From nuts to notable: The story of Peanut World

The Manila Times

From nuts to notable: The story of Peanut World  What happens when passion meets purpose — and tradition meets innovation? For nearly three decades, Josie See has built Peanut World into a household name loved by Filipinos for its delicious peanuts, chicharon, and seasonal treats. But what began as a small local business has evolved into a multi-brand enterprise, now including Oriental Spice, an all-online brand born from creativity and resilience during the pandemic. While Josie represents experience, patience, and strong business values, Shannon Macy, her daughter, brings innovation, digital skills, and the Gen Z perspective — launching the brand on Shopee, Lazada, and social media. Together, they prove there’s no generation gap — only collaboration and evolution. Josie is the visionary president and Shannon, the new-generation leader breathing fresh life into their family brand. Their story is proof that family businesses can thrive when tradition and technology unite.  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe   Visit our website at https://www.manilatimes.net   Subscribe to Business Franchise Guru: https://www.youtube.com/@BusinessFranchiseGuru   Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion    Subscribe to our Digital Edition - https://tmt.ph/digital  Sign up to our newsletters: https://tmt.ph/newsletters  Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein   #themanilatimes  #philippines #entrepreneur

Transcript

00:00Afternoon, good morning and Sunday again.

00:27You know, Ms. Butch Bartolomeo, the Business Mentor blog over Manila Times.

00:33Today, it's very exciting.

00:35You know why?

00:36We have a family business that has a conversation from the first generation to the second generation.

00:44So, let me introduce first the mother or the sister.

00:49Josie, introduce me to your daughter or your sister.

00:52So, I'll meet everyone first and happy Sunday to everyone.

00:57And I'm Josie C., the President of World of Nuts Corporation.

01:01And introducing my daughter who's helping out ngayon, Shannon Macy.

01:06Shannon, okay.

01:07So, tell us, Josie, ano ang negosyo mo?

01:10Muna.

01:11Okay.

01:11So, we're into food retail business.

01:14So, ang mga food namin na pinapenta is peanuts and chicharron.

01:19And then we have several brands.

01:21So, it's 29 years.

01:2529 years?

01:26Okay.

01:27Yes.

01:27All right.

01:27And then, ang brand namin is peanut world, great chicharron.

01:32We have the solely online business.

01:35It's Oriental Spice, which they're the ones handling.

01:39And seasonal naman for Christmas season.

01:42It's Mandarin in Spanish.

01:43All right.

01:43So, we have four brands.

01:45Okay.

01:45But how did you start the business?

01:48Ito, ba?

01:48Siniwulan mo?

01:49Or what was your profession before?

01:51Yeah.

01:52Because I'm a practicing optometrist.

01:54Before, I went into business.

01:57Yan ay before na ako'y mag-asawa.

02:00So, nung mag-asawa na ako, my in-laws are into business.

02:04I need to help them out.

02:05They're into Kastana's business.

02:07And kami yung nasa fourth generation.

02:09Sila yung nasa fourth generation.

02:10Wow, Kastana's is third generation and then fourth.

02:13Okay.

02:14And that's interesting.

02:15Okay.

02:15So, nagsimula ka.

02:17But paano ka nagsimula?

02:19I mean, you're a professional optometrist, practicing at that.

02:23Tapos, nagkaroon ka ng shift.

02:25Mm-hmm.

02:26Yes.

02:26Paano yung, how did you handle the crossroad?

02:29Well, it's just parang very natural lang naman.

02:33Kasi yung tumulong ako sa kanila is I have an idea naman sa business.

02:37And I love.

02:38I love business.

02:40And then yung negosyo yung pinasupan ko, which are selling nuts,

02:43is talagang mahilig din kasi ako sa mga peanuts.

02:46So, yun importante.

02:48Part of, I think, yun ang isang kailangan natin i-share.

02:51It's a matter of enjoying it.

02:54You love it.

02:55Kasi kung pipilitin mo, hindi ba parang papagod ka?

02:58Okay.

02:59So, tell me, paano ngayon na transition?

03:01Sean, oh, Sean, okay.

03:03Tell us, you finished?

03:05What did you finish ba?

03:06What course?

03:08Animation po.

03:09We, animation?

03:10Yes.

