00:00Get your alcohol out of the freezer. The way you store your booze might really be impacting your
00:05drinking experience. Gin's floral herbaceous notes really mute when it's served too cold,
00:09so ice is your best friend. Serve your gin and tonic over really good fresh ice and mix your
00:13martini well. Same goes for tequila. The flavor is a bit more powerful, but those citrus fruit
00:19notes won't pop if it's too cold. If you're drinking a tequila over ice just kind of as a
00:23sipping tequila, pour it from room temperature over a big cube of ice so it won't dilute too
00:27quickly. If you're shaking up a cocktail, use a lot of ice. And yes, even bourbon tastes better with a
00:31bit of a chill, but don't store it in the freezer. The color might actually go from this beautiful
00:36clear brown to a bit cloudy, and those roasted caramel toasty notes are going to taste off.
00:42But here's the thing. You can keep your vodka in the freezer. It's the perfect neutral cocktail
00:46base, and the flavors won't mute as it's chilled way down. And please, please, please, this goes
00:50without saying, don't put your wine or beer in the freezer.
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