computers
38:15that we see in the application
38:17are not the same.
38:18Building anything in tech does put you through
38:21a lot of emotions.
38:22I have been playing with computers with 14 years,
38:25and now I don't think that there is
38:27anything that I can achieve with computers.
38:31I think the best part about tech is that
38:36whatever you do,
38:37you won't even know how many people
38:38will use it without your knowing.
38:40That is the best feeling of building in tech.
38:44I was given an exam in the last year for the placement season.
38:48It was all clear,
38:49and I had an offer from the IA Bindor.
38:52Eventually, I decided to turn that down
38:54and continue what I was building.
38:55and continue what I was building with my parents.
39:16Sharks!
39:17ChatGPT and my mom are best friends,
39:20Mom, every question, whether it's a recipe or a product review,
39:24they ask from the ChatGPT. After all, it's fast and convenient.
39:29My mom, we've all moved on to traditional search.
39:33Now, product discovery is on AI.
39:36Every week, 70 crore people use ChatGPT.
39:39Everyone takes the decision from the advices.
39:43If the product will not be seen on AI, then it will not be seen on AI.
39:48That's why I made Vryze.
39:50It's an AI Optimization Platform, which gives your brand visibility in AI.
39:56Our recommendation system analyzes your website
40:00and gives you suggestions on ChatGPT, Gemini, Perplexity
40:05and other AI engines.
40:10For instance, Namita, if someone wants the best sleeping gummies on ChatGPT,
40:16then they suggest this brand.
40:19Oh, no!
40:21Hey, what's up, our investment.
40:23Hello, where am I?
40:24Yeah!
40:25Yeah!
40:27Now, Vryze ensures that Earth is your latest venture on AI's list.
40:34Let me show you that it will not come until now.
40:36No!
40:36How will it be?
40:38How will it be?
40:39So that brand awareness and sales are both rockets.
40:42Today, I am, Ashish, with Pune.
40:4640 lakhs for 2% equity.
40:48Invest, Sharks, because together, we rise.
40:54Ashish, welcome to Shark Tank Season 5.
40:56And you have really got a very important idea.
40:59In fact, a lot of brands have worked in SEM, which is search engine marketing and search engine optimisation.
41:06But all of that is now nothing.
41:07Because 60% of the searches result in zero clicks.
41:10Because most of it is happening through AI.
41:12How did you feel about it and what have you experienced now?
41:16Yes.
41:17When I was in my second year, the decision was to launch SaaS products in the future.
41:21Then I started looking at all these established SaaS products in the industry.
41:24I realized that marketing is the biggest mode.
41:29Great point.
41:30So I entered into SEO.
41:31When is this?
41:32It is 2021.
41:34Okay.
41:35Then I did SEO on my own website.
41:38And the results came from me.
41:40I tried to supply some internships here.
41:42I joined the SaaS product so that I can get hands-on experience.
41:46Which one?
41:46It's called ESAIAC, which works in legal tech.
41:50I formulated some core SEO strategies here.
41:52And then I tried to go to some mid-sized company.
41:56Then I joined Tribbo Hotels as an intern.
41:58And worked there for some time.
42:00But why did you understand why you joined as an intern?
42:02Because I was in college.
42:04Okay, these are all along with college?
42:05Yeah, these are all along with college.
42:07While studying.
42:07Wow.
42:09I get so many founders who have started like this.
42:13They have internships and internships in college.
42:17And they get so steep learning curve.
42:20When they start, their sophistication level is already very high.
42:23Yes.
42:24And when did you graduate?
42:252024, last year.
42:26Wow.
42:29Across these few organizations, I realized that there are few pointers and lacks in the workflow.
42:35Therefore, most Indian companies can't make their own moat.
42:39So, I tried some manual workflows on my own websites.
42:44And I realized that it is working to some extent.
42:46So, I started reaching out to YC's recent fresh batch from Indian founders.
42:52That is how I locked my first client.
42:53Good.
42:55So, eventually, SEO started and then it grew and it formed into a company.
42:58And now, while we stand on this, AI SEO is going to take up.
43:02This is our natural pivot.
43:04So, we have pivoted on the product side.
43:06Like for almost 8-9 months now.
43:08Generally, many people are talking about GEO.
43:11Yeah, right, right.
43:12I should show a demo.
43:13Yeah.
43:13If someone wants to work with us, you can go to our website.
43:16So, you also offer it now?
43:18Not just LLM.
43:19SEO and GEO don't exist in isolation.
43:21That's right.
43:22They are like an overlap.
43:24Let's use an example.
43:25Let's continue with that.
43:26Yes.
43:26This is your website.
43:27Yes.
43:28And because Namita is, I don't know anything about AI.
