- 11 months ago
Beasley SEM Training 12.8.22.mp4
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00:00everybody thank you sarah uh so this session today is on sdm which as we all know is the
00:08bottom of the sales funnel um so it's gonna be a really good segment good session the next session
00:14that we're gonna have from sarah is maybe i believe on january 12th so we're gonna take a
00:18pause for the holidays after today um but as she said she's gonna record this we'll send it out to
00:24everybody um and then if you have any questions please hit the chat uh for the questions and and
00:30kayla myself or somebody will answer those questions you know as they come in so all right
00:36so sarah thank you for the time and uh it's all yours great thank you josh um i'm so excited to
00:43be here with all of you today um this is one of my favorite products uh it can be very complicated to
00:49sell i think a lot of people get wrapped up in the nitty-gritty of it but today we're going to
00:56just walk into positioning sem the ins and outs of it um some of the capabilities leave you guys with
01:02some objective handling and then when we share this deck we also have terminology that we didn't want
01:08to go and dive into today because it might go over your head but the deck will even be juicier
01:14once we send it out um after today i'll be sending this deck to all the dsms we'll be
01:20taking into the q a questions that you guys have asked and we'll be summarizing that and sharing it
01:28with everyone else um again if everyone can put themselves on mute that would be great before i get
01:33started i'm going to just mute a few of you so just don't get offended i have the power of the click
01:40to mute i wish i could do the same with my children it's not the case okay i'm going to go ahead and
01:48share my screen and then um we'll get started okay josh can you see my screen uh yeah okay fantastic
02:00um kayla and charlene are you here yep we're here great okay i want to introduce you guys to our team
02:08and i know derek's here um so my name is sarah bello i'm director of partner growth and today
02:14we're going to be walking through sem we're going to try to keep it under an hour we also have charlene
02:19and kayla who are your csm's on the account a lot of you work with them directly every day we also have
02:26an honorary guest derek and derek is behind the scenes for sem so you guys might not work with him
02:32daily or have a direct contact him but we thought it'd be great to have someone from our sem team
02:37here to help answer any complicated questions that you guys have during today's training keep
02:44all of your questions to the chat our team will respond again we will take a copy of those questions
02:50and answers and send a copy at the end with this deck this deck will also have some hidden slides with
02:57descriptions terminology and some other fun stuff that you guys can dive into after this training
03:02okay so we're going to get started here um this is one of my favorite products and the other day
03:13when we were on the the phone with the digital direct team they asked kayla they said what is your best
03:20performing product and immediately kayla said sem and the reason for that is that you guys can turn
03:28on sem and immediately see results and so we'll kind of dive into that and why it's important but
03:35it's also a very competitive landscape and so a lot of aes don't want to mess with it maybe they don't
03:40make the margins on it but i'll tell you it is the stickiest best performing digital product out there
03:45and does really really well when paired with other products so today's agenda what we're going to walk
03:51through is we're going to do just product knowledge the ins and outs of sem we're going to walk through
03:56best practices kayla and charlene and i have worked on this and they have best practices they also have
04:02a best practice deck that you guys if you want that they have it for all the products so you can reach
04:07out to them for access to that they're constantly updating it we also will talk about how to sell sem
04:12so what makes you guys different when you're going out there and you're competing against everyone else
04:17who's selling ppc um stats to steal things that you guys should know as aes that you should just be
04:24able to rattle off when you're doing a pitch and the reason why you want your client to buy sem from
04:31you and then categories to pitch i love this so when i was a corporate trainer at great television
04:36our aes just loved us to have just a list to kind of go after maybe clients that they haven't even
04:42thought about for sem and i'll give you guys positioning statements for those different categories then we'll
04:48go over objective handling you guys will have a copy of the answers for the objective handling
04:53um reporting conversion action reporting and then the q a so the q a will basically be summarized um
05:02later for you but if there are questions and we do have time we'll open it up to a q a
05:06sound good everyone good thumbs up everyone the faces that i can see okay good stuff okay um so
05:15sem has the most nicknames more than jennifer lopez guys it has so many nicknames it's ppc
05:24cost paper sem oh sorry there's an echo um what else sem uh google search it has so many so it puts
