- 3 months ago
Chairman and CEO of Sony Music Latin Iberia, Afo Verde, artist and actor, JayDee, and CEO & Founder of Rancho Humilde, Jimmy Humilde, share the details of the making of ‘CLIKA.’
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MusicTranscript
00:00Remember this is not something new that we invented
00:03It happened in hip-hop. It happened in pop. It happened in rock and now it needs to happen in the Latin
00:09You know what I'm saying? It's like we need to
00:12Explore and take this to a different level
00:21Buenas tardes
00:30In the first row, so everybody take your seats
00:34Welcome to our film and music panel
00:38Como siempre si necesitan translation if anybody needs translation devices we have them in the back
00:44You give your ID and we have beautiful simultaneous translation
00:49So nobody misses a beat because today we have a panel with three really really important executives in the Latin industry
01:00We have Mr. Jimmy Humilde the president founder of Rancho Humilde
01:08We have Sanford Panitch the president of Sony Pictures
01:14And we have Mr. Afo Verde the president and CEO of Sony Music Latin Iberia
01:22So why is this significant because Afo runs all of Sony which is the biggest Latin music label
01:30Sanford runs all of Sony Pictures Osea
01:35Every movie you've ever seen well
01:40A lot of the movies you've seen are under his purview including Sanford
01:45Illustrate us a little bit spider-man
01:50Jumanji
01:52Lots of movies
01:53Yeah
01:53Give us give us top 10 hits from the last year just to refresh your memories
01:59Next question
01:59Next question
02:01Yeah
02:02Anyway, all of Sony Pictures and on top of that Sanford is very modest
02:07But he worked as a producer as a young producer in Titanic
02:12Yeah
02:13I was 10 I was 10 years old then
02:18And of course Jimmy runs Rancho Humilde
02:22And one of the reasons we're here today is because uh Rancho Humilde has been of course is a massive independent
02:31Player in the regional Mexican or in the musica mexicana space as Jimmy likes to call it
02:36And you have been branching out and wanting to branch out for a while because you and I have spoken about this for a few years
02:43Into film and audio visual production
02:46And uh, so I wanna I want you guys the three of you to share a little bit of the story
02:53So, Jimmy you had an idea for a movie
02:57Yes, so thank you, Leila
02:59What's up to everybody?
03:00Saludos
03:01Despiértense
03:06Mira, esto es, esto es a full house
03:09Aquí no hay latinos, it don't sound like it, huh?
03:12That's right
03:15Yeah, well, thank God
03:19Well, I'm not gonna say thank God COVID happened, right?
03:21But during when COVID did happen
03:24Um, of course my business partners and I, Rocky and JB
03:29Would always sit there and come up and you know, what's next? What's next?
03:34Just like I was telling uh, Sanford that that
03:38Right before COVID came in like in March
03:40Uh, we decided to not do
03:44One music video with our artists. We we would have every artist do
03:4820 to 30 music videos
03:50JD, what's up JD?
03:52So we would we would do so many music videos
03:55So when COVID happened
03:56We ended up with like 140 music videos, right?
04:01So the world stopped
04:03That's when Rancho Milde was born
04:06Literally, that's when
04:07We decided to start putting all this out
04:09Everyone was at home
04:11It went from 1 million views to 2 million views to 5 million views to 20 million views
04:16To now all of them over hundreds of millions of views and the billions I could say, you know
04:21And
04:21At that time we were like we need to expand everybody's listening to the music everybody's
04:28Everybody's hearing what we're doing
04:30But nobody was really
04:31Knowing about our culture. Everybody was like, oh mexicano, you know
04:35He's with over there chilling with a sombrero and you know hanging out and sleeping on a rock how everybody, you know poses a
04:43Señor ranchero, no, but
04:45No, we're actually very street minded. We're actually very business educated. We're actually
04:50uh
04:51um
04:52Very strong homegrown roots
04:53uh being mexican-american
04:57We got to experience a life that
04:59Nobody really sees you know
05:01And so we were like we started doing it through the music videos and we started exploring there and
05:07people started dressing like these artists people started looking like these artists
05:10People started talking like these artists and we're like man. We're really on to something
05:14And and that's when we say you know what?
05:17Why don't we do a movie, you know?
