00:00It's Benzinga, bringing Wall Street to Main Street.
00:03Shoppers are increasingly turning to artificial intelligence platforms to help with holiday gift
00:07buying, a shift that retailers and analysts say could drive billions in sales, according to CNBC.
00:14Salesforce estimates AI will influence $263 billion in global online holiday sales this year,
00:21representing 21% of all holiday orders. Adobe data shows AI-driven traffic to U.S. retail sites
00:27jumped 760% between November 1st and December 1st. Adobe also found shoppers arriving from
00:34generative AI platforms are 30% more likely to make a purchase and generate 8% more revenue per
00:39session. Major retailers including Walmart, Target, and Etsy have launched or expanded AI shopping
00:45assistance and partnerships, while Amazon has moved to block external AI tools.
00:50For all things money, visit Benzinga.com.
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