- 4 weeks ago
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00:00We were growing up at the same time, Million Dollar List in New York, Real Housewives in New York,
00:03so we were always intersecting in different ways.
00:06And Bethany Frankel's doing her own flipping all the time, because she was just in a birthday party with Tyler Cameron.
00:13Virtual reality.
00:16Ryan Serhant from Owning Manhattan. We're getting another round with you. We're so excited.
00:20We just chatted with you at P6 Radio, but there's still so much more to chat about.
00:23We didn't even get into Tyler Cameron at all.
00:25Oh, yeah.
00:26I'm obsessed with Tyler Cameron. It seems like everyone at Serhant is also obsessed with him.
00:30But we overheard that he low-key lives in Florida, so he couldn't really be on Owning Manhattan.
00:35Yeah, no, he high-key lives in Florida.
00:37I was going to say, I don't think that's a secret.
00:39Yeah, he publicly lives in Florida.
00:40He did a reno show on Amazon.
00:43So he knows about homes.
00:44He does know about homes, and he's been building and flipping homes, and he's in the real estate world, and it just made sense.
00:50I've been talking to him, I think the first time was maybe three years ago.
00:53He was like, hey, if I ever wanted to also do brokerage so that I could renovate my own houses and then sell them, what would that be like?
01:00And I gave him some advice, some tips.
01:01Here's how you get your license, and if you ever want to do it, let us know.
01:04And now we are heavily in Florida.
01:06We're up and down each coast, and so it just made sense.
01:09He got his license, and he's been great.
01:11The entire company is obsessed with him more than me, which has been a little bit hard for me.
01:15Yeah.
01:15And they all want him to work on all of their listings, and I don't know why.
01:19Oh, I wonder.
01:20He's just so good.
01:21Yeah.
01:22He's just so good.
01:22He's really, really good at the emails and the talking.
01:24Yeah, they're spilling stuff on him.
01:26Oh, just take off your shirt.
01:26I'm sorry.
01:27He does take off his shirt a lot.
01:28He does.
01:29Even in my office.
01:30We posted that thing yesterday.
01:31He was like, you want me to help?
01:32You know what?
01:33I'm going to do.
01:33He's got your shirt on right now.
01:34Well, the same could be said about you.
01:36Yeah.
01:36In the office, though.
01:37In the office, I'm fully clothed.
01:41The suit is great.
01:42The suit is fabulous.
01:43Thanks.
01:43Has he proven himself, though?
01:44Like, was it an immediate kind of...
01:46Yeah, I think he just got his first big listing.
01:48Okay, that's cool.
01:49And he's also so great at working with others.
01:51He's the nicest guy.
01:53Yeah.
01:53And he works so well with every other agent, whether they're brand new and figuring it
01:57out, and he gets to come in and kind of talk about a remodel that one of the clients
02:01wants to do, or they're senior agents, and they want a little bit of added exposure
02:06and their help, and so he can come in and just do that, which is fun.
02:09He just put out his first listing video.
02:10It's like a convertible going down, like, the highway next to the ocean with one of
02:15our other agents.
02:15I'm like, yes, this is what it's all about.
02:17Let's go build brand, sell houses.
02:18Yeah.
02:19Such, like, a nice, calm energy that I actually feel like would fit really well in the current
02:24dynamic on owning Manhattan, because, like, things are constantly...
02:27There's a lot of intense energy.
02:28Yes.
02:29Well, there's a lot of New York energy.
02:30You know what I mean?
02:30Because it's bringing the Florida to New York, where everyone's a little, like, high-strong.
02:34Yeah, there was actually an agent who works for us, who shot a lot for this season, and
02:41it didn't make it into the final cut.
02:42Her name is Sophie, and had the same exact type of energy.
02:46It was so funny.
02:47The first time I met her, she's from Texas, brand new agent.
02:50She walked in.
02:51I was like, so, where'd you grow up?
02:52She's like, honey, I grew up on Love, Butter, and Jesus.
02:55Oh, wow.
02:56And I was like, get a camera right now.
02:57I was going to say, right?
02:58Get a camera.
02:58You should be on the show.
03:00And she filmed a bunch of stuff, but just the way the stories ended up moving.
03:03Like, it's only eight episodes after we shoot.
03:06I know.
03:06I want more.
03:07Honestly, such a crime.
03:08Like, we need more episodes.
03:09Ted!
03:10Yeah.
03:10Ted!
03:10Buy HBO, and then give us more.
03:12I know.
03:13He's busy right now.
03:14Scratch some numbers.
03:14But then after that, please.
03:15Because I know, I feel like it's such a dynamic.
03:17It's what I love about Odee Manant.
03:18It's such an ensemble show where there are so many players.
03:21Yes.
03:22That you just...
03:23There are a lot of players.
03:25There are a lot of players.
03:25It's such a nice way to say it, though.
03:26I appreciate that.
03:27Yeah.
03:27An ensemble, eclectic.
03:28Yeah.
03:30Eclectics.
03:30Where everybody has their thoughts, and you can tell that the synergy is so good at work
03:34because they share all of their thoughts.
03:35They do share.
