00:00So I'm going to try my luck. What is it? What is the secret recipe?
00:04All I can tell you is that it's a secret blend of fruits, herbs and spices.
00:09Okay, I tried it.
00:12Meet Vimto, the 110-year-old beverage from Manchester now splashing onto the scene in
00:18Malaysia. This iconic beverage, a household name in over 60 countries, is a unique blend of fruits,
00:24herbs and spices. I think the brand is also irreplaceable and has a very close place in
00:30many people's hearts, whether that's being synonymous with Ramadan across the Middle
00:35East or whether it's more playful positioning in the UK or its family positioning across Africa.
00:41It really resonates with people in different ways. In Malaysia, Vimto is not just launching
00:46a cheerful fruit beverage. It is introducing a legacy with a specially crafted recipe that
00:52includes black currants, raspberry and grape tailored to local tastes. And with its cheerful
00:58flavour and halal certification, Vimto is the perfect choice for families not just during Ramadan
01:04but throughout the year. Yeah, I think the fact that food and beverage is such a big part of life
01:09in Malaysia coupled with the fact that the consumer is so discerning means that our quality
01:13product should be really successful here. What truly sets Vimto apart is its top secret recipe.
01:19Known to only four people in the world, including Nichols, the fourth generation leader from the
01:24founding family. Yeah, Vimto is a unique blend of fruits, herbs and spices. The predominant flavour
01:31being black currant and raspberry. And I think that's what makes it so popular across the world
01:35is that it can't be replicated. And that secret ingredient that's been passed down from generation
01:40to generation is still closely guarded and only known by four people in the world. Backed by
01:45strong local partnerships with Universal NutriBeverage, Sundar Berhad for manufacturing
01:50and Sokma Trading, Sundar Berhad for distribution, Vimto is well-positioned to become a household
01:56name in Malaysia. Beyond this, Vimto plans to differentiate itself with promotional pricing,
02:03eye-catching displays, purchase with purchase giveaways and sampling pop-up stands,
02:08all themed around unique festivities and key moments nationwide. We are going to be focusing
02:13our attention on Malaysia for the short and medium term to really establish the brand here
02:18and build that potential platform for growth into other markets. And hopefully that can then be a
02:23springboard into other ASEAN markets. We'll be focusing on the cordial to start with, but we
02:29will also be looking to expand into other categories in the future, whether that be
02:34ready to drink or sparkling. This Ramadan and Hari Raya, let Vimto be at the center of your
02:40celebrations, bringing together family, friends and loved ones, one refreshing sip at a time.
02:47Natasha Buist, FMT
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