05:19Shit, I've never done a movie in my life
05:21I never had done a music video. We you know, we got into doing a movie and
05:25uh, we decided to to to go with uh
05:28uh, I met some incredible people so uh
05:32uh, a director a movie writer and
05:36Producer and and everything named by the sean and michael and
05:39When we met those guys, we were talking about doing like a live
05:44And not like a live but kind of like a like a
05:47I don't know kind of
05:49Like like a like a bio
05:50Yeah, like a like a bio doc I guess but and then we were like man
05:54Like nobody who the hell wants to know about me, you know what I'm saying?
05:57Like let's let's do something different and we're like, you know what?
06:00I want to do the movie about this guy and blah blah blah
06:02And we kind of gave him the story and we started writing it together and then we were like, who are we going to use now?
06:08You know, so we decided to go with jd
06:11You know, we approached jd which is you know, the lead singer from herencia patrones
06:14So jd race you you can stand up jd so we can see
06:22They did herencia patrones more on that later
06:26So when when we presented I presented the idea of the jd
06:30I said jd look we have this movie. I think you'll be perfect and
06:35You know jd is very he's a two-word man and I said
06:39Let's do it and I was like, all right
06:42Let's so we did we did we did we did a try we did a what do you call it?
06:47Yeah, an audition or whatever we did a little piece. I said let's first cut
06:51Yeah, yeah, let's do something so we can see if you know, he feels comfortable
06:55And he does it and they send it to me and I'm looking at it and I'm like
07:00Oh shit, we're on to something, you know, I was like dude it
07:03It was a part where like it really hit home
07:05And you know, it was about a fat, you know his mom losing the house and stuff like that and it kind of like
07:11Really hit and I was like dude. This is a guy
07:13You know, so we decided to put this movie together. We started filming
07:18These guys lasted a long time filming
07:2112 15 hour days, you know
07:24Doing their thing and and and then uh one day i'm chilling there and
07:29This ugly guy by the name of chema
07:32Walks in the room, you know, he works for his company called sony
07:36And and he's like, what is this and i'm like, oh, it's a movie we did
07:41What do you mean a movie you know, so he started going crazy and we started looking at it and then
07:45You know the rest of the team gets involved and then
07:48Awful calls me and he's like yo, what the hell is this, you know, and so now let's pass the baton to awful
07:55So yeah, Gemma shows you this movie
07:59No, Gemma amazing with Gemma
08:03Gemma
08:04Gemma is the head of A&R for sony music
08:08I should say in case you don't know
08:10So if anybody wants to get signed they can go to Gemma
08:15He's pretty handsome
08:16Any demo?
08:17That's the person
08:19So
08:21Gemma is always like looking for the best stuff and you know i'm honored to work with you know amazing people like him and Alex
08:31Hola
08:33Sorry about that
08:35And so
08:38He started to tell me you know what jimmy's doing
08:42What did he do?
08:44Is he in jail?
08:45No, no
08:47Just a movie a movie
08:50It was a way, but I think Alex had the idea to you know, but if there's a movie
08:56Why don't we go to the real expert to the real ones to the ones that they know how to make movies
09:02So the wishlist was like oh would be great if we can meet Sanford
09:10No, he's he's not even gonna answer the phone
09:14Now I thought you had met Sanford so just to be clear
09:18Sony is a humongous company
09:20It's not like the film people and the music people and the video games people all get together every week
09:25This you know you all have your big corporations to run
09:28But you had met him already you knew Sanford
09:31Yes, we had that like um in in la
09:35There was a meeting that I don't know it didn't happen before but
09:39You know rob springer my boss
09:42Called me and said like there's a meeting that I think you will have to be part of
09:46All the heads of the motion pictures are going to be there the people that are doing all the tv series and the cartoons and the kids division
09:55So I was super excited about it and I met
10:00Amazing people like Sanford and we
10:03You know started to you know be in contact
10:06And uh, but at that time to me was like
10:10Is it going to be my first call saying like
10:14We have already a movie to share with you
10:16But we did it and um I think that alex with jama tom mackay with another member of the team that lives in la
10:26And they organized the meeting
10:28And um some for can tell you know why he couldn't escape from all of us
10:35We keep napki's dog and it's latin thing like it's like you're not gonna give the dog back if you don't sign this movie
10:42No, no i'm kidding
10:44But look to us you know in the music business
10:49Artists they always it's always an evolution
