A small group of protesters gathered outside the BHV department store in Paris as Chinese fast-fashion giant Shein opened its first permanent shop in the French capital. Demonstrators criticized Shein for harming French jobs, local textiles, and public health, while urging BHV to promote European brands instead. Police monitored the scene as tensions grew ahead of the store’s opening. BHV owner Frederic Merlin defended the partnership, emphasizing innovation, while a French government spokesperson highlighted individual responsibility in ultra-fast fashion consumption.
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