00:00We've obviously talked a lot, a lot of the names that have these shoe deals, but I guess my big question is, is none of them are comparable to Michael Jordan and the Air Jordan brand.
00:09So I guess my question is, is do these shoe deals still matter at the end of the day?
00:13And is Caitlin Clark a unique enough name that she becomes like a Jordan brand?
00:18Well, obviously, Michael Jordan is trending towards probably $10 billion in revenue the next couple of years.
00:23And I think that's, I always say that's the biggest outlier and the hardest sort of lightning in a bottle to recapture.
00:28But for a player to still have a signature business in the, let's call it $100 million to $300 million range, that's hugely impactful.
00:37And that's just their signature brand of product.
00:39A lot of times when you think about a player like Caitlin or LeBron or Steph Curry, you think of the Halo Impact 2.
00:46How many young girls might buy Nike basketballs, Nike backpacks, other items just because Caitlin's association.
00:51So I think what we're going to see with Caitlin and what we're seeing already with Sabrina and Asia is that it'll be, yes, impactful from their signature series,
00:59but also sort of extend beyond the brand into other categories as well.
Be the first to comment