05:35nicknames to shame compared to jennifer lopez and it's one thing that a lot of people get just confused
05:40about and then they're like well what's the difference between sem and seo and it's really
05:45a great question and i think we even get some objective handling on that too is hey i'm already
05:50doing my own seo with someone else or my organics really good why would i need sem well the difference
05:57is is that search engine marketing really drives results immediately so once you start bidding in
06:05google ads you guys are going to see where you're going to see your ads up there right away where
06:10seo it takes a long time to build that up and it really kind of can be the wild wild west with seo and
06:18i know you guys have some fantastic seo products but it really goes well with both but if you want to
06:23see results right away to drive calls to drive conversions point of purchase sem is really the way
06:30to go the other thing is that sem dominates the top of the the search bar so you can see here on
06:37this screenshot that the absolute top and the top that's all sem and then seo is down below um most
06:45people when they're searching they're using google and so you guys might hear this a lot too is oh do you
06:51guys run on bing well actually 87 percent of people who search um do most of their search on google
07:00and so keep that in mind that it still really dominates the space okay we josh kind of kicked
07:08us off with this and we talked about um the purchasing funnel and how pay-per-click sem s all
07:17those names that we have for sem how it really drives conversions it really is the bottom of the
07:22funnel um but it does so so well when you guys compare it with any other products one thing that we've
07:29seen um is that a lot of reps will start out on sem and then they'll have a lot of their clients add on
07:34stuff but we've also also seen that if you run sem with display or video it actually helps with the
07:40roi for the client so do keep that in mind even though it's the bottom of the funnel it does really
07:45well when it's paired with things at the top of the funnel some of the things that you guys can get
07:50out of sem just product knowledge wise is it again drives leads i cannot say this enough it is
07:57fantastic for showing leads calls point of purchase and our dashboard can actually show those results
08:05it can track those phone calls how many people called in how many people answered how many phone
08:11calls were missed we noticed that this is a great add-on this is not an added cost for you guys to sell
08:18it to your clients but it's also fantastic when you show them how many what time of day people called
08:24or maybe there was a lot of missed calls at the beginning of the day maybe they need to hire a
08:29receptionist to be there to answer some of those phone calls so it's really good insight for your
08:33clients and then just an add-on for your clients to see um also we notice that anytime you run sem with
08:41anything else it really helps with better customer retention um and again we hear multi-channel a lot
08:48this is really the force behind multi-channel so if you do pair it with anything else it really
08:53doesn't perform awesome um again if everyone can put themselves on mute i'm just going to take a minute
09:00and mute everyone that i can that's great just to make sure i feel like i'm on a saturday night live
09:07skit right now it's pretty funny okay um moving on so keyword generator this is where you guys need
09:14to pay attention so when you guys are in our platform i hope that every single one of you that
09:18is on today's call has been in our platform so make sure that you have login access if you do not
09:25please reach out to josh he can get you guys access to it but the whole purpose of this call
09:31is for you guys to leverage our technology and our keyword generator because it really is best and one
09:37of a kind and when it comes to our space so the three things that i want you guys to focus on we're
09:44going to go into the platform so you can see it we're just going to dive right in i'm going to rip the
09:47mandate off um you want to go in and consider the landing page um when you're building out your
09:52keyword generator again you can use the client's landing page or you can use a competitor's landing
09:58page especially if like you have a client where you guys are building out their website and they
10:02don't have a website yet you can use that competitor landing page you also want to make sure that you
10:07review and you optimize those starter keywords from the beginning and i'll show you what that means
10:12when we go into the demo and then you want to make sure to add any additional keywords that you have
10:18that you know of from the website or ask the client okay i'm going to pause for a moment
10:24we're going into the platform so we're going to go into digital hub and this is where i want you guys
10:29to really pay attention so what i did is i went ahead and built a proposal so we are in the proposals
10:36page right now under targeting i have put in a wine company and so what i want you guys to see is
10:45when we're in the proposal builder on the targeting page you'll come down to the section where it will
10:52say keywords now at the beginning of the proposal it will go ahead and build out those keywords from