03:11But tell me, but you're joining your mob business.

03:15What made you join?

03:16Bakit ba ka sumali sa business ng mob?

03:20Napansin po kasi namin ng brother ko na yung pinatload po.

03:24Noon po siya sa physical source, but pagdating po sa e-com,

03:28hindi po siya kilala pa.

03:30Which, right now, kailangan po kasi namin mag-adapt na maging open din to e-com.

03:36So, since, syempre, it's another source of income then po.

03:39So, you saw something which your mom's business needs?

03:43Yes.

03:43Pero, how did you propose to the mob?

03:46Paano ka kinundin si Josie?

03:48Siya, na e-com?

03:51Ano?

03:51Actually po, yung brother ko po yung first na pumasok.

03:55Then, siya rin po yung nag-propose na,

03:57ah, what if you pass up to Facebook?

03:59And then, from then on, parang nagpa-Shopee, Lazada,

04:02and then I came in na,

04:03tapos doon na yun ako nag-help na.

04:05Okay, um, since we have online now,

04:09we should make contents, videos.

04:11Pero Josie, this is very important, no?

04:13Lalo na yung pag-family business.

04:15Misan, ikaw yung nag-founder, ikaw nagsimula,

04:18alam mo yung mga challenges.

04:20Tapos, pag may mag-propose,

04:22parang sometimes, some people are saying,

04:24no, hindi, pwede.

04:25Kung natin, kung natin ishake ang boat,

04:29baka mahulang yung swerte.

04:30Well, siya.

04:31Ah, yung experience mo ngayon,

04:33having another family member joining,

04:37ano naging insight mo ngayon?

04:39Ah, what benefit did it do to the business?

04:42Well, malaking benefit,

04:44ah, because ako,

04:45I get used to yung brick and mortar stores, no?

04:48So, ako, nagsimula ka,

04:50ano lang, eh, no?

04:51Talagang,

04:52talagang mga stall spaces,

04:53so, I'm handling the company-owned

04:56at the franchise stores.

04:58Ah, but right now,

04:59with them coming in,

05:01ah, nagkakaroon kami ng another,

05:03um, parang selling, ano din?

05:05Parang nag-open up ang revenue, no?

05:07Nag-open up ang revenue.

05:08Like example,

05:09nag-develop ka from peanut world,

05:11tapos nagkaroon ng e-commerce,

05:14and then nag-spin-off na naman.

05:16Bakit, paano mo nakita na nagkaroon ng spin-off

05:19instead of just selling peanut world,

05:22ah, ano ba yung naging pumasok na idea sa inyo?

05:25You, you came up with another concept, di ba?

05:28Another brand.

05:29Another brand, like, ah,

05:30Oriental Spice.

05:32What made you decide to come up?

05:34Kasi some people would say,

05:35tama na yan, okay na tayo.

05:37Di ba?

05:37Anong nangyari?

05:38Anong spin-off nun?

05:40Yung Oriental Spice.

05:41Kasi, ah, with Oriental Spice,

05:43it's purely online.

05:45So,

05:46ito yung walang tindahan, talaga.

05:47Walang tindahan.

05:48Until now.

05:49So,

05:50ano,

05:50talagang,

05:51yung mga ideas nila,

05:52it's purely,

05:53paano sila magbenta

05:55sa social media.

05:57So,

05:58I think,

05:58yung Oriental Spice,

05:59nabuo siya nung pandemic.

06:01Kasi parang,

06:02nung time na yun.

06:03Walang makainan, di ba?

06:04Yes.

06:05Walang Chinese restaurant na pwede kumain, di ba?

06:07Yes.

06:07Everything's delivery.

06:09Oh, okay.

06:09And, naisip din kami kung ano pa yung pwede.

06:11Since closed yung mga malls,

06:14so, yung store namin na peanut bro,

06:16syempre,

06:16closed din.

06:17Correct.

06:18So,

06:18we're thinking of,

06:19ano kayang pwede gawin

06:20since closed lahat?

06:22Tapos,

06:23syempre,

06:24may mga Chinese na na gusto kumain,

06:25nga authentic na Chinese food,

06:27hindi nila mabilik kung saan.

06:30So,

06:30doon na na form yung Oriental Spice.

