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00:00The hottest new monster fighters right now aren't Marvel heroes, they're animated K-pop stars.
00:06K-pop Demon Hunters is taking over Netflix with record-breaking views
00:10and even managed to pack theaters for a two-day sing-along event.
00:17At 236 million views, it's now the number one movie on Netflix's all-time list of most
00:24popular films in English globally. That ranking puts it above blockbusters like Red Notice
00:34and Carry On and if you're like me just hearing about this movie for the first time, you're
00:39probably wondering why is it suddenly everywhere? Well the answer is that this wave has been building.
00:46It hit streaming June 20th and Deadline reports that over the past three weeks,
00:51its audience has held steady with nearly zero drop-off.
00:56It's time for a new strategy.
01:02And just this weekend, a sing-along version packed 1700 theaters, enough to take the number one spot
01:08at the box office. Box Office Mojo puts the two-day run at 18 million worldwide and the soundtrack is
01:16just as big with four songs in the Billboard Hot 100 Top 10, something no other movie album has ever done.
01:24But this isn't just kid fare, fans of all ages are also buying in.
01:29But here's the catch, Sony sold the rights to Netflix for around 100 million dollars as Forbes reports.
01:37And with the box office haul plus streaming success, many say it's a massive win for Netflix and a huge
01:43what-if for Sony. Either way, it's adding a surprising surge to a summer box office that's
01:49seen more success than experts originally predicted. With Straight Arrow news, I'm Kennedy Felton.
01:55Download our app or visit san.com for more.
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