11:00the url that you put in so let me just backtrack and this is something that i know charlene and kayla
11:07have been saying a lot they want to make sure that all of you right now know how to even build a
11:12proposal okay so when you go into the system you get a proposal you'll start a new proposal
11:18and the page will look like this so for training purposes i went ahead and put in a winery in
11:25california i'm doing a test proposal i'm going to choose the proposal date let's say i'm going to go out
11:31and i'm going to pitch the client tomorrow when i put in this client advertiser if it is synced with
11:38yelp or google it will automatically pull in all of the meta tags and keywords from their website
11:44let's say the client doesn't have a website that's okay you can just put in the advertiser name
11:50go ahead and select an actual industry and custom select it and then hit continue but this is number
12:00one i want to make sure that everyone before i move on knows how to build a proposal so again go to the
12:06proposal tab hit new proposal and then you'll fill out these fields for today i'm going to go ahead
12:11and do beasley training because we're going to be doing a custom proposal for just sem so you guys can
12:17get an idea of it another thing that comes up a lot when i talk to a lot of reps is that once you've
12:24built out a proposal they don't know how you get back to that page you just go up to the top and click
12:29opportunity okay we're done with the one-on-ones so the next is sem so i've selected sem in the
12:39in the proposal builder when i go down below it has automatically pulled in keywords from that url that
12:47i put on that first page on the opportunity page that does not mean you need to go with it and that
12:54does not mean that those feature keywords are accurate and that does not mean that the system
13:00is broken because it's pulling in so many keywords that are so broad that you automatically like that's
13:07not my client so this is what you're going to do you're going to hit the reset button when you hit
13:12the reset button it's going to ask you and say you're going to lose all those general keywords that's
13:17okay because we've just started the proposal and we want to get it more um more um detailed so you'll
13:24go in and you'll hit generate keywords it's going to keep that category that you originally selected
13:29and then when you hit next you can customize that url to a competitor or a subcategory of the website
13:39so i know that this client only sells red wine so i put in a url that's specific to red wine when i
13:50hit next it's going to give us a more particular keyword list that's a little more specified for
13:58that client from here the best practices for you guys as an ae to go out is you're going to want to
14:05start with these starter keywords and you're going to want to put in four or six that you know makes
14:10sense maybe it's you going to the website and doing a little research you should be doing already that
14:13research before anyway before you go out and show and share share it with a client but i'm going to
14:19take out some of these starter keywords this is what we call it starter keywords and i'm going to put in
14:24more specific ideas um of red wine and i like using red wine because i feel like a lot of people
14:35like red wine
14:36okay so i put in five best practices five to six starter keywords this is a starter keywords this
14:52is your homework i want you guys to all go in build out a test proposal put together a keyword list with
14:57your own starter keywords so then you hit get keywords and it's going to be more specific to
15:04red wine it's going to be more specific to whatever category you have i had a personal injury lawyer
15:11and he wanted very very specific keywords but i had to go into his website under services and make
15:18sure it was under um the pi section of the website in order for me to get those feature keywords and to
15:24really drill down so this is what's going to set you guys apart from anyone else because there are so
15:29many other providers out there anyone can go out and pull a keyword um list for anyone but this is
15:36where you guys can really shine and use the technology to your advantage to really hone in on
15:41those keywords okay so once those feature keywords are pulled you can go into the additional keywords and
15:46you can add in more keywords um you can get some of those two from your client let's say your client is
15:52already running sem you can add some of those in there and move forward sarah if i could just um
15:59jump in on one thing i just want to add a some frequently asked questions in this space because i think
16:04it's pretty important so um so when we generate this list we're getting the list from google and google
16:12is giving us recommendations but we actually will remove the highest cost per click keywords for you
16:18so that's something that's a selling point right that we go to clients with the lower cost per click
16:22keywords so that they can leverage their budget more effectively um but sometimes we need those
16:28keywords for inventory right so um you can go back and enter more to help with inventory if you need
16:34more keywords to buy more searches to buy um make sure you go back and add more and always ensure that
16:40even though you added you know those starter keywords like sarah showed you it doesn't hurt to go back