03:35They share all the thoughts.
03:36Yeah.
03:37Caring is caring.
03:37Yes.
03:38Even if they don't really care about it.
03:39Yeah, exactly.
03:40When you're hiring new agents now, are you taking into consideration, would they maybe
03:45be good on television?
03:47No.
03:47No.
03:48If they have that energy the minute I meet them, I do make a mental note of, we should
03:52remember this.
03:53This person would be great.
03:54But a lot of the agents come to us, like, we are the most social for real estate brokerage on
03:57the planet.
03:58Yes.
03:58We have an in-house production company.
04:00We have an in-house marketing agency.
04:02We have courses and webinars and coaches that teach how to build personal brand.
04:06So many real estate agents to understand the business around the country, they depend
04:10on purchasing lead flow.
04:1399% of them.
04:14Which is why Zillow is such a big company.
04:16Because they take agents' listings and then they sell them back to you for a 35% cut.
04:21And so agents get used to that, kind of like a drug.
04:23And so what we've done really, really, really well is Zillow's great, right?
04:28All the service providers are awesome.
04:30Use them.
04:31But if you want to build your own thing so you can generate your own business and build
04:35your own brand and really stand up your own career, we have all the tools and resources
04:39to do that, times a thousand that no one else does, on top of being the most followed and
04:43subscribed to brokerage on the planet.
04:45And so agents come to us wanting to do that.
04:49And so they're all kind of good for a camera.
04:52I see.
04:53I love you.
04:53That's kind of cool.
04:54I also feel like to be a successful real estate agent, you have to be personable, fun,
04:58engaging, and all that stuff that just inherently lends itself to being fun on TV.
05:03Yeah, you don't have to.
05:05I think it's helpful to have a personality.
05:08Yeah.
05:08It is, again, a human-to-human business.
05:11No matter how much AI changes everything in the world, this is a human being who needs
05:19a home, and it's a huge commitment, and it's really scary, and rates are high, and everything's
05:24expensive, and should I do this, but rent is too high, can you just talk to me?
05:28And ChatGPT doesn't care.
05:29So you've got to be able to empathize and sympathize and match emotion with a client,
05:35and you can only do that between two people.
05:37With so many great personalities at Serhant, was casting hard?
05:40Was that difficult?
05:41Like, how did you sort of dwindle it down?
05:43Really?
05:43Okay.
05:44And did you, like, recast for season two?
05:46No.
05:47Well, because we let go of people.
05:49Right.
05:49And then did you sort of, like, open the floor again to agents to be, like, to try out?
05:55Yeah.
05:56Wow.
05:56I think we had 150 agents create casting tapes for season two.
06:00I'm like, wow.
06:01Yeah.
06:01Sent them in, and they were spicy.
06:02Ooh.
06:03Oh, God.
06:04You're like, oh, I'm getting good tea from my office.
06:06Yeah, exactly.
06:07Which is good.
06:07No, no, 100%.
06:08Like, at the end of the day, Netflix calls the shots.
06:10Yeah.
06:11So, for season one, you know, we created a reel, like, internally.
06:15Right.
06:15Because I knew Million Dollar Listing was coming to an end, because I started my own company,
06:18and then the format changed.
06:19Yeah.
06:20Which doesn't make sense.
06:21And it was like, okay, I'm going to go do my own show.
06:23Guys, I'm going to go figure out how to do that.
06:24I love the show.
06:25So, we created a reel for a show called House of Serhant that followed, like, our building
06:29in Soho, and then me and our crazy agents, and it was, like, six minutes long, and then
06:33we took it to Netflix, obviously, Amazon Prime, Peacock, Hulu, and HBO Max, I guess it
06:40was at the time, a couple years ago.
06:41So, now almost Netflix, I guess.
06:44And in that, we had a couple of the agents who were on the cast today, but then a couple
06:49of different people.
06:50And then when Netflix bought the show, then we went into a casting process where every
06:54agent at the company, we said, hey, listen, we're doing a reality TV show.
06:57We can't tell you what it is or what network it is.
06:58You've got to be quiet.
06:59But if you'd like an opportunity to be on it, here's what you need to do.
07:02And, yeah, Netflix saw, I think, hundreds of people just at our company.
07:08And then we also looked outside the company just to see who could come over.
07:11That's how we met Jonathan Normali, the tattoo guy in season one.
07:14Oh, my God, yes.
07:15And Savannah Gowdy from season one as well.
07:19And both of them didn't make it.
07:21Yeah.
07:22Okay.
07:22Well, there you go.
07:23Well, then, maybe, you know, like, that's why we have the good talent inside.
07:25Right.
07:26We have the in-house.
07:26Yes.
07:27Sometimes the beauty's with...
07:29Yeah, yeah, yeah.
07:30It's DeJuro.
07:30Yeah.
07:31Or sometimes their name is Peter, and they come from Corcoran.
07:34True.
07:34You know what I mean?
07:35Here's another good example of...
07:37Yeah.
07:37But Peter I brought in to do that building.
07:40Like, that was real time.
07:41The show was just...
07:42That felt very authentic.
