00:00If you have a family and you continuously upload your photos to a cloud storage provider,
00:04there are some things that you should be aware of to keep both your loved ones and your memories
00:08safe. Most parents say privacy matters, but they might just have their head in the clouds.
00:15According to a recent survey we ran in the UK, 72% of parents say keeping their photos
00:19private is critical, while nearly half don't realize the pictures they store online can be
00:23scanned, analyzed, and used by the very companies hosting them. Around a third of those surveys
00:32wrongly believed only metadata or account info is collected. The truth? Your cloud provider may
00:37be using image recognition to identify faces, locations, and actions, even to serve ads or
00:42train AI. Over half of parents let their phones upload photos non-stop, creating a constant feed
00:48of intimate data. That's a goldmine for bad actors. Professor Karsten Maple of the University of Warwick
00:53in the Alan Turing Institute warned, parents are unwittingly opening their children up to
00:58possible exploitation by criminals who want to use their data for their own purposes.
01:02It takes just 20 images for sophisticated AI tools to create a realistic profile of someone
01:07or even a 30 second video. Nearly half of parents fear being hacked, but most still rely on weak
01:12defenses like a pin or face ID. Haven't you heard of Proton Drives encrypted cloud storage?
01:17Slap 2FA on there and you can rest easy. Organize your photos with albums and share them with
01:22only those who you want to share them with. 69% of parents admit they don't fully understand how
01:27their data is being used and while we can't blame you for not taking the time to read a 4,000 word
01:32document, it really is better to be aware of what you're signing up for. The risks are real and your
01:36family's digital footprint is already out there. What do you think about cloud storage? Let us know in
01:41the comments below.
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