- 5 months ago
We were sent Premier Pantry Premium and Deluxe macaroni and cheese for Dollar Tree by Nolan from Enterprise CP. ECP also owns the Rapid Mac and we were sent red rapids, so we tried each mac in those!
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FunTranscript
00:00Frankie, we're going to have a Dollar Tree Rapid Mac round up today on BoxMac.
00:16Ten years ago, we did the Rapid Mac.
00:18We did.
00:19Dun, dun, dun, dun.
00:20This is a Rapid Mac.
00:25Never heard of it.
00:26The actual original.
00:27They're still here.
00:28So now you have it in orange, blue, and red.
00:30I do.
00:31My name is Nolan, and I'm the president at Enterprise CP in Long Prairie, Minnesota.
00:35We are a mac and cheese manufacturer that produces over 100 million boxes of mac and cheese annually.
00:40Whoa.
00:40Half of what we produce is private label mac and cheese for big box stores.
00:44The other half is our company brand, Premier Pantry, which is sold mostly to food and security outlets and food bank networks.
00:50Okay.
00:50We currently launched a deluxe mac and a premium shells in Dollar Tree in our Premier Pantry label.
00:55I wanted to also send my appreciation for the positive comments on the Rapid Mac cooker as ECP purchased the Rapid Mac trademark and the cooker business last fall.
01:05Whoa.
01:05He owns the Rapid Mac.
01:07He owns the Rapid Mac.
01:08I'll get some product and some limited run red cookers sent your way.
01:11So these are red cookers.
01:12I have never seen a red one before.
01:14These are actually really nice, and I, you know, I don't make a ton of macaroni and cheese nowadays, but when I do, I still use my Rapid Mac.
01:22We used to always say, hey, Oxo, why won't you sponsor us?
01:26Yeah.
01:26Hey, Rapid Mac, why won't you sponsor us?
01:28Yeah.
01:28Because we had nice things to say about all their products.
01:30We did.
01:30I am such a believer in Oxo Softworks.
01:33They are the best kitchen tool.
01:34This is Oxo.
01:35I love Oxo.
01:36Oxo is the best kitchen tool, I tell you.
01:38I reached out to the Oxo Corporation.
01:39You did.
01:40And they were, they said, your show is very cute.
01:43We're very glad Jonathan likes our products, but we currently don't do sponsorships at this time.
01:48I mean, sure, we debunked the Rapid Mac and said that it was just a bowl.
01:51We did.
01:51But we, but you continue to use it for all kinds.
01:53I lose it for, it's a great utility bowl.
01:55We've oft wondered.
01:57It's just a bowl.
01:58What technology is present here?
02:00You remained positive about the Rapid Mac.
02:02I do.
02:02I remain positive to this day.
02:04And then they, a company bought it.
02:06So now the guy who owns the Rapid Mac was like, I like your show.
02:09Here's some Rapid Macs.
02:10Yes, in a limited edition red color, he said.
02:13So these are for a new product for Dollar Tree.
02:15They are a premium offering in a slightly reduced portion, which is actually pretty good because
02:20I find that problem whenever I make a box at Deluxe.
02:23It's a lot of Mac.
02:23We thought we'd try them out in two ways.
02:26You might call this episode a Junt Slab.
02:28A Junt Slab.
02:29Back to the lab.
02:30It's been a long time since we've been to the lab.
02:32Two on the stove.
02:33Two on the stove.
02:33Two on the rapid.
02:34That's right.
02:36Sounds like, sounds like that kind of thing.
02:38Yeah, like one on the p***, one on the p***.
02:39Exactly.
02:40I mean, I think that they're going to be fine Macs when we do them on the stove.
02:42But the challenge is, so there's the line, right?
02:45The line is the magic of the Rapid Mac.
02:47That line is optimized for the traditional boxed macroninchies, not really for these Deluxes.
02:53So we're going to have to do a little bit of math to figure out how much water we should
02:55add.
02:56It's still an As Seen on TV product.
02:58Yeah.