43:31So, she is saying, help me out.
43:33Do the SEO for AI as well.
43:34So, what will you do now?
43:36As we align with a consultation call,
43:38that these are the goals and all.
43:40So, what is this dashboard?
43:42AI has analyzed your website and products and some prompts.
43:47Where do you crawl these questions from?
43:49It goes directly to the server website.
43:52And it generates prompts.
43:57So, once you do start analysis,
43:59this generates all the intel, basically, across LLM models.
44:03So, here, you can see the key metrics on your homepage.
44:07How much AI traffic is your exact number?
44:09How much traditional search traffic is your exact number?
44:12Then, you also see a breakdown of which AI traffic is coming from the exact model.
44:16And then, you also can track country-wise and
44:19how much of your direct head-on products on the other sites rank.
44:23How much of their normal traffic is?
44:26Top 5 competitors, number 3.
44:29Who is this?
44:30What's up?
44:31This is our company.
44:33This is our company.
44:34This is our company.
44:35Now, you remember the prompt which we are watching.
44:37This is generated on the basis of the report.
44:40So, this is your on-page opportunities.
44:41Here, you get the direct keyword to optimize your opportunities.
44:48And this is the improvement to all opportunities.
44:50And then, you rank in the 12th position in search.
44:53Once I click on optimize, there is an option that you can directly connect your Shopify store.
44:58And then, the model gives you a detailed breakdown of content that should go live on the website.
45:04So, Ashish is my D2C brand.
45:06I went to ChatGPT, put the link on the page and put the detailed prompt on the page.
45:11And put the button on the Deep Research button.
45:13Right.
45:13So, you get the output mostly.
45:16This is the output you generate.
45:18Firstly, it is done by analyzing the rest of the pages rank.
45:22The content is analyzed by analyzing a better gap.
45:26So, Ashish can also be added in the prompt.
45:28So, the tool is worked with technical optimization as well as off-page optimization.
45:33So, off-page, you have recommended that all the Reddit discussion threads have been cited.
45:40And you don't have that in it.
45:42That's a good idea.
45:43Because off-page is very important.
45:45Exactly.
45:45Blogs, PR, Reddit discussions, these are all an integrated approach.
45:50Yeah.
45:51Sometimes we have seen now Instagram has become publicly indexable.
45:54So, if there is a Reel that is being suggested, we tell you that, okay, you have to create a deal also.
45:58And then the third thing happens is the technical aspect.
46:01So, you guys must have heard about schemas and markup.
46:04However, there is certain entity missing in your schemas or it's not valid.
46:08That also gets recommended.
46:10What's your pricing?
46:11Pricing starts at 20,000 per month.
46:13In the build, you get software access.
46:16In the scale, you get 35,000 per month.
46:18You get software access with articles worth of content.
46:22Or dedicated account manager and Slack support.
46:26And then there is Accelerate.
46:27Where you get some more technical things like tech audits.
46:31Then your programmatic has changed.
46:33Then you can track higher number of pages and higher number of sites.
46:35And this is a brand level pricing.
46:37This is a brand level pricing.
46:40Startups are very hustler.
46:42So, they are going to be doing LLM through itself.
46:45And the bigger companies who are digital first.
46:48Like our company.
46:49We were our SEO and SEM team.
46:52They handle this.
46:53And we are number one when it comes to AI visibility.
46:55So, this is a small segment of the market.
46:59Which is the SME.
47:00So, you need to understand how big it is.
47:02And how ready they are to pay.
47:05So, currently, the 22 clients that you are working with.
47:08Yeah.
47:08In that sense, our nine are D2C brands.
47:11Okay.
47:11And eight are B2B SaaS brands.
47:14B2B's ROI is like very well defined.
47:17Example.
47:19Again, six shipping aggregators.
47:21We are working with one of them.
47:22When we started,
47:23their 5,000 to 6,000 traditional search traffic.
47:26And AI visibility was almost nil.
47:29Today, after 12 months,
47:30they have scaled to roughly 50,000 in monthly organic traffic.
47:34And their AI visibility, they get 1,000 visitors a month from AI results.
47:39But if you check the ratio of leads,
47:42then monthly 20% leads come from them.
47:45Yeah, well done.
47:46Versus 80%.
47:47And brands, D2C?
47:49In D2C, the most stellar result is a Himalayan product brand.
47:54When we started working with them, they are already doing 15,000-20,000.
47:58Now, seven months down the line,
47:59their scale is close to 40,000 a month.
48:02Organic search revenue is 3,000,000 a month.
48:05And direct, how many AI sales are made,
48:07we track them and tell them.
48:09That they are doing 20-25,000 worth of sales every month from just AI.
48:14Are they paying you?
