Shoppers Flock to Shein’s First Paris Store Despite Higher Prices | APT

Dozens of shoppers lined up outside Shein’s first permanent store in Paris’ Marais district, eager to explore the popular online fast-fashion brand in person. The store, located in the historic 19th-century BHV department store, opened amid both excitement and controversy over Shein’s low-cost business model.

While some customers celebrated the chance to see products firsthand, others expressed disappointment at higher in-store prices compared to online. Retiree Justin Bimoko said he queued for his grandchildren, while student Jade He sought to challenge stereotypes about Chinese products and fast fashion.

The store’s opening has drawn criticism from lawmakers, politicians, and local retailers who argue that Shein’s business practices unfairly undercut traditional high streets. Despite protests and scrutiny, the launch highlights the growing influence of e-commerce brands on physical retail spaces in major cities.