16:45and make sure that they're already in there and just make you know double check that that they're there
16:49um but again it is a selling point that we're doing that it's just that in some cases it's it's important
16:54to add more um so i just wanted to include that fantastic thanks for speaking up kayla um great great tip
17:02there okay we're going to go back out of the platform for a minute um and then again just reminder
17:09consider that landing page again you can do a subcategory within that landing page or a competitor
17:15landing page go in clean up the starter keywords at least do four to six and then add in those
17:22additional keywords okay the next thing that we like to recommend for best practices is always aim
17:30for 90 opportunity and some of you are like i have no idea what you're talking about what is the
17:36opportunity i'm going to show you in the system so this is the proposal shell right here um once you
17:44get to the budget page it's going to show you the opportunity based on the budget and so you can see
17:51here with these budget tiers we have 81 90 90 so it's always best practices for you to hit that 90
18:00percent opportunity um a lot of clients might be having a super high budget and they spend tons of
18:07money so you can ask your client hey how much are you spending a month now with your current vendor
18:12go ahead and plug it into the proposal builder and the keyword generator and see what their opportunity
18:19is you might find out that a lot of times they're spending way too much money and you can take that money
18:24elsewhere and run it on other tactics for them and so it's a really good opportunity for you guys to
18:29steal business from some of your competitors um by just using this tool alone for opportunity
18:35so again this is in the budget section of the proposal builder where you can go in and see
18:40the opportunity and always aim for that 90 percent kayla did you have anything else to add i know this
18:47is one of your favorite topics um it is i as you mentioned i love sem just for the sake of generating
18:54leads immediately but yeah if if you um need to you know there's there's the levers that you pull
19:01are pretty simple with sem right you have budget keywords and geography so if you have a low percentage
19:08of opportunity and you know that you only have say a thousand dollars what you want to do then is lower
19:15your if it's too low and you want to increase that you would add zips or add keywords so those levers
19:21that you pull sometimes it gets confusing um but you you know you're welcome to reach out to us if you
19:26have any questions on how to tweak that um but it's really just those three main levers adding more
19:31keywords is going to get you more inventory to buy it will effectively bring your percentage down because
19:36you're buying more um so it's almost counterintuitive to what you would think it would be
19:41um but you can kind of you know go back and forth and play around with adding or removing keywords or adding
19:46and removing zips to um change that percentage um and also just wanted to add that the click estimates
19:53are conservatively estimated so we get that number back from google and we again take off a little
19:59percentage of that so that you're forecasting numbers that are safe and numbers that we can over
20:04deliver on um so we make sure to give you those numbers and you can you can go to market with them
20:09um confidently yeah that's it that's great thank you kayla um i did get a message on five seven five
20:21seven hold on one second let me just make sure i'm muting everyone fantastic um i did want to point
20:28out i did get a message from lauren lauren said why isn't there a way to save um your keywords there is
20:36and so when you go back into the proposal builder and once you've built everything out once you get
20:41to the preview page you can save that proposal it will save all your feature keywords and additional
20:46keywords so lauren okay yeah that is true and i just want to also add that little blue button right
20:53there next to sem is a way to download your keywords into an excel file um so if you want to reset that
21:00like generate a new list try again first download them with that blue button
21:05save them um save them in a spreadsheet and then you can regenerate that keyword list
21:09and drop them back in if you want to um so that's another way to save them if that's part of the
21:14question yeah and that's a nice way to um to pull it and send it to your client as well
21:19so right here guys this blue button right here you can download it into an excel file
21:24great great questions okay we're gonna move on um what makes you guys different what does the digital
21:35hub have that all these other competitors don't have um and we did touch on some of that where you
21:43guys can go in and you can put in the opportunity make sure you're getting the bang for your buck or
21:48maybe they're overspending so that's one bonus but it really is the planning tool and so going in and
21:55being able to pull that keyword planner at your fingertips really is nice because we make sure
22:01that we're pulling words that are relevant and that they're quality key words and so it's a huge
22:07advantage from you guys from a selling perspective to be able to plan and pull something within minutes