48:15Yes, the scale.
48:1635,000?
48:17Yes.
48:17So, they are not coming back to the money.
48:19If you take the gross margin,
48:21but SEO is also something that got scaled as a byproduct.
48:24Okay, SEO is also coming.
48:26But that's a problem for you, right?
48:27Because all these SEO services companies will all switch.
48:31Because SEO is going to become irrelevant for a lot of companies.
48:34Right, right.
48:34And this is very easy to make product.
48:36So, what is your defensible moat?
48:38Now, the leading SEO products we analyzed,
48:41which have raised up to 30 million dollars.
48:43Out of all the competitors, nobody integrates directly to your website
48:47to give you exact traffic numbers and traffic attribution.
48:49And the other thing is that while most players are working in visibility space,
48:53action items is something that everybody is developing right now.
48:56So, Ashish, I don't think your moat is coming out for that reason, I'm out.
49:03Ashish, you don't have Shopify plug-in.
49:07Plug-in is making it.
49:08You have to go over time.
49:09Plug-in is making it.
49:10Plug-in market place, you expect that there will be a lot of competition.
49:14Over time, yeah, obviously.
49:15Actually, the moat you are saying, because all plugins are connected to the website.
49:19Right, right.
49:20So, that will reduce differentiation.
49:22And honestly, when I think about this, I can sit on NA10 for 8 hours.
49:29Which is why I'm out of this deal today.
49:32Okay.
49:33How much is the SEM rush?
49:34Roughly 100 million in revenue every month, every year.
49:37Do you have a view of their market cap?
49:38Market cap, I'm not aware.
49:39And who is the big one?
49:41HREF.
49:41HREF is bootstrapped.
49:43They also do roughly 100 to 200 million ARR.
49:45Got it.
49:46And they target enterprises or?
49:47No, they are like a tool available to everybody.
49:49So, this is self-serve?
49:51Yes, self-serve.
49:51Yes, yes.
49:52So, let me answer this.
49:53Why is this in India that all the agencies that are built for SEO and so on,
49:57they are not self-serve productized.
49:59And the rest of the outside are all self-serve.
50:02Why is this in India that if someone outsource them,
50:05they also outsource their responsibility.
50:08That is why consulting as a business has still existed and will exist.
50:11That is why we fall in the gray area.
50:13That we don't want to be a self-serve tool,
50:15but we also want to take care of implementation.
50:17And how will you become a 100 million dollar company like SEM rush?
50:21Now, why would we be able to scale faster?
50:23Is because if SEM rush is just providing a tool,
50:25they can't charge over $50, $60, $100 or $200.
50:29Versus us, if we do this, we can charge upwards of $500.
50:33What do you provide besides a tool?
50:35Like implementation plus accountability.
50:38Every account will have a brand manager.
50:40So, in that instance, companies always get ready to pay extra.
50:45Okay, Ashish, I think giving the manual service along with the product,
50:51which is the product plus service model,
50:54where you give 10%, 15%, 20% traffic coming from GEO.
51:00That will be the value add.
51:02Because you have the ability to even charge as a revenue percentage.
51:06Right.
51:07I think it is definitely a category where some agencies will do good work,
51:13whether that's you or not.
51:14It's tough to say.
51:16But I want to give you an offer because I think this is an exciting space.
51:20So, my offer is 40 lakh for 10%, which is a 4x multiple.
51:26Thank you, Vinita.
51:28Alright, man. Ashish, I love you, man.
51:30You are very resourceful, you are thinking productization,
51:34clarity and communication is good, right?
51:37The challenge here, I find, is that you don't have clarity
51:40about how you build this into a $100 million company.
51:44When I asked you about your differentiator,
51:45you said you added a services layer.
51:47As soon as you do that, you have automatically constrained your size.
51:53Yes, you can make a 50 crore company again, right?
51:56But after that, it becomes a bit difficult.
51:58Yeah, I might have come off wrong, services is our differentiator.
52:02The primary winning in this industry is the data,
52:05which we are gathering these citations.
52:07For the period of time, in 100 companies, it would be compounding data.
52:11Every quarter, we will be able to predict,
52:12that what we are putting in ChatGPT,
52:15and we are searching for what we need to do.
52:17The model will tell you that exactly the three things
52:19are the highest priority.
52:21And that is what we want to become a moat going forward.
52:23Bro, it's worth taking a bet.
52:2540 lakhs for 10%.
52:26That's my offer.
52:28Wow, I've heard that offer before.
52:30I feel very good that your approach is human-in-the-loop.
52:35Because this business can work the same way.
52:40I feel like if you're making a big company,
52:41like you're asking,
52:42100 crore, 100 million,
52:44I feel like you're focused on enterprises.
