00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Walmart's announced that shoppers can buy products directly within OpenAI's ChatGBT,
00:06said it shares up nearly 5%, adding roughly $40 billion to its market cap.
00:11Etsy and Shopify also surged after unveiling similar integrations,
00:14with Etsy jumping 16% and Shopify 6%, according to the Wall Street Journal.
00:20ChatGBT's new instant checkout feature lets users search and buy without leaving the chatbot,
00:24and merchants pay a small fee on completed purchases.
00:26And it'll say Walmart and Etsy stand to gain from visibility on ChatGBT,
00:30but the move could weaken customer loyalty and cut into retailers' lucrative ad revenue.
00:35OpenAI says product results will remain organic and unsponsored,
00:38but retailers risk handling over key parts of their sales funnel to AI platforms.
00:43For all things money, visit Benzinga.com.
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