02:58You could still find it on TV if you look.
03:00Nothing can please like yummy mac and cheese, but it takes over 20 minutes to cook on the
03:05stove.
03:06So when you have the need for mac and cheese, Rapid Mac it.
03:09There was a Variety article that came out recently that revealed that YouTube is now viewed
03:13on televisions more than on mobile and web.
03:16YouTube is.
03:17Really?
03:17That's fascinating.
03:18Shocking.
03:18If you didn't have TikTok and Instagram, maybe that wouldn't be the case.
03:21Yeah.
03:22If they want to watch something for an hour on YouTube, maybe they are putting it on their
03:25TV.
03:25Yeah, it's a lot nicer format than sitting and staring at your phone for an hour.
03:27You watch YouTube on your TV.
03:28I do.
03:29Very often, continuously.
03:30They say that the order of most popular formats amongst Gen Z and millennials, their most preferred
03:36thing is user-generated content.
03:38So YouTube, TikTok, Instagram.
03:39Number two is video games.
03:41Number three is narrative television or commercial television.
03:44And number four is theatrical films.
03:46It's like way, way down the list.
03:48How it's fallen, huh?
03:49So with As Seen on TV, is it like a brand you have to like buy or license?
03:52I don't think so.
03:53I think it's just like you put it on your product, but it does have some branding associated
03:57with it.
03:57Are you sure?
03:58Yeah.
03:58I think it's something that actually is a company.
04:00The As Seen on TV.
04:02Sorry.
04:02The As Seen on TV label is a marketing phrase used to indicate that a product has been advertised
04:07through infomercials.
04:07Commercials or shopping channels like QVC or HSN.
04:10It became widely recognized in the late 20th century and is often associated with products
04:13that promise innovative or life-enhancing solutions.
04:16You know, like this.
04:17Like this.
04:18Like this great bowl.
04:19Do you struggle and strain to reach high places, behind the couch or in small tight spaces?
04:24Well, not anymore.
04:27Introducing Grabbit.
04:28The label itself doesn't necessarily mean the product is of high quality or widely endorsed.
04:31It just means it was marketed through TV advertising.
04:33Some famous examples include the Snuggie, the ShamWow, the OxiClean, and the RapidMac.
04:39This thing, this tuna looks boring.
04:43Stop having a boring tuna.
04:44Stop having a boring life.
04:46Add this tuna.
04:47Put it here like this.
04:47Now you're going to have a nice tuna salad.
04:51Look at this.
04:51You're going to have an exciting life now.
04:52There isn't a strict certification process for getting the As Seen TV on label.
04:56Rather, it's a marketing tactic used by companies that have advertised their product.
04:59So I think you can just do it.
05:01Oh, let's just do it.
05:02Everything, every Red Cow product should be now As Seen on TV.
05:05Yeah, because we're on your TV right now.
05:08The As Seen on TV.
05:12Loud noodle noises every time you try to talk.
05:17Okay.
05:17Many products use it even after brief TV exposure to capitalize on the brand recognition.
05:23So you can just do it.
05:24Just do it.
05:25Look at that horse.
05:28The bushy tail, the big teeth, the hooves.
05:32Okay, my producer, Tara Cates, just told me this isn't a horse, it's a butterfly.
05:38Yeah, actually, it may in fact be a moth.
05:41So I have to do a little bit of math, right?
05:43These are designed for a little less macaroni than this normally,
05:46but we have a little more macaroni.
05:48So there's about six ounces of macaroni.
05:50In a normal box of macaroni, there's about five ounces of macaroni.
05:53Yeah.
05:54So we're going to have to go a little over the water line to get it to cook correctly.
05:57There's six ounces of pasta and four ounces of cheese in these 10-ounce boxes.
06:01I'm going to put a quarter teaspoon, heaping quarter,
06:03much less than I'd put in a normal pot.
06:05I bought another video game.
06:07You did?
06:07This is the, you know, I keep buying these Ambernix products.
06:10Yes.