06:32So,

06:32you saw na,

06:33you know,

06:34you can do peanuts.

06:35Hanggang peanuts,

06:36you know?

06:36Marami yan,

06:37mga peanut adobo,

06:38mga kaing-gaan.

06:39But,

06:40more than that,

06:41you ask,

06:42what can be done?

06:43Di ba?

06:44Parang,

06:44ano ba pwede?

06:45Yes,

06:46just to share service.

06:47Kasi itong Oriental Spice,

06:48dati mo naka-part ang idea.

06:50Dati namin,

06:51meron kaming gano'n na,

06:53na-create,

06:53na,

06:55mga dimsums,

06:57mga noodles,

06:59authentic Hong Kong noodles,

07:00naka-part lang siya.

07:02So,

07:02in other words,

07:03part of your research and development.

07:04Yes,

07:05lakas na siya lang siya.

07:06Pero,

07:06maganda yung concept eh,

07:08kasi you wrote on the,

07:10well,

07:10circumstances,

07:12di ba?

07:12Sabi natin,

07:12opportunities are there.

07:14Pag may mga ganyan,

07:15crisis,

07:16di ba?

07:16Yan ang sinasabi natin.

07:17But,

07:18because of that,

07:19nakita mo yung,

07:20because of the children's idea.

07:22Kasi sabi mo,

07:23nakapark,

07:23pero hindi mo naman alam

07:24paano i-launch,

07:25right?

07:26Pero,

07:26because of their idea,

07:27the infusion of their idea,

07:29pumasok yung,

07:30pwede natin eh,

07:31try.

07:32Right.

07:33How was it during the first time

07:34you launched the Oriental Spice?

07:36Kamusta?

07:36Social media?

07:38Noong first po,

07:39yung brother ko po yung,

07:40handgun.

07:41Ako hindi pa po,

07:42kasi,

07:42studying pa po ako.

07:44Pero,

07:45pagkapasok ko po,

07:46napansin po namin na,

07:48ah,

07:48kailangan pa namin ng

07:49social media presence pa.

07:52So,

07:52dun na kami nag-

07:53Pero,

07:53dumami agad ang orders?

07:54May mga,

07:55nag-takers agad ng Oriental Spice?

07:58Of course,

07:59sa lahat mo ng business,

08:00it starts small.

08:01Start small talaga?

08:02Start small.

08:03Okay.

08:03And then you grow.

08:04Correct.

08:04So,

08:05habang nag-grow kami,

08:06dun na namin nakikita yung opportunity na,

08:08ah,

08:08may mga institutionals,

08:10ah,

08:10pwede sila mag-resale.

08:11So,

08:12dun na nag-start yung growth.

08:13Kaling, no?

08:13I mean,

08:14this is what you call

08:15the Gen Z influence

08:17on the millennials

08:18or the baby boomer.

08:20Di ba?

08:21Para mag,

08:21para malinabi natin,

08:23without them,

08:23there's an institution,

08:24there's no gap.

08:25I think,

08:26I'm against that idea

08:27na generation gap.

08:29No,

08:29there's no gap.

08:30I mean,

08:30you're proving it,

08:31di ba?

08:31Yes.

08:31Na,

08:32napuntunay mo,

08:33there's a synergy.

08:34Yes.

08:35Saka,

08:35nabilis silang mag,

08:36ano,

08:36ang bilis ng idea nila.

08:37Ang bilis.

08:38Nabilis.

08:38Nabilis about ito,

08:39let's,

08:40okay,

08:40let's create a reseller program.

08:41Exactly.

08:42Ah,

08:42may restaurants

08:44na nag-inquire

08:44about our noodles,

08:45they like our noodles.

08:47Okay,

08:47sige,

08:47eto,

08:48we can cater them.

08:50So,

08:50this is one thing with them.

08:52They're quick,

08:53you know,

08:53mabilis ang,

08:55kasi mga baby boomers,

08:56medyo,

08:57pag-aralan mo na natin yan,

08:59posting mo,

09:00tsaka na,

09:02baka mag-astos.

09:03Di ba yung mga gano'n?

09:04At ako yung mom mo,

09:05ganyan ng araw,

09:06nag-simulayan,

09:06di ba?

