00:00Among the big stories here at Monterey Car Week is a brand that is in the middle of a transition.
00:06It's really interesting to get a take on what is going on with Jaguar.
00:10And to tell us about that is head of North America, Brandon Baldessari.
00:14Look at the doors opening on your concept.
00:18So tell us about the concept.
00:20The Type 00, we call the design vision.
00:22I know a lot of brands call these cars concept cars.
00:25We're calling it our design vision because we want people to know that this car is not just a concept car.
00:30The real production car will be with some watered-down, diluted version.
00:35This car really previews what we'll see in all future Jaguars.
00:39The long gated bonnet, the very low roofline, a very strong front-end graphic,
00:45the wheels that absolutely fill the wheel wells, those are 23s.
00:49All of that you'll see translate through into the production version.
00:52At Jaguar, we are 100% committed to EV, 100% committed.
00:57So as you know, we have a house of brand strategy.
00:59We've got Range Rover, we've got Defender, we've got Jaguar.
01:01Jaguar will be our dedicated EV-only brand.
01:05And that was intentional, not just from compliance or government regulations perspective,
01:10but really because the electric powertrain allows us to get this super low ride height that you see.
01:17You know, when you have an internal combustion engine, there are certain hard points that you have to work around,
01:22whereas with an EV, you have a lot more flexibility for the design.
01:25And 1,000 horsepower, and that's hard to do in pure gas.
01:30100%.
01:30From a luxury standpoint, being all-electric gives you a couple things.
01:34As you know, it gives you a really silent powertrain.
01:36It gives you the smooth delivery of power, instant torque, instant power,
01:41plus the silence, you know, sort of lends perfectly to that luxury experience.
01:45When the pandemic hit, that certainly changed the dynamic for every car company
01:56in terms of how we prioritized and our sales volume and our production volume.
02:01We had a natural contraction.
02:03And then coming out of that, we signed off on our reimagination project back in 21.
02:08And at that time, we said, we intentionally want some type of gap between old and new.
02:14You don't want to sell your last old car on a Friday and start your new brand on a Monday.
02:19And that's why we've had this intentional sunsetting of our legacy brand before we launch the reimagined brand.
02:262025 is all about type 00.
02:29We've been taking this car all around the world.
02:31We're taking it to places that are traditional car places like Monterey Car Week.
02:35And we're taking it to a lot of non-traditional places.
02:37Like we brought this car to the NBA All-Star Game, for example,
02:42because we're trying to show that Jaguar is a champion of creativity.
02:462026, that's when we reveal the four-door Grand Touring, the four-door GT, the actual production car.
02:52And that's when we'll start taking orders as well.
02:54Whenever we change things, it's always a little bit of a shock to the system.
03:01And people react like, but how could you?
03:04How could you?
03:05You know, this is the brand I love.
03:06And I love the way that it's been for so many years.
03:09We are a brand with a lot of heritage, but we don't want to be a heritage brand
03:13that just constantly stands on their old designs
03:17and doesn't feel like they can come out with something fresh.
03:20And so we really wanted to give the design team very few limitations
03:24in terms of what they could come up with.
03:26And here we are.
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