22:13um also custom copy we have a whole team so derrick's team behind the scenes they we have experts
22:20who do all the writing they make sure they have engaging ads and they're using um the the right
22:25words that they need for the client they're professionals and so we provide all that ad copy
22:31for your clients the next one is transparency our dashboard is so fisher price it really we really
22:39try to make it very very easy for you guys to go in and be able to get your keywords devices creatives
22:45geography and calls um with just a few clicks and so that is something that you guys can share with all
22:51of your clients they can all get access into the dashboard um and then responsiveness so we have we
22:59manage a ton of campaigns um but we really try to give you guys support behind the scenes um we make sure
23:06that the campaign launches that we're updating it and optimizing it effectively um and you guys can
23:12always submit a help desk ticket um for any questions that you guys have on sem or if you guys need to
23:18meet with us for strategic planning too we are always happy to do that but we are here to support you um
23:23uh kayla charlene and i and then we have a whole support scene behind the scenes if you have really
23:29complicated questions that you need help on we can get you answers too um and with that being said the weekly
23:36optimizations is another thing that we really love and feel like it keeps us that stand apart from
23:43everyone else out there so 90 of account managers don't consistently optimize their sem campaigns a lot
23:50of providers will go out there and they'll just set it and forget it um but derek's team is constantly
23:56in there um going in and optimizing the campaigns um i know that we're doing that for a lot of your white
24:03club accounts right now i know greg can probably attest to that um but we're constantly going in
24:09and optimizing those keywords adding new keywords um maybe putting in some negative keywords um
24:17geographically we're going in and we're making sure that um where we're bidding on is in the right
24:23place in the right traffic in the right place for conversions um to look at some of that data
24:29and then day parting is another thing we can adjust the day parting based on the traffic data that
24:35we're seeing we can also do a creative a b testing as well um so we can pause some creative and and run
24:44some other stuff and do some optimization there so the dashboard makes that very easy um if any of you
24:49attended the reporting um training you can see some details on how you can find out the where the
24:56creative is and how what performed the best um and then also device we can adjust bids by device
25:02um traffic and and the conversion data so some great things there but it's something that we truly
25:08believe in is to not just set it and forget it and you all as reps need to make sure too that you guys
25:14can go in there and see what's going on with your campaign and that if you do have any questions or your
25:19client has any questions that you guys can come to us and we can get those answered in a timely manner
25:24okay i do see some questions coming in so it looks like our team's handling those so keep them coming
25:30and again we'll make sure you guys get a copy of that so why sem these are fascinating stats that we
25:38have pulled since we've been a software company in this space for the last 12 years so one of the
25:45things that we noticed is that one third of advertisers end up adding in an additional product
25:52after running with us for 90 days so talk about sticky sem is one of the stickiest products out
26:00there so from an ae perspective you're like oh it's going to take forever to get it up and running but
26:05i will tell you that it is worth it because you are more likely to add new products for your clients
26:12once they see the results from sem the second is that 90 of the advertisers were new
26:19um and so that is huge i mean we can't say that about any of our other products so it really is
26:26that gateway product if you want to get in and really get a client going on digital um and then
26:32the last is 70 increase the campaign length with f with sem when it's included and that makes sense so
26:39when you guys are going out and pitching sem it's always best practices to at least do a year
26:43for sem um and then you have a higher percentage of renewal with that and that's why you see that
26:50higher percentage of that 90 percent when it comes to sem so it is just one of our favorites and um
26:58the clients really you gain a lot of trust once you you win them over with sem um a couple more stats
27:04to steal i always like having stats especially when i'm going out and i'm doing a cna um but almost 60
27:10percent of consumers purchase a product or service online each week that's me especially this week as
27:17i'm ordering all my christmas presents um sem ads increase brand awareness by 80 percent you guys heard
27:25that stat before when i said 87 percent of people search on google but 80 percent brand awareness you
27:32guys that is fantastic um sem visitors are 50 percent more likely to buy than um organic visitors
27:40this has changed the game has changed so when you guys go on to google now when you google something
27:45you used to not click on the ads but watch and see your consumer behavior i know sometimes i'll click
