The New Face of Acura Design | Inside The RSX Concept | Cars & Bikes | Forbes

The Acura RSX concept was one of the major reveals at Monterey Car Week, showcasing the brand's bold vision for its electric future. As Creative Director Yasutake Tsuchida explains, the RSX name was chosen because the "X" signifies a sporty vehicle, cementing its performance pedigree. The design is modern, electrified simplicity, and because it's an EV it doesn't require a conventional grille. The RSX achieves a sophisticated and muscular feeling through a sleek, coupe-like silhouette designed to express superior aerodynamics. Other key visual features include a unique front lighting signature known as the "check mark" and super-wide taillights.

Acura is committed to pursuing a vision that combines a sporty, performance-driven brand identity with both "timeless beauty" and a new "high-tech feeling". The concept serves as the ultimate statement of what Acura Design will become, proving that simplicity is the new signature for performance EVs.

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