00:00A new California law now requires streaming platforms like Netflix and Prime Video to reduce the volume of ads.
00:06The law addresses long-standing consumer complaints about ads being significantly louder than regular programming.
00:12And you know the scenario. One second you're watching a silent, dramatic scene, the next your eardrums have burst from an insurance commercial.
00:18This legislation builds on a 2012 federal rule that limits ad volume on traditional TV broadcasts.
00:23But streaming services? They're the Wild West of volume control.
00:26There's no sheriff in that town. It's just sonic chaos.
00:29California's new law extends those same TV standards to streaming platforms, meaning ads could not be louder than the average volume of the content they accompany.
00:37The goal of the law is to create a more consistent and comfortable viewing experience for consumers.
00:41Because movie night should be enjoyable for everyone, not an audio assault.
00:45And while this law only applies to California, the state's outsized influence in media may push streaming platforms to apply these standards nationwide.
00:53So, do you think this new law will actually fix the volume chaos, or will streaming platforms find a way to dodge it?
00:58Drop your thoughts in the comments and follow us here for more.
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