10:52It's it's very common to listen to people talking about
10:56Oh, we we used to
10:58To sell vinyls or cassettes or cds
11:02But nobody's talking about the evolution of the artists
11:04They so imagine i'm doing i'm gonna do it very quick
11:08In the 50s they needed to sing in an amazing way
11:12Then somebody was in charge to help them with radio stations or all the promotion
11:18But they needed to sing great in the 60s they needed to play an instrument
11:22In the 70s they needed to learn how to go on tour because
11:26Okay, one thing is to play in your in the favorite bar in your neighborhood
11:32But a completely different thing is to organize a tour in the 80s the video came up
11:38First crisis for a lot of artists said like i don't make music for it to have images
11:44But we need to learn how to deal with that
11:47And so on social media
11:49But these to me and of course i i i imagine that jimmy feels the same
11:57It's you know for the artistic community
12:00It's an amazing thing we can we don't feel that every single one of them can act
12:06was going to be great great at acting
12:08But it's an outstanding new avenue that we need to explore in a in a
12:15New ways and that you know for us we're super honored you know to be surrounded by you know the best which is sanford
12:23So sanford you did not produce this film this film already came to you baked
12:29You know like a baked cake but you decided to distribute it so tell us a little bit about getting this call
12:36What you were expecting and watching this movie
12:40Well first of all no one makes a movie on their own this is a crazy thing that jimmy did in the first place
12:47It's just that's just like not what happens so
12:50It was already a strange thing that there was a finished film when we were uh when when afo said there's there's this movie
12:56would you guys uh take a look at it and
12:59uh
13:00so we that was that was already just an exciting thing that that the initiative and the
13:07quality that was able to be made an independent way and
13:11I think you know when I when we often had that meeting that you're referring to and we were just
13:16kind of blown away by the we really understood the power of sony latin at that point
13:22and what was possible if we really tried to you know do more cooperation
13:26And and hollywood's had an incredible history of of transferring the
13:33Electricity of a pop star rock star into an actor and and that's where new talent can come from
13:40There's an x factor that somebody can stand up on stage and be that to an audience that then would hopefully transfer to
13:47storytelling and
13:49That is something that I think is where the future is going to be for uh uh the marketplace
13:56um and
13:58You know the ability to to kind of
14:01You know respect that audience access that audience have
14:05Make stories that are from the power of that audience is so exciting to me
14:10And the fact that we have you know
14:12You know sony latin to be uh in the you know the same family with is is is going to be amazing
14:18And you know and then and then jimmy and i have just been brainstorming and there's so many ideas
14:24And so many artists that uh
14:26I think we're we're going to figure out how to how to tell stories with
14:29And just to be clear and we're going to watch the preview of the movie in a second but just to make this
14:35crystal clear
14:36This is the first time that sony pictures partners with sony music latin in the making and distribution
14:44And of course with rancho humilde
14:47But it's the first time the partnership happens between the two of you much less the three of you of course
14:54His fault
14:56When you mentioned when you met when you mentioned sony latin music
15:01You're really mentioning rancho humilde
15:03Right, it's like sony rancho music
15:07Sonny rancho music. Yeah, jimmy humilde owns sony latin
15:11Yeah
15:13To be clear
15:16Jimmy humilde owns sony pictures
15:18That's right
15:19Yeah, well
15:20You know something amazing is happening when I when I first met
15:24When I talked to awful about it, you know, we were so excited and he was like, what do you mean you have this movie ready?
15:28But when we went to go see samford it was amazing, you know stepping into
15:33Sony pictures
15:35It's like
15:36What the hell am I doing here?
15:37You know, it's like and then walking into the office and by the way, I was late to the meeting
15:43I have to drop off my my kids every day at school and thank god samford understood and and and
15:49We we hit it off. I would have waited all day jimmy
15:52Thank you. I appreciate that. You know the most amazing part is that
15:56Why we are together now and and and trying to figure this out is because
16:02There's one thing that we're definitely leaving out is that
16:07The the the biggest percentage and that's the first thing we talked about was that the biggest percentage of movie goers
16:13Are latinos?
