00:18Feeds and Roots became a space where really culture needs community and what that means is
00:23that people come together to support Malaysian Indian Creatives, people come together to listen
00:27to new acts because we always focus on bringing new talents, be it DJs, be it singers, be it
00:34traditional musicians, percussionists and also entrepreneurs. So what we did was we tried to
00:40make an ecosystem, an ecosystem of creatives from different fields that come together in one space.
01:12Support doesn't only have to come from that community itself. Support needs to come from
01:16Malaysians. So I wanted Malaysians generally to come to our platforms and space and see, wow,
01:22look at all these amazing Malaysian Indian talents. They can sing in Malay,
01:25they can rap in Chinese, you know, they can play the tabla to a Malay track.
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