09:07Pero kayo,

09:08as in,

09:09eto yun,

09:10eto yun,

09:10eto yun.

09:11And then ano,

09:12natutuwa ko,

09:12kasi mga negosyante din sila,

09:14Exactly.

09:14na,

09:15they are artists,

09:16ah,

09:16yun yung,

09:17ah,

09:17they love,

09:18ano,

09:19arts,

09:19no?

09:19So,

09:20pero,

09:21ah,

09:22meron sa isang side nila,

09:23mga negosyante din sila,

09:24ah,

09:25ah,

09:26when it comes to selling,

09:27when it comes to creating,

09:29like,

09:29itong mga,

09:30ah,

09:30programs,

09:31mabilis silang kumilos.

09:33Mabilis,

09:33mabilis sila.

09:34And I think that's something that we should,

09:36ah,

09:37you know,

09:38ah,

09:38salute the present generation.

09:40Kasi nga,

09:41they contribute eh.

09:42Mm-mm.

09:43It's not just idea.

09:45They might be quiet,

09:46but their mind is working.

09:48Di ba?

09:48Yan ang nakikita ko sa mga Gen Z,

09:50no?

09:51Tahimik lang,

09:52pero,

09:52yung mind niyan,

09:53huwag iikot.

09:54Di ba?

09:54Yung mga ating coaching sa Gondikosyo,

09:57di ba?

09:57Nakikita mo yung mga,

09:58mga Gen Z,

10:00kala mo hindi nakikinig,

10:01pero,

10:02pag nag-message na yan,

10:04ang bibigat ng mga insights.

10:06And then what's good is,

10:07they are tapping this segment of the market.

10:09Exactly.

10:09Kasi sanay tayo,

10:12dun sa physical store.

10:13Correct.

10:13Which is yung mga nag-visit sa store natin.

10:16But,

10:16ah,

10:16coming in sa kanila,

10:18ang dami ko rin natutunan,

10:19kasi,

10:20ah,

10:20ito yung,

10:21ano eh,

10:21ito yung market na hindi namin natap.

10:23Na which natap nila.

10:24Which is the untapped market.

10:26Anyway,

10:27Nako,

10:27ang ganda ng ating story.

10:29But if you want to get in touch with them,

10:32go to their Facebook,

10:33Peanut World.

10:34Or,

10:34probably you might want to ask Josie and Shannon,

10:37if you're a mother or a Gen Z,

10:40just ask,

10:41what's your technique

10:42na hindi niyo naman pinilit si Shannon?

10:45Di ba?

10:46Or,

10:47papano ba,

10:48how does it work?

10:50Kasi a lot of family businesses

10:51really need assist,

10:53help.

10:53Di ba?

10:54Yes.

10:54Eh,

10:55lalo kayo,

10:55kastanyas mo,

10:56for generation na pala.

10:58Eto,

10:58second generation.

10:59Ah,

10:59it's a mixture of generation.

11:02Okay?

11:03So again,

11:04Josie,

11:04thank you.

11:05Shannon,

11:05thank you very much for sharing us this Sunday.

11:09And I hope more progress for Peanut World

11:12and you and Francis bringing your,

11:16the brand,

11:16not just in the Philippines,

11:18but probably global.

11:19Di ba?

11:20Pedi yun.

11:20Yes.

11:21Why not?

11:21It's very promising.

11:22So,

11:23just to,

11:23ano,

11:24share ko lang ulit.

11:25Please visit us

11:26sa Peanut World Facebook page

11:29and Oriental Spice Facebook page

11:33and then just message us there.

11:35Makikita niyo yung full line of product namin

11:37doon sa Facebook page.

11:38At,

11:39subukan niyo yung Oriental Spice.

11:41Try ordering.

11:42I mean,

11:42to see is to believe

11:43or to eat is to believe.

11:45Di ba?

11:45Para nga nga,

11:46it's not just to see,

11:47it's to eat is to believe.

11:49Di ba?

11:49So again,

11:50thank you,

11:51thank you very much

11:51and more episodes to come

11:54on The Business Mentor.

11:57Bye-bye.

11:58Bye-bye.

12:26Bye-bye.

12:26You

Category

Transcript

Be the first to comment

Recommended