00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Etsy is using artificial intelligence and detailed customer profiles to create a more
00:06personalized shopping experience as its marketplace returns to growth, according to the Wall Street
00:11Journal. The company has built profiles on more than 70% of its roughly 90 million shoppers,
00:16tracking shopping history, preferences, and whether purchases are for themselves or gifts.
00:21Etsy Marketplace gross merchandise sales rose 7.5% year over year to $2.58 billion in its
00:28latest quarter after falling nearly 9% in the first three months of 2025. Etsy raised its full-year
00:34GMS outlook to mid-single-digit growth as active buyer counts begin to recover. The company is
00:40also working with ChatGPT and other AI platforms while targeting younger shoppers and improving
00:44search across more than 100 million listings. For all things money, visit Benzinga.com.
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