Holiday Online Spending Rose 8.7%, Powered by AI Chatbots and Deep Discounts

Benzinga

Online spending surged 8.7% during the 2024 holiday season, reaching over $240 billion, according to Adobe Analytics. This increase was driven by strong demand and AI-powered chatbots, which helped guide shoppers to better deals. Discounts motivated holiday buyers, with electronics, apparel, and home goods leading the charge. Additionally, the rise of AI shopping assistants, like ChatGPT, drove a 1,300% increase in traffic to retail websites. Smartphones accounted for 55% of e-commerce purchases, while buying-now-pay-later options also hit an all-time high.

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00:00It's Benzinga, bringing Wall Street to Main Street. Online spending surged 8.7% during the

00:052024 holiday season, reaching over $240 billion according to Adobe Analytics. This increase was

00:11driven by strong demand and the use of AI-powered chatbots, which help guide shoppers to better

00:16deals. Discounts motivated holiday buyers with electronics, apparel, and home goods leading the

00:22charge. Additionally, the rise of AI shopping assistants like ChatGPT drove a 1300% increase

00:28in traffic to retail websites. Smartphones accounted for 55% of e-commerce purchases,

00:34while the use of buy-now-pay-later options also hit an all-time high.

00:37For all things money, visit Benzinga.com slash GSTV.

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