Exploring the Unique Appeal of the Kobe-Jordan Trading Card

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00:00Let's bring in the founder of Collect Media, Darren Rebell.

00:03Darren, thank you so much for joining us.

00:04So what makes this Kobing MJ card so special?

00:08You know, that's hard to say because it's not like anyone was looking for this card.

00:13But I would say that when you talk about Logo Man,

00:17that's something that Upper Deck had done starting in 2003.

00:23And it puts the logos from the jerseys,

00:27and they say they're game-use jerseys, in the cards.

00:30And then it has autographs.

00:33And so a lot of people would say,

00:36well, why don't you just get a Kobe Bryant jersey and a Michael Jordan jersey?

00:39However, cards is really the easiest form of collecting.

00:43People like how small it is.

00:45They can carry it around with them,

00:47although I doubt you'd carry this around with you.

00:49You'd need a Brinks truck.

00:51And so although game-use jerseys and the size of the game-use jerseys

00:56have been something that has certainly grown,

01:00putting little pieces on cards have grown faster.

01:04And so if you want me to tell you why this is bigger than a 1952 Mickey Mantle

01:11and a SGC 9 1⁄2,

01:13or why it's bigger than the Honus Wagner,

01:15I would say it's not.

01:17But sign of the times, at least two people wanted it,

01:22and they fought to the death.

01:24Talk about the group that bought them.

01:25Kevin O'Leary, the name that we heard is behind the group

01:29that was able to successfully win that auction.

01:31Can you tell us more about that?

01:33Yeah, I mean, Kevin O'Leary obviously has gravitas from Shark Tank.

01:37Everyone knows him.

01:38He's seen as a good investor.

01:40I think there's a responsibility as far as the hobby goes to say,

01:45okay, well, when Kevin O'Leary comes in,

01:47let's hope that this thing doesn't go down,

01:49because if it does,

01:50a guy like Mr. Wonderful won't be so wonderful anymore.

01:53But, yeah, so it's this company called Secure.

01:58It's with a guy named Shine, Matt Allen,

02:01and Mr. Wonderful, and a third partner.

02:05They've raised a bunch of money.

02:06And unlike we've seen in the past,

02:08you know, their take is modern sports cards are okay,

02:12which a lot of people say they make too much of them.

02:14There's too many one-of-ones.

02:16Modern sports cards are okay.

02:17But their thesis is these logo mans

02:20and these 18-year-old, 15-year-old,

02:22one-of-ones that say one-of-one on the card,

02:26it's okay for it to be false scarcity,

02:28but as long as it is scarce in some fashion,

02:31they're not going to be buying anything

02:32where there's 50 or 100 of them.

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