06:10We keep showing them on the Red Cow Arcade podcast.
06:12This one is the Ambernix Arc-D.
06:16Why is it called the Arc?
06:17It's an interesting name.
06:17I don't know.
06:18You know, this is a Chinese handheld.
06:19They name them weird names.
06:21This one, it can boot into Android.
06:23That's cool.
06:23So this is Linux, but it can boot into Android.
06:25But it's got a nice big screen, EJ.
06:27I believe 8BitDo made the controller.
06:30Yes, the controls feel really nice on it.
06:31You saw the one I have that's a little, the flip zizzle, the SP.
06:35They've made one now that's like a replica of the original Game Boy Advance, the purple
06:39one.
06:39Really?
06:40It looks just like it?
06:41Yeah, it's like, but it's four buttons now instead of two.
06:43Oh, added some extra, yeah.
06:44So you could play more games, presumably.
06:46The two buttons on the original was very limiting.
06:48Yeah.
06:49It was the style of the time.
06:50Just two more buttons is all we're asking for.
06:53Which is weird because they ported a lot of Super Nintendo games.
06:57And I noticed it's got the six button layout for the Genesis, which is nice too.
07:00Technically, this is a Sega Saturn controller.
07:02Oh, okay, okay.
07:03Do you like to play?
07:04Sure.
07:05Oh, this is one of my favorites too.
07:06You've cut it right up to one of my absolute favorite.
07:09I oscillate between let me find a device that will do everything I'll ever want in one device
07:13to wouldn't it be fun to have a purpose-built device for certain kinds of games?
07:18It's nice to just have a collection of things, isn't it?
07:20Aren't things just the best?
07:21Well, it's true.
07:23There is kind of an over-selection problem in life, right?
07:27Emulation causes this.
07:28Netflix causes this.
07:30Instead of buying a one-terabyte SD card and putting every game in the original,
07:32get a 32 gig.
07:35Yeah.
07:35My RGB Pi, I put 10 games on there.
07:38When I had a DS flashcard, it could only hold 20 games.
07:42And I actually played those games.
07:43What I found as a busy father, what's nice about handhelds,
07:46while you're putting your kid down and they're half asleep,
07:48you can play a little game.
07:50That's nice.
07:50I brought the Odin 2 over to your party.
07:52Yeah.
07:52And I was playing Burnout 3 in front of everybody.
07:54It's a fun game.
07:55It is fun.
07:56Smashing into stuff.
07:56It's a good mix of, like, you're doing things besides just driving fast and turning
08:00because you're also smashing into cars.
08:02You know what kind of arcade racer I don't like?
08:04What?
08:05The Outrun style.
08:06The idea is that you just drive forever,
08:08and as long as you're hitting all of the checkpoints in a certain amount of time,
08:12the game won't end.
08:13Yeah.
08:14Eh, I don't know if I like that.
08:15I know GTA is a well-loved franchise.
08:17I'm not the hugest fan of GTA.
08:20What about the Simpsons GTA?
08:21The Hit and Run.
08:22Have you ever played it?
08:22I have never played it.
08:23You'd love it.
08:24What about the Crazy Taxi one?
08:26Yeah, Road Rage.
08:27Yeah, the Simpsons in the 2000s stole two games.
08:30They literally stole Crazy Taxi.
08:32Yeah.
08:32Have you ever played that game?
08:33Yes.
08:33You go pick people up,
08:34you try to drop them off in a certain amount of time?
08:36Yeah.
08:36Well, they just did that with the Simpsons.
08:38They got in trouble for it.
08:39They had to settle or something.
08:40They did the same thing with GTA with a game called Hit and Run.
08:43You know, instead of people dying and getting shot and all this horrible stuff,
08:46it's just Simpsons stuff.
08:47Yeah.
08:47Road Rage came out for the GBA,
08:49but there were a lot of games that came out for the GBA that shouldn't have.
08:52Did you ever get into 3DS, really?
08:54I did, actually.
08:55I had that flash card.
