00:00Audi has always been a pioneering brand, questioning the status quo and taking daring steps.
00:08The combination of cutting-edge technology and design has always been a success story.
00:16Think of the TT, and now it's time for the next big step.
00:22In a world that is becoming overly complex, our answer is clarity.
00:31This is the essence of the new Audi design philosophy.
00:36I'm happy that the Concept C is a preview of a real production car, a car that we will see on the roads.
00:46The vertical frame with the center element in the front, the car has an innovative roof concept that open or close always embodies our design language.
01:01Technology is close but never dominant.
01:04The interior has a Chi-Tac concept that combines minimalist design with intuitive functionality.
01:16The new design is a next big step in the renewal of Audi as a company.
01:23In the way we design our car, we will also shape our organization with clarity.
01:30With that clarity, we will gain speed and we will address the challenges of the market.
01:37We renewed our complete product portfolio with 20 new models in the past two years.
01:48New ICE cars, new plug-in hybrids, new battery electric vehicles.
01:53And the battery electric vehicles are benchmarked with 800-volt technology, ultra-fast charging and ranges of up to 750 kilometers.
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