07:43It didn't feel like a stunt casting or anything.
07:46No, no, no.
07:46Like, it truly felt authentic, yeah.
07:48No, he's a huge broker in the city.
07:50He was never in his right mind doing reality TV.
07:55Like, he was at Corcoran, old school, traditional, by the book, you know,
08:00just doing his thing, and I'm like, I gotta...
08:03I just won this building, and now I have to sell it.
08:05The cameras are back up doing this, so if I don't sell it, I'm gonna die internationally.
08:10You should come and do it, and just so you know, cameras are gonna follow the process,
08:14but what I care about the most is the building.
08:16And so, yeah.
08:18So he's an interesting new character with that mustache, you know.
08:21Yeah.
08:21And I also, too, you have some plans are gonna be in Florida for a Netflix event.
08:26Yes.
08:27And we were telling you that you have to hang out with the members-only girls.
08:30Yes.
08:30The Palm Beach show, and you know one of them?
08:32We have one of them.
08:32She's amazing.
08:33She does interior design, so kind of in contracting, so she has a gorgeous $30 million home in Palm Beach right now.
08:40She's awesome.
08:41I actually met her through Jill Zarin, and I'm friendly with Jill Zarin back from when she was on the Housewives days.
08:47And her and Bobby, and I tried to sell their apartment when they lived at Bridgetower Place, 401 E60th Street, 13 years ago.
08:54How was that?
08:54Wow.
08:55I didn't sell it.
08:56Okay.
08:56Is it tough to represent Jill in a real estate kind of way?
08:59She was a lot at the time, but it was so short-lived, and then she hired somebody else.
09:04Gotcha.
09:04She's probably like, no, you tell them that the rug can go with it.
09:06They're like, they don't need a fabric rug.
09:09She's great.
09:10She's always been so nice to me.
09:11She's hilarious.
09:12Personia, like everybody, Kelly, like the OG New York house.
09:15Because we were growing up at the same time.
09:17Million Dollar List in New York, Real Housewives in New York, so we're always intersecting in different ways.
09:22Kelly Bent Simone's an agent now.
09:23She's great.
09:25She's awesome.
09:25She is awesome.
09:26And Bethany Frankel's doing her own flipping all the time because she was just in a birthday party with Tyler Cameron.
09:30Oh, my God.
09:30How was that?
09:31I was just too distracted by the blonde Bethany.
09:33Yes.
09:33She looked so good.
09:35I showed up.
09:35It was at ZZ's in Miami.
09:37I roll in.
09:38I'm like, who am I going to know here?
09:39I know a couple of people.
09:40And then I see Tyler, who works with me, in the corner.
09:42And he just, like, turns around, you know, and, like, it was a Scarface theme.
09:48And we just locked eyes and we're like, we're in a safe space now.
09:50You're like, okay, I feel safe.
09:52I don't know what's going to happen tonight, but you and me, you just, we protected each other.
09:55Was the party everything?
09:56It was insane.
09:57It was totally insane.
09:58People are making, like, everyone has their thoughts on Bethany.
10:01Because she just did an AD tour of her house.
10:04And they were, like, people were, like, trolling her that she does high-low.
10:08What do you think?
10:08No, Bethany Frankel is a genius.
10:10She is a marketing maestro.
10:12I love her new dating app.
10:14She thinks, she thinks not 10 steps forward.
10:18I think, like, she thinks 10 miles forward.
10:20And so it's hard because no one else does.
10:23And so you have to play catch up.
10:24And then once you catch up, then she's one and she's, like, on to the next thing.
10:28She, I think, will be one of the most prominent figures in residential real estate on the ownership side,
10:34which I don't know if she's talked about yet, in Florida.
10:36Like, she's a beast.
10:37Wow.
10:38Yeah, she's great.
10:39She's so smart.
10:40And she's been so successful.
10:41And she's been really, really nice to me.
10:43I love that you are friendly with Bethany.
10:45And you're also friendly with Andy.
10:47And you're a great broker.
10:48So would you ever be interested in brokering peace?
10:51Like, you could sort of, like, figure out how to make them make amends.
10:55Yeah.
10:56Like, the Middle East kind of thing?
10:57Yeah, exactly.
10:57Sort of.
10:58In a way.
10:59For sure.
10:59We should stage that reunion.
11:01Yeah.
11:01I'll be in the middle and be like, I'll take your counter.
11:03Spicy.
11:04Yeah.
11:04Yeah.
11:05How would you like to go back?
11:07Do you want to, like, come down and prize a little bit?
11:09Uh-huh.
11:09Like, maybe, like, a little hug?
11:11What do you want to do?
11:11A little hug.
11:12Very cute.
11:13A hug could heal all.
11:13A hug could heal all.
11:15Yeah, maybe not.
11:15But, yeah.
11:16Oh, my God.
11:17Well, if anybody could figure it out, it's you.
11:18We're not going to require that from you because that is a tall order.
11:21But we are requiring you to come back and hang out with us whenever you have a free time.
11:24We know your schedule is very busy.
11:25But it's always a pleasure talking to you once you're having me.
11:27Yay.
11:27Bye.
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