08:56I played it a lot.
08:56Well, what's nice about 3DS emulation is that you can up-res the hell out of it.
09:00Yeah.
09:00Now, granted, like the whole balancing of two screens is annoying,
09:03but if you have a game that generally doesn't use the second screen...
09:06Yep.
09:06Mario Kart on there I loved,
09:07and the Animal Crossing got so many hours.
09:10That was my favorite Animal Crossing.
09:11Yeah.
09:11People liked those Animal Crossing games.
09:13I never...
09:13I tried to play one with Glory.
09:14I couldn't get into it.
09:15Yeah, Ocarina of Time 3D up-resed.
09:17It was beautiful.
09:18Star Fox.
09:19Gloria and I played Disney Dreamlight Valley,
09:21which is Disney's Animal Crossing,
09:23and I was so confused.
09:26What confused you about it?
09:27I'm just like, this makes money?
09:30Walk over to Scrooge McDuck.
09:32Like, I need you to collect some stuff.
09:34I could design this game, like, out my ass.
09:36As long as you have the properties.
09:37It's so easy to just be like, be busy.
09:41Now I'm going to teach you how to cook.
09:42Get three of these, five of these, and two of these,
09:45and then press A on each of them.
09:4620 minutes later, yeah.
09:47Oh, my God.
09:49Yeah, it's just mind-numbing.
09:50And then I go, and the menus are endless
09:52because there's an endless number of boring crap to do.
09:54That's right.
09:54And then she was like,
09:55I really want to get to the castle
09:56because there's kind of this, like, overworld area,
09:59and then there's this castle.
10:00You have to get a certain amount of starlight
10:01to open the castle.
10:03I was like, man, we're never going to do this, kiddo.
10:05Yeah.
10:05And then I realized, I was like,
10:06you collected enough starlight, like, a year ago to do this.
10:09I just didn't realize that in the menu,
10:11you did it back to, and I'm like, what is this crap?
10:14I assume this was for phones or tablets.
10:16It's a Switch.
10:16Switch, really?
10:17Usually that kind of garbage does not make it to Switch.
10:20People like it.
10:20This is a popular game.
10:21Really?
10:22But animal, look,
10:23we're going to pretend Animal Crossing's not this.
10:25Animal Crossing has a little more depth than that,
10:27but you're right.
10:27It's basically the same thing.
10:28Plant a tree.
10:29Get some airplane points.
10:31Go do an errand for this person.
10:32Oh, your mom sent you a letter.
10:34Pay off your house.
10:35Collect the fish.
10:36Mortgage simulator.
10:37I think it's for the mentally ill.
10:39Well, there's lots of them.
10:41Well, I do hear that people who suffer from extreme anxiety TM,
10:46they seem to like this stuff.
10:48Really?
10:48I am anxiety free.
10:49I am not an anxiety person.
10:51I'm happy to say the same.
10:53Well, I mean, that's not to say I never experienced the emotion of anxiety.
10:56No, but like reasonable anxiety.
10:57Like, I don't experience, like, every moment of everyday anxiety.
11:00Like, if I have a big presentation come out,
11:02I'm going to be a little anxious about it, you know?
11:03That is reasonable anxiety.
11:05That's anxiety doing its job.
11:06Yes.
11:06Do you think that that's a real thing that people are actually experiencing,
11:09or is it just kind of like an I say?
11:11Negative emotions can overwhelm all of us if we are never practicing overcoming them.
11:16I had somebody recently talking to me about, like, cybersecurity.
11:19And they were like, yeah, I really want to get into it,
11:21but how do I overcome the anxiety of,
11:23I might be responsible for a horrible thing that happens at my organization?
11:26It was like, well...
11:27It's part of learning, part of life.
11:28Yeah, you'll overcome it by having a few rodeos.
11:32Yeah.
11:32Maybe even a few scares, and you'll start to develop the confidence.
11:35Yes.
11:36I think probably what's happening is there are these new things that are in our daily lives
11:40that cause us to be on edge.
