Social Media Hustle 101_ Holly Johnston’s Top Tips

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00:00So tell me how you built an audience because, you know, a lot of women who got on OnlyFans,

00:05at least like from my industry, already had a following, right? Like, because they were doing

00:09adult movies, but you came, you were a mom and, you know, you didn't have...

00:14I had, no, I had a Facebook that I posted on maybe once a year because the family wants to

00:20see pictures of the kids, right? Like that was the extent and I was never on there. I just

00:24occasionally would go on, post that picture, leave. I had never used TikTok, Twitter,

00:31Instagram. It was just that Facebook. So part of that, you know, when I saw Ms. Poindexter and I

00:36was like, okay, this is what I'm going to do. I spent, I'd say about a month to two months,

00:41putting together a business plan because this is a business and getting the LLC and writing out that

00:47plan. And part of that plan was I knew because I did my research, oh, you can't just go onto

00:53OnlyFans and type in blonde milf, right? There's really no internal traffic. So a lot of the

01:01business and the success of the business depends on marketing yourself. So I had to open all of

01:07these accounts and I opened multiple on Instagram and multiple Twitters and I knew, okay, I need as

01:14many eyeballs on me as possible. So I spent several months just posting like crazy, just working really

01:20hard to build my presence on all of these different platforms. I would sit on, you can't really do this

01:25anymore and go anywhere with it, but I would sit on TikTok for like an hour just on live, building a

01:32fan base and pushing them over to my Instagram. And I'm a nut. I wake up at like 7 a.m. and I post,

01:39I post at noon. I post at the same time every day, multiple times a day on all of my 12 accounts.

01:45And I'm just very consistent with it. Like my religion now, my new religion is posting on

01:52Instagram. Yeah. So you say you have multiple accounts. Why did you open multiple accounts?

01:56And like, are they different from each other in any way? No, I'm starting with the batch creating.

02:02So I will, let's say I'm in a swimsuit and I'm just, you know, posing, you know, in a picture or

02:09just make a cute reel in that swimsuit. I'm going to make a 12 in that swimsuit so that I don't have

02:15to reinvent the wheel and okay, what am I doing for the next one? It's just, it's quick. You know,

02:20it's a seven, seven second reel. And then I bust out the next one. Um, and so I'll batch create,

02:25since I post three times a day, I'll get, you know, in another outfit and we'll do that in three

02:30outfits so that I have that content for the day. And I, I, and I will do this, I'll do about a week's

02:38worth of content and just kind of repeat that process. And why 12 accounts is because like I

02:43said, I need to have as many eyes on me as possible. And these accounts don't perform the

02:47same. You could open an Instagram and you could be frustrated and think, I only get, you know,

02:525,000 views on all of my reels. You could open another account. And for some reason I'm getting

02:59in 30 days, I'm pulling in like 10 million views. And so I knew when I saw very quickly, okay,

03:06some of these accounts are kind of duds. Some are performing okay. I have one that performs well.

03:12Well, you know, in this industry, Instagram is not our friend and your account can go down

03:17and you've put all of your eggs in one basket in this account. So I better have 12.

03:22So do you have, um, a theory as to why certain accounts do better than others? Do you think it's

03:28just like an algorithm like chance? Yeah, exactly. Yeah. Right. A lot of it is luck. Yeah. Yeah.

03:35Because I have found that, um, I started, uh, helping a couple of girls like start new

03:40Instagrams and I have found that I struggle with getting some posts above like a certain number,

03:48like some will do really well and then others won't. And I can see like the ones that Instagram

03:53is pushing out to the non-followers versus the followers only. And it seems like the sexier it is,

03:59the more Instagram will choke the traffic. Yeah, that's true.

04:02And I'm like, how do you get past that barrier? Do you have to get to a certain number

04:06of followers? And then it's just like, at that point, it's just the, like an exponential

04:11growth like that. Yes. Yes.

04:14My own personal account, I'm already like over 800,000. So that's different, but starting from

04:19scratch, like I haven't done that since the beginning of Instagram.

04:22Yeah. It's really difficult. Yes, you're right. But also without pushing the limits. So some think,

04:28oh, I have 5 million followers. I can do whatever I want. Well, you turn around in a thong and you're

04:33going to find out real quick, you can't do whatever you want. They're going to flag the post. So it's,

04:37there's a balance. Um, but you know, I have an account, my main account, um, I think for the

04:42last 30 days, you know how it shows like your views for the last 30 days, I meant 90 million views.

04:48That's a lot. Yeah.

04:5090 million views in the last 30 days on that account. Another account is at like 15 million.

04:55So that's why I have these accounts because I'm going to get lucky on one.

05:00Okay. Interesting. And there are none that you like give up on?

05:04No. You're just like, I'm going to keep, I believe in all of you.

05:08I believe in you.

05:09Yes. Yeah, exactly. I believe in you. And I just treat them as though this next post

05:14is going to go viral and eventually something will. So you just have to,

05:19I think people get frustrated and they give up and you can't.

05:22You have to just, yeah, you can't, you have to, yes, you just have to

05:26maintain that delusion that this next post is going to do it. This next post is going to do it

05:31because eventually it will. Yeah. Yeah.

05:34So do you post the same exact, you do, you do a different post for each Instagram?

05:39I do because Instagram doesn't want you to spam. So they don't want you to take this reel that you

05:44posted on this account and post it on another, make a different reel, but they're pretty identical.

05:48Maybe in this one, I went like this with my hair instead of, instead of just standing there,

05:53you know, they're like, captions are different. I don't usually do. I don't really believe in

05:56captions. I don't, my main account, try to find it. I mean, okay. You'll maybe find on a collab,

06:02maybe, I don't know, two captions out of like a hundred. I don't, I don't think it makes the

06:08difference. No one reads. No, no one looks at that. No.

06:11So hashtags are like, no, don't even bother. No one cares about hashtags.

06:15No one cares. No. I don't think so either. No. On TikTok though, hashtags matter.

06:19I think so. Yeah. Yeah, I do.

06:22Did you guys know you were taking a social media class today?

06:25I'm sorry. These are the questions I want to know. So I think a lot of people want to know

06:29why do you do what I, some guys will ask, they're like, wait, why am I, why am I seeing like 12 of

06:34you? I'm like, because a girl's got to do what a girl's got to do. Yeah.

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