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00:02Walmart is testing ads inside its AI shopping agent, Sparky, as it explores new revenue
00:08opportunities and chatbot-powered recommendations, according to the Wall Street Journal.
00:12Sparky summarizes reviews, compares products, and suggests options for specific needs or events.
00:18Walmart has piloted a sponsored prompt format that displays an ad after the agent responds.
00:24Walmart is testing sponsored prompts in its AI agent, Sparky, to maintain its market position
00:29as autonomous shopping tools reshape consumer behavior.
00:32The feature delivers branded recommendations inside Sparky conversations,
00:36but early engagement and click-through rates were low.
00:39Shares were up 0.78% to $107.83 on Wednesday.
00:45For all things money, visit Benzinga.com.
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