00:00Next to Bloomsbury and Marylebone, Fitzrovia is one of London's most fascinating and often overlooked neighbourhoods right in the heart of the capital.
00:10It used to be home to artists, writers and radicals, as well as other forms of creatives.
00:17But Fitzrovia has now earned its reputation in the early 20th century as a bohemian enclave.
00:23George Bernard, Shaw and Virginia Woolf once frequented its pubs and the area buzzed with energy.
00:31Today, Fitzrovia has transformed into a mix of old and the new.
00:36Terraces stand alongside sleek offices and boutique hotels.
00:40The BT Tower, one of London's most recognisable landmarks, still dominates the skyline.
00:46Despite gentrification, the area retains its independent spirit with quirky cafes, small galleries and a thriving restaurant scene as well.
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