16:15Right in the us we're talking about
16:17Across the us is a huge percentage of the ticket buyer the movie goer
16:21The guy sitting down in that seat or the woman or kid or whoever and watching that film is a latino
16:27the majority right and
16:29Thank god that the majority of the latinos in the us are mexican-american or mexicanos 65 percent 65 percent
16:37So it's a very untouched community that we are not feeding to it's a hungry cow
16:43It's a hungry dog. It's a hungry human that needs
16:48This and not only they need it, but also there is so much
16:52incredible talent that that that's not only in the mexican community
16:57I'm talking about in all latinos period where we're not only talking about working with mexicans
17:03This is going beyond you know, this is going
17:06Way you want to you know this
17:09Tell them the people you know tell them the names you know that you you know
17:14I've been learning a lot, you know, and and I think that you know, it's like jimmy said
17:18We're on every movie 30 to 40 percent of the box office um comes from
17:24Latino audience 30 to 40 yeah on every on every movie and
17:29Sanford can you bring your mic a little closer to your mouth that way we don't have the feedback
17:33Think of the stories to tell this is what excites me is that when we started to sit around and think about
17:39You know where this could go the kind of stories that we could tell that are that feel fresh and haven't been told before
17:45I think is just an amazing opportunity, but we've been you know
17:48We've been talking about carol and becky and not done junior h and all these people about tell about you know
17:55Could they could they be actors? What could we put them in? What kind of stories could um, you know, they
18:01uh, they be part of so
18:03I
18:03I'm just really thrilled about the future now, you know in this
18:08I love that so let's watch
18:10the preview of clica
18:13Joyce can we play that
18:26In yuba city i've been picking fruit for as long as i remember
18:30Migrant workers do what no one else wants to do in this country now. It's my turn to live the american dream
18:36All i ever wanted to do was make music
18:45But i had to do whatever it takes to protect my family
18:48What you be doing i'm in the music biz i'm trying to get like you you feel me keep working you gonna do that shit
18:59There's no shortcut to your dreams me
19:04Remember that my mom used to always tell my dad what you do in the dark will always come to light
19:12I was about to find out what that means
19:16You're out of control you're getting caught up in this you hear me
19:19Take your drug money and get out of my house
19:26All i can do is make my music because music has always been my destiny
19:31No shortcuts huh?
19:34No shortcuts huh?
19:36Yes shortcuts
19:38Let's do this
19:42Clica coming january 2026
20:03Is that right?
20:06JD how did you feel acting had you done that before?
20:12First timer
20:14Felt natural
20:16And so tell us about the soundtrack to this afo there is a soundtrack jimmy and afo
20:21Yes, but in in that i think that jimmy can be the one answering that question because
20:26um
20:28He's a hero to me in in this movement you know like we had a lot of conversations
20:35Like some years ago
20:37I was a bit i don't know disappointed or upset about the the position of the mexican music in in the world
20:45I had a conversation and no to me no doubt he would be the one you know waking up that
20:52you know amazing
20:53Culture and talent and and the music is amazing and he did that and in that you know
21:01I follow him like in every single idea or decision regarding music
21:07Because to me he's a genius at that and and I love to learn from the good ones and and it's a beautiful lesson
21:15Every meeting we had talking about music so this soundtrack is based on
21:21You can answer that
21:22Well, I have a question jimmy
21:25Because there are other films that have been done by latin artists
21:31That really that have stayed very small and very indie
21:35So what has allowed this one
21:37To find such a great platform because you have a great platform now now you have the support of two major and as distributed by sony pictures that
21:50Is going to ensure that it's going to get to places that a small independent film might not be
21:55It's the moment it's the moment. It's the moment. There you go. He's you couldn't have said it any better look
22:02It's it's definitely the moment to happen, right?
22:05Um, we were put at a perfect situation
22:07We were put
22:10The team that we have it's it's amazing. I mean this is conversations that we have
22:14Ongoing it's not something that happens overnight. I mean
22:18We when when we sat down it was my partners and mickey and and and we sat down with with afo in his office and he's like, you know
22:25That monster is gonna wake up one day, you know, and he's like it just needs to wake up
22:31So I really took that and and my partners and I we really took that and we said, okay
22:39This monster needs to wake up
22:41The world needs to see it, right?
