Walmart Tests Ads Inside Its New AI Chatbot Sparky

Benzinga

Walmart is testing ads inside its AI shopping agent Sparky, inserting Sponsored Prompts into chatbot-powered recommendations as it explores new revenue streams. Early engagement is low, but the retailer sees the feature as key to staying competitive as autonomous shopping tools evolve. Shares edged higher on Wednesday.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Walmart is testing ads inside its AI shopping agent, Sparky, as it explores new revenue

00:08opportunities and chatbot-powered recommendations, according to the Wall Street Journal.

00:12Sparky summarizes reviews, compares products, and suggests options for specific needs or events.

00:18Walmart has piloted a sponsored prompt format that displays an ad after the agent responds.

00:24Walmart is testing sponsored prompts in its AI agent, Sparky, to maintain its market position

00:29as autonomous shopping tools reshape consumer behavior.

00:32The feature delivers branded recommendations inside Sparky conversations,

00:36but early engagement and click-through rates were low.

00:39Shares were up 0.78% to $107.83 on Wednesday.

00:45For all things money, visit Benzinga.com.

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