27:53on the ads because i'm like well i know that they have quite a bit of money um that they're doing the
27:59right thing or this is a trusted brand because they have an ad and so it really gains trust just even
28:05from a consumer perspective as well and so just kind of keep that in mind that a lot of people are
28:10still clicking on those ads 50 percent are more likely to buy when they see those ads so that's a
28:16fantastic goal also bottom of the funnel we've talked about this we keep talking about it josh talked
28:21about it i'm mentioning it for the third time but a lot of people this is sem is really the bottom of
28:28the funnel this is where you guys can really see those results um the point of purchase there's so many pixels
28:33that we can place so many you'd be blown away and if you guys want to know a list of all those pixels
28:39and conversions just shoot us an email afterwards or we can put it in the q a um but is a great way
28:46to track online purchases and so um if you guys don't know how to do that let us know and we can help you
28:52with that okay categories to pitch ah i love this okay well first of all every single client is really
29:05a great candidate for um sem hands down but there's a couple that i just kind of want to go over that you
29:12guys might not think of and so there's a couple different categories and this actually came out of
29:17from google and they they provided this so the first is the high customer lifetime value so think
29:25of something where they're going in and any cost per click and when they get a client that that point
29:32of purchase or that client might pay off for a lifetime so a dentist anyone who's paying for um sem
29:42and they have a future client come in and they have them free for life and so that is something that
29:49would be a fantastic vertical to go after any dentist college or online degree programs this is something
29:57where they put a lot of money towards this because each student is worth so much money to the university
30:03um i have also seen a lot of tech companies um or engineering schools um any of that sort of thing
30:12so anything within education it does very very well and they're always looking for an expert in sem to run
30:19those campaigns um internet providers so anyone that's doing it um signing up for internet they most
30:25likely will stick to that one provider and they won't change so they're a lifetime client and then the
30:31highly competitive markets we have real estate agents um we have home remodeling is huge right now
30:40tire auto repair just to name a few and then the high margin clients we have um lawsuits repair jobs
30:49computer equipment home appliances and cars so these are ones that um really give a lot of value and it's a
31:00it's relatively big ticket items that really benefit from sem so something to think about
31:07and then we have the seasonal ones so anything with seasonal promotions where they need to go out and
31:11push something sem does really really well and drives high results for that
31:17okay um i also wanted to mention that this deck we have notes and in the notes it goes into the
31:24the elaborate details so as you as a seller want to be able to talk through this like an expert we do
31:30have notes in in this powerpoint for you all okay now we're going to go into objective handling
31:39so we hear a lot about this again i keep talking about how sticky it is and how it's the best product
31:45but it can be one of the hardest to change someone over to so if you have a client and they're like i've
31:51been using this agency forever why would i go with you um the the there's tons and tons of people
31:58that would say that and there's lots of other questions but let's just go over some of our favorite
32:02objective handling so i already have a good organic presence and i am showing on google um that's great
32:11and i know that you they can keep doing that that's fantastic that they do it but i will tell you that
32:17they're going to see more immediate results when they're using sem and so they're going to be at the
32:23top so the screenshot that you saw before where it's the top half that's where they're going to
32:28show up if they do sem versus organic organic it's going to show below and so if they want to be at the
32:34top of search they need to be in sem manage my own campaign i manage my own campaign and it's
32:41performing well why pay someone else to do it time time time and time um derek and his team there's so
32:49many of them this is all they do they sit there and they optimize campaigns and they're working on
32:54campaigns it's to save the client time who has time to go in there and do a b testing and look at
33:02some of it and write the copy and optimize some of those keywords they don't have time for it so leave it
33:08up to you all and our team as the experts to help them save time and i've done it in the past but it
33:16did not work these are questions you should ask them what was their geo target did they have a list
33:24of keywords what was their percentage of opportunity what did the reporting look like did they even have
33:32reporting a lot of times a lot of other providers out there will run sem but they give them very
33:39little reporting and the great thing is with our dashboard we can give you access into the dashboard
