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A Legacy of Endurance: Multigenerational Companies Across the World

Across the United States, Europe, Asia, Australia, and Indonesia, a number of companies have stood the test of time—surviving economic crises, technological revolutions, shifting consumer behavior, and changes in leadership from one generation to the next. These businesses, still active today, represent powerful examples of resilience, adaptability, and the strength of long-term vision. Many are now led by the third or even fourth generation of their founding families, demonstrating that heritage and innovation can coexist.

In the United States, companies like Ford Motor Company (founded in 1903 by Henry Ford) and Hallmark Cards (established in 1910 by Joyce C. Hall) remain prominent under multigenerational stewardship. Their endurance is rooted in strong brand identity, continuous reinvention, and the ability to anticipate future trends without losing sight of their founding values.

In Europe, long-lived family enterprises are even more common. Barilla in Italy, founded in 1877 by Pietro Barilla, is now led by the fourth generation. Germany’s BMW, once a small aircraft engine manufacturer, transitioned into automotive excellence while maintaining ties to its founding families through shareholder structures. These companies survived world wars, recessions, and massive shifts in technology because they embraced innovation while preserving a culture of discipline and craftsmanship.

In Asia, generational companies form the backbone of many economies. Japan’s tradition of shinise—businesses that have lasted centuries—includes firms like Nintendo, founded in 1889 by Fusajiro Yamauchi and led by his descendants for generations before transitioning to professional leadership. In South Korea, the Samsung conglomerate began as a small trading company in 1938 under Lee Byung-chul and successfully transferred leadership across generations while evolving into a global technology powerhouse.

In Australia, long-standing companies such as Coopers Brewery—founded in 1862 and still run by the Coopers family—have sustained success through a blend of heritage, community loyalty, and product quality. Their survival highlights how strong family governance and commitment to craftsmanship can keep a company relevant across centuries.

In Indonesia, several family-owned firms have also demonstrated multigenerational resilience. Companies like Sido Muncul, founded in the 1940s by Rahmat Sulistio and now led by the third generation, have survived by modernizing production while remaining true to traditional herbal principles. Likewise, Djarum, founded in 1951 by Oei Wie Gwan, has grown from a small clove cigarette workshop into a global enterprise under the leadership of the Hartono family, showing how strategic diversification supports long-term stability.

Why These Companies Endure

Several key factors explain the longevity of generational companies worldwide:

Strong Founding Values
Transcript
00:00In a world where businesses rise and fall like waves, there are a few companies spread across
00:04America, Europe, Asia, Australia, and Indonesia that stand tall across generations. From the
00:10first founder's dream, to the hands of the third or even fourth generation, these companies carry
00:15a legacy that refuses to fade. In the United States, giants like Ford Motor Company, built
00:20by Henry Ford in 1903, still move the world forward under the leadership of his descendants.
00:25And Hallmark, born from the creative spirit of Joyce C. Hall, continues to spread emotion
00:30through generations. Their stories echo Zig Ziglar's timeless reminder. Success is not
00:35a destination. It's a journey. Across Europe, companies such as Italy's Barilla have endured
00:40wars, crises, and global shifts. Now, in its fourth generation, Barilla thrives because of
00:45one powerful principal discipline. Just as Jim Collins said, greatness is largely a matter
00:50of conscious choice and discipline. In Asia, the spirit of reinvention shapes the world's
00:54oldest and strongest brands. Take Nintendo, founded in 1889. From simple playing cards
00:59to global gaming innovation, their transformation embodies Tony Robbins' truth. Change is inevitable.
01:05Progress is optional. South Korea's Samsung, once a small trading company, grew into one
01:10of the world's most influential tech empires. Their journey mirrors the words of John Maxwell,
01:15The future belongs to those who prepare for it today. In Australia, Cooper's Brewery stands
01:20as a symbol of craftsmanship passed down since 1862. Their resilience reflects Stephen Covey's
01:26wisdom. Strength lies in differences, not in similarities. Each generation brought something
01:31new, yet the soul of the business stayed pure. And in Indonesia, the heartbeat of generational
01:35legacy grows strong. Cytomonkule transformed traditional herbal remedies into modern wellness
01:40products, while Jerem, founded in 1951, expanded from a small workshop into a global force.
01:46These companies embody Jack Maas' powerful message. Today is hard, tomorrow will be worse,
01:52but the day after tomorrow will be sunshine. Are you ready to be part of the sustainability
01:56process from the first generation to the next? Hash hash hash asterisk asterisk so what keeps
02:01these companies alive? Asterisk asterisk it isn't luck, it isn't coincidence, it is asterisk
02:07asterisk values that last asterisk asterisk asterisk asterisk innovation that never stops asterisk asterisk
02:13and asterisk asterisk and asterisk asterisk vision that looks beyond tomorrow asterisk Simon Sinek
02:18captured it perfectly. Asterisk asterisk people don't buy what you do, they buy why you do it.
02:24Asterisk asterisk. These companies survive because every generation protects the why,
02:29even as they reinvent the how. They plan not just for next year, but for the next generation.
02:34Like Warren Buffett said, asterisk asterisk someone sits in the shade today because someone planted a
02:39tree long ago. Asterisk asterisk and that is the essence of multi-generational success.
02:45Hash hash hash asterisk asterisk a message for all dreamers and future leaders. Asterisk asterisk
02:54legacy is not built in a moment. It is built in the choices you make today, the discipline you
02:58practice, the courage you show, and the vision you refuse to let go. If you want to build something
03:03that lasts, build not just for yourself, but for those who will come after you. Because a great
03:08company doesn't just survive, it inspires across generations.
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