52:47Absolutely.
52:48And that enterprise, GE and space,
52:50is already sitting in Pepper.
52:52Absolutely.
52:52It doesn't make sense that I invest in another company.
52:55Today, I wish you all the best.
52:57Thank you. Thanks a lot.
53:00Can I give a counter-offer?
53:02Can I give you?
53:0340 lakhs for 7%.
53:04No, man.
53:05I'll give you 10%.
53:07I'll give you 9%.
53:09Because Anupam said 10.
53:13This is my job.
53:14I'll give you the day.
53:15Shadi.com will become your client.
53:17You will become your 10 clients.
53:20What do you want to do?
53:21For half a percent, you have to decide.
53:22Can you go for like 40 lakhs or 8%?
53:25No, I can't do that.
53:28At least, can you match the offer?
53:29What? What are you doing?
53:31Don't call me half a percent.
53:33I will be your first client.
53:34That I promise.
53:35What do you want to do?
53:36Yes or no?
53:37Come on.
53:40Anupam, we have a deal.
53:41Yeah, all right.
53:42Good decision, buddy.
53:44Good job, Ashish.
53:46Let the games begin.
53:48Good to meet you, bro.
53:50Thanks for that.
53:53All right, buddy.
53:54Talk to you soon.
53:55Let's rise.
53:56Congratulations, Ashish.
53:58Feedback, which we commonly hear that it's not differentiator or moat, that is something
54:03that we are definitely figuring out, which is also highlighted today.
54:06Now, I'm hoping if Anupam has been on board, we can go faster in that direction.
54:09I think I know what I'm speaking.
54:18I'll let you come in after I'm done.
54:23I'll let you come in after I'm done.
54:26I've removed all the fats from peanut butter and made a fat-free, high-protein peanut butter powder.
54:32That's good, boss.
54:33It's making peanut butter.
54:34I've removed all the fats from peanut butter and made a fat-free, high-protein peanut butter powder.
54:40That's good, boss.
54:42It's making peanut butter.
54:42It's making peanut butter.
54:44There was no knowledge of T2C.
54:46So, for the first two years, I was the only one that I would try and then fall.
54:50Glory doesn't happen in this thing that we will fall.
54:52Glory doesn't happen in this thing that we will fall every time and then fall.
54:56Right.
54:58X-Step, a revolutionary device with spinal cord injury and cerebral palsy patients' paralysis.
55:06We activate your nerves and move your muscles.
55:10So, you're controlling my fingers?
55:12Exactly.
55:13It's magical.
55:14Dr. Farag, God bless you for doing this, sir.
55:16That's 17 years of science for you, sir.
55:18Avatar, that's our online identity, which we recognize in the digital world.
55:23Players make their favorite avatars on the Roblox platform.
55:26We will make these avatars stylish accessories and outfits.
55:30Think about the US players who order the avatars in the game,
55:35and they will deliver their real outfits from India's factories.
55:38The world will change the world.
55:412 crore rupes of our digital vests.
55:44Yes.
55:45Amazing, man.
55:46You're slaying.
55:48The kids in the world are 16,000 crore rupes of Roblox.
55:52They are searching for the virtual actors to dress up for the year.
55:56In that 16,000 crore rupes, Roblox,
55:59we as developers,
56:00$200 million payout.
56:02In CBFO, we make exclusive luxury clothing,
56:06which will keep your eyes open.
56:09What's your eye on?
56:11My companion.
56:12I'm nervous, but he's giving me confidence.
56:14Oh, how sweet, man.
56:16Avanesh, why have you done so much fashion for your men's fashion?
56:19I'm the first salesman.
56:21The customer who comes to my wedding,
56:24doesn't come after wedding.
56:25Why? What's that?
56:27You don't have to listen to me.
56:29Who are these people?
56:31If you think that there's value in this business,
56:33what is the value?
56:35We're open to hear it.
56:37It's about 15-20 crore rupes of max to max.
56:39Like brands' dependence on Meta and Google,
56:44you have a lot of dependence on Roblox.
56:48If you ask Roblox if you say I'll keep 90%
56:51and you'll keep 10%,
56:52then what is your alternative?
56:55Why are you doing this job?
56:57You're going wrong a lot.
57:00Healthy fat is very important for the body.
57:03You have barriers to entry.
57:06I don't buy it.
57:07You're charging stations.
57:08When you scale it, you're making so many charging stations.
57:11I mean, you're no mask.
57:13What have you put on the table?
57:16Good answer.
57:20Let's come up with something that works for both of us.
57:24This is our final offer.
57:25Then take it or leave it.
57:33We'll see you next time.
57:34We'll see you next time.
57:36Bye.
57:38Bye.
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