11:42Yep.
11:42And it's kind of, it's causing that emotion to be, to malfunction.
11:45One, I would say is, at any moment, my phone could text me with something that's bad news.
11:51Yeah.
11:51From my work, from whatever.
11:52From life.
11:53Yeah.
11:53So my phone is a constant source of, like, something could leap up and get me.
11:58And then the activities you're doing on the phone are also meant to get an urgent reaction out of you.
12:03Yes.
12:03But much the way, like, oh my gosh, everybody has ADHD.
12:06It's like, well, we are kind of teaching ourselves to be attention.
12:09We're training ourselves on how to be ADHD.
12:12How does this boy have ADHD?
12:13I don't know, you've been flashing screens in front of him for you.
12:17Yeah, it's true.
12:18It's a boomer take, but it's true.
12:19As we, as we slowly rank up and become near boomer territory.
12:25Look, the boomers got a lot wrong.
12:27They didn't get everything wrong.
12:28No.
12:29My dad said that once when I was a kid.
12:30Did he really?
12:30He said, hey, I get a lot of things wrong, but I don't get everything wrong.
12:35These noodles are not ready.
12:37I can tell with my noodle skill.
12:39As seen on TV.
12:40TV, when was, when was the last time you turned on terrestrial television?
12:46The Super Bowl.
12:47I tuned in briefly and then was disinterested and I left.
12:50I think there are like two events per year.
12:51Super Bowl, Oscars, maybe.
12:53Do you tune in for the Oscars still?
12:54No, no, no.
12:55Do you remember there was a few years where they refused to have a host?
12:58Yeah, that was weird.
12:59I know Kevin Hart was going to and then got canceled.
13:02But he wasn't permanently canceled.
13:04He was canceled for a moment.
13:05Temporarily canceled.
13:06There's a streamer.
13:07His advice for the canceled is to just keep uploading.
13:10Yeah.
13:11Yeah.
13:11Don't even, don't even acknowledge it.
13:13Don't like go off to think about it.
13:15Just keep, just keep doing you.
13:16Just keep doing you.
13:17I mean, I'm sure that there are infractions that are so bad that that's not going to work.
13:22Yes.
13:22You know, certain people, I don't know if Bill Cosby's YouTube channel is going to work.
13:26He tried.
13:27I remember Cosby, he had like some live comedy thing.
13:30It was called like, I'm not gone yet.
13:32Our Stovetop Macs are nearing completion here.
13:34Our Rapid Mac ones are a little behind.
13:36Would you say that at this point, the Stovetop Mac were easier to make?
13:40Yeah.
13:41There's less confusion.
13:42Yeah, I got more pans and tools to, to deal with, but you know.
13:46Pans, tilts and zooms.
13:47Yes.
13:47PTZ.
13:48The cheese between the shells and the elbows looks the same.
13:51Uh, this cheese is a little looser.
13:53So in 10 years of Box Mac, who's, who's aged the worst?
13:56I think everybody's doing okay.
13:58I think we basically like the same.
13:58I think we're doing all right.
13:59Maybe a little, a few more gray hairs.
14:01Yeah.
14:01I mean, I, my hair has gone very gray compared to 10 years ago.
14:04We're all older.
14:05There's no question.
14:06I mean, you're, how old now?
14:07You're?
14:08I'm 39.
14:09So you're about to hit the big 4-0.
14:10They generally say that that's when you kind of come into yourself as a person.
14:13Your balls drop.
14:14Yes.
14:16Really low.
14:16Here's our Rapid.
14:17Looking pretty good.
14:18I'm excited.
14:19We've never done, I don't think we've done this,
14:21particular.
14:21And if we have, just don't, don't tell us.
14:24Yeah, we're, we're, we'll tell you.
14:25We're in our 40s.
14:26I'm well into my 40s.
14:27Thank you very much.
14:28Yeah, you're 45.
14:2944, almost 45.
14:31How are you feeling?
14:32Um, fine.
14:33Yeah?
