AI Drives Holiday Sales

Benzinga

Holiday shoppers are increasingly relying on AI for gift decisions, with Salesforce estimating AI will influence $263B in online sales. Adobe says AI-driven traffic to U.S. retail sites is up 760%, with visitors from generative AI platforms converting more often and spending more. Major retailers are rolling out their own AI tools as Amazon restricts external ones.

Transcript

00:00It's Benzinga, bringing Wall Street to Main Street.

00:03Shoppers are increasingly turning to artificial intelligence platforms to help with holiday gift

00:07buying, a shift that retailers and analysts say could drive billions in sales, according to CNBC.

00:14Salesforce estimates AI will influence $263 billion in global online holiday sales this year,

00:21representing 21% of all holiday orders. Adobe data shows AI-driven traffic to U.S. retail sites

00:27jumped 760% between November 1st and December 1st. Adobe also found shoppers arriving from

00:34generative AI platforms are 30% more likely to make a purchase and generate 8% more revenue per

00:39session. Major retailers including Walmart, Target, and Etsy have launched or expanded AI shopping

00:45assistance and partnerships, while Amazon has moved to block external AI tools.

00:50For all things money, visit Benzinga.com.

Category

Transcript

Be the first to comment

Recommended