22:43We need to fit in and I think this is a perfect timing
22:48That unfortunately those films that you say
22:51Didn't have that opportunity of the timing and it wasn't the correct time
22:55Not to say it wasn't done by the correct people not to say it wasn't done by the by the correct team
23:00Or didn't have the right support. It just
23:03I feel it it wasn't it wasn't the moment for it and thank god. We're in the moment
23:08There's a lot of latin artists right now. They're in the moment that's happening and and it's growing and and and they're making an impact
23:15Across the world now. It's not even like I always told you, you know, it's it's we're not a region. We're not
23:21They're they want to they want to I don't when I say they I don't know who but someone wants to put us
23:28Like in our space that can't grow out of that, you know, and and I feel that
23:34When we get people like Sanford and NAFO and and the whole team and my partners and myself and the whole company and everyone behind it
23:43and we say look this is a time and
23:45And I'm sorry to say it like this, but I think at this moment there's zero fucks given
23:51At this moment and we're going with all we're putting the you know the pedal the metal and we're going all in
23:57And we always say this and and and we fall and we stand very strong behind it that we want this to be a door opener
24:05To everyone not only for the mexican culture not only for that because
24:09When I sit down with Sanford and with NAFO and everyone, we don't only just talk about the mexican
24:14Music we're talking about pop reggaeton. We're talking about everything else besides that. Why do what happens if we put carol g and belinda and
24:23You know together what happens if we put so and so and so and so together, you know, we're talking that language
24:28You know what I'm saying? It's like we're not we're not basing it on just one genre or one stand. We wanted that
24:35Hopefully in the next year or two
24:37This panel is going to be full of actors that are going to be full blown in Hollywood because of this opportunity
24:43Now Sanford
24:45Obviously you get a million projects thrown at you. I imagine and you're not doing this
24:53Only out of the goodness of your heart, right? So you saw a movie that you thought had the quality
25:00Yeah, I mean
25:00I think it's it's first of all
25:02I think a good rule in life is just follow Jimmy anywhere
25:06I think that's just like where where you start so you know
25:10And you need oftentimes a leader to do it and so
25:15It's it's it's the moment maybe past the moment even you know what I mean? It's like we're not too late, but it's it's it's it's
25:21It's staring at the up the opportunity is staring in everybody's face where this is the next extension of stories to tell
25:28I think that's how we should look at it is that it's it's yes, there are the artists and
25:33How wonderful that can be amid that with JD is a real actor, right?
25:38It's not it's not it's no it's not like you know
25:41It's it's a performance and and I just get think about all the potential with so many people
25:47But I think it's all about coming from the stories to tell
25:49So when we get excited about talking about things it becomes from a storytelling perspective and wanting to tell authentic stories
25:57That's what struck me when I first saw the movie was the authenticity of it and because it was made by
26:03Jimmy and
26:05Yes, you had a group of people in it, but it was it was authentic storytelling and and you could you could feel that
26:11In in in and I and that and ironically maybe that it had it not been made
26:16You know in the way Jimmy made it independently
26:18It may not have had that so it was a it was a it was a great kind of a wake-up call for for us a bit saying
26:25You know to like I said just to follow the follow the Pied Piper so to speak, you know
26:30Yeah, and now for you sony hats an audiovisual division and and you've done a lot of
26:37Documentaries series live performances
26:41So this is a next step for you as well, right or were you looking for this specifically?
26:47Yeah, because when script is involved
26:50I think you need different type of experts we can we can we learn how to
26:56How to film in a great way the concert or things like that one
27:01With documentary
27:03That that you know you can have a lot of footage of a story of an artist and and somebody great editor can put that together
27:11But you know I think that in every single you know area you you can try whatever you want, but there's somebody that
27:20Knows better and for us that division needs to it's evolving and
27:27But for for that we need we need help and and we're super honored with the partnership
27:32So Sanford as you said you need a lot of people to make a movie
27:38It's not quite the same as writing a three-minute song and doing it in your home studio and
27:44You release it right you can do that literally in five days and post it
27:50Yeah, so, uh, I'm I'm aiming for a really good song
27:54But this is not something you can do in film, so is there already?
28:01Well, let me just say also the whole cooperation of
28:06Also the movie company learning, you know from office team about you know how how?
28:13The presentation is and how to how to reach the audience in the best possible way and
28:19Jimmy has been kind of in the center of gravity
28:21Um, which this this the hood of the process sort of needed right from a making point of view to now the marketing and the releasing
28:30The partnership I find to be quite unique in that way
28:33There's nothing that happens now without you know the three of us, you know being in concert or even way beyond me the whole the whole
28:41motion picture company, so I think that's also special a bit and and and
28:47That maybe can be how we do things going forward
28:50I love it. So what's in the pipeline?