14:33Yeah, I mean, I'm, I'm going to need reading glasses within a year or two.
14:36I can tell that.
14:37But you used to have those.
14:38I used to have glasses for distance, but reading glasses, I don't think you can really avoid.
14:41Get a load of this.
14:42You've always known my eyesight to be pretty good, right?
14:44Yes.
14:45It's coming for me.
14:46It is?
14:46It's coming for me.
14:47It comes for all of us.
14:48There's been a few times now where I've been like, can we blow that up?
14:52You know, I've worked for 20 years with young people at a college.
14:55Yeah.
14:55And I have seen, John, generation after generation insist that they're the young, hip, they show
15:01you that meme, that how do you do fellow kids meme.
15:04Yes.
15:04That thing's overdone, by the way.
15:06Very.
15:06I've seen those same people get older.
15:08Yeah.
15:09And get older.
15:10Because this shit only moves in one direction.
15:12It only moves in one direction.
15:13We used to have false graphs.
15:14Now we have false teeth.
15:15So how do I know which is which here?
15:17I have to carefully keep the plate oriented.
15:19That's how.
15:21Front ones are stove Macs.
15:24Back ones are Rapid Macs.
15:25Because how the hell else would you tell?
15:28Nice.
15:29Premier Pantry.
15:30Shell stove first.
15:31I think it's a good Mac.
15:32It's okay.
15:33What's wrong with that?
15:34It tastes a little artificial to me.
15:35Not the best flavor.
15:36Sure.
15:36It's going to be in Dollar Tree.
15:37So then try the other one, which is the Rapid Mac version of that Mac.
15:41Same exact Mac in a Rapid Mac.
15:42Yeah.
15:43I think it's better.
15:44Yeah.
15:44So to me, it's effectively identical, except a little bit softer.
15:48A little bit softer, a little bit creamier.
15:50So that's not to say the Rapid Mac makes things softer.
15:51It's to say you run the risk of it being softer based on timing.
15:55Exactly.
15:56All right.
15:56Let's try the other ones.
15:57It's a pretty good Mac, actually.
15:58It's a, I think it's, yeah, it's an artificial cheese flavor, but it's a good one.
16:01Yeah.
16:02See, this one I like.
16:03I really like this Mac.
16:04This is the stove.
16:05You've tried stove?
16:05I've tried stove.
16:06Would you like some Mac, my love?
16:07It's the kind of Mac that you would even like.
16:09Really?
16:09Really?
16:10Yeah.
16:10What do you prefer, shells or elbow?
16:12I don't really know.
16:13I don't really care.
16:14Thoughts?
16:15Loves it.
16:16You want a little bowl?
16:17Now, which kind did you want?
16:19Did you want the shells kind?
16:20Did you have the shells?
16:21She had a little bit of both.
16:22Would you like a fork, Gloria?
16:24A fork or spoon, my love?
16:25I think a spoon.
16:26Because I don't like the sound when a fork goes into the foot.
16:30It's a terrible sound.
16:30These are pretty good.
16:31I like the deluxe one more.
16:33They're both deluxe.
16:34You're talking about the elbow.
16:35Yeah.
16:35Well, this is premium.
16:36This one's deluxe.
16:37Oh.
16:38What the fuck is the difference?
16:39It's traditional that the premium have shells and the other one have...
16:43For 10 years, we've been calling deluxe anything that's mixed up this way.
16:47Yeah.
16:47I agree that I prefer the elbows.
16:49Yeah.
16:49But this is fine.
16:50I have no idea what they cost.
16:51Do we have any idea?
16:52I would guess if they're at a dollar store, $1.25 or $1.50 now.
16:55Let me throw it out there to the guy who owns the Rapid Mac.
16:58Yeah.
16:58What can we do?
16:59What can we do together?
17:00We like your product.
17:02Genuinely.
17:03Especially him.
17:04Yeah.
17:04I love this product.
17:05What can we do?
17:07All right.
17:08Bye.
17:08Bye-bye.
17:09Bye-bye.
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