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Cheddar News
  • 3 months ago
As the NFL season kicks off, NBCUniversal announced it has reached its highest-ever revenue from advertising and partnerships tied to pro football.
Transcript
00:00As the NFL season kicks off, NBCUniversal announced it has reached its highest ever
00:05revenue from advertising and partnerships tied to pro football, including a full sellout of
00:10Super Bowl ad slots ahead of the big game this year. The company credited its success to surging
00:16demand for live sports, which continue to dominate TV ratings and advertiser interest.
00:22NBC and its streaming platform Peacock will broadcast both Sunday Night Football as well
00:28as the Super Bowl, with 90% of regular season ad inventory already sold. The season opens
00:34Thursday with a high-profile matchup between the Philadelphia Eagles and Dallas Cowboys airing on NBC.
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