28:53Yeah, a lot of stuff and feeding back to this is that nothing in this world can possibly happen by itself
29:01That doesn't work. That doesn't exist. I don't think it's a one-man team. I don't think it's a one person that did it
29:07I don't think it's a one thing that did it
29:09I think once you develop a team and once you work as a team
29:13As well as I do with my business partners with my with my
29:18With the people that would that that work for our company and the people that we're meeting now and the way we're socializing
29:24And the way we're putting our stuff together
29:25And the way we're listening to each other is amazing
29:29Right so a team definitely is going to be always a winner right when you play as a team you're going to win for sure
29:35And yeah, there is more stuff in the pipeline. Of course there is
29:38There's more stuff to come
29:40I started showing Jimmy office space like Jimmy. I mean, this is a beautiful office space
29:45Maybe you should you should consider spending more time. Yeah, we're actually considering moving into Sony pictures
29:51Really? What are you going to do with your your office in your?
29:55Well, I retired from the music business like two years ago, right now just like I've never retired
30:01I'm just kidding, but no, um
30:03This continues. This is look. I always said it's not me by myself
30:08I have Rocky JB. I have Mickey. I have an amazing team behind it
30:12I I have our employees from Laura to Chema to
30:18It's it's a huge team. I mean, I can go here for five minutes naming everyone behind us and
30:26Honestly, I'm gonna be honest with I think they're in the front and we're the one that's backing them up
30:30You know, it's like they're taking the lead in this we're really letting them do it
30:33We have other people involved that that is bringing new ideas to the table that it's helping us now get to the
30:40Actors and get to the artists and get to the scripts and get to you know
30:45Ideas that he's given us and ideas. We're giving them and and putting some together is going to be crazy, you know, it's
30:52Honestly, we have a couple good meetings coming with with a few good artists potential in it
30:57and then and yeah, there is stuff in the pipeline
31:00There's already another movie that we're starting to shoot with also with with a musician as the lead actor
31:07Oh, no, not that one, right? No, no, not that one. No, it's actually
31:13We're going different ways, you know, and look
31:17Remember this is not something new that we invented
31:20It happened in hip-hop. It happened in pop. It happened in rock and now it needs to happen in the latin
31:26You know what I'm saying? It's like we need to
31:28To to to explore and take this to a different level. I mean look what hip-hop did, right?
31:33Basically took over a big space of entertainment
31:37Just from one guy that decided to create a movie which was called boys in the hood and then went to friday's
31:42Which was like ice cube and stuff like that and looking at stuff that they did. What did they do right?
31:46What did they do wrong? We're trying to learn from that, you know
31:48And and I talk about it all the time and and we're bringing different people in the industry
31:54Outside of the industry that has worked in hip-hop that has worked in pop and rap and everything else to come in and help
32:01Evolutionize a new space and film that we're really trying to pull off
32:06Agree with that and I think you know music is such a huge part of movies in general
32:11It's like when you think about the best movies
32:13We don't separate from also great music
32:16So I think that there's that it always inherent in making a great movie anyway
32:21But this means it feels like the natural extension so you know when when I think when
32:26When we learned about you know camilla cabello and we put her in in cinderella when we put bad bunny in his first movie called bullet train
32:33Which he was his first acting
32:35Role of course that's that's that's something that's happened
32:38This is the next generation of that which is are there the stories to tell that can come from the artist or from really anywhere?
32:45And so you know in terms of finding the new voices, that's where I think this is really
32:51Really the most exciting thing did that
32:53This is a guy that gave bad bunny the opportunity to film
32:57You know this is this is a guy opening the way like this is not we don't have someone here that just created these films
33:04This is a guy that is given an opportunity to us
33:08To come in this industry, which is which is huge now because of this guy now
33:11We got all these other people from all the other companies trying to get in the mix now, but I mean our heart is here
33:17This is where we going and and I don't think anyone is going to be able to
33:21Catch up to this anytime soon. I promise you, but you're opening the door
33:26Bendito dios
33:28I wanted to give just we have five and a half minutes
33:32I wanted to allow for a couple of questions from the audience if any and if anyone has a question to ask
33:41My name is Joel Gillian and well
33:48I'm here because what I really want is to thank Jimmy all that he does for the Latino
33:54I see him in his networks all the time and it's good that at this moment
33:59you support us
34:01Thank you
34:03The movie is early 2026 correct?