33:43so you can see all of that but when you get this objective and you're sitting with a client go ahead
33:49and start a proposal put in their url and see what their percentage of opportunity is
33:56um and show them that and show them the benefits show them that forecasted clicks
34:01and then show them the reporting show them the detail and the transparency of the reporting
34:08um google ads are too expensive and i don't have the budget that is not true um we have a fantastic team
34:16where we're always trying to optimize and make sure that we are spending the money that's right for the
34:21client you can start small and then you can slowly add up and and here this is when you guys ask them
34:29what is their kpis and if they say calls or i want quotes or any of that all of that stuff can be tracked
34:35in sem and so starting out small proving it to them and then you can slowly increase the budget
34:42so they don't have to have a ton of money to just run sem and then i'm already doing this with another
34:48client so this is again when you go in and you show them the dashboard so the reporting capabilities
34:55training that we did um last week kind of walked through the different details of sem go in there
35:03and show them all the different ads where they would run um what the copy looks like all the detail of
35:11the transparency because i'm going to tell you not a lot of other companies out there have that and i've
35:17seen ninja cat i've seen tap clicks i've seen a lot of other providers out there and they don't have
35:22that full transparency that we do also if you guys can't find something in the dashboard reach out to
35:28kayla or charlene or i and you're like i don't know where this conversion is showing or is my pixel
35:33firing or any of that kind of stuff we can help you with that and we can show that to you
35:37um we get a lot of questions from reps on what our dashboard looks like against google so this is
35:48more of just a leave behind um for you all but basically anything that they're using in the google
35:54interface we can show um and so i just want to like have this just as a leave behind for you all
36:01uh derek did you have anything to to say since you're kind of the expert here um anything that
36:08i i've forgotten to go over in the basic training no i think you're you're nailing it on the head
36:16um couldn't say it better myself to be honest so yeah i think i think you're doing good okay great
36:24um you guys we wanted to make sure that we just did the basics for today and really just the benefits
36:30of sem we're going to share this deck when we do share this deck we have lots of terminology in here
36:36slides that are hidden we also have um why would you need to use google analytics and then restricted
36:43categories is another question that comes up we also have some information in our resource library
36:50for faqs also those experts and aes on the phone who have been selling sem for a long time
36:57and you want to get into the nitty gritty of sem please shoot an email to josh and i and if we get
37:04enough people that want that sem 2.0 we will definitely offer an additional training because
37:12there's so much we could uncover when it comes to sem but today we're just kind of scratching the
37:18surface and giving you guys the basics um that's it if you guys have more questions keep putting in the chat
37:27i'm going to go ahead and stop sharing my screen
37:33kayla charlene anything else you guys would like to add tidbits
37:38um one tidbit go ahead charlene i have the q a ready to share after this great thank you i'll share
37:47that with all the reasons thank you yeah charlene i so i one thing that i thought um is worth mentioning
37:54when it comes to um updating campaigns so as many of you know updating campaigns um for all of our
38:00programmatic campaigns we give you many tools to do those changes yourself um as of right now we want
38:06you to submit help desk tickets and rely on our sem team to make those changes for you um derek will be
38:11one of them behind the scenes taking care of you on that um but i um just want to let you know that
38:16we are getting closer to getting some of those tools to be more hands-on um we just heard notice
38:20though that we are um it should be pretty soon i would say within the next um few weeks we should
38:25have some updates for you on that so um just wanted to let you know that the process for updating
38:31campaigns um but yeah i think sarah you did a great job of of giving a you know comprehensive
38:36overview of the product um and if there are requests for any deeper dives we're happy to do
38:41that as well great thanks kayla so you guys this is one um product that you can really get into the
38:51weeds with we are here to support you on that any questions that you guys have um strategy calls to if
38:58you have a big client and you need us to go into the proposal and look at some of those keywords
39:02starter keywords um kind of pick through and give recommendations based on their website
39:08and some of the products that they're selling we are here to help you with that um i will share this
39:13deck and um if you guys have any other questions you know how to reach us so thank you everyone for
39:19your time so close to the holidays we appreciate it great job sarah thank you
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