Black Friday Shopping Surges As Holiday Demand Beats Expectations And Online Sales Jump Across Major U.S. Retailers

Benzinga

U.S. holiday shoppers hit a record 202.9 million over Thanksgiving–Cyber Monday, far above forecasts and the highest since NRF began tracking in 2017. Adobe reported $44.2 billion in online spending, including a $14.25 billion Cyber Monday. Deep discounts drove shoppers to complete roughly half of their holiday purchases during the five-day period.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:03U.S. holiday shoppers hit a new record as 202.9 million consumers made purchases from Thanksgiving

00:09through Cyber Monday, surpassing the National Retail Federation's forecast of 186.9 million

00:15and last year's 197 million. NRF said the turnout marks the largest five-day total

00:22since tracking began in 2017 and strengthens the outlook for holiday spending, which is

00:28projected to reach between $1.1 trillion and $1.2 trillion.

00:32Adobe Analytics reported that online spending rose 7.7% year-over-year to $44.2 billion during

00:39the five-day period, including $14.25 billion on Cyber Monday.

00:44NRF said consumers were motivated by deep discounts and promotions, and shoppers reported completing

00:49about half of their holiday buying by the end of Cyber Monday.

00:52For all things money, visit Benzinga.com.

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