34:06Early 2026
34:07Yeah, early 2026
34:08Hello, good afternoon. My name is Paola Martínez. I'm Dominican. I live in the city of New York
34:16In English or in Spanish
34:18Que lo que?
34:19Que lo que
34:20Well, thank you very much for talking about those projects that are so interesting in which they are working
34:27As you know, the creatives play a role very important in how communities are remembered
34:34Or they identify
34:36I think that as Latina, I always see the role of the narco, the drugs, in many productions
34:43But also have seen beautiful things like the movie of Coco
34:46That moved mass and all the families
34:50I think it's a story with which many of us identify and we are crying
34:54The role of the Immanuel Miranda
34:56And also writing, making music impressive
35:00For people like us, composers, artists
35:03What is, when you have the opportunity to choose songs
35:08What are the things that you say
35:10Here is the song that I'm looking for for this movie
35:13Because I know that they will be a perfect combination
35:18Well, we'd love to have the formula to answer that
35:26But I can tell you that
35:28The truth is that it is a combination of what is happening in the script
35:34And not to be so obvious like that the song is describing exactly what is happening
35:40Sino that complement it in some way
35:42But always, to choose a song that is complicated
35:47For any situation
35:48The problem with the great composers
35:52When there is a movie involved
35:54They always invite the great composers
35:56It is that the worst thing they do is that they are good
35:58And our job is to choose between something that is good
36:02And something that can connect or represent the movie
36:06In the best way
36:08But it is a very complex task
36:11The question is the most difficult of the world to answer
36:15Ojalá haya estado algo coherente en lo que te dije
36:18Pero, pero es eso
36:20Depende también mucho del director, que necesita, que quiere generar con la canción
36:26Pero es complejo
36:31Hello everyone
36:34My name is Maria Villegas
36:35And I have a video production company
36:38Right here
36:40I have a video production company
36:43And I have a question related with the future of music videos
36:47And all the content for artists
36:50My question is like how do you see the future of this
36:53Yeah, like the music videos with the new platforms
37:01Like what do you guys think about what is next?
37:03So not scripted series or scripted films
37:07But the music video
37:08The music video as a format
37:14Well, I think there's really nothing going to change on the music video side
37:19Like I think by bringing out films I think videos are going to get more interesting
37:26I think there's going to be more directing in it
37:28More producing in it
37:29More it's going to be more
37:33More film wise I think in the music videos that I think that could start happening from this
37:38If that's what I don't know if that would ask your question
37:41If I can add
37:42I think there's going to be an evolution
37:45The audio visual content is like all over the place
37:48There are more audio visual content than ever before
37:50In the past we just have a video clip
37:53And that was the video piece of the song
37:55Now the next step was like
37:58Let's take a little bit of that video and use it for TikTok
38:02Now it's a completely different story
38:04At least what we do at Sony is different
38:06It's like TikTok is a platform with specific rules
38:09And Meta is a different one
38:11And Instagram and every single one of them
38:14There needs to create something specific for that platform
38:18One of those is a video clip
38:21But it's not the only one
38:22That to me is the evolution
38:23And as long as new platforms are in the market
38:29You need to think about
38:31Okay, that's a different outlet
38:34What do I need to do as a video piece for that?
38:37What is the perfect one for this audience?
38:41I think movies in particular are about an experience
38:45Right?
38:45You go to the movie theater to have an experience
38:47It's your
38:48We're all together trying to have a unified experience
38:52That's a pretty high bar
38:53And in a way that's what is exciting
38:56Is it's going to lift the quality of all the kind of storytellers
38:58That we find to do
38:59I think to me
39:00To do music videos
39:01That do any kind of content
39:05Now with this voice
39:10And you're lifting the bar
39:13And also you're talking about it being an experience
39:16It is an experience
39:17And now you have this whole avenue
39:19That's going to allow you to reach
39:20To reach this audience that
39:23That perhaps you weren't reaching before
39:25No Sanford?
39:26It's a good moment
39:28Like you said
39:28I feel lucky to be sitting next to these two gentlemen
39:33So thank you
39:34Wonderful
39:35Bueno
39:36Acá me marca ceros mi clock
39:39I cannot go past the clock
39:42Thank you gentlemen
39:43Thank you
39:44Thank you
39:45Thank you
39:45I want to give a big hand to